• The Journal of Fisheries Business Administration
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• v.54 no.1
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• pp.051-069
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• 2023

This study analyzed the determinants that affect the purchase of ready-to-cook seafood products using the "Consumer Attitude Survey on Processed Foods" from 2018 to 2021. Dietary lifestyle, food awareness and preference survey questions were categorized, and factors affecting the purchase probability of ready-to-cook seafood were identified through a binomial logit model. The main research findings are as follows. First, consumers had higher preference for quality, safety, and new taste factors than health and price factors when purchasing HMR (Home Meal Replacement). Second, through binomial logit model analysis, the probability of purchasing ready-to-cook seafood products was low in the group pursuing taste and economy. On the other hand, the purchase probability was high in the group seeking convenience. Third, the purchase probability of ready-to-cook seafood products was higher in households with two or more persons than in single-person households. These results suggest that differentiated product development and marketing strategies should be needed for each consumer groups in the seafood convenience food market.

• The Journal of the Korea Contents Association
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• v.11 no.12
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• pp.241-249
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• 2011

This study takes a uses and gratification theory based approach to identifying the relation between TV home-shopping channel use motivation and purchase intention. The results are summarized as follows. First, in respect of TV home-shopping channel use motivation, the analysis results reveal three factors: convenience, information seeking, and entertainment. Among these, the factor of convenience was the first in the order of importance. Secondly, 1)It is found that use motivation also has some limited influence on purchase intention. 2)Selectivity and involvement degree, the sub-categories of audience activity, are found to be the variables with the highest prediction ability, suggesting a need to give a particular attention to them. 3)In addition, viewing amount, a variable of use behavior, is shown to have a significant influence on purchase intention. The followings are the implications of the study results. First, marketing strategies that enable maximization of shopping convenience are required. Second, there is a need to approach the delivery of TV home-shopping contents as a kind of broadcasting contents on their own rather than merely a medium for selling goods.

• Journal of Internet Computing and Services
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• v.22 no.5
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• pp.69-77
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• 2021

The main channels of the financial industry are rapidly changing to mobile. In this environment, banks are focusing on information and communication technology to secure their competitiveness, and rapid innovation is being pursued especially in the payment settlement sector. In October 2019, Korea also introduced open banking services to accelerate the financial innovation, such as the open conversion of financial settlement networks and the expansion of the use of simple payments. In this paper, an empirical study was conducted on the effect of domestic open banking quality factors on usage intention. The service quality factors for open banking were classified into interface design, innovation, security, and data sharing, and the technology acceptance model (TAM) was used to verify whether it has a significant effect on perceived convenience, usefulness and intention to use. According to the analysis results, while innovation and security did not have a significant effect on convenience and usefulness, interface design and data sharing were found to have an effect on perceived convenience. The results would provide implications for some quality issues for companies seeking to introduce open banking services as well as for the related academic arena.

• Journal of the Korean BIBLIA Society for library and Information Science
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• v.35 no.2
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• pp.25-45
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• 2024

This study aims to understand the everyday information-seeking behaviors of Alpha-generation elementary school students. A survey was conducted among 4th to 6th grade students to investigate their information needs in daily life, the sources they use to fulfill these needs and the reasons for their choices, the barriers they encounter during the information search process, and their satisfaction and trust in the information obtained. The results indicate that Alpha generation elementary students most frequently use video platforms and have the highest information needs related to hobbies and leisure activities. The main reasons for choosing information sources were familiarity and convenience. Differences based on demographic characteristics and media literacy education were also analyzed. There were significant differences in information-seeking behavior based on gender. Also, students who had received media literacy education experienced fewer difficulties in the information acquisition process compared to those who had not. The findings of this study are expected to provide valuable data for developing information services and media literacy education directions for the Alpha generation in school settings.

• Journal of Korean Academy of Nursing
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• v.34 no.6
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• pp.954-963
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• 2004

Purpose: This study was designed to identify the variables affecting male adolescents' sexual intercourse through a comprehensive analysis of individual and environmental factors. Method: The subjects of this descriptive survey on causal relations were 462 subjects enrolled in liberal and vocational high schools selected on a convenience sampling basis. The data collected from May-July 2002 was put to logistic regression analysis to build a forecast model. Findings: 1) Individual factors such as school record, experience seeking, non-inhibition and sexual permissiveness, 2) family factors such as parental living arrangement, 3) school factors such as career tract and 4) peer factors such as having a boy/girl friend were identified as significant variables forecasting sexual intercourse. Conclusion and Recommendation: The theoretical model built on the basis of the major findings of this study will hopefully help promote a wholesome youth culture related to sexual intercourse. It is recommended that a program be developed that can help control the variables identified in this study along with a follow-up study to verify the model.

• Journal of The Korean Digital Architecture Interior Association
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• v.5 no.2
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• pp.43-51
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• 2005

In the modern market economy, where the consumers are increasingly seeking pleasure rather than convenience, a variety of retailers are making every effort to promote sales records. In order to achieve this goal, the division of work needs to be effectively performed and the allied enterprises need to cooperate with each other. Consequently, the Customer Relationship Management(CRM) system should be established through the research and analysis on brands and consumers. It is also necessary that the enterprises should cooperate mutually, using the PRM system which makes it possible to share the information from the CRM system. This report is going to propose a desirable cooperation which is reguaired in Retail Shop Design. And it will be done by describing the relation between CRM & PRM and the marketing based on brands and consumers.ere it examines closely the vibrating unit of the elevator and propose the countermeasure of it.

• Journal of the Korean Home Economics Association
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• v.37 no.8
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• pp.117-132
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• 1999

This study analyzed how not only socio-economic variables but also lifestyle variables affect the expenditure and the patterns of households. The result of multiple regression analysis resealed that economic variables(e.g, income, saving, property) and lifestyle variable(e.g, enjoyment and convenience seeking type) affected the consumption expenditure. Based on the result of cluster analysis, The consumption expenditure patterns of urban households were separated as 1)necessity dominant pattern, 2)transportation $.$ communication dominant patters, 3)other consumption dominant pattern, 4)education$.$culture and recreation dominant pattern. The result of logistic analysis revealed that debt, saying and living location variables were major factors to determine the consumption expenditure patterns of urban households. But did not Influence on the Consumption Expenditure Patterns.

• Proceedings of the Korean Institute of Interior Design Conference
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• 2004.05a
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• pp.167-170
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• 2004

This study proposes the method seeking out the user needs for the home automation systems which are one of the compositions of digital home. The findings are as follows. (1) The designing of digital home should be based on the residents' daily life and the their needs for the future house prior to the digital technology, (2) The IT Apartments recently developed in Busan set up the safety and security system and the automatic ventilation system mostly. (3) The residents are more concerned of the safety and security and the comfortable interior environment than convenience and entertainments. (4) The residents have diverse needs for the home automation systems according to their age, residential experience and occupation.

• Journal of the Korean Society for information Management
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• v.17 no.2
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• pp.67-83
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• 2000

The tremendous growth in electronic journals made it clear that access would be one of the biggest issues confronting libraries seeking to adopt them. While users must be given the freedom to move seamlessly between electronic and paper journals, the most of university libraries in Korea have not provided a single point access to these yet. This study offers opportunities to improve the convenience which permits integrated access to the thousands of electronic and paper ones. It is suggested that the integrated catalog can be an appropriate solution that allows the one-stop shopping approach to library's entire collection.

• Journal of the Korean Home Economics Association
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• v.34 no.4
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• pp.1-19
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• 1996

The purpose of this study is to clarify the tendency of impulse buying behavior and the consumer psychological characteristic factors which arouse impulse purchase and the difference in exploratory behavior according to the degree of impulse buying behaviors. For this purpose existing studies on impulse buying behaviors, consumer stimulation levels and exploratory behaviors were theoretically reviewed. And field survey was carried out for this study; 353 women impulse consumers were selected by convenience sampling method. The summarized main results of this study are as follows; 1) In relative perspectives, the consumers who has high degree of impulse buying behavior was favor of sensory buying behavior but, was lack of planned and rational buying behaviro. 2) The optimal stimulation level of high-impulse consumers is higher than that of low-impulse consumers. Especially, optimal stimulation level of impulse consumers is significantly higher than their life-style stimulation level. This means that impulse consumers are consider to a stimulation seeker. 3) The high-impulse consumers have high exploration through shopping, high information seeking behavior, high interpersonal communication level, high risk taking behavior and particulary high sensory exploratory patterns in purchase exploratory behaviors than that of low-impulse consumers.