• 제목/요약/키워드: Core Capability

검색결과 470건 처리시간 0.023초

카마스터의 지각된 핵심역량 수준이 고객만족에 미치는 영향: 고객접점(MOT)품질의 매개효과를 중심으로 (The Influence of the Car Master's Recognized Core Capability level in Achieving Customer Satisfaction: Emphasis on Mediating Effect of Moment of Truth Quality)

  • 안성범;송인암;황희중
    • 유통과학연구
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    • 제11권4호
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    • pp.37-49
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    • 2013
  • Purpose - This research identifies the meaning of the core capability level of Car Master and the reason why its service at the Moment of Truth should be demonstrated through empirical cases. It can be seen that this study differs from existing research because it proposes that the recognized core capability level to achieve customer satisfaction should focus on the mediating effect of Moment of Truth quality. This paper examines the effect of Car Master's recognized core capability level on customer satisfaction by using the variables mentioned above. Moreover, this study uses regression analysis to verify that the mediating effect of Moment of Truth quality on Car Master's capability level achieves customer satisfaction. Research design, data, and methodology - First, we present evidence that could apply to Car Master's recognized core capability level by detailing the relationship between customer satisfaction and a structuring factor for Car Master's core capability level. Our proposed research model observes the relationship between the structuring factor of core capability and customer satisfaction. Second, we had an opportunity to define how the core capability and Moment of Truth quality affect customer satisfaction by performing empirical analysis on the partial mediating effect of Moment of Truth quality at a recognized core capability level and Moment of Truth quality affecting customer satisfaction. Results - First, the results indicate that Car Master's recognized core capability level (product professionalism, marketing skill, and reliability) positively affects customer satisfaction. Second, the results show that an ability to listen and a sense of dedication positively affect customer satisfaction, and are among the Moment of Truth quality factors; but performance capability, which is one of the Moment of Truth quality factors, does not positively affect customer satisfaction. These results clearly differ from prior studies focused on Moment of Truth quality and consumer satisfaction. Third, the results show that Moment of Truth quality has a partial mediating effect in terms of the impact of Car Master's recognized core capability level in achieving consumer satisfaction. Conclusions - This research indicates that the company will be able to expand if they investigate and show an interest in more training and education for Car Master. The study verified that outstanding Car Masters show differentiated performance on customer satisfaction at the Moment of Truth in various instances. Thus, we believe that this is the time for a discussion on systematic and empirically recognized core capability levels and the Moment of Truth quality. The study on Car Master's recognized core capability level offers suitable solutions for Car Masters to respond to customers at the Moment of Truth. Further, this study emphasizes the importance of service as a critical factor having a direct relationship with the company's success and failure and contributing to building trust with the customer. Thus, an investment in continuous education and training for Car Master will help the growth of the business.

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기업의 핵심역량 집중도와 IT 아웃소싱 성숙도 평가에 관한 연구 (The Study on Intensity Index of Core Competency and Evaluation of Maturity Index of IT Outsourcing)

  • 이학선;김정포;오승호;남기찬
    • Journal of Information Technology Applications and Management
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    • 제12권2호
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    • pp.45-61
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    • 2005
  • Recently, increasing attention has been paid to IT outsourcing and core competency of the corporation. Many companies are expected to focus on core competency rather than reduce IT cost from IT Outsourcing. But, by this time there are no a framework for evaluating intensity of core competency and maturity of IT outsourcing capability. This paper is conducted to provide a framework for evaluating intensity of core competency and maturity of IT outsourcing capability. This paper is to verify if the company's core competency and IT outsourcing capability have a significant influence on each other.

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핵심역량 지향성과 프로세스 관리역량이 IT 아웃소싱 성과에 미치는 연구 (An Empirical Investigation into the Role of Core-Competency Orientation and IT Outsourcing Process Management Capability)

  • 김용진;남기찬;송재기;구철모
    • Asia pacific journal of information systems
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    • 제17권3호
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    • pp.131-146
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    • 2007
  • Recently, the role of IT service providers has been enlarged from managing a single function or system to reconstructing entire information management processes in new ways to contribute to shareholder value across the enterprise. This movement toward extensive and complex outsourcing agreements has been driven by the assumption that outsourcing information technology functions is a reliable approach to maximizing resource productivity. Hiring external IT service providers to manage part or all of its information-related services helps a firm focus on its core business and provides better services to its clients, thus obtaining sustainable competitive advantage. This practice of focusing on the strategic aspect of outsourcing is referred to as strategic sourcing where the focus is capability sourcing, not procurement. Given the importance of the strategic outsourcing, however, to our knowledge, there is little empirical research on the relationship between the strategic outsourcing orientation and outsourcing performance. Moreover, there is little research on the factor that makes the strategic outsourcing effective. This study is designed to investigate the relationship between strategic IT outsourcing orientation and IT outsourcing performance and the process through which strategic IT outsourcing orientation influences outsourcing performance, Based on the framework of strategic orientation-performance and core competence based management, this study first identifies core competency orientation as a proper strategic orientation pertinent to IT outsourcing and IT outsourcing process management capability as the mediator to affect IT outsourcing performance. The proposed research model is then tested with a sample of 200 firms. The findings of this study may contribute to the literature in two ways. First, it draws on the strategic orientation - performance framework in developing its research model so that it can provide a new perspective to the well studied phenomena. This perspective allows practitioners and researchers to look at outsourcing from an angle that emphasizes the strategic decision making to outsource its IT functions. Second, by separating the concept of strategic orientation and outsourcing process management capability, this study provides practices with insight into how the strategic orientation can work effectively to achieve an expected result. In addition, the current study provides a basis for future studies that examine the factors affecting IT outsourcing performance with more controllable factors such as IT outsourcing process management capability rather than external hard-to-control factors including trust and relationship management. This study investigates the major factors that determine IT outsourcing success. Based on strategic orientation and core competency theories, we develop the proposed research model to investigate the relationship between core competency orientation and IT outsourcing performance and the mediating role of IT outsourcing process management capability on IT outsourcing performance. The model consists of two independent variables (core-competency-orientation and IT outsourcing process management capability), and two dependent variables (outsourced task complexity and IT outsourcing performance). Comprehensive data collection was conducted through an outsourcing association. The survey data were analyzed using a structural analysis method. IT outsourcing process management capability was found to mediate the effect of core competency orientation on both outsourced task complexity and IT outsourcing performance. Further analysis and findings are discussed.

사이버대학교의 핵심역량에 관한 연구 : 오프라인 기반 대학에 대한 소비자 지각을 중심으로 (A Study of Cyber University Core Competence: The Consumer's Perception about Off-line Base University)

  • 임양환;권순홍
    • 디지털산업정보학회논문지
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    • 제4권4호
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    • pp.127-138
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    • 2008
  • To study about core capability which becomes the kernel of sustainable competitive advantage (SCA) in cyber university which confronts competition-deepening circumstance, the value and importance of brand and educational services of cyber universities which stand on the basis of offline university were examined. Moreover, core capability based on the importance of cyber university service was searched, and its strategic course were suggested. Within research processes, competition environment of cyber university was forecasted, and importance to build up its core capability was examined. Moreover, conjoint analysis was carried out for three offline cyber universities. As a result of survey analysis, effectiveness of cyber university brand showed greater influence than other characteristics in terms of the influence which affects consumer preference for cyber university. Therefore, to overcome weaknesses of brand asset in low brand power cyber university, establishment of strong core capability which reflects consumer preference is needed to carry out differentiation strategy or concentration strategy, and it is necessary to consider the introduction of new competitiveness structure.

국내 기업의 비즈니스 프로세스 아웃소싱 영향요인에 관한 탐색적 연구 : 프로세스의 지식강도와 정보기술지원 정도를 중심으로 (An Exploratory Study on The Factors Affecting BPO(Business Process Outsourcing) Performance of Domestic Firms: Focused on Knowledge Intensity and Degree of Informatization of Business Process)

  • 김정욱;박정훈;남기찬
    • 한국경영과학회지
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    • 제28권3호
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    • pp.149-168
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    • 2003
  • With the increase of global competition and the reduction of the lifecycle of business process, most leading companies begin to adopt BPO(Business Process Outsourcing), by outsourcing the whole or part of their business process to external service providers and focusing on their core capability, in order to enhance their core competency, In adopting BPO, it is an important decision-making issue that which part of process should be outsourced. So identifying core/non-core process among the business processes is a prerequisite for managing corporate capability and performance of outsourcing. In this study, by focusing on knowledge intensity and degree of informatization of the business process that are important factors in adopting BPO, we have analyzed the current status of BPO adoption of domestic firms and proposed several guidelines for adopting BPO.

대칭 평면형 건물에서의 코어위치에 따른 구조거동 분석 (Analyses of Structural Behaviors According to Core Location in the Building with Symmetric Plan)

  • 김정래;김재요
    • 한국구조물진단유지관리공학회 논문집
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    • 제24권1호
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    • pp.116-124
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    • 2020
  • 코어 위치변화에 따른 횡력저항성능 분석을 위하여, 대칭 평면형 20층 건물을 대상으로 3차원 구조해석을 수행하였다. 중심 코어, 1축 편심 코어, 2축 편심 코어로 구분하여 4가지 해석모델을 구성하고, 고유치해석, 풍하중 해석, 지진하중 해석을 수행하였다. 중심 코어 건물에서는 비틀림이 발생하지 않았으나, 편심 코어의 배치에 따라 휨과 비틀림이 복합적으로 발생하였으며 횡력저항성능이 저하되었다. 코어의 편심 배치에 따른 풍하중 크기의 변화는 작으나, 최대 횡변위는 코어의 편심 배치에 의하여 크게 증가하는 것으로 확인되었다. 또한, 편심 코어의 경우 횡방향 강성의 저하로 인하여 중심 코어에 비해 지진하중이 다소 감소하였으나, 비틀림의 영향으로 최대 층간변위비는 크게 증가하는 것으로 확인되었다. 이러한 결과들을 바탕으로 코어의 위치에 따른 구조거동을 확인하고, 계획 및 설계 단계에서 코어 배치의 가이드라인으로 활용할 수 있다.

NCS 기반 정보능력 학습모듈 개발 및 개선방안 (컴퓨터활용능력 중심) (Development of NCS-based information capability learning module and improving method - (Centered on computer application capability))

  • 안인수
    • 전기학회논문지P
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    • 제65권4호
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    • pp.309-315
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    • 2016
  • NCS is the nation-wide standard designed to standardize and systematize the capability(knowledge, technology and attitude) required for personnel to undertake their task in industrial site according to industry field and level of the task. In order to cope with rapidly changing labor market, individual has to be equipped with ability required for each relevant duty field. And company also requires worker to have basic working ability, professional knowledge or technical capability for relevant duty. Especially, the core competency, a fundamental element for all tasks, has been recognized as critical part not just in social level but also in company level. In that sense, the necessity of adding the core competence into regular education program has been vastly demanded. This study mainly deals with development of NCS-based learning module for information capability that most of industrial field want their employee to be equipped as basic skill. And, in particular, education achievement analysis for computer application capability, a subordinate capabilities of information capability, and its application method are mainly described.

IT와 SCM 프로세스 관리역량이 e-SCM 성과에 미치는 영향에 관한 연구 (A Study on the Impact of IT and SCM Process Management Capability on e-SCM Performance)

  • 이선로;김기영
    • Asia pacific journal of information systems
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    • 제17권3호
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    • pp.79-103
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    • 2007
  • The main purpose of this study is to define antecedents that influence e-SCM synchronization and to investigate how it affects e-SCM performance. We, therefore, investigate (1) the impact of firms' internal IT planning capabilities on e-SCM synchronization and on SCM process management capability, (2) the impact of firms' internal IT infrastructure on e-SCM synchronization and on SCM process management capability, (3) the impact of firms' internal SCM process management capabilities on e-SCM synchronization, and finally (4) the impact of e-SCM synchronization on SCM performance. A survey has been administrated to the firms' SCM and marketing staffs and 171 returns analyzed. The results show that (1) IT plan has not direct impacts on e-SCM synchronization, but has direct impacts on organizational support, purchasing, and operations processes except logistics process. IT plan, however, has indirect impacts on e-SCM synchronization through purchasing and operations of SCM process management capability. (2) IT infrastructure has both direct and indirect effects on e-SCM synchronization, and also has direct impacts on organizational support, purchasing, and operations processes except logistics process. (3) SCM process management capabilities have direct impacts on e-SCM synchronization. Among these SCM core processes purchasing positively influences operations, which in turn positively influences logistics process management capability. (4) e-SCM synchronization has positive impacts on SCM performance indicator (SCOR), such as delivery reliability, responsiveness & flexibility, and cost. These results indicate that e-SCM synchronization can be critical to achieve better internal performance like cost and external performance like delivery reliability, responsiveness & flexibility of firms' SCM. In sum, this study demonstrates that the intervening role of e-SCM synchronization between e-SCM performance and IT management capability and between e-SCM performance and SCM core process management capability has been significant in achieving better e-SCM performance. Therefore, it can be suggested that e-SCM performance should be accomplished in consequence of the acceleration of e-SCM synchronization through the enhancement of preceding factors for the e-SCM synchronization.

IT 컨설턴트의 컨설팅 서비스 역량 평가모형 지표의 가중치 연구 : 정보화 전략 계획 수립 중심으로 (A Study on the Weights of Capability Evaluation Model for IT Consultant to Implement IT Consulting Service)

  • 진승후;김완기
    • 한국IT서비스학회지
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    • 제14권4호
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    • pp.61-80
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    • 2015
  • This paper has explored the analyzing and defining the core competencies of IT consultants who carry out IT consulting projects which desperately are needed by companies to survive in business competitions. Many companies have used IT consultants for their IT projects to achieve their project objectives. The problem of this is the results of IT projects carried out by IT consultants from the recognized consulting firms are quite often criticized by many clients who pay high price for hiring IT consultants. The purpose of this paper is that to weight of capability evaluation model for IT consultants. To define the capability model, I conducted the surveys from the IT professionals by the interview and e-mails. The result of this, this paper defines what core skills IT consultants should have to perform well when they carry out the IT projects. There are 6 major skills and 17 sub skills IT consultants should have in succeeding IT projects. 6 major skills are job competence skill, communication skill, business attitude, vocational values, job performance skill, leadership skill and related 17 sub skill are defined. With the capability evaluation model, the managers who are in the charge of incubating and enhancing the capability of IT consultants in the large corporation and also small, medium companies will utilize their companies' strength to get the advantage on the business competition.

CEO 핵심역량 구조분석 (Structure Analysis for Core Competency of CEO)

  • 박영만;황승국
    • 한국지능시스템학회논문지
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    • 제25권1호
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    • pp.85-90
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    • 2015
  • 본 논문은 중소기업의 CEO의 핵심역량 24개를 FSM을 이용하여 구조분석을 하고 5개의 그룹으로 분류하였다. 또한 CEO의 업무별로 CEO의 업무능력과 핵심역량과의 관련성을 파악하기 위해 회귀분석을 실시하였다. 본 논문의 특징은 중소기업 CEO의 역량에 대한 분류와 구조화를 통한 층별 상호간의 관계를 알 수 있고, CEO의 업무능력에 무슨 역량그룹이 영향을 주는지를 알 수 있게 해준다.