• Asia Marketing Journal
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• v.20 no.1
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• pp.23-48
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• 2018

SK group has been a pioneer in overall brand management and, more recently, in CSR-imbedded brand management. SK vision of "improving itself to give greater happiness to all of its customers" and the symbol mark of "Wings of Happiness" are some good examples of integrating distinct brand identities of various member companies. After impressive growth and expansions into diverse business areas, SK group is ranked as the third largest company based on asset amounts according to the Fair Trade Commission of Korea, only after Samsung and Hyundai Motor groups. SK brand management can be analyzed, using the framework of 4 stages - 'infrastructure', 'planning', 'doing', and 'seeing' stages. In order to secure 'infrastructure' of brand management system, SK has invested huge resources to the 'SK BMS' (SK Brand Management System). At the 'planning' stage, the most important task of SK like other Korean business groups is perhaps to adopt a well-organized 'brand identity (BI) system' which may consolidate brand values of individual member companies. In actuality, SK BI consists of Customer Happiness located at the center and 3 other elements of Pride, Professionalism, and Customer-orientation. At the 'doing' stage, the slogan of 'OK! SK' and the logo of 'Wings of Happiness' have been placed at the core of the SK group brand building programs. SK adopts the principle of 'independent yet united', pinpointing that each member company independently works for its business performance but it is, at the same time, encouraged to integrate its capabilities for the SK group brand. In addition, SK has sought 'shared growth' with business partners for happiness for all the members in the society. 'Social Contribution Philosophy' based on SK value of 'creation of greater happiness' is again one of the most important guidelines for CSR (corporate social responsibility) at the doing stage. At the seeing stage, SK regularly evaluates its branding programs. SK has shown some very impressive achievements in brand management: (1) a core identity of 'Customer Happiness' participating member companies may share, (2) harmonious relationships between the group brand management office and brand management divisions of member companies, and (3) consistency-keeping in brand management over time. However, there remain two major challenges: (1) globalization of SK and (2) reinforcing sustainable superiority over not only Korean rivals but also global ones.

• Korean Journal of Optics and Photonics
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• v.7 no.3
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• pp.280-286
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• 1996

This paper describes operation mechanism of a novel optical waveguide phase modulator with optical bistability characteristics by self electro-optic effect. The fabricated device structure is an optical waveguide modulator, using a refractive index change by an applied electric field, parallel integrated with SEED with an electrical bistability. GaAs/AlGaAs MQW is used as the core layer of the waveguide modulator and the absorption layer of SEED. The absorbed optical power in SEED changes the diode voltage and controls the optical power propagating through the waveguide phase modulator. Optical bistability of waveguide phase modulator is experimentally obtained by using electrical bistability of SEED. Compared to other waveguide modulators, the proposed one has an asset that the lowest optical power is required to generate optical bistability.

• Journal of Korean Society of Water and Wastewater
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• v.32 no.1
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• pp.37-45
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• 2018

This study develops a model to estimate the economic life of the large-diameter water supply pipeline in Korea by supplementing existing methods used to perform similar calculations. To evaluate the developed methodology, the model was applied to the actual target area with the conveyance pipe in P waterworks. The application yielded an economic life computation of 39.7 years, considering the cost of damages, maintenance, and renewal of the pipeline. Based on a sensitivity analysis of the derived results, the most important factor influencing the economic life expectancy was the predicted failure rate. The methodology for estimating the economic life of the water supply pipeline proposed in this study is one of the core processes of basic waterworks facility management planning. Therefore, the methods and results proposed in this study may be applied to asset management planning for water service providers.

• Journal of the Korean housing association
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• v.21 no.3
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• pp.33-40
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• 2010

Apartments have been the most prevalent type of housing in Korea for the past few decades. During those times, apartments have emerged as one of the most attractive real estate properties in Korea, with the still growing population living in them. Now that over twenty years have passed since the 1970s and 1980s when apartment construction started booming, building stocks are increasing that need refurbishment. In this concern, apartment extension has raised public interest for the past few years, as the remodeling of them has mainly been considered in terms of increasing asset value in Korea. It comes through in our study that these extension types are examined by such items as building core types, number of rooms and front and rear bays in unit, and other design features related to extension techniques. The objective of this study is to suggest a way to produce the best quality possible of unit plan through extension.

• Knowledge Management Research
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• v.20 no.4
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• pp.75-97
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• 2019

In the rapidly changing business environment, knowledge has been recognized as a core asset for sustaining an organization's competitive advantage. In addition, knowledge sharing is one of the key elements of knowledge management, emphasizing external knowledge sharing beyond initial internal knowledge sharing. However, while knowledge management research emphasizes knowledge sharing, which is a positive aspect, research on preventing knowledge leakage that can have negative consequences is relatively lacking. Companies have tried to minimize the negative effects of knowledge management but many knowledge leakage accidents are still occurring. Therefore, this study aims to examine the effects of external factors based on deterrence theory and internal factors based on self-determination theory on knowledge leakage intention focusing on tacit knowledge. The results of the empirical analysis of 100 data sets collected through a scenario-based survey show that certainty of sanctions, social disapproval, and competence are found to have a significant effect on reducing tacit knowledge leakage intention. Furthermore, informal sanctions have a greater impact on tacit knowledge leakage intention than formal sanctions and external factors have a greater effect on tacit knowledge leakage intention than internal factors.

• Proceedings of the Korean Institute of Information and Commucation Sciences Conference
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• 2007.10a
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• pp.665-668
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• 2007

The location based service means the service using the location information and the service used based on the location information comes into the spotlight as the critical information of the future mode townsman ubiquitous-City construction. LBS settles down as the core element of ITS or the telematics as the cutting edge technology appearing according to the power generation of the mobile communication technology and recently gradually broadens a range to the public safety service including the distribution management, the asset management, a children and old and the weak protection means, the disaster preparation rescue service like the E-911 of U.S. In the national, the technical regulations about the ground wave LBS was established at November 2005 for the first time in the country. but it actually operated and problems were deduced. Therefore, in this paper, domestic and foreign LBS usage trend and technical standards case try to be analyzed for the revision of the technical regulations of the ground wave LBS serviced in the national and the national technical standards bill for the revision tries to be prepared based on this.

• Journal of the Korean Society of Food Culture
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• v.29 no.6
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• pp.593-598
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• 2014

Brands play a critical role as a core asset and the primary driver for corporate growth because of their power of identity and influence on customers' perceptions in restaurant industry. However, in spite of diverse and dynamically changing recent brand portfolio strategies of restaurants, a study on the effect of brand diversification on financial performance has been rarely conducted in the restaurant industry context. Considering competing viewpoints regarding diversification's influence on financial performance, the purpose of this study is, therefore, to examine the effect of brand diversification on firm performance of restaurants. The results indicated that brand diversification is positive effect to profitability. Brand diversification seems to be attractive and might be a reasonable growth strategy to expand market power by satisfying diverse consumer needs. Therefore, restaurant managers should be consider in implementing brand diversification strategy especially in dynamically changing trend of brand diversification in the current restaurant industry.

• Korean Management Science Review
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• v.31 no.1
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• pp.27-40
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• 2014

Tour products have been recognized as a perishable asset. For tour operation companies (TOCs), improving profitability is a core decision problem for their business. Since package tour products, typical products of TOCs, are perishable after the tour was departed, TOCs have been tried to increase their sales before the departure date with various marketing strategies including price discounts. The pricing problem for perishable assets have been studied in Revenue Management for a long time. However, it is hard to find a research on pricing decisions for tour products. In this paper, we focus on a pricing problem for tour products. In particular, we will consider the pricing scheme with customer preference values on purchasing conditions. With conjoint analysis, we can use the part-worth value as a preference value for each level of purchasing conditions. To construct various discount prices, we use an enumeration method and suggest a mathematical optimization model. With experimental analysis for a sample tour package, we will show that our pricing process is very helpful for designing customer-oriented pricing decision.

• Journal of Information Technology Applications and Management
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• v.22 no.4
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• pp.205-224
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• 2015

Information System is a critical success factor for overcoming the limitations of asset and capacity of Small and Medium Enterprises (SME), and for acquiring competitiveness. Although, the rate of adopting information system by SME has grown, the rate of its utilization has been stagnant. The purpose of this study is to identify the influencing factors that increase SME's information system utilization. We identify perception of strategic value, supplier's support capacity, and organizational characteristic by examining previous researches on information system utilization by SMEs, and verify their the influencing relationship with the information system utilization. This study verifies the research model and hypothesis using structural model. A date-set of 1209 samples from a survey on employees in charge of information system of SME was applied in verifying the research hypothesis. The result of this study shows that the information system utilization influences perception of strategic value and support of supply company, and partly, the structural characteristics. This study presents directions to establish strategy and policy making, and theoretically presents core factors of SME's information system utilization.

• Journal of Engineering Education Research
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• v.21 no.6
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• pp.81-89
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• 2018

Patents have been recognized as a core knowledge asset which are closely related with company's technological competitiveness. However, only a small portion of patents are actually contributing to the profit of the company. In addition, it costs a lot of money continuously to maintain the patent rights regardless of their values. Thus, effective methodologies are required to create patents with high values. It is examined what kind of differences exist between high value patents and the others in the use of TRIZ methodologies. For the purpose, we analyzed the US granted patents of Samsung Electronics. The analysis shows that there is no significant difference in the use of inventive principles, but high value patents utilize 'separation by condition' the most where as the others 'separation by space' the most frequently in the use of separation principles. In the use of standard solutions, high value patents use the 'class 2' principles frequently than the others.