• 패션비즈니스
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• 제7권4호
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• pp.17-25
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• 2003

This study was to investigate the undergraduates' values of cosmetic surgery, which is the prevalent social phenomenon in our society, by examining the relations between their cosmetic surgery behavior and appearance concern, body cathexis, and self-esteem. There was weak positive relations between the degree of appearance concern and cosmetic surgery behavior. There were no significant relations between body cathexis and cosmetic surgery behavior and between self-esteem and cosmetic surgery behavior. It was found that cosmetic surgery behavior was obviously different by gender. There were differences in cosmetic surgery behavior according to grades, too.

• 한국의류학회지
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• 제36권10호
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• pp.1125-1136
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• 2012

This study examines the influence of attitudes toward cosmetic surgery, body value inclination, and sociocultural attitudes towards appearance on clothing behavior. The subjects of this study were 315 female college students in Gyeongsang province. The data obtained were analyzed by a reliability analysis, factor analysis, correlation analysis, stepwise multiple regression analysis, and t-test. The major results of this study were as follows: First, three factors of attitudes toward cosmetic surgery were identified: the desire/motive for cosmetic surgery, risk taking for cosmetic surgery, and confidentiality about cosmetic surgery. Second, two factors of body value inclination were identified: getting an attractive physical appearance and maintaining an attractive physical appearance. Third, a significant positive correlation was found for attitudes toward cosmetic surgery, body value inclination, and sociocultural attitudes towards appearance with clothing behavior. Fourth, the most important variable that affected the imitation of celebrity clothing and preference for luxury goods was the desire/motive for cosmetic surgery. In addition, the sexual attractiveness of clothing was influenced by risk taking for cosmetic surgery and sociocultural attitudes towards appearance.

• 여성건강간호학회지
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• 제17권2호
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• pp.126-136
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• 2011

Purpose: The increase of cosmetic surgery procedures is partly motivated by more positive attitude toward cosmetic surgery as a means of improving physical appearance. In this study factors expected to predict need for cosmetic surgery were examined. Methods: A descriptive design was used with 321 high school girls who completed a questionnaire about sociocultural attitudes toward appearance, body image, self-esteem, and need for cosmetic surgery. Stepwise multiple regression analysis was performed to examine factors affecting need for cosmetic surgery. Results: Bivariate correlations showed that need for cosmetic surgery was positively correlated with internalization and awareness of sociocultural attitudes toward appearance, and appearance orientation in body image and negatively correlated with self-esteem and ideal body mass index (BMI). Multiple regression showed that the predictive variables explained 22.1% in need for cosmetic surgery. The significant factors influencing need for cosmetic surgery were greater internalization and awareness of sociocultural attitudes toward appearance, better appearance evaluation and higher appearance orientation in body image, lower self-esteem, and lower ideal BMI. Conclusion: Overall, results of this research suggest that prevention of media influence and body image disturbances, and promotion of self-esteem are very important to young women.

• 융합정보논문지
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• 제10권3호
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• pp.141-150
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• 2020

본 연구는 여대생의 외모에 대한 올바른 가치관 정립을 위해 미용성형 경험과 관련 요인을 조사하였다. 자료 수집은 경기, 충청, 전라도 여대생 283명을 대상으로 조사하였고 SPSS 18.0 프로그램을 사용하여 Chi-square test, T-test, Binary logistic regression으로 분석하였다. 연구결과, 미용성형 경험이 66.1%로 나타났고, 학년이 높아짐에 따라 미용성형 경험이 높게 나타났다. 정보원으로는 '가족 및 주위사람'이 45.9%로 가장 많았고, 미용성형 종류는 '눈 성형'이 25.8%로 가장 높게 나타났다. 외모관심도와 미용성형인식도는 미용성형 경험이 있는 경우가 없는 경우보다 높게 나타났다. 미용성형 경험에 관련된 요인은 학년, 용돈, 외모관심도로 나타났고, 변수들의 설명력은 15.6%였다. 미용성형 정보에 대한 기초자료의 마련과 올바른 미의 가치관 확립을 위한 프로그램 개발이 요구되고, 미용성형에 대한 합리적 결정을 위한 교육과 상담이 필요할 것으로 사료된다.

• The International Journal of Costume Culture
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• 제2권1호
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• pp.21-30
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• 1999

The purpose of this study was to examine differences in body image and attitudes and behaviors regarding cosmetic surgery between Korean and Americans. Forty females in the U.S and 40 in Korea participated in the study by being interviewed. As a result, while Koreans had positive attitudes toward cosmetic surgery, Americans had negative attitudes. Higher incidences of cosmetic surgery were found among Koreans than among Americans. Koreans with lower body image tended to have ore tolerance toward cometic surgery. These results suggest that cosmetic surgery might be one of many ways to improve their self-esteem, Korean women with lower body image showed higher attitudes or behaviors toward cosmetic surgery than Americans.

• 지식경영연구
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• 제20권1호
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• pp.45-75
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• 2019

Recently, the growth of beauty industry such as plastic surgery and beauty is continued every year in Korea. With the increased interest in appearance based on the improvement of life standard and the development of media, people's perception of cosmetic plastic surgery is changing. Now, as the service for consumer satisfaction based on their desire, the perception of plastic surgery medical service is changed to the high value-added industry with the high growth potential. Thus, this study aims to suggest the strategies for providing the medical service that could satisfy customers, by drawing the factors cognized as important when customers aim to get the cosmetic plastic surgery, and then additionally analyzing the relationships of those factors. On top of performing the topic modeling based on customers' comments data of social commerce related to cosmetic plastic surgery, this study also conducted the network analysis for visualizing the relations of each keywords. The drawn main factors were divided by applying the sub-categories of the SERVQUAL theory, and the additional characteristics of plastic surgery were shown by referring the relevant previous researches. Moreover, the interview with the cosmetic plastic surgery specialists (plastic surgeons) and customers who actually received the plastic surgery, helped the understanding of the interpretation of each factor and the actual relevant phenomenons. The significance of this study is to draw and discuss the main factors that should be observed by Korean cosmetic plastic surgery medical institutes, by mining and analyzing the opinions of customers interested in the cosmetic plastic surgery and procedure with the use of topic modeling. In other words, the quality of medical service of cosmetic plastic surgery could be improved by presenting the key factors that could be considered by the cosmetic plastic surgery medical service suppliers and also the actual strategies.

• 한국생활과학회지
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• 제23권3호
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• pp.529-544
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• 2014

The purpose of this study is to investigate the effect and potential problem of before and after technique in cosmetic surgery advertisements. This study would draw the positive and negative aspects in executing before and after technique by segmenting the surgical part(eyes, nose, and breast). And this study compared before and after technique with after technique and doctor(expert) endorser. Independent variables of this study are advertisement technique(before and after/after/doctor) and the kind of surgery(double eyelid surgery/ rhinoplasty/mastoplasty). Dependent variables of this study are general attitude toward advertising, hospital believability, ethical judgement toward advertising, intention to cosmetic surgery. This study is run as $3{\times}3$factorial design with 30 subjects per cell, resulting in a total sample size of 270. The result of this study shows that advertising technique in cosmetic surgery advertisement important variable to mediate the effect. This study found that before and after technique was more effective than any other techniques. Also, this study found that the kind of surgery variable should be considered in the execution of cosmetic surgery advertisement. Therefore, the result suggests that the kind of surgery and advertisement technique should be spontaneously considered by cosmetic surgery clinic and advertising regulation organizations for the effective communication way and consumer protection.

• 한국산학기술학회논문지
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• 제14권1호
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• pp.285-293
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• 2013

본 연구는 여대생을 대상으로 미용성형 비경험군과 미용성형 경험군 각각의 미용성형욕구에 영향을 미치는 주요변수를 검증하기 위한 서술적 조사연구이다. 연구 목적은 미용성형 비경험군과 경험군의 미용성형욕구에 영향을 주는 변수를 검증하여 영향을 미치는 요인에 대한 올바른 이해를 증진시키고, 미용성형을 추구하는 여대생을 상담하고 지도하기 위한 기초자료를 제공하기 위하여 시행되었다. 연구대상자는 254명으로 K도에 소재하고 있는 일개 대학의 여대생으로 편의표출에 의하여 선정되었다. 254명의 여학생 중 성형경험이 없는 비경험군 여학생이 142명(55.9%), 성형경험이 있는 경험군 여학생은 112명(44.1%)이었다. 미용성형 비경험군과 미용성형 경험군의 자아존중감, 신체상(외모지향, 외모평가, 신체만족도), 성형수술태도(성형을 받아들이는 정도, 사회적 동기, 개인내적인 동기) 및 미용성형욕구를 비교한 결과 미용성형 경험군이 비경험군보다 성형을 받아들이는 정도가 높았고, 사회적동기도 더 높았으나, 미용성형욕구는 미용성형 비경험군이 경험군보다 더 높았다. 미용성형 비경험군과 미용성형 경험군 각각의 미용성형욕구에 영향을 미치는 변수를 확인하기 위하여 단계적 회귀분석을 하였다. 미용성형 비경험군을 분석한 결과 성형태도 중 성형을 받아들이는 정도(${\beta}$=.46, p<.001)와 신체이미지 중 신체만족도(${\beta}$=-.23, p<.05)가 영향을 주는 변수이었으며, 미용성형욕구를 23.0% 설명하였다. 미용성형 경험군에서 영향을 미치는 변수는 성형태도 중 성형을 받아들이는 정도(${\beta}$=.47, p<.001)로서 미용성형욕구를 20.0% 설명하였다. 이와 같이 성형 경험 유무에 따라 미용성형 욕구에 영향을 미치는 요인이 다르므로 미용성형을 추구하는 여대생을 상담 시 성형 경험 유무에 따라 다른 접근 방법을 사용하는 것이 효과적일 것임을 시사하고 있다.

• 패션비즈니스
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• 제18권1호
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• pp.182-198
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• 2014

The main purposes of this study is to evaluate clothing behaviors according to cosmetic surgery parts and to research how the clothing style preference is expressed depending on each clothing behavior group. This study focuses on women in their 20s and 30s living in Seoul and Gyeonggi area whom have cosmetic surgery experiences. From the women being evaluated, the following groups are divided and then surveyed with equal frequency and ratio: 'facial surgery', 'face contour surgery', 'breast surgery', and 'body figure revision'. When comparing the changes in clothing style preferences before and after the cosmetic surgery, they prefer silhouettes which show body shapes, diversity of color tones, and more overall exposing preferences. After investigating the preferred clothing styles based on cosmetic surgery parts, it is being analyzed that body exposure is more aggressively expressed upon after taking the surgery because the self satisfaction is increased according to the changes in their body shapes after the surgery. Lastly, after looking into the cosmetic surgery and the clothing preferences styles of each clothing behavior group, there seems to be more breast surgeries and body figure revisions for aggressive and extroverted characters: the sex-appeal and mood switching type. It is also being analyzed that facial surgeries are more common in the passive group: information collection, trend alignment, and beauty preference. Such results are also reflected in clothing preferences styles: the biggest change is shown in the aggressive and extroverted group, the sex-appeal types.

• 무역학회지
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• 제46권4호
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• pp.167-188
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• 2021

This study was carried out to identify the key drivers behind the rapid growth of the cosmetic medical tourism industry in recent years and determine the future growth engines. Unlike previous studies that have focused on cosmetic medical tourism in the United States, Japan, and China, this paper examines the related trends in ASEAN countries, where the interest in cosmetic surgery has recently surged among young people, as part of the efforts to promote the expansion of the industry in this particular region. The results of the empirical study showed that those from the ASEAN region traveling abroad for cosmetic surgery found the medical professional's expertise in cosmetic surgery technology, medical care system, and administrative convenience in relation to communication and accessibility appealing, and this is what led to an intention to visit. As for another process that formed the intention to visit, it was the sociocultural attitudes towards appearance arising from the attractiveness of celebrities, and this had an impact on the intention to visit abroad for cosmetic surgery. Especially it was newly discovered, based on an empirical analysis, that sociocultural attitudes towards the appearance and attractiveness of celebrities could be a key influencing factor when it comes to the intention to visit another country for cosmetic surgery.