• Title/Summary/Keyword: Corporate strategy

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On the evolutionary technological trajectory using patent citation network and dynamic technology tree analysis: a case study of HVDC(High Voltage DC transmission system (특허 인용 네트워크와 동적 기술트리 분석을 활용한 기술 진화 경로 연구: 초고압 직류송전 시스템 사례)

  • Kim, Jun-Mo;Shin, Juneseuk
    • Journal of Technology Innovation
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    • v.22 no.4
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    • pp.117-143
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    • 2014
  • Tracing an evolutionary technological trajectory in the macroscopic viewpoint is useful for technology policy, but not for corporate technology and intellectual property strategy. Tackling this issue, recent bibliometric studies using patents and papers have made efforts to identify more specific and detailed technological trajectory. However, these studies cannot go beyond simple description of the past trajectory. Also, identification of technology fusion and evolution relies on experts judgments. We suggest a way of identifying microscopic evolutionary technological trajectories by combining patent citation network analysis with dynamic technology tree. Also, using new indicators of generality, diversity and novelty, we can detect key technologies that can be a starting point of next generation technology and derivative technology. HVDC(High Voltage DC transmission) system technology is exemplified.

A Study on the Impact of China's Trade-related Policy Changes on Export Performance of Korean Manufacturing Companies in China (중국의 무역관련 정책 변화가 현지 진출 한국계 기업의 수출성과에 미치는 영향에 관한 연구)

  • Hong, Jae-Sung;Lee, Yong-Keun
    • International Commerce and Information Review
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    • v.16 no.1
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    • pp.69-88
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    • 2014
  • According to the previous study, after 2000s, factors of the Chinese government's trade policy changes would be a significant burden on the company. However, many previous studies were limited to the response strategy by judicial analysis. Therefore, this study aims to analyze the factors that affect the export performance of Korean manufacturing companies in China. Also, by using that result, I would like to provide advises for entered the korean companies in Chinese market As the results, I knew that export performance are most heavily influenced by labor policy factor and the fallowing is exchange rate policy factor. Eventually, Most of our country companies entering in china were affected changes in the exchange rate policy factor, but many company were manufacturing-type businesses to economize labor costs. Therefore, corporate and governmental response strategies are needed for that's companies.

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Decision Strategies Based on Meteorological Forecast Information in a Beer Distribution Game

  • Lee, Ki-Kwang;Kim, In-Gyum;Han, Chang-Hee
    • Journal of Information Technology Applications and Management
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    • v.15 no.3
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    • pp.79-90
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    • 2008
  • With the corporate environment nowadays being surrounded by plenty of information, the sharing of information among businesses through mutual cooperation tops the list of hot issues. Predictions of demands from the customer, business, or consumer by sharing information can affect the inventory and order production system. However, notwithstanding the importance of sharing information, empirical studies on quantitative use of information still remain insufficient in spite of many a discussion now being made on the sharing of information. This paper proposes to examine the ways meteorological information may affect the rises in the achievements of supply chains in distributive businesses, the kind of information that noticeably affects the consumer behavioral patterns in the distributive businesses but rarely perceived as a form of information shared by businesses. This study is based on a model in which meteorological information has been added as the one used to predict demands, after the beer distribution game has been modified to fit the current status, and simulations under an assumptive situation, where decisions are made on a daily basis, were conducted 50 times for a period of 1000 days for the generalization of the results, while at the same time a Duncan Test was conducted to determine the threshold to use the meteorological information that will be most profitable to the retailer, wholesaler, supplier and the supply chain as a whole. Our findings indicate that corporations have thresholds that vary from business to business depending upon the ratio of backlog costs to inventory costs. At the same time, our findings also show that there existed effective thresholds depending upon the ratio of backlog costs to inventory costs for the performance of the overall supply chain.

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A Study on Current Status and Improvement of Claims for the South-North Korean Economic Cooperation (남북한 경제협력 클레임 현황과 개선방안에 관한 연구)

  • Ko, Jai-Kil
    • Journal of Arbitration Studies
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    • v.29 no.4
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    • pp.33-55
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    • 2019
  • This study is aimed at drawing up improvement measures in connection with the resolution of claims, one of the major constraints in revitalizing South-North Korean economic cooperation. To that end, we first looked at the structure of South-North Korean economic cooperation and the institutional status related to resolving the claims. Also we analyzed the current status of the claims in the process of promoting South-North Korean economic cooperation by companies and the provisions of the claims between the parties in order to derive any problems. Through these research results, we were able to identify directions and implications for efficient improvement of the causes of several South-North Korean economic cooperation claims. First, at the corporate level, there is a need to create specific details of a contract for resolving disputes and to add additional third-party coordination functions in the relevant clause of the contract in preparation for the occurrence of a dispute. In addition, it is necessary to seek ways to advance jointly with corporations in China and other third countries in order to secure stability. Second, the government should continue to discuss ways of promoting South-North Korean commercial arbitration with North Korea so that follow-up measures can be completed as soon as possible. In addition, a two-track strategy is suggested to provide a practical negotiation channel at the private level. Also it is necessary to be active in persuading North Korea to join the international arbitration treaty in preparation for the activation of full-fledged economic exchanges.

Innovation Cluster and Regional Development In Daejeon Regional (대전지역 혁신클러스터와 지역발전)

  • Ryu, Duk-Wi
    • Asia-Pacific Journal of Business Venturing and Entrepreneurship
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    • v.2 no.3
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    • pp.103-122
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    • 2007
  • Innovation clusters developed or evolved around a specific region IS the key element of national innovation system and determine national competitiveness. Recognizing the importance of innovation clusters, Korean government has made "Daedeok Special R&D Zone" in 2005. This paper examines the success factors of famous Cluster in advanced countries and China, and proposes the strategy for regional development in Daejeon through boosting Daedeok Innovation Cluster. Although 30.5% of government R&D investment is being concentrated in Daedeok along with 10% of the country's doctorate degree holders, it is lack of increasing revenue by linking corporate R&D with a creative and challenging entrepreneur spirit. The core of the innovation cluster is the integration and mutual networking of the main participants. This paper suggests strategies for developing as a world class innovation cluster, global networking and clustering, venture ecosystem formation, commercialization the knowledge by interacting with market. It also explains the necessity of regional integration for cluster to cluster linkages in the East Asia Region.

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Analysis of IoT Usage in Korean Key Manufacturing Industries (주요 제조업의 사물인터넷 활용성 분석)

  • Hwang, Gyusun;Park, Juhyung;Lee, Jeongcheol;Park, Jinwoo;Chang, Tai-Woo;Won, Joongyeon
    • The Journal of Society for e-Business Studies
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    • v.21 no.4
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    • pp.81-93
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    • 2016
  • Internet of Things (IoT) has been established in various industries and IoT technology is highlighted as a new value creation technology. Especially, Korean government has launched Manufacturing Innovation 3.0 Strategy for developing Smart Factory concept to improve national and corporate's competitiveness. This study tries to present new industry classification scheme considering 10 national key manufacturing industries. Based on the new scheme, 10 national main forces industries are categorized into 6 segments. We have conducted SWOT analysis to comprehend Korean IoT environment. Based on the analysis, we have positioned 6 segments at the strategic decision-making grid to analyze industries' IoT practical usage.

A study on the consumers' attitudes toward pro-environment and purchasing behavior of eco-friendly fashion products for green marketing strategy (그린 마케팅 전략을 위한 친환경 패션제품에 대한 소비자의 태도와 구매행동에 관한 연구)

  • Ju, Seong-Rae;Chung, Myung-Sun
    • The Research Journal of the Costume Culture
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    • v.22 no.4
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    • pp.511-525
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    • 2014
  • This study set out to investigate consumers' attitudes toward pro-environment, and their actual purchasing behavior. It aimed to empirically examine the effects of the consumers' attitudes toward pro-environmental products, the importance of the product attributes and the perceived value of the companies' environmental activities, on their purchasing behavior of eco-friendly fashion products, including their satisfaction, trust, and repurchase intention. The questionnaires were administered on 304 married women with previous experience of buying eco-friendly fashion products. The results were as follows. First, the consumers' behavioral patterns in terms of environmental concerns and the purchasing of eco-friendly household items were significantly positive in relation to the purchasing behaviors of eco-friendly fashion products. Second, the importance of eco-friendly attributes was significantly positive in relation to the purchasing behaviors of eco-friendly fashion products. Third, the perceived value of corporate environmental activity was not related to the purchasing behaviors of eco-friendly fashion products. Finally, the purchasing behavior of eco-friendly fashion products was significantly positive in relation to the satisfaction with eco-friendly fashion products as well as the trust and repurchase intention, and satisfaction and trust positively affected the repurchase intention. The implication of the research and direction for future study were discussed.

A study on the scalp, hair care according to DiSC behaviors of cosmetic consumer in their 20s (20대 미용소비자의 DiSC행동유형에 따른 두피·모발관리 연구)

  • Jo, Min-Hye;Yang, Eun-Jin
    • Journal of the Korea Convergence Society
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    • v.9 no.10
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    • pp.415-421
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    • 2018
  • The purpose of this study is to analyze the difference of scalp and hair care behaviors according to DiSC behaviors of beauty consumer. For the study, 251 questionnaires were analyzed using the SPSS v.18.0 statistical package program. First, there was statistically significant difference in psychological stability, favorable image, and maintaining state of scalp and hair management according to DiSC behavior type. In case of Shin Jung - hyung (C), psychological stability, Positive images, and maintaining good condition. Second, DiSC and hair management behaviors according to DiSC behaviors showed statistically significant difference in state cognition management and product use management. In the case of cognition type (C) and social type (I) Product use management. The results of this study suggest that hair management awareness and behavior, which is dependent on DiSC behaviors of consumers, are provided as basic data for corporate marketing strategy.

Market Segmentation of Outpatient Services on the based of Consumption Values in Hospitals (소비가치에 의한 외래서비스 이용환자의 시장세분화에 관한 연구)

  • Kwon, Chin;Lee, Sun-Hee;Sohn, Myong-Sei
    • Korea Journal of Hospital Management
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    • v.2 no.1
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    • pp.96-113
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    • 1997
  • This study was performed to analyze of market segmentation of outpatient services on the based of consumption values. Self-reported questionnaires of six hospital outpatients 600 were analyzed by six consumption values categories: functional values, social values, emotional value, rarity value, situational values, health related values. The main results of this research is as following; 1. The consumption values were significantly different in that sociodemographic characteristics. Especially, the more older aged group, farmer and married people, the more they preferred to functional value, social value, emotional value and rarity value than younger aged group and unmarried people. But in the cases of situational vaue, younger aged people and white-callar workers recognized more positively. Also, housewives, married people and female recognized more positively than white-callar workers, unmarried people and male. 2. In the results of CHAID analysis, market of general hospital were analyzed by 9 categories and major market were groups who ignored or were unconcerned about newness/classiness and preferred to nearness to residence. The market of university hospital were analyzed by 8 categories and major market were groups who considered to reliability/social reputation importantly. The market of corporate hospitals were analyzed by 8 and major market were group who considered to classiness/newness importantly. Therefore, above results show that health care market can be divided to various market by demand and market segmentation is very important for marketing strategy.

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The Effect of SNS Marketing Attributes of Convenience Corporate on Purchase Intention and Purchase Satisfaction of Convenience Store Consumer (편의점 기업의 SNS 마케팅 속성이 편의점 소비자의 구매의도와 구매 만족도에 미치는 영향)

  • Kang, SinA;Yoon, Hei-ryeo
    • The Journal of the Korea Contents Association
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    • v.20 no.2
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    • pp.405-415
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    • 2020
  • The number of users of SNS has been steadily increased along with the popularity of smart phones, since marketing using SNS is easy to communicate and fast to spread, many companies are actively utilizing SNS marketing. In this study, we established a hypothesis by selecting SNS marketing attributes based on prior research as informational, interactive, entertainment and reliability. In this study, we are going to examine the impact on SNS marketing on purchase behavior at the convenient store to provide basic data for sale promotional strategy. Analysis of differences in SNS marketing attributes according to the characteristics of the survey participants showed that differences in information were significant in age and monthly income, and interaction was significantly different from gender. Among SNS marketing attributes, information, entertainment and reliability showed significant positive effects on satisfaction, and the interactivity was rejected because it did not have a significant impact. While interactivity, entertainment, and reliability of SNS marketing attributes significantly affected satisfaction, it was found that information has not significantly affected them. Satisfaction also had a significant impact on purchase intentions.