• Title/Summary/Keyword: Control perception

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A Study on Strategic Management of Native Advertisement (네이티브 광고의 전략적 관리방안에 관한 연구)

  • Son, Jeyoung;Kang, Inwon
    • Management & Information Systems Review
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    • v.38 no.1
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    • pp.63-81
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    • 2019
  • In order to overcome the disadvantages of banner ad, pop-up ad, interstitial ad, which are existing web advertisement forms, native ad is actively utilized. Native advertising is considered to be a useful advertising technique in that it can reduce users' rejection and attract attention. However, in recent years, there have been a lot of fake news and fake contents that have turned articles or video contents into advertisements. The purpose of this study is to understand how firms can coordinate and control native advertisements in a rational way. For this analysis, we conducted a survey of 308 social media users using quota sampling method. As a result of the verification, it was found that the more negative the perception of the evaluation of the advertisement, the less the level of persuasion about the advertisement and the negative impact on the website where the advertisement is exposed. In addition, this study examined the influence of the negative stimulus factors on the qualitative performance of the firm. As a result, it was found that source non-expert had the highest effect on skepticism on ad. Also, platform overflow has a direct effect on the evaluation of the website as well as the negative evaluation of the advertisement. Moreover, this study provides concrete implications for the subdivision market by verifying the differences between the paths according to the level of website involvement.

A Study on the Career Transition for Babyboomer retires : Based on The Resilience (베이비부머 퇴직자의 진로전환에 관한 연구 : 회복탄력성을 중심으로)

  • Park, Sang-Woo
    • Journal of the Korea Academia-Industrial cooperation Society
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    • v.20 no.5
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    • pp.155-162
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    • 2019
  • Recent changes in corporate environment, both internal and external, have led to permanent restructuring, which has left baby boomers facing a serious threat to their jobs due to an unprepared involuntary retirement. In line with this period of time, resilience has become important in terms of overcoming the psychological hardships of retirement. In response, the study conducted a study on the effect of resilience on career path conversion among involuntary retirees of baby boomers. The effect on career conversion on the personal characteristics of baby-boomer retirees has been verified by significant differences in gender and job type. In addition, the results of verification of the effect of recovery elasticity on career path transition confirmed that recovery elasticity has a very significant effect on career path transition, and the positive effect of the positive factors among the lower factors was verified to have a very significant positive effect on situational perception, coping method and support, and it was confirmed that interpersonal ability also has an effect on positive effect. However, the ability to self-control did not have a significant effect. Thus, for baby boomers who have to prepare for career transformation after retirement, the resilience has been proven to be a very necessary ability to overcome their hardships and make successful adaptations, and it is expected that it will be very useful in the course of career transition counseling for baby boomers.

The Study on Process of Illustrious Virtue Becoming an Issue in Horak debate (湖洛論爭) - Focused on Oiam(巍巖) Yi Gan(李柬)'s distiction between Mind(心) and temperament(氣質) (호락논쟁에서 명덕(明德)의 쟁점화 과정 연구 - 외암(巍巖) 이간(李柬)의 심(心)과 기질(氣質)의 분변(分辨)을 중심으로 -)

  • Bae, Je-seong
    • The Journal of Korean Philosophical History
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    • no.54
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    • pp.77-113
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    • 2017
  • In late Chosen(朝鮮), the concept of illustrious virtue(明德) became an important issue of debate. However, previous studies did not focus on how the concept emerged as an issue. This paper aimed to explore the problem, and for this purpose, paid attention to Horak(湖洛) debate. Oiam(巍巖) Yi Gan(李柬), in the course of discussion with Namdang(南塘), finally argued that mind(心) clearly distinguishes from temperament(氣質). The goals of the claim were to clearly divide mind and temperament, and to emphasize mind's control of temperament. Through this, he wanted to reject the possibility of being affected by temperament in aroused state(未發). And he presented the concept of illustrious virtue as a critical evidence supporting his argument. He argued that because mind is same with illustrious virtue, it has a special status that essentially distinguished from the temperament, even if both mind and temperament are all material force(氣). This argument led to new discussion trend in the debate. it was to form a definition of the mind, based on defining the relationship between spiritual perception(虛靈知覺), temperament and illustrious virtue. The trend was reflected in the debate on 'Whether illustrious virtue is the same for everyone or varies from person to person(明德分殊)'. Through the process of analysis in this paper, we could detect a tendency that definition of mind has become an independent subject.

The effect of self-regulation ability on fear of dental treatment among male high school students (남자 고등학생의 자기조절능력이 치과 치료공포감에 미치는 영향)

  • Kim, Young-Sun;Lee, Jung-Hwa
    • Journal of Korean Dental Hygiene Science
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    • v.4 no.2
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    • pp.89-98
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    • 2021
  • Background: To analyze the effect of self-regulation on the fear of dental treatment in order to use it as basic data for efficient oral health care among male adolescents. Methods: A survey was administered to 241 first graders of specialized high schools in Daegu using a self-entry method. Twenty questions about fear of dental treatment and fifteen questions about self-regulation were included. The higher the score, the higher the fear of dental treatment and the self-regulation ability, showing a high reliability of 0.972 and 0.750, respectively. Results: The mean score of the participants' self-regulation ability was 3.25±0.51 and that of the degree of fear for dental treatment was relatively low at 1.72±0.85. It was confirmed that the higher the academic performance (F=7.635, p<0.01), the better was the self-regulation based on self-diagnosis (F=3.142, p<0.05), and was associated with higher health awareness (F=5.894, p<0.01). The degree of fear for dental treatment was significantly higher in the self-diagnosis-induced poor health group (F=4.933, p<0.01) and associated with a lower awareness of health (F=3.093, p<0.05). The participants' self-regulation ability was significantly negatively correlated with the degree of fear regarding dental treatment (r=-0.269, p<0.01). Regression analysis was performed using the degree of fear as a dependent variable and including sub-area variables of self-diagnosis-based health status, perception of health, and self-regulation ability as independent variables (β=-0.163, p<0.05). Among the self-regulation abilities, controlled composition (β=-0.232, p<0.01) had a significant effect; the higher the composition, the lower the degree of fear. The total explanatory power of this variable was 8.5%. Conclusion: An appropriate customized education program that can encourage individuals to practice self-care and maintain oral hygiene along with a clear understanding of underlying individual oral health conditions during adolescence is essential for promoting oral health.

Activation plan for the edible insect industry by improving perception (인식개선을 통한 식용곤충 산업의 활성화 방안)

  • Hwang, Dooseon;Lim, Chae-Hwan;Lee, Seung Hun;Yun, Eun-Young
    • Food Science and Industry
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    • v.55 no.2
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    • pp.128-139
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    • 2022
  • Although edible insects are attracting attention as future alternative food because of their nutritional, eco-friendly, and economic advantages and functionality, consumption is low, so measures to promote consumption are needed. The problems in edible insect consumption were identified as the aversion to the edible insects, lack of publicity for edible insects newly registered in the Food Code, and difficulties in continuously supplying high-quality edible insects and selling products. To solve these problems, it is necessary to establish effective public relations plans for new edible insects and develop processing methods for improving their taste and flavor, education content about edible insects, and products interesting to the target age. In addition, it is necessary to establish a one-stop cluster that can perform quality control of harmful substances and nutrients, purchase raw materials, sell products, educate, and publicize.

Fragrance Pattern and Volatile Components According to Floral Organs in Cymbidium (화기 부위에 따른 심비디움의 향기 패턴 및 성분 분석)

  • Kim, Yae Jin;Ahn, Myung Suk;Lee, Su Young;Park, Pil Man;An, Hye Ryun;Park, Pue Hee
    • Korean Journal of Plant Resources
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    • v.35 no.2
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    • pp.362-371
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    • 2022
  • This study was conducted to analyze the fragrance characteristics of Cymbidium 'Saelbit' and 'Midan' according to floral organs. As test materials, full bloom flowers were divided into four organs: sepal, petal, labellum, and column. Using the gas chromatography (GC) based electronic nose, fragrance patterns, intensity, and volatile components were analyzed. Principle component analysis (PCA) and discriminant factorial analysis (DFA) plots by electronic nose data showed that volatiles of both cultivars have a distinct difference in fragrance patterns according to the floral organs, and the value of fragrance distance and pattern discrimination index (PDI) between samples was significantly high between control and sepals in both cultivars. Among the main fragrance components, several components including nootkatone were detected in both cultivars and all floral organs. However, few components such as decane were found in specific cultivar or floral organs. These results will provide useful information to select suitable materials with desired fragrance and to enhance the utilization of domestic Cymbidium cultivars. In addition, considering the recent negative perception of artificial ingredients and the growing demand for natural materials, continuous researches on scent properties of promising cultivars are required.

Administrative Policies and Cases for Effective Utilization of Japan's State-Owned Property (일본의 국유지 유효활용을 위한 행정정책과 사례: 행정재산·공유지 및 민간참여 사례를 중심으로)

  • Jeon, Joon-Woo
    • The Journal of the Korea Contents Association
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    • v.22 no.9
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    • pp.260-270
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    • 2022
  • With the revision of the 「State Property Act」, the conditions for using state-owned land have improved. The new government is also suggesting the necessity of using state-owned land to revitalize private investment and secure financial investment capacity. In line with these policy changes, this study examines Japan's policy on the utilization of state-owned land and effective use cases, and seeks to find policy implications from the perspective of managing and promoting the use of state-owned land. The direction of Japan's public land utilization policy is to induce optimal use of state-owned land through efficient management, and to increase the value of state property by promoting active use of state-owned land through linkage of state-owned and public land and private participation, etc. It appears that the policy is being pursued in the direction of suppressing the sale of state-owned land in the country. To promote the effective use of state-owned land, it is necessary to establish a clear policy direction first. In addition, the establishment of a transparent information disclosure system and the establishment of a strong control tower capable of coordinating interests between ministries are required. The starting point of policy establishment for efficient use of state-owned land is to change the perception that the actual owner of state-owned land is the people.

Effects of Computerized Cognitive Training Program Using Artificial Intelligence Motion Capture on Cognitive Function, Depression, and Quality of Life in Older Adults With Mild Cognitive Impairment During COVID-19: Pilot Study (인공지능 동작 인식을 활용한 전산화인지훈련이 코로나-19 기간 동안 경도 인지장애 고령자의 인지 기능, 우울, 삶의 질에 미치는 영향: 예비 연구)

  • Park, Ji Hyeun;Lee, Gyeong A;Lee, Jiyeon;Park, Young Uk;Park, Ji-Hyuk
    • Therapeutic Science for Rehabilitation
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    • v.12 no.2
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    • pp.85-98
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    • 2023
  • Objective : We investigated the efficacy of an artificial intelligence computerized cognitive training program using motion capture to identify changes in cognition, depression, and quality of life in older adults with mild cognitive impairment. Methods : A total of seven older adults (experimental group = 4, control group = 3) participated in this study. During the COVID-19 period from October to December 2021, we used a program, "MOOVE Brain", that we had developed. The experimental group performed the program 30 minutes 3×/week for 1 month. We analyzed patients scores from the Korean version of the Mini-Mental State Examination-2, the Consortium to Establish a Registry for Alzheimer's Disease Assessment Packet for Daily Life Evaluation, the short form Geriatric Depression Scale, and Geriatric Quality of Life Scale. Results : We observed positive changes in the mean scores of the Stroop Color Test (attention), Stroop Color/Word Test (executive function), SGDS-K (depression), and GQOL (QoL). However, these changes did not reach statistical significance for each variable. Conclusion : The study results from "MOOVE Brain" can help address cognitive and psychosocial issues in isolated patients with MCI during the COVID-19 pandemic or those unable to access in-person medical services.

Effect of Learning Korean Vocabulary with the Use of Mobile Applications -focused on Korean beginner learners- (애플리케이션을 활용한 한국어 어휘 학습의 효과 -초급 한국어 학습자들을 중심으로-)

  • Lee, Ba-Reun
    • The Journal of the Korea Contents Association
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    • v.22 no.5
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    • pp.37-47
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    • 2022
  • The purpose of this study was to research the effects of Korean beginner learners' perception of vocabulary learning and comparison of vocabulary learning methods between the use of vocabulary application Classcard and rote learning with writing. This experiment was conducted by 24 beginner Korean learners who were at the 1st and 2nd level in Institute of Korean Language of D University. These students were dividing into 2 groups for the test - 12 in the control group and 12 in the experimental group. They took the vocabulary tests which were designed for examining the differences between before and after learning. Study results showed that vocabulary learning using the application Classcard significantly improved learners' vocabulary scores which were statistically significant. These results demonstrated that the method using Classcard has a greater learning effect than the method of rote learning with writing. Furthermore, the survey showed that learners did not feel uncomfortable in learning vocabulary using the application Classcard, and they thought it was one of the ways to learn vocabulary easily, which means that vocabulary learning using this application has a positive effect on learners' learning achievement. This study is significant in that it suggested a vocabulary learning method that can increase learners' interest and vocabulary by proving the effect of vocabulary learning using applications.

Exploration of the Impact of Blended Learning's External Classroom Formats and Internal Teaching Strategies on Academic Achievement and Learners' Perception (블렌디드러닝의 외적 수업형태 및 내적 수업전략이 학업성취도와 학습자 인식에 미치는 영향 탐색)

  • Ye-Yoon Hong;Yeon-Wook Im
    • Journal of Industrial Convergence
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    • v.21 no.8
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    • pp.1-12
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    • 2023
  • The purpose of the study is to analyze the impact of blended learning's external classroom formats and internal teaching strategies, which has been implemented in university classes due to COVID-19, on students' academic achievement and learners' perceptions, as well as to provide insights into the desirable direction of online education. The study was conducted during the 1st semester of 2022 at G University, targeting students taking Calculus I. The experimental group consisted of 117 students, while the control group consisted of 707 students. Blended learning, involving a combination of face-to-face classes, online classes, and mixed teaching methods, was implemented, and academic achievement and learner perceptions were assessed. The research findings indicate that compared to solely online classes, adopting a blended learning approach with online classes before the midterm and face-to-face classes afterwards resulted in a decline in academic achievement. The unprepared and simplistic external format of blended learning was found to be ineffective, however, a blended learning model consisting solely of online classes, incorporating a mix of asynchronous and synchronous instruction, demonstrated positive learner perceptions. Additionally, utilizing technology in the teaching strategies yielded positive outcome.