• Advances in nano research
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• v.15 no.3
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• pp.277-283
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• 2023

This research aims to explore factors influencing creativity among the employees of nanotechnology companies. Further, this survey aimed to investigate the role of psychological capital (PS), job satisfaction (JS) and corporate social responsibility (CSR) as sources to foster creativity. Participants included 375 employees of nanotechnology companies in China. Sequential mediation analysis revealed that creativity was significantly influenced by psychological capital, job satisfaction and corporate social responsibility. Furthermore, not only psychological capital, job satisfaction and corporate social responsibility were directly and indirectly related to creativity but also explained 67.35% variance of it. It seems that having more psychological resources, more well-being and good feelings concerning performance in the workspace and the efforts of companies to improve employee welfare are among the most important factors in increasing employee creativity. Our findings can help companies, especially nontechnology companies, in focusing on factors fostering the creativity of employees, because creativity enhances and promotes the performance and success of companies.

• Journal of the Korea Safety Management & Science
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• v.10 no.2
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• pp.61-70
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• 2008

The CEOs of global companies have been realized the imagination and creativity that can be obtained from the corporate culture is the crucial competitive power for sustainable growth. Thus, most domestic companies take an increasing interest in how to make creativity efficiently. This paper, however, argues that the proper application of performance indicators can engender creativity and innovation in organizations without costly investing on creativity. Assuming that creativity is actually dominated by the emotion of human resources rather than the rationality, this paper suggests the performance indicators developed based on the viewpoint of the characteristics of human needs and the relationship between the human needs and the attribute of works. The performance system which consists of activity, sociality and creativity is presented and the performance indicators for each category are also suggested to improve the spontaneity and creativity of human resources.

• Journal of Digital Convergence
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• v.18 no.3
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• pp.99-110
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• 2020

This study deals with the relationship between entrepreneurship of corporate member and creativity at the organizational level by empirically analyzing the relationship between entrepreneurship, organizational learning orientation, individual creativity, and group creativity. In particular, the relationship between entrepreneurship and creativity focuses on analyzing the mediating effects of organizational learning orientation. Based on the literature research, the research model and hypothesis were established by explaining the relationship between entrepreneurship, individual and group creativity, and organizational learning orientation. 308 copies of the questionnaire were distributed and collected for manufacturing workers in Gyeongbuk, and empirical analysis was conducted through structural equations. As a result, it was confirmed that entrepreneurship has an influence on organizational learning orientation without directly affecting individual and group creativity. In addition, the effects of entrepreneurship on organizational learning orientation and organizational learning orientation on individual and group creativity were examined. These findings can provide Directions for organizational management from the cultural perspective by identifying the effects of entrepreneurship and organizational learning orientation at the organizational level.

• The Korean Journal of Franchise Management
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• v.7 no.2
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• pp.5-14
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• 2016

Purpose - Competitive industry structure and recent economic depression challenge a survival of Korean small- and medium-sized food franchising companies (SMFCs), albeit the explosive growth of the Korean food service industry for last few decades. Against this backdrop, it examines how these SMFCs overcome liabilities of smallness and resource scarcity to strengthen competitive advantage in the market. To tackle this, in this article we focus on corporate entrepreneurship and human resources as a knowledge-based asset for these SMFCs. Furthermore, the ratio of employee turnover is high in SMFCs. We view that such brain-drain may result in poor performance of the Korean SMFCs. As such, we pay attention to the role of organizational commitment to an organization as a solution for enhancing individual-level employees' loyalty toward their organization. Research design, data, and methodology - Our research question is to what extent corporate entrepreneurship (i.e., innovative organizational culture, organizational autonomy, and administrative innovation) affects an individual-level attitude toward the organization and, in turn, employee creativity and satisfaction in the Korean SMFCs context. We collected data from employees in SMFCs for three months. A total of 126 valid questionnaires were collected, and analyzed the data using partial least squares path modeling. Results - The reliable and valid measurement model feed into testing the structural model. Our findings suggest that innovative organizational culture and organizational autonomy positively affect employee commitment. Particularly, organizational autonomy has a greater effect than innovative culture on employee commitment. However, the relationship between administrative innovation and employee commitment is not significant. We also find that employee commitment positively affects both employee creativity and satisfaction. Conclusions - Our contribution to the existing franchising business and management literature is twofold. First, the conceptual model includes three antecedents in the organizational entrepreneurship dimension to organizational commitment. Second, we conceptualize organizational commitment as employee commitment, and validate its impact on employee creativity and job satisfaction at an individual performance level. Overall, this article suggests that it is critically important for the Korean SMFCs to develop corporate entrepreneurship in order to facilitate employees' positive attitudes toward their organizations.

• Health Policy and Management
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• v.10 no.1
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• pp.95-110
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• 2000

The purpose of this study is to evaluate work values of hospital employees. Their work values was compared with that of other corporate's employees or among that of specialties in hospital. It was surveyed to 893 persons; 164 in hospital and 709 in others. The work values of hospital employees are similar to that of other corporate's employees. But they have first priority to working environment, and emphasize monetary incentive much more than hierarchical development. There are some gap in work value between age groups in hospital, different from other corporate. That means hospital manager need to development the more developed work value in hospital. The work values are different in monetary incentive, hierarchical development, safety, working environment, creativity among specialties in hospital. The more special employees emphasize much more to monetary incentive, hierarchical development, working environment and the less special employees have priority to safety work value. Specially, because the hospital managers want to have safety than creativity, it must to make some changing program of work value for advance of future hospital.

• Proceedings of the Korea Society of Design Studies Conference
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• 1999.05a
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• pp.88-89
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• 1999

기업광고의 궁극적 목적은 마케팅 커뮤니케이션을 지원하여 제품이나 서비스의 판매에 도움을 얻고자 하는 것이며, 장기적이고 누적적이며 일관된 Massage의 형태로 이루어져야만 상품. 서비스 광고와 연계한 Synergy효과를 이를 수 있다. (중략)

• Asia-Pacific Journal of Business Venturing and Entrepreneurship
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• v.11 no.6
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• pp.83-98
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• 2016

This study investigated the effects of corporate entrepreneurship awareness on organizational effectiveness using a case study of a domestic public institution-something that had not been done before. The main purpose of this study was to examine the correlation between corporate entrepreneurship and the personal entrepreneurship of each organization member. Specifically, we studied the effects of four aspects of corporate entrepreneurship-innovation, risk sensitivity, goal orientation, and autonomy-on the effectiveness of the organization with regard to personal entrepreneurship, defined by creativity, job satisfaction, and organizational commitment, in a public institution. We examined the mediating role of the facets of private entrepreneurship-innovation, risk sensitivity, and goal orientation-on the effectiveness of organizations. In addition, we examined the correlation between the recognition of an organization and individual innovation, creativity, and entrepreneurship in domestic public institutions. We found that corporate entrepreneurship significantly influences organizational effectiveness. We also found that private entrepreneurship has partially influenced organizational effectiveness. This result indicates that specifically personal entrepreneurship in a public organization with a corporate structure contributes in part to organizational effectiveness. Therefore, the efforts made for disruptive innovation and the innovative strategies of corporates with personal entrepreneurship should be kept up for the long haul in order to influence the achievements of organizations in the public sector significantly. The need of the hour is for public institutions to disseminate and extend entrepreneurship at the national level. Furthermore, studies on corporate entrepreneurship in different fields in organizations in the public domain are needed.

• Journal of Distribution Science
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• v.10 no.4
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• pp.7-11
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• 2012

"Great things in business are never done by one person; they're done by a team of people." By Steve Jobs, 2003. As define by Linda Naiam - Creativity is the act of turning new and imaginative ideas into reality. Creativity involves two processes: thinking, then producing. Innovation is the production or implementation of an idea. If you have ideas, but don't act on them, you are imaginative but not creative. So in order to maintain the pace with the changing business scenario and coping with the competition Innovation and Creativity is considered a mandatory tool for a business to exist and grow in market. Whether a company is Employee centric or Business centric Innovation and creativity has to have its space in order to keep a business ahead of others in the Market. Also it's not just the competition which has led to the Innovation and Creativity in Business practices it's also the demanding chunk of consumers and customers who are aware and prefer maximum choices before making a final deal. Another reason as to why there is a change in business practices is the globalization of businesses where you need to rope in the Innovative ideas to launch and sustain in new market. There had been tremendous shift in business practices but to give a room to innovative ideas and implement that creativity need ample to space and vision along with an attitude where in you can resist for getting an immediate results from innovative business practices. Corporate Creativity is characterized by the ability to perceive the world in new ways, to find hidden patterns, to make connections between seemingly unrelated phenomena, and to generate solutions. Generating fresh solutions to problems, and the ability to create new products, processes or services for a changing market, are part of the intellectual capital that give a company its competitive edge. Creativity is a crucial part of the innovation equation. The innovation and creativity is not limited to any area of business, it can start from your waiting lounge to your board room meeting depending upon how the things are perceived and implemented for the betterment of people and business. The purpose of this research is to understand the latest creative business approaches and practices that organizations are following to be different from their competitors. Also this shift from generic business practices to the Innovative and Creative approach seems to take the business into new world. This approaches means starting from the bottom of the Pyramid and finally touching the pinnacles in Innovation and creativity. The paper will discuss on the various areas of business where in innovative approaches can be roped in and sets new bench mark altogether in the business arena.

• Korean Management Science Review
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• v.28 no.1
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• pp.91-105
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• 2011

Among various types of creativity, team creativity has been always receiving attention from both practitioners and researchers because most of works are done in a team format in organizations. Therefore, it would be the best way for corporate performance to increase when team creativity is managed carefully to increase in a steadfast way. Though there are lots of ways to grow team creativity, this study explores the issue of increasing the team creativity by adopting CMC (computer-mediated communication) and exploration and exploitation, which were studied separately, but never analyzed together in the same research framework. Experiments to prove the validity of the research questions are based on ABM (Agent-Based Modeling) simulation. Netlogo language was adopted to build a prototype engine for the simulation engine. Experiment results revealed that in the short-term, both broad CMC mode with high exploration and exploitation, and local CMC mode with high exploration and exploitation result in higher team creativity than other types of combination. However, in the long run, broad CMC mode yields higher team creativity level than local CMC mode.

• Journal of the Korea Convergence Society
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• v.11 no.2
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• pp.187-198
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• 2020

This study focused on the importance of creativity in organizational environment recently, and empirically analyzes the process of entrepreneurship to improve organizational creativity through entrepreneurial self-efficacy and confirmed its effect. This study analyzed the relationship between the entrepreneurship and individual and group creativity. In particular, it examines the mediating effects of entrepreneurship and creativity. For this study, the research model and hypothesis were established based on the literature research, and 308 questionnaires were distributed and collected for manufacturing workers in Gyeongbuk. The results showed that entrepreneurship affects entrepreneurship self-efficacy and entrepreneurship self-efficacy affects individual and group creativity. The effects of entrepreneurship on entrepreneurial self-efficacy and entrepreneurial self-efficacy on individual and group creativity were examined. These findings can provide guidelines for corporate strategy development direction and organizational management.