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http://dx.doi.org/10.14400/JDC.2022.20.3.431

A Study on Continuous Intention of Use of Heavy VR Game Users -Focusing on comparison with light users-  

Na, Jiyoung (Department of Content Convergence, Ewha Womans University)
Publication Information
Journal of Digital Convergence / v.20, no.3, 2022 , pp. 431-438 More about this Journal
Abstract
With the technical development of fourth industrial revolution, VR game market is rapidly expanding. Meanwhile, heavy user group means the group consisting of people consuming certain media or contents more than others, which is the core constituency of the media industry, and there have been only a few studies on them. This study identified the factors that influenced the continuous intention of use of VR game heavy users and figured out their characteristics by verifying the difference in variables with the light user group. According to the results, the heavy user group showed higher behaviors than the light user group in terms of personal innovation, presence, and continuous intention of use variables. In addition to this, it was found that personal innovation, perceived quality, and presence had a significant influence on the continuous intention of use. This study is intended to empirically analyze the characteristics of heavy VR game users and influential factors, thereby preparing baseline data for VR game development and other relevant studies.
Keywords
VR game; Personal Innovation; Presence; Perceived Quality; Continuous Intention of Use;
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Times Cited By KSCI : 2  (Citation Analysis)
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