• 한국정보시스템학회지:정보시스템연구
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• 제29권2호
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• pp.51-69
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• 2020

Purpose Today, the increasing of internet use and the expansion of internet range provide us with many opportunities. Therefore, this study examine relation of perceived ease of use, perceived playfulness, perceived risk, perceived usefulness based on previous studies. And we examine the effect of O2O service satisfaction on continuous use intention. Also, we studied the relationship between perceived ease of use, perceived playfulness, perceived risk, perceived usefulness according to user innovation. Design/Methodology A Structural Equation Model(SEM) method was used to test the theoretical framework based on a sample of 451 respondents who have experienced the O2O service. Factor analysis and confirmation factor analysis was conducted to check the reliability, convergency validity and discriminant validity. To test moderating effect of the user innovation, multi group analysis was conducted. Findings First, perceived ease of use, perceived playfulness, perceived risk have significant effects on perceived usefulness. Second, perceived usefulness of O2O service have a positive effect on satisfaction. Third, satisfaction of O2O service have a positive effect on continuous use intention. The relationship that perceived ease of use, perceived playfulness, perceived risk affect perceived usefulness is differ depending on user innovation. Based on these findings, this study suggested to marketing practitioners the need for different approach by a user innovation.

• 충청수학회지
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• 제20권4호
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• pp.401-409
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• 2007

This paper is sequel to [3]. In this paper, we discuss some properties of an algebraic meet-continuous lattice and study a complete lattice which can be embedded into an algebraic meet-continuous lattice.

• 한국정보통신학회논문지
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• 제17권5호
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• pp.1219-1226
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• 2013

본 연구에서는 혁신확산이론을 기반으로 스마트폰 지속적 사용의도에 미치는 영향을 분석하고자 하였다. 또한 인구통계학적 특성을 이용하여 아이폰 사용자와 안드로이드 플랫폼 사용자 그룹의 충성도 차이가 있는지를 비교하였다. 예측변수로는 혁신확산이론에서 제시된 혁신성과 편리성, 경제적 비용, 사회적 영향, 커뮤니케이션 채널, 적합성 그리고 복잡성을 선택하였다. 연구대상은 부산 경남지역에 거주하는 스마트폰 사용자 278명이며 설문지를 통해 자료를 수집하였다. 인구통계학적인 분석은 IBM SPSS Statistics 19로 하였고 Smart PLS를 사용하여 확인적 요인분석과 변수들 간의 인과관계에 대한 경로분석을 실시하였다. 분석결과 복잡성을 제외한 스마트폰 지속사용의도와 충성도에 이르는 모든 경로가 유의미한 영향을 미치는 것으로 나타났다. 결과를 바탕으로 연구의 한계와 시사점을 제시하고자 한다.

• 패션비즈니스
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• 제27권4호
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• pp.38-49
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• 2023

Fashion vertical platforms offer various content and events to consumers and have established a strong customer base. Especially, they cater to the sensibilities of young customers. This study analyzed the characteristics of a sensuous fashion vertical platform, which enhances expertise and provides customized services. In addition, this study aimed to find out whether consumer innovation modulates the relationship between fashion vertical platform, platform satisfaction, and continuous shopping intention. An online survey was conducted targeting consumers in their 20s and 30s who had experience using fashion vertical platforms, and 222 samples were analyzed. Factor analysis and structural equation model were analyzed using the SPSS 29.0 and Smart-PLS. Smart-PLS analysis results showed that exclusivity, convenience and informativeness did not directly affect continuous shopping intention but showed a complete mediating effect through platform satisfaction. Both the high and low innovative groups demonstrated significant effects of exclusivity on platform satisfaction, and platform satisfaction showed significant effects on continuous shopping intention. A high level of innovation among the consumers showed significant mediating effects on exclusivity, personalization, and continuous shopping intention, as reflected by information on platform satisfaction, and low level of innovation among the consumers showed significant effect on convenience. This study's findings highlight the importance of enhancing exclusivity, convenience, informativeness, and esthetics in fashion vertical platforms, and improving platform satisfaction. These findings will be used to develop marketing strategies that can lead to continuous shopping intentions and provide opportunities for the industry.

• 벤처창업연구
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• 제1권1호
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• pp.157-178
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• 2006

2003년부터 시작하여 현재 진행 중인 L전자의 BPM 구축은 한국에서는 최초의 전사적 BPM 구축으로 다른 기업의 관심의 대상이 되고 있다. L전자는 세계 TOP 3의 Global Brand을 이룬다는 목표 하에 기업 업무 혁신(process Innovation)을 가동하였다. 끊임없이 가속화되는 세계화나, IT의 발전 등으로 인한 기업 경영 환경의 변화는 전략의 변화에 따른 업무 처리 절차, 방식의 변화를 초래하고 있기 때문이다. 본 사례는 L전자가 BPM(Business Process Management)을 이용하여 업무 프로세스를 체계적이며 지속적으로 개선하려는 노력에 대하여 구체적으로 살펴보고, BPM을 통한 혁신의 의미와 가능성에 대하여 논의한다.

• 반도체디스플레이기술학회지
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• 제20권3호
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• pp.87-92
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• 2021

Cloud is emerging as a key factor in digital transformation. In particular, the industry is paying attention to cloud as a key factor in economic revitalization after COVID-19. In this economic environment, cloud companies can survive only through continuous innovation. In this study, we propose the innovation types of cloud companies using the meta model, which is a high-level conceptual model that generalizes various corporate activities. The proposed cloud company innovation type applies a conceptual model divided into two axes such as the corporate value chain and the business management layer. The contribution of this study is to provide a basis for research in a new academic field called corporate innovation in the cloud domain, and to provide decision-making tools for diagnosing innovation levels or exploring innovation directions for cloud companies.

• 디지털융복합연구
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• 제20권3호
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• pp.431-438
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• 2022

Virtual Reality(이하 VR) 산업은 4차 산업혁명 관련 기술의 발달과 함께 빠르게 확대되고 있으며, 게임 산업에서 가장 많이 활용되고 있다. 한편, 중(重)이용자 집단은 상대적으로 특정 미디어나 콘텐츠를 많이 소비하는 집단으로 미디어 산업의 핵심 고객층이나 아직까지 관련 연구는 부족한 실정이다. 본 연구는 실증연구를 통해 VR게임 내 중(重)이용자 집단의 지속적 이용 의도에 미치는 영향 요인을 알아보고, 경이용자 집단과 변수 차이를 검증해 특성을 파악했다. 연구 결과, 중이용자는 개인 혁신성, 프레즌스, 지속적 이용 의도 변수 측면에서 경이용자보다 높은 이용 행태를 보였다. 또한, 중이용자의 개인 혁신성, 지각된 품질, 프레즌스는 지속적 이용 의도에 유의미한 영향을 미치는 것으로 나타났다. 본 연구를 통해 VR 게임 내 중이용자의 특성과 영향 요인을 실증적으로 분석하여 VR 게임 개발 및 관련 연구의 기초자료를 마련하고자 한다.

• 품질경영학회지
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• 제35권1호
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• pp.73-80
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• 2007

The learning, which is a view extended from and replaces the concept of continuous improvement, has become the very core concept in Malcolm Baldrige National Quality Award. The most potent one among 11 core values in MBNQA Model is 'organizational and personal learning'. Learning also plays a critical role to get the good scores for 6 categories except results category among 7 categories of MBNQA Model. But the concept of learning often has been overlooked by the people who are interested in the MB award or TQM. This paper reviews and analyzes the concept of learning in the MB criteria since it first appears in 1993 to enlighten the importance of learning.

• 경영과학
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• 제31권4호
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• pp.29-42
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• 2014

As society proceeds rapidly toward a knowledge-oriented stage, knowledge as an intangible asset has gained increasing importance. Companies increase their competitiveness and generate extra value through continuous investments in the management of intellectual property (IP). Thus, the prime concerns of companies have been protection of their technological innovation output through filing for IP rights, and maximization of their interests through utilization of intangible assets. Despite the importance of technological innovation in the management of a company, few studies have analyzed the key factors in the management of IP and activities for technological innovation. This study aims to derive policy implications for managing IP and effective capacity building for technological innovation. For this purpose, the author has employed empirical tests to identify the major factors influencing the direction of technological innovations in a company.

• 대한안전경영과학회지
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• 제13권3호
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• pp.191-197
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• 2011

This paper reviewed the relationship between organizational commitment and incremental innovation, and the moderating effect of tenure. The results of hierarchical multiple regression analysis, based on the responses from 434 employees in service industry, showed that affective and nonnative commitment relates positively with incremental innovation, but continuous commitment relates negatively with incremental innovation. In the moderating effects, affective commitment appeared to have more negative effect on operation innovation in longer tenure employee group, and also nonnative commitment appeared to have more negative effect on process and service innovation in longer tenure employee group.