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http://dx.doi.org/10.15207/JKCS.2020.11.2.187

A Study on the Mediating Effect of Entrepreneurial Self-Efficacy on the Relationship between Entrepreneurship and Individual and Group Creativity of Corporate Organization Members  

Song, Chan-sub (Business School, Kumoh National Institute of Technology)
Noh, Yeon-Sook (Business School, Kumoh National Institute of Technology)
Lee, Da-Jeong (Business School, Kumoh National Institute of Technology)
Lee, Sun-Kyu (Business School, Kumoh National Institute of Technology)
Publication Information
Journal of the Korea Convergence Society / v.11, no.2, 2020 , pp. 187-198 More about this Journal
Abstract
This study focused on the importance of creativity in organizational environment recently, and empirically analyzes the process of entrepreneurship to improve organizational creativity through entrepreneurial self-efficacy and confirmed its effect. This study analyzed the relationship between the entrepreneurship and individual and group creativity. In particular, it examines the mediating effects of entrepreneurship and creativity. For this study, the research model and hypothesis were established based on the literature research, and 308 questionnaires were distributed and collected for manufacturing workers in Gyeongbuk. The results showed that entrepreneurship affects entrepreneurship self-efficacy and entrepreneurship self-efficacy affects individual and group creativity. The effects of entrepreneurship on entrepreneurial self-efficacy and entrepreneurial self-efficacy on individual and group creativity were examined. These findings can provide guidelines for corporate strategy development direction and organizational management.
Keywords
Entrepreneurship; Entrepreneurial self-efficacy; Individual creativity; Collective creativity; Entrepreneurship as a culture;
Citations & Related Records
Times Cited By KSCI : 6  (Citation Analysis)
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