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http://dx.doi.org/10.22156/CS4SMB.2021.11.07.202

The Effects of Eco-friendly Paper Container Cosmetics Purchasing Motivation on Satisfaction and Repurchase Intention  

Shin, Tae-Hyun (Dept. of Beauty Design, Konkuk University)
Jung, Yeon-Ja (Dept. of Beauty Cosmetic, Konkuk University)
Publication Information
Journal of Convergence for Information Technology / v.11, no.7, 2021 , pp. 202-209 More about this Journal
Abstract
In this study, we tried to find out how it affects the motivation, satisfaction, and repurchase intention of eco-friendly paper container cosmetics. To this end, a survey was conducted and a total of 190 questionnaires were analyzed. The main results are as follows: Symbolicity, aesthetics, and practicality, which are the components of purchase motivation, have a significant effect on satisfaction, and both aesthetics and practicality have a significant effect on repurchase intention. In addition, satisfaction with eco-friendly paper container cosmetics has a significant impact on repurchase intentions. Therefore, it is believed that eco-friendly paper container cosmetics marketing managers should present marketing measures that emphasize practicality, the motivation for purchasing, which has the biggest impact on satisfaction and repurchase intentions.
Keywords
Eco-friendly cosmetics container; Paper container cosmetics; Purchase motivation; Satisfaction; Repurchase intention;
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Times Cited By KSCI : 1  (Citation Analysis)
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