Journal of The Korean Digital Architecture Interior Association (한국디지털건축인테리어학회논문집)
- Volume 5 Issue 2
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- Pages.43-51
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- 2005
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- 1738-0790(pISSN)
Research on the cooperation in retail shop design using CRM & PRM
CRM과 PRM의 운용(運用)을 통(通)한 Retail Shop Design시(時) 협업(協業)에 대(對)한 연구(硏究)
Abstract
In the modern market economy, where the consumers are increasingly seeking pleasure rather than convenience, a variety of retailers are making every effort to promote sales records. In order to achieve this goal, the division of work needs to be effectively performed and the allied enterprises need to cooperate with each other. Consequently, the Customer Relationship Management(CRM) system should be established through the research and analysis on brands and consumers. It is also necessary that the enterprises should cooperate mutually, using the PRM system which makes it possible to share the information from the CRM system. This report is going to propose a desirable cooperation which is reguaired in Retail Shop Design. And it will be done by describing the relation between CRM & PRM and the marketing based on brands and consumers.ere it examines closely the vibrating unit of the elevator and propose the countermeasure of it.