• Title/Summary/Keyword: Cosmetics and beauty

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The practical use with online database program of cosmetics' raw materials. (화장품원료 온라인 데이터베이스 구축과 활용)

  • Jeon Sang-hoon;Kim Ju-Duck
    • Journal of the Society of Cosmetic Scientists of Korea
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    • v.29 no.2 s.43
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    • pp.233-250
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    • 2003
  • We often use the KCID(Korean Cosmetic Ingredient Dictionary) and ICID(International Cosmetic Ingredient Dictionary) within cosmetics research and within their export and import. so far, we do not have a database of a cosmetics' raw materials. Because of this, we consume a lot of time to find the raw material data that is needed. This study constructs a cosmetics' raw material database and develops the program to retrieve it. We used a Linux machine as the equipment for this study and we used Apache web server, MySQL database server and PHP as the tools of this study. 11,817 kinds of raw materials data were registered as ICID, 866 kinds of raw materials data were registered as KCID and 28,008 kinds of raw materials data with registered trade name into the database. Also, The database was composed of the database of the association form. The database of the online form could ultimately reduce the task time as soon as it did its purpose. The product of this study can become a good basis of data to reconfigure. In the future, it can become a good database in relation with different databases.

The Effects of Eco-friendly Paper Container Cosmetics Purchasing Motivation on Satisfaction and Repurchase Intention (친환경 종이 용기 화장품 구매 동기가 만족 및 재구매 의도에 미치는 영향)

  • Shin, Tae-Hyun;Jung, Yeon-Ja
    • Journal of Convergence for Information Technology
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    • v.11 no.7
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    • pp.202-209
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    • 2021
  • In this study, we tried to find out how it affects the motivation, satisfaction, and repurchase intention of eco-friendly paper container cosmetics. To this end, a survey was conducted and a total of 190 questionnaires were analyzed. The main results are as follows: Symbolicity, aesthetics, and practicality, which are the components of purchase motivation, have a significant effect on satisfaction, and both aesthetics and practicality have a significant effect on repurchase intention. In addition, satisfaction with eco-friendly paper container cosmetics has a significant impact on repurchase intentions. Therefore, it is believed that eco-friendly paper container cosmetics marketing managers should present marketing measures that emphasize practicality, the motivation for purchasing, which has the biggest impact on satisfaction and repurchase intentions.

The Relation between Narcissistic and Cosmetics Shopping Orientation of Consumers (소비자의 자기애(自己愛) 성향과 화장품 쇼핑성향과의 관계)

  • Hwang, Yeon-Soon
    • Fashion & Textile Research Journal
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    • v.11 no.2
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    • pp.326-336
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    • 2009
  • The primary purpose of this study was to investigate the relation between narcissistic and cosmetics shopping orientation of female consumers. The data were collected in Busan, Daegu and Ulsan, and 301 data were used for analysis. The aforementioned were analyzed utilizing frequency, factor and multiple regression analysis using SPSS Win 12.0. The results showed as follows. First, the factors related to narcissistic orientation were entitlement, leadership/superiority, self-reliance, self-intoxication, achievable desire and self-absorption. Second, the factors related to cosmetics shopping orientation were impulsive, economic, self-confidence, exploratory, brand/store loyal, shopping convenience, traffic convenience, prudence, pleasure, famous brand inclination and independent. Third, narcissistic orientation and cosmetics shopping orientation were significantly differences impulsive, economic, self-confidence, exploratory, shopping convenience, pleasure and famous brand inclination orientation.

Development of Beauty Experience Pattern Map Based on Consumer Emotions: Focusing on Cosmetics (소비자 감성 기반 뷰티 경험 패턴 맵 개발: 화장품을 중심으로)

  • Seo, Bong-Goon;Kim, Keon-Woo;Park, Do-Hyung
    • Journal of Intelligence and Information Systems
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    • v.25 no.1
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    • pp.179-196
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    • 2019
  • Recently, the "Smart Consumer" has been emerging. He or she is increasingly inclined to search for and purchase products by taking into account personal judgment or expert reviews rather than by relying on information delivered through manufacturers' advertising. This is especially true when purchasing cosmetics. Because cosmetics act directly on the skin, consumers respond seriously to dangerous chemical elements they contain or to skin problems they may cause. Above all, cosmetics should fit well with the purchaser's skin type. In addition, changes in global cosmetics consumer trends make it necessary to study this field. The desire to find one's own individualized cosmetics is being revealed to consumers around the world and is known as "Finding the Holy Grail." Many consumers show a deep interest in customized cosmetics with the cultural boom known as "K-Beauty" (an aspect of "Han-Ryu"), the growth of personal grooming, and the emergence of "self-culture" that includes "self-beauty" and "self-interior." These trends have led to the explosive popularity of cosmetics made in Korea in the Chinese and Southeast Asian markets. In order to meet the customized cosmetics needs of consumers, cosmetics manufacturers and related companies are responding by concentrating on delivering premium services through the convergence of ICT(Information, Communication and Technology). Despite the evolution of companies' responses regarding market trends toward customized cosmetics, there is no "Intelligent Data Platform" that deals holistically with consumers' skin condition experience and thus attaches emotions to products and services. To find the Holy Grail of customized cosmetics, it is important to acquire and analyze consumer data on what they want in order to address their experiences and emotions. The emotions consumers are addressing when purchasing cosmetics varies by their age, sex, skin type, and specific skin issues and influences what price is considered reasonable. Therefore, it is necessary to classify emotions regarding cosmetics by individual consumer. Because of its importance, consumer emotion analysis has been used for both services and products. Given the trends identified above, we judge that consumer emotion analysis can be used in our study. Therefore, we collected and indexed data on consumers' emotions regarding their cosmetics experiences focusing on consumers' language. We crawled the cosmetics emotion data from SNS (blog and Twitter) according to sales ranking ($1^{st}$ to $99^{th}$), focusing on the ample/serum category. A total of 357 emotional adjectives were collected, and we combined and abstracted similar or duplicate emotional adjectives. We conducted a "Consumer Sentiment Journey" workshop to build a "Consumer Sentiment Dictionary," and this resulted in a total of 76 emotional adjectives regarding cosmetics consumer experience. Using these 76 emotional adjectives, we performed clustering with the Self-Organizing Map (SOM) method. As a result of the analysis, we derived eight final clusters of cosmetics consumer sentiments. Using the vector values of each node for each cluster, the characteristics of each cluster were derived based on the top ten most frequently appearing consumer sentiments. Different characteristics were found in consumer sentiments in each cluster. We also developed a cosmetics experience pattern map. The study results confirmed that recommendation and classification systems that consider consumer emotions and sentiments are needed because each consumer differs in what he or she pursues and prefers. Furthermore, this study reaffirms that the application of emotion and sentiment analysis can be extended to various fields other than cosmetics, and it implies that consumer insights can be derived using these methods. They can be used not only to build a specialized sentiment dictionary using scientific processes and "Design Thinking Methodology," but we also expect that these methods can help us to understand consumers' psychological reactions and cognitive behaviors. If this study is further developed, we believe that it will be able to provide solutions based on consumer experience, and therefore that it can be developed as an aspect of marketing intelligence.

A Study on Actual Conditions and Channels of Training for Beauty Counsellors in Charge of Door-to-Door Cosmetics Sales (방문판매 화장품 뷰티카운셀러들의 교육경로와 실태에 관한 연구)

  • Hwang, Hea-Ju;Lim, Jin-Sook
    • Journal of the Korea Computer Industry Society
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    • v.8 no.4
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    • pp.269-280
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    • 2007
  • The study aimed at examining ideas about specialty and general job satisfaction among beauty counsellors in charge of door-to-door sales and at considering current channels of practical education concerning products for beauty counsellors, its actual conditions, and correlation with the amount of sales in order to help cultivate a competitive beauty counsellor for the future. To find out general properties of subjects, both frequency and percentage were estimated. And in order to examine counsellors' understanding of channels and realities of their education and their working conditions, educational contents on practices, and educational methods and need, $x^2$(Chi-square) test, frequency analysis, t-test, and one-way ANOVA were carried out. The results can know as follows that beauty counselling in charge of cosmetics sales is a profession to need expertise and so no.

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A Study on Beauty Action of the Growing Generation (중.고등학교 여자 청소년의 뷰티행동에 관한 연구)

  • Seo, Hyun-Jin;Choi, In-Ryu
    • The Research Journal of the Costume Culture
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    • v.18 no.3
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    • pp.514-525
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    • 2010
  • In the rapidly changed 21st century when the flow speed of information is so fast and the quantity of information is too much increasing, personal appearance and characteristic image-formation is highly evaluated. Nowadays personal appearance is very essential to competition and may be considered the non-linguistic expression of self-image. The beauty action of the youth is shown to follow the object which youth want to rely on or long for and it is affected by the influence of the sociocultural elements. The purpose of this study is to identify the corelation between appearance and beauty action according to the sociocultural elements of the juveniles concerning appearance and to make an inquiry into how they pursue beauty in the restrictive bound compared with the adults. As their restrictive beauty action, the practical reflection percentage of hair-style, management of face, hand and nail control will be investigated and analyzed. Furthermore this basic material of this survey was used for the development of beauty article, cosmetics and education program. With the findings of the beauty articles in which the growing generation have a deep interest, this study provided the basic materials to the customer analysis and also the reference materials to the beauty marketing.

A study on Business Guidelines for Revitalizing Personalized Cosmetics Business (개인 맞춤형화장품 사업 활성화를 위한 비즈니스 가이드라인 제안)

  • Han, Chae Yeon;Nam, Hyun woo;Shin, Saeyoung
    • Journal of Fashion Business
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    • v.26 no.4
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    • pp.123-135
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    • 2022
  • In Korea, business guidelines for nurturing professional manpower in the cosmetic industry are insufficient despite the implementation of legislation and certification system for customized cosmetics. Therefore, in this study, guideline design for customized cosmetics businesses was studied. As a research method, literature on domestic and foreign market conditions and cases of each business type of the customized cosmetics market were analyzed. In addition, a focus group interview was conducted on the guidelines by creating a group of professionals and employees in the customized cosmetics industry. As a result, it was found that the guidelines for individual business owners of customized cosmetics were institutionalized into 4 types, and essential information needed for introduction of the customized cosmetics into the market and information needed for general practice should be provided. It is expected that this study will be developed as a guideline that can guide the growth of the cosmetic industry and the vitalization of the customized cosmetics business in the future.

An Analysis of Cultural Meaning on Advertisements for Man′s Cosmetics (남성화장품 광고의 의미 변화 분석)

  • 박수진;박길순
    • The Research Journal of the Costume Culture
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    • v.12 no.5
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    • pp.819-831
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    • 2004
  • Under the social conditions that an understanding of a men change socially and men's interests in their appearances are on the increase, this research intends to study and analyze the changes of people's sensibility of values on ads for men's cosmetics, which is said to be performed the social, cultural function reflecting the social consciousness, the value and the idea creating a new one. The documents for the research was sindonga. The ad showed that they've changed making a difference according to the times. In 1970s, it expressed a man for cleanness and modernity living in urbanized and modernized society. On the other hand, it expressed a man who won success socially and enjoyed a comfortable life in a dignified manner, or a man who was fond of sports leisure activity pursuing a clam and composed life and was interested in the skin and an appearance in 1980s. From 1990 to 2002, it expressed a man of challengeable manly beauty having a strong will toward social achievement, or a man who has a sweet manly beauty with sex appeal to a woman. Besides, it expressed a man who is soft, faithful and affectionate with a liberal and peaceful atmosphere as well.

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A Study on 'Yeonji' Cosmetics and Make-up II - Focusing on diffusion and aspects of 'Yeonji' make-up in China - (연지화장(化粧) 연구 II - 중국(中國)에서의 연지화장 전파(傳播)와 양상(樣相) -)

  • Park, Chun-Soon;Jung, Bock-Hee
    • Korean Journal of Human Ecology
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    • v.15 no.3
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    • pp.425-437
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    • 2006
  • The focus of this study is on the diffusion and aspects of Yoenji make-up in China. The diffusion of Yoenji make-up into China was achieved by Zhuang-Kun's departure for the West of China, after Emperor Moo of Han Dynasty defeated the Huns (B.C. 121). The Yoenji make-up is basically used as a unique sign and from the result of excessive development from the facial beauty point in accordance with luxurious Court culture and opening door of culture. It can diversely express kinds, names, ways, types and patterns, places and bodily parts, the colors of materials for use, and time zones of a make-up.

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The Effect of Cosmetics Purchasing Experience through Live Commerce on Purchasing Satisfaction and Continuous Purchase Intention (라이브 커머스를 통한 화장품 구매경험이 구매만족도와 지속적 구매의도에 미치는 영향)

  • Yuan, Meng;Kim, In-Ok;Jeon, Jong-Chan
    • Journal of the Korean Applied Science and Technology
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    • v.38 no.3
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    • pp.638-650
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    • 2021
  • This study collected data from 301 men and women in their teens and 50s living in Seoul and Gyeonggi Province to analyze the impact of gender, age, and experience in purchasing cosmetics through live commerce on purchasing satisfaction and continuous purchase intention. As a result, the purchasing experience through live commerce was classified as 'practical value', 'entertainment value' and 'trusted value', and purchase satisfaction and continuing purchase intention were presented in a single dimension. Depending on gender and age, the experience of purchasing cosmetics through live commerce has had a positive impact on purchasing satisfaction and continuous purchase intention. Depending on gender and age, purchase satisfaction affects continuous purchase intention. The results of this study are expected to be the basis for establishing marketing strategies that utilize live commerce by gender and age in the cosmetics industry.