• Journal of Industrial Convergence
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• v.22 no.2
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• pp.33-43
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• 2024

This study aims to test the relationship between brand embeddedness and cross-selling intention, as well as how customer satisfaction affects as mediator its relationship. The data set includes 258 consumers using a specific smartphone brand and we gather the data by conducting a survey. We use structural equation modeling to verify hypotheses and do nonparametric bootstrap approach for additional analysis of the mediating role of customer satisfaction. The results of analysis are as follows. First, it has been shown that barnd embeddedness positively affects customer satisfaction and cross-buying intention. Second, customer satisfaction is found to have a positive effect on cross-buying. By combining these results and additional analysis, we confirm that the direct effect of brand embeddedness is more effective for cross-buying intention than the indirect effect of customer satisfaction. The results of this empirical analysis show the academic value that brand embeddedness as social capital can be a antecedent for cross-buying intention. In addition, this study suggests the need for brand practitioners to increase the embeddedness of customers related to the brand and consider the mediating role of customer satisfaction together in order to increase cross-buying.

• Journal of Digital Convergence
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• v.13 no.8
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• pp.69-82
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• 2015

This article critically examines the backgrounds and meanings of National Competency Standards (NCS) that is employed by Korean colleges for managing performance-based, competency-based curriculum. Findings are as follows: 1) the NCS-based curriculum was primarily adopted to enhance students' business competency for their successes in a competitive job market. 2) NCS is questioned its efficacy to resolve Korean employment issues in a serious economic structure in which a growing number of jobless youth and aged employees and education discrimination are involved. 3) NCS, with its emphasis on the Tyler Rationale and principles of scientific curriculum development, has many criticisms due to its technical approaches to educational processes and needs to be replaced with an alternative paradigm. 4) This article suggests that administrators, policy makers, and educators seek ways to resolve NCS issues considering contextual features of Korean job market and rethinking NCS ideology in the education process. A need for curriculum reconceptualisation is discussed.

• Journal of Digital Convergence
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• v.15 no.10
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• pp.233-241
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• 2017

This study has attempted to empirically analyze the mediating effects of small and medium venture firms' manufacturing capability and testing and inspection capability on the relation between their external information network heterogeneity and technology commercialization capability with a view to diversifying the research stream on the influential factors to small and medium firms' technology commercialization capability. By performing the ordinary least squares regression analysis, the Sobel test, and the Baron and Kenny test based on the 683 data of South Korean small and medium venture firms with the IBM SPSS version 23, this study provides the three empirical findings to be useful for future studies on the roles of small and medium venture firms' the manufacturing capability and testing and inspection capability. First, small and medium venture firms' manufacturing capability partially mediates the positive effect of their external information network heterogeneity on their technology commercialization capability. Second, their testing and inspection capability partially mediates this positive effect. Third, their manufacturing capability and testing and inspection capability jointly and partially mediates this positive effect.

• Journal of the Korea Convergence Society
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• v.9 no.9
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• pp.191-197
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• 2018

With a population of more than 10 million people worldwide, MegaCity was only three in 1975, but it is expected to grow to 24 in 2013 and more than 30 in 2025 and more than 3 billion worldwide by 2050 It is expected to be absorbed into smart city. Especially in Asia and Africa, urbanization is expected to proceed rapidly. As the urbanization progresses and the population living in the cities increases, there are various problems such as rapid increase of energy consumption, congestion of traffic, various aging of the infrastructure and the like. As a result, smart city is emerging as a new alternative for solving urban problems. Smart City is rapidly expanding with the development of related technologies and can improve costs, improve urban services, improve quality of life, productivity and sustainability. Therefore, this paper analyzes the size and trend of the domestic and overseas smart city market, and analyzes the smart city related policies, trends and case studies of major countries to see the development status and market of smart city related industries, Present a business utilization model.

• Journal of Digital Convergence
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• v.13 no.7
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• pp.23-31
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• 2015

With the expiration of main patent of printing method, public interest now has shifted to 3D printing. In this, it needs to shine a light on the negative effects, particularly in the socio-economic aspect of 3D printing. By analyzing the existing research findings, policy reports and press releases, the negative effects of 3D printing and its countermeasures were derived. The main drawbacks of 3D printing includes the following: It might cause 3D printing-related crimes(e.g. printed weapons, intellectual property infringement, etc.) and it poses a big threat to other related business sectors.(e.g. potential job loss in molding and medical equipments manufacturing industries) What's more, the nature of 3D printing that it is easy to operate attracts lots of people, which then leads to serious social and environmental problems-product liability, ethical issues, environmental pollution, and finally government's blindly excessive investment in 3D printing. To avoid such potential risks, the government should establish and enforce the institutional law, and guidelines. Government's rational investment decision is also inevitable for the short-term and long-term sustainability of 3D printing.

• Journal of Convergence for Information Technology
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• v.8 no.2
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• pp.121-131
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• 2018

The purpose of this study is to analyze whether the cosmetic interest of middle school female students(n=126) is related to purchase satisfaction by using purchase behavior and informatization level as control variables. Based on the research model, three hypotheses were set and statistical tests were conducted. The results of this study are as follows. First, middle school female students used cosmetics from elementary school and cosmetics education was requested from elementary school. Therefore proper early education on cosmetic use is needed. Second, the degree of interest and purchasing behavior of cosmetics was positively correlated with the purchase satisfaction of cosmetics. Third, the purchasing behavior of cosmetics was found to have a more effect on purchase satisfaction than the cosmetics interest. Especially, 'cosmetics purchase behavior' had a moderating effect on purchase satisfaction. Fourth, there was no difference in the average among the grades about cosmetics category(cosmetic interest, purchase behavior, informatization level, purchase satisfaction). This study needs to pay more attention to cosmetics purchasing behavior, which has the greatest effect on the satisfaction of cosmetics purchasing among middle school girls, and suggests that further studies will be continued to expand the range and ages in the future.

• Journal of Digital Convergence
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• v.15 no.4
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• pp.213-221
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• 2017

The purpose of this study was to examine the acceptance decision factors for mobile easy payment services focused on samsung pay. To attain these purpose, the subjects for data were 229 university students. The data were analyzed by path analysis using SPSS 21 program and AMOS program. The results were as follows: First, Perceived ease of use influenced positively on mobile easy payment service attitude. Second, Perceived usefulness influenced positively on mobile easy payment service attitude. Third, Perceived ease of use influenced positively on intention of continuous use. Fourth, Perceived usefulness influenced positively on intention of continuous use. Fifth, Attitude influenced positively on intention of continuous use. Sixth, Perceived risk influenced not significantly on intention of continuous use. This study identified the acceptance decision factors for mobile easy payment services as perceived ease of use, perceived usefulness and attitude.

• Journal of Digital Convergence
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• v.16 no.7
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• pp.107-116
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• 2018

One of the key mission is to develop and prompte the use National Competency Standards, which is defined to be the systemization of competencies(knowledge, skills and attitudes) required to perform duties at the workplace by the nation for each industrial sector and level. This provides the basis for the design of training and detailed specifications for workplace assessment. To promote the data-driven service improvement, the commercial product Splunk was introduced, and has grown to become an extremely useful platform because it enables the users to search, collect, and organize data in a far more comprehensive, far less labor-intensive way than traditional databases. Leveraging Splunk's built-in data visualization and analytical features, HRD Korea have built custom tools to gain new insight and operational intelligence that organizations have never had before. This paper analyzes the NCS homepage. Concretely, applying Splunk in creating visualizations, dashboards and performing various functional and statistical analysis and structure without Web development skills. We presented practical use and implications through case studies.

• Journal of Convergence for Information Technology
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• v.10 no.3
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• pp.48-57
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• 2020

This study focuses on the development of simple qualitative indicators for evaluating and selecting innovation leading companies that challenge National Award. Another purpose of this study is to complement the aspect in which the innovative or value of the companies' products, technologies, and services is only quantitatively evaluated. Existing evaluation indicators of national award have too many evaluation items and were not suitable for innovation-based company evaluation. The research approach is to select category for developing qualitative indicators based on previous studies and TF discussion. From the input-process-output-outcome point of view, we have set up an indicator system as a series of flows. Finally, five categories such as creativity, system excellence, customer value, performance, and ripple effects are selected as qualitative indicator. For these selected indicators, conceptual definitions and the main points of evaluation are described. And the system level evaluation and the ADLI approach are presented for reference. The appendix also includes examples of qualitative and quantitative evaluation of real companies using these indicators. However, this study implies the possibility that the evaluation results may vary depending on the level and perspective of the evaluator. We hoped that detailed research on candidate indicators that can be used as qualitative indicators and research on the development of mixed indicators(qualitative and quantitative) will continue in the future.

• Journal of Convergence for Information Technology
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• v.11 no.9
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• pp.17-27
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• 2021

The aim of this research was to identify the issue of the work permit system and consciousness of the people on the system, and to suggest some ideas on the government policies on it. To achieve the aim of research, this research used text mining based on social data. This research collected 1,453,272 texts from 6,217 units of online documents which contained 'work permit system' from January to December, 2020 using Textom, and did text-mining and social network analysis. This research extracted 100 key words frequently mentioned from the analyses of data top-level key word frequency, and degree centrality analysis, and constituted job problem, importance of policy process, competitiveness in the respect of industries, and improvement of living conditions of foreign workers as major key words. In addition, through semantic network analysis, this research figured out major awareness like 'employment policy', and various kinds of ambient awareness like 'international cooperation', 'workers' human rights', 'law', 'recruitment of foreigners', 'corporate competitiveness', 'immigrant culture' and 'foreign workforce management'. Finally, this research suggested some ideas worth considering in establishing government policies on the work permit system and doing related researches.