• The Journal of the Korea Contents Association
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• v.12 no.1
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• pp.476-484
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• 2012

In this study, we performed an empirical study to decide whether the use of the TPM and TPM level of understanding of the parameters affect directly the TPM performances or not. In a TPM analysis of TPM activity factors, all factors directly affect the level of understanding. Especially individual improvement activities and autonomous activities are directly affect the performance, rather than depending on the degree of understanding of TPM to influence utilization and analyzed. In addition, training on the utilization and directly or indirectly to affect performance were analyzed. Companies take advantage of the TPM and TPM activities, the company's level of understanding of the factors and the TPM factors are closely dependent upon. Ongoing communication among TPM activities and the steady profits and sharing of comments on the risk based on the level of understanding of a TPM will be an important element in the company's performance.

• The Journal of the Korea Contents Association
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• v.9 no.6
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• pp.153-164
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• 2009

The export on visual and game industry has grown very rapidly and is expanding its role in economic growth. In contrast, researches on these firms' financial performances in strategic and policy point of view are difficult to be found regarding the export of cultural industry. In this study, we analysis the effects of firms export in cultural industry on their financial performances focusing on game and visual industry. We find that the recent activities of export in game industry have positive effect on firm's growth in game industry. However, we find that the export deteriorate the net profit. On the other hand, we find no significant results in the case of visual game industry. Our results suggest that we need more strategic approaches in exporting goods in contents industry.

• Journal of Convergence Society for SMB
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• v.1 no.1
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• pp.1-8
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• 2011

With a sample of 147 Korean small and medium size companies, this study examined the relationships among degree of information orientation, corporate culture, degree of information management implementation and selected business performances in the process of implementing IMS(Information Management System). Information orientation is defined as company-wide understanding and implementation of the underlying philosophy, principles, approached, and tools of information improvement programs. It is assumed that successful implementation of information improvement programs requires a information-oriented mind-set of the employees. It is also assumed that successful implementation of information improvement programs require strong support from s corporate culture that emphasizes continues improvement. Adopting the competing values model of Quinn and McGrath(1985), corporate culture is classified into 'flexible' versus 'controlled culture' and 'outer-directed' versus 'inner-directed culture'. This study examined how such fitness influenced the implementation of information innovation programs and business performance. Implementation of information innovation programs was measured through various factors, such as leadership, strategic information planning, human resources focus, customer and market focus, process management, and information analysis and application. Business performance was measured through non-financial performance measuresm such as employee results, process results, information results, and customer results, and through perceived financial performance measures.

• Korean Association of Arts Management
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• no.51
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• pp.75-102
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• 2019

This study aims to figure out the progression of Hyundai motor's corporate cultural marketing by conducting semantic network analysis. Although the previous research has focused on conception, categorization, impact, and performance of cultural marketing, they hardly pay attention to changes in cultural marketing over time. To explore the identified gap, we collected 2,315 articles concerning Hyundai motor's cultural marketing on daily newspapers printed from 2001 to 2018. The 18-year time period was classified into four periods, and lists of words were extracted and analyzed by Korean language analysis program, Textom and social network analysis program, called 'UCINET'. The outcome of our analysis indicates that Hyundai Motor's cultural marketing has been developed from the strategy of merely increasing sales to the means of distinguishing their corporate and brand identity. In the early 2000s, the words 'customer', 'The Age of Great Paintings: Rembrandt and the 17th century Dutch paintings', and 'performances' were extracted with high frequency. It shows Hyundai Motor held performance-oriented events and provided benefits to specific consumer groups under the type of 'Cultural Promotion'. In addition, as the exhibition sponsored by Hyundai motor was reported in the media with high publicity effect, the concept of 'Cultural Support' is also emerged. In the late 2000s, the top exposures were 'Seoul Arts Center' and 'Seoul Metropolitan Symphony Orchestra'. Under the concept of 'Cultural Support', both organizations and cultural events were sponsored by Hyundai motor. Hyundai Motor has the tendency to cooperate with high profile parties who have already accomplished high publicities to attract social interests and issues. In the early 2010s, Hyundai Motor created cultural marketing brand and space ('Brilliant' and 'Hyundai Art Hall') that broadened the potential target groups, which represented both 'Cultural Support' and 'Cultural Enterprise'. In the middle and late of the 2010s, as shown by the high frequency of 'brand' and 'global', Hyundai Motor has focused on the global market and viewpoint has expanded to brand building focusing on the type of 'Cultural Enterprise'.

• Journal of the Korea Academia-Industrial cooperation Society
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• v.15 no.4
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• pp.1971-1982
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• 2014

The purpose of the this study is to analyze what business value orientations are more effective on the enhancement of productivity and performance indexes of IT companies. Especially we are interest in the moderate effect of business types such as IT manufacturing, IT services, and non-IT manufacturing companies. The empirical test results was somehow different from the theoretical researches. Customer orientation affects productivity directly and performance indexes indirectly. Whereas, technology innovation orientation didn't affects productivity and performance indexes directly, except IT services companies. Corporate social responsibility affects performance indexes directly, but not productivity. We could conclude that the type of business is an important moderator between business value orientations and enterprise performance factors.

• Journal of The Institute of Information and Telecommunication Facilities Engineering
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• v.5 no.1
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• pp.43-59
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• 2006

A compact and broadband $4\times1$ array antenna was developed for 3G smart antenna system testbed. The $4\times1$ uniform linear away antenna was designed to operate at 1.885 to 2.2GHz with a total bandwidth of 315MHz. The array elements were based on the novel broadband L-probe fed inverted hybrid E-H (LIEH) shaped microstrip patch, which offers 22% size reduction to the conventional rectangular microstrip patch antenna. For steering the antenna beam, a commercial variable attenuator (KAT1D04SA002), a variable phase shifter (KPH350SC00) with four units each, and the corporate 4-ways Wilkinson power divider which was fabricated in-house were integrated to form the beamforming feed network. The developed antenna has an impedance bandwidth of 17.32% $(VSWR\leq1.5)$, 21.78% $(VSWR\leq2)$ with respect to center frequency 2.02GHz and with an achievable gain of 11.9dBi. The design antenna offer a broadband, compact and mobile solution for a 3G smart antenna testbed to fully characterized the IMT-2000 radio specifications and system performances.

• Journal of The Institute of Information and Telecommunication Facilities Engineering
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• v.7 no.1
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• pp.41-58
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• 2007

A compact and broadband $4{\times}1$ array antenna was developed for 3G smart antenna system testbed. The $4{\times}1$ uniform linear array antenna was designed to operate at 1.885 to 2.2GHz with a total bandwidth of 315MHz. The array elements were based on the novel broadband L-probe fed inverted hybrid E-H (LIEH) shaped microstrip patch, which offers 22% size reduction to the conventional rectangular microstrip patch antenna. For steering the antenna beam, a commercial variable attenuator (KAT1D04SA002), a variable phase shifter (KPH350SC00) with four units each, and the corporate 4-ways Wilkinson power divider which was fabricated in-house were integrated to form the beamforming feed network. The developed antenna has an impedance bandwidth of 17.32% ($VSWR{\leq}1.5$), 21.78% ($VSWR{\leq}2$) with respect to center frequency 2.02GHz and with an achievable gain of 11.9dBi. The design antenna offer a broadband, compact and mobile solution for a 3G smart antenna testbed to fully characterized the IMT-2000 radio specifications and system performances.

• Journal of Power Electronics
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• v.16 no.2
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• pp.584-597
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• 2016

This paper focuses on an improvement in the transient performance of Boost converters when the load changes abruptly. This is achieved on the basis of the nature trajectory in Boost converters. Three key aspects of the transient performance are analyzed including the storage energy change law in the inductors and capacitors of converters during the transient process, the ideal minimum voltage deviation in the transient process, and the minimum voltage deviation control trajectory. The changing relationship curve between the voltage deviation and the recovery time is depicted through analysis and simulations when the load suddenly increases. In addition, the relationship curve between the current fluctuation and the recovery time is obtained when the load suddenly decreases. Considering the aspects of an increasing and decreasing load, this paper proposes the transient performance synthetic optimized trajectory and control laws. Through simulation and experimental results, the transient performances are compared with the other typical three control methods, and the ability of proposed synthetic trajectory and control law to achieve optimal transient performance is verified.

• Journal of Distribution Science
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• v.11 no.11
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• pp.19-32
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• 2013

Purpose - This study examines the effects of art marketing management of the marketing mix in fashion, focusing on the cases of the leading global fashion brands in art marketing management. Research Design, Data, and Methodology - This study was implemented using the content analysis method. Criteria, including product differentiation, promotion strategies, store strategies, and social contributions, were based on previous research, brand promotional references, and critical reviews in newspapers or professional magazines for various cases of art marketing management by fashion brands. Results - To achieve product differentiation, art marketing management has borrowed images from artworks, and employed parodies and collaboration with artists; this has facilitated the pleasure derived from utilizing the artistic value of products. Promotion strategies were integrated with art performances, advertisements, and runway shows. Store strategies developed emotional feelings and a longing for brands among consumers. Reputational marketing of the social contributions made by corporations elevated the corporate brand image perceived by consumers. Conclusions - This study's findings revealed that consumers can derive emotional satisfaction through art marketing that seeks to profit effectively by stimulating consumers' emotions. From an economic perspective, a convergence of art and marketing plays an important role in profit-making and satisfying consumers' emotions.

• Journal of Korea Society of Digital Industry and Information Management
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• v.8 no.4
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• pp.205-215
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• 2012

Due to a rapid change of business environment, many firms are eager to find the competitiveness by information technology adoption and diffusion. In this exploratory study, we examined the applicability of a previously proposed model to evaluate IT competitiveness based on the innovativeness and verified it's propriety with empirical data. As suggested by previous studies, the proposed model considers a variety of corporate and market characteristics concerned with IT adoption, and it consists of several internal and external impacting factors, which have influence on technology diffusion and its performance. For the empirical analysis, the survey data of domestic ERP adoption cases were adopted from 128 small and medium-sized enterprises(: SMEs) in IT and electrical engineering industry, and analyzed by partial least squares(: PLS) - a popular structural modeling and multivariate projection technique to latent variables. The results indicated positive supports for the research model of external and internal IT adoption factors' influences on innovativeness' performances. However, there are a couple of limitations not to show the reliability of selected measurement items and the generality of model proposed in this exploratory study.