• 대한화장품학회지
• /
• 제31권2호
• /
• pp.179-187
• /
• 2005

2003년 국내 화장품 생산 실적은 5년 만에 처음으로 성장세가 감소하여 화장품 산업의 위축을 단적으로 보여 준다 이러한 상황에서도 지난해 하반기부터 저가 화장품 바람이 국내 메이저급 화장품사로 옮겨가면서 국내 화장품 시장이 저가 중심으로 재편되고 있는 상황이다. 그러나 초저가화장품이 화장품 시장에 미친 파장을 일시적인 유행으로 해석하기에는 브랜드 상품 전략에 시사하는 바가 너무 크다. 본 연구는 침체된 화장품 유통에 활력을 준 초저가화장품의 시장 현황과 마케팅 전략을 분석해 소비자들의 초저가화장품에 대한 요구 및 만족도 조사를 통해 초저가화장품의 지속적인 성장에 도움이 되고자 한다. 또한, 초저가 화장품을 사용한 집단이 과반수를 넘으며 초저가화장품의 브랜드 이미지가 전체 시판 시장의 발전에 긍정적이고 활성화 된 평가를 받을 수 있다. 따라서 초저가화장품은 저가의 품질 좋은 화장품으로 만드는 홍보 전략과 차별화 된 마케팅으로 지속적인 성장을 할 수 있을 것이다.

• 융합정보논문지
• /
• 제10권12호
• /
• pp.166-174
• /
• 2020

화장품 기능성 원료는 감성 융합 기술의 산물이다. 의약품과는 다르게 효능을 발휘하는데 제한이 있는 생활용품이기 때문에 원료에 감성적인 매력 요소가 담겨 있는 것이 매우 중요하다. 인삼은 오랫동안 인류 건강을 위해 동양의학의 주요 처방으로 활용됐다. 인삼의 기원 및 전파 등의 상세한 기록들은 K-뷰티의 자산으로서 인삼의 정통성과 우수성을 활용한 감성 융합 소재로서 인삼의 다양한 제품화로 이어질 수 있다. 인삼 활용 최초의 기록들이 중국 고서에 의존하고 있다는 안타까운 현실에서 뷰티의 영역에서 활용된 기록들을 서술하여 남기고 이를 활용하는 것은 그 의미가 매우 크다고 할 수 있다. 본 연구에서는 인삼의 화장품 응용 연구에 필요한 일반적인 역사적 기록들과 피부 기능성 영역에서의 인삼 진세노사이드 성분에 관한 최근의 연구결과들을 고찰해보고 신규 화장품 개발연구에 응용할 수 있는 기초 자료를 제공하였다.

• 패션비즈니스
• /
• 제23권5호
• /
• pp.111-123
• /
• 2019

The objective of this study is to provide basic marketing data that is useful for domestic cosmetics companies by investigating purchase decision factors in cosmetics shopping. To this end, a mobile survey was conducted with a total of 300 men and women, aged 20-30, residing in Seoul and the surrounding Gyeonggi province. The collected data was analyzed by using SPSSWIN 21.0. Next, frequency analysis, factor analysis, reliability analysis, descriptive statistical analysis, correlation analysis and multiple regression analysis were performed. The results outlined consumer's purchase decision factors and suggest retailers should focus on services, such as additional events and samples, convenience of the shop itself, training salespeople to be kind and informative, promotion and services by carefully choosing models and celebrities to advertise and encourage impulse purchases, increasing product quality, improving their reputation in SNS, improve the perceived reliability of the shop by stocking famous brands prominently, advertisement, promotion and being reliably trendy and being reliably trendy. However, product loyalty was not an important factor consumers aged 20-30, these people are using SNS a lot so buy a wide variety of products. In this way, the cosmetics companies should establish marketing strategies in line with consumer habits.

• 유통과학연구
• /
• 제16권5호
• /
• pp.17-29
• /
• 2018

Purpose - This study analyzed the success strategy of Korean small & medium cosmetics exporting companies to enter the Southeast Asian market. Research design, data, and methodology - The independent factors are classified into firm capacity, financial factor, institutional factor, and operational factor. The results of the selection of distributor partners of cosmetics related export companies as a were classified as financial performance and non - financial performance. In order to analyze this, 65 Korean small and medium export companies were recruited through structured online questionnaire for 44 days from September 18, 2017 to October 31, 2017. These data were analyzed by frequency analysis, correlation analysis, factor analysis and regression analysis using SPSS. Results - The Cronbach's alpha coefficient was found to be 0.846. Factor analysis between variables revealed that the eigen value exceeded 1 and was considered valid. As a result of the correlation analysis between the variables, the financial factor and the corporate's competence showed the highest correlation with 0.774. Conclusions - Among the factors influencing the financial performance of the exporting firms, the factors influencing the financial performance of the exporting companies are the factors that influence the non - financial performance rather than the financial performance.

• 한국의류학회지
• /
• 제36권10호
• /
• pp.1015-1027
• /
• 2012

This study compares and analyzes cosmetics purchasing behavior according to the advertising and publicity implemented in women's monthly magazines as well as determines effective marketing strategies for the cosmetics industry. First, cosmetics advertising and publicity in women's monthly magazines can be classified into conventional advertising, advertorials, beauty news based on press releases, and beauty articles written by editors. In addition, consumer purchasing behavior has been examined in terms of use of information, purchasing intention, and purchasing experience. A study was conducted on women in their 20's to 40's in Seoul and Gyeonggi-do with 289 questionnaires used in the final analysis. Data were analyzed by common factor analysis, randomized block design, Bonferroni adjusted t-test, and multiple linear regression using SPSS 12.0/Windows. The results of the study can be summarized as follows. First, there was a difference in purchasing behavior according to types of cosmetics advertising and publicity in women's monthly magazines. Second, cosmetics shopping orientations were classified into six factors (the pursuit of impulsive purchasing and trends, well-known brands, convenience, low prices, efficacy and brand loyalty). There were significant effects of shopping orientation on cosmetics purchasing behavior according to the type of advertisement and publicity in women's monthly magazines.

• 한국지역사회생활과학회지
• /
• 제25권2호
• /
• pp.193-205
• /
• 2014

This study investigates soldiers' and civilians' interest in and behaviors toward cosmetics and skin beauty. Responses to a self-administered questionnaire were collected from 150 soldiers and 156 civilians residing in Chung-chung Province, Korea. The mean age of the respondents was $21.9{\pm}1.8$. More than 90% used skin toner and lotion products, and more than 50% used sunblocks and foam cleansers. Soldiers were more likely to use essence (p<.001) and after-shave (p<.01) products than civilians. In addition, soldiers were more likely to use carrier cosmetics than their counterparts (p<.001~p<.05). Soldiers were more likely to be concerned about their skin (p<.01) and unsatisfactory environments for skin care (p<.001), more likely to engage in skin care behaviors (p<.01), and less likely to have skin knowledge than civilians (p<.001). There was a negative relationship between skin knowledge and skin care behaviors (p<.01). The level of interest in appearance was correlated with that in skin (p<.001). The number of skin related concerns was positively correlated with unsatisfactory environments for skin care (p<.001). Concerns over appearance (p<.001), skin (p<.001), and unsatisfactory environments for skin care (p<.05) were positively correlated with skin care behaviors. The results suggest the necessity of providing a diverse and differentiated range of cosmetics to meet the needs of soldiers and men, particularly the former, according to the differences in their environments.

• 대한가정학회지
• /
• 제43권11호
• /
• pp.59-71
• /
• 2005

The purpose of this study was to observe the makeup behavior and cosmetics preference based on the segmented age group and fashion appearance interested group. The target consumers were women aged in their 20's. We distributed 443 questionnaires and conducted statistical analysis using SPSS program for the 400 reliable questionnaires. Statistical analyses included frequency, Chi-square test, t-test, ANOVA and cluster analysis(K-means). The results of this study were as follows: 1. There was a significant association between specific cosmetic items currently used and segmented age group. The age 24-29 had more basic makeup than color makeup, compared to the age 20-23 group. There was a statistical difference between the highly interested group and the lowly interested group in fashion and beauty. The group of highly interested in fashion and beauty considered trendy colors, while the group of lowly interested in fashion and beauty used their favorite color as an important factor in purchasing makeup products. 2. There was a significant difference in the preference of lip colors and textures, eye shadows textures, types of eye liner and types of foundation according to segmented age groups. 3. Those who sought 'sexy' images preferred red/wine/purple lipstick colors, and green/blue/violet eye shadow colors. They significantly preferred jell/liquid type eye liner and liquid type foundation. Those who sought 'pure' images preferred orange colors and glossy textures of lipsticks. Those who sought 'elegant' and 'intellectual' images preferred pearl type eye shadow.

• 한국의류산업학회지
• /
• 제8권4호
• /
• pp.449-457
• /
• 2006

The purpose of this study was to investigate perceived service qualities in cosmetics purchasing and, those difference and consumer satisfaction among cosmetics store types. Data were collected from 276 adult females and analyzed by using frequencies, factor analysis, reliability analysis, ANOVA and duncan test utilizing SPSS WIN 10.0. The results showed that consumers perceived service quality such as reliability and responsiveness, product policy, tangibles, store atmosphere policy, business policy, sales policy to cosmetics store. There were significant differences on service quality among cosmetics store types. Consumers using department stores highly perceived factors such as reliability and responsiveness, product policy, tangibles, store and atmosphere policy, but consumers using common cosmetics store lowly perceived these factors. There were significant differences with regard to use effect and pleasure in using to satisfaction among cosmetics store types. Use effect was revealed the highest to consumers purchasing cosmetics in department stores but the lowest in discount stores. Pleasure in using was revealed the highest consumers using department stores but the lowest common cosmetics store.

• 웰빙융합연구
• /
• 제4권3호
• /
• pp.39-44
• /
• 2021

Purpose: In this study, skin and lotion containing 10% FRO were prepared to compare the skin improvement effects. Research design, data and methodology: After using cosmetics containing FRO ingredients, analysis was performed for 6 weeks. Results: As a result of measuring the moisture and elasticity of the pores, significant results were obtained only in the pores when used for 2 weeks between the experimental group and the control group (p<.001). Also after 4 weeks of use, moisture (p<.05) showed significant results, and after 6 weeks of use, moisture (p<.01) and elasticity (p<.001) showed significant.

• 동아시아경상학회지
• /
• 제11권2호
• /
• pp.91-108
• /
• 2023

Purpose - This research paper empirically analyzes the effect of changes in the employment environment due to the 4th industrial revolution on the turnover intention of cosmetic employers and employees and seeks the necessary measures for job instability in the industrial field. Research design, data, and methodology - A self-report questionnaire was conducted on 513 cosmetic implementers. Statistical processing of the data collected by the data analysis method was analyzed using the Statistical Package for Social Science (SPSS) WIN23.0 statistical package program through data coding and data organizing process. Results - Changes in the employment environment were found to have a significant effect on the effect of job instability (t=13.218, p<0.05). As for the effect of organizational commitment on turnover intention, the higher the organizational commitment, which is a parameter, has a negative (-) effect on turnover intention, a dependent variable (p<0.05). Conclusions - Our results are based on an analysis that allows cosmetic employers and workers to explore ways to address job insecurity. Based on the analysis results, it will help the growth of the cosmetics industry by providing basic data for the identity of the cosmetics industry and the development of the cosmetics service organization.