• 한국IT서비스학회지
• /
• 제17권1호
• /
• pp.121-134
• /
• 2018

Massive Open Online Course (MOOC) is online education that anyone can register for free and has internet access. MOOC is also called Education Revolution and is spreading rapidly all over the world. Although recent MOOC high-quality classes may enhance the value of MOOC, MOOC learning still needs much research. Since MOOC has low learning completion rate and continuous use rate, various studies on the reasons that learners give up at the beginning of learning have not been tried yet This research is studied for the continuous intention of use of MOOC applying self-determination theory and learning flow theory based on technology acceptance model. In particular, the research are conducted for cultural difference in continuous usage of MOOC between Korean and Chinese. The research results show that self-determination theory applying perceived autonomy, perceived competence, and perceived relatedness and learning flow is useful to explain continuous use of MOOC. The research also shows that Hofstede theory works well in explaining the cultural difference between Korea and China in continuous usage of MOOC. The result shows that korean is more influenced by perceived external motivation like perceived usefulness and chinese is more influenced by internal motivation like learning flow in continuous use of MOOC.

• 한국IT서비스학회지
• /
• 제12권2호
• /
• pp.301-319
• /
• 2013

Wireless and mobile communication technologies enable individuals who trade stocks and bonds to use mobile-based trading services. Due to rapidly developing mobile technologies and adoption of the advanced/smart mobile devices such as smart phones and tablets, the use of mobile trading systems (MTS) have increased at an unexpected rate. Although many prior studies measured service quality on various service-related fields, there are few studies that is related to mobile trading systems compared to more traditional PC-based home trading systems. This research searches determinants of service quality for mobile trading systems and examines the effects of these factors on the intention to mobile trading systems' continuous use. Through an extensive literature review, this research finds three dimensions for mobile trading systems : interaction quality, service environment quality, and service outcome quality. The result of analysis shows that personalization, connectivity, ease of use, informativeness, and monetary value enhance the intention to continuous use. Considering environmental conditions such as the high rate of MTS adoption among individual users and stiffer competition among securities firms, these findings may help practically securities firms' shaping MTS system development strategies for individual users' continuous use and for increasing new users adoption.

• 한국정보시스템학회지:정보시스템연구
• /
• 제30권2호
• /
• pp.215-241
• /
• 2021

Purpose The purpose of this study is to analyze the impact of perceived value on the intention of continuous use of food delivery app services form the perspective of restaurant owners. We adopt the value-based acceptance model (VAM) in order to derive influential factors (i.e., perceived benefits and perceived sacrifices) that affect perceived value, which in turn leads to the continuous use of food delivery app services. In addition, the moderating role of restaurant type in the relationship between perceived benefits/sacrifices and perceived value. Design/methodology/approach An online survey was conducted on restaurant owners who are using domestic food delivery app services. Samples were collected using the quota sampling method in accordance with the current market share of food delivery app services. A total of 235 participants (restaurant owners) were identified as a valid sample and used for the final analysis. Findings Research findings of the study are as follows. First, sales increase and operational effort decrease among perceived benefits had a significant positive impact on perceived value. Second, perceived cost among perceived sacrifices had a significant negative impact on perceived value. Third, perceived value had a significant positive effect on the intention of continuous use. Finally, the moderating role of restaurant type was found only in the effect of operational effort decrease on perceived value.

• 인터넷정보학회논문지
• /
• 제9권3호
• /
• pp.1-8
• /
• 2008

위치기반 서비스(LBS, Location Based Services)에 대한 관심이 증가함에 따라 사용자가 이동 중에도 질의를 통한 최근접 이웃(NN, Nearest Neighbor) 탐색에 대한 필요성이 증가하였다. 이와 같은 동적환경에서의 최근접 이웃 탐색은 탐색 구간에 대해 NN탐색기법을 반복 적용하여 수행해 왔으나 이는 불필요한 중복연산이 발생하여 탐색 비용이 증가하는 단점이 있다. 본 논문에서는 이동 중에도 탐색 구간에 대해 연속적인 최근접 이웃(CNN, Continuous Nearest Neighbor)을 탐색하는 새로운 기법인 Slabbed_CNN을 제안한다. Slabbed_CNN은 슬랩을 이용하여 탐색 구간을 줄임으로써 기존 CNN기법의 탐색영역과 계산비용을 감소시킴으로써 기존 CNN보다 연산비용을 감소시키고 빠른 서비스를 제공한다.

• 한국IT서비스학회지
• /
• 제16권4호
• /
• pp.197-212
• /
• 2017

This study aims to investigate factors affecting the intention of continuous use of O2O service by referring new media adoption theory and value-based acceptance model for movie ticketing services. For this study, a questionnaire survey was conducted for users of tickets ticketing service of the cinema online (including mobile) within the last 6 months. A total of 500 copies was collected and 404 copies were analyzed excluding 96 copies because of errors. As a result of the analysis, the ease of use and service ubiquity has a positive effect on perceived functional value and perceived emotional value, and usability has a positive effect on perceived functional value. Compatibility and trialability has a positive effect on both perceived functional value and emotional value. Previous experience has a positive effect on both perceived functional value and perceived emotional value, and inertia has negative effect on perceived functional value. Finally, the perceived emotional value has a positive effect on the intention to continuous use, but perceived functional value appeared to have no significant effect. This study shows a theoretical implication for new technology-based services such O2O. It was suggested to establish a practical marketing strategy and help to activate the O2O service field.

• 농촌계획
• /
• 제28권4호
• /
• pp.1-9
• /
• 2022

Rural decline due to the decrease of the local population is an inevitable phenomenon, and a vicious cycle has been formed between a lack of basic living services and a population decrease in rural areas. Therefore, the study aims to derive the migration decision-making characteristics based on basic living service infrastructure data in rural areas. To do this, the population change over the past 20 years was categorized into six types, and the relationship between the classified population change types and the number of basic living service infrastructures was analyzed using decision tree analysis. Of the total 3,501 regions, 801 regions were the continuous decline type, of which 740 were rural areas. On the other hand, among 569 regions that were the continuous increase type, 401 regions were urban areas, confirming the population imbalance between rural and urban areas. As a result of the decision tree analysis on the relationship between population change types and the distribution of basic living service infrastructure, the number of daycare centers was derived as an important variable to classify the continuous increase type. Hospitals, parks, and public transportation were also found to be major basic living services affecting the classification of population change types.

• 한국IT서비스학회지
• /
• 제10권3호
• /
• pp.113-126
• /
• 2011

The smelting and the continuous casting of steel are important processes that determine the quality of steel products. Especially most of quality defects occur during solidification of the steel continuous casting process. Although quality control techniques such as six sigma, SQC, and TQM can be applied to the continuous casting process for improving quality of steel products, these techniques don't provide real-time analysis to identify the causes of defect occurrence. To solve problems, we have developed a detection model using decision tree which identified abnormal transactions to have a coarse grain structure. And we have compared the proposed model with models using neural network and logistic regression. Experiments on steel data showed that the performance of the proposed model was higher than those of neural network model and logistic regression model. Thus, we expect that the suggested model will be helpful to control the quality of steel products in real-time in the continuous casting process.

• 한국IT서비스학회지
• /
• 제12권4호
• /
• pp.205-218
• /
• 2013

Recently, due to the proliferation of smartphones, users of mobile banking services which are based in wireless Internet without constraint of the time and places are significantly increased. In the study, considering the characteristics of mobile banking services based on the smartphone and the user behavior. we analyse the factors which have an effect on the behavioral intention to use mobile banking services based on the smartphone. For this purpose, we use the model which is based on Technology Acceptance Model (TAM) and add two constructs:the perceived enjoyment and the perceived risk. A survey data for 194 students at the K cyber university is used for statistical analysis. As a result, the perceived ease of use affects the perceived usefulness and the perceived enjoyment, and the perceived ease of use. And the perceived usefulness and perceived enjoyment affect continuous intention to use. On the other hand, the hypothesis which the perceived risk would affect adversely the continuous intention to use is rejected. Through this study, we expect to provide the useful implications for the smartphone banking services and contribute to the development of strategy for them.

• 디지털융복합연구
• /
• 제20권5호
• /
• pp.513-523
• /
• 2022

일반적으로 사람들은 다양한 정보기술에 대한 그들의 사용 경험을 전제로 정보기술을 수용하는 행위를 한다. 다시 말해, 사용자는 그들의 사용 경험을 통해 정보기술을 새롭게 지각하고 이러한 사용 경험은 정보기술에 대한 지속적 이용 의도에 영향을 준다고 할 수 있다. 따라서 본 연구는 이러한 배경을 근간으로 OTT 서비스에 대한 사용자 경험과 지속적 이용 의도의 관계에서 이용 만족의 매개효과를 알아보고자 하는 목적에서 진행되었다. 이를 위해 남·여 대학생 195명의 설문조사 데이터가 분석에 이용되었으며, SPSS Process macro를 통해 검증하였다. 분석결과 OTT 서비스에 대한 사용자 경험인 신뢰성, 사용성, 편리성, 유희성이 지속적 이용 의도와의 관계에서 이용 만족이 완전매개하고 있음을 확인하였다. 이러한 결과는 OTT 서비스의 지속적 이용을 통한 고객 유지에 있어 사용자 경험과 이용 만족의 중요성에 대해 주목할 필요가 있음을 시사한다. 총체적으로 본 연구는 OTT 서비스에 대한 소비자의 효용을 높이고 기업의 경쟁력을 높이는 차원에서 사용자 경험과 이용 만족의 중요성을 확인하였으며 또한 본 연구를 발전시킬 심도 있는 향후 연구 방향에 대해 제언하였다.

• 품질경영학회지
• /
• 제50권1호
• /
• pp.105-124
• /
• 2022

Purpose: The purpose of this study is to examine the factors that influence the pre-use expectation and the continuous usage intention of the OTT services. Methods: For empirical analysis, the survey for this study was administered with many anonymous people who had previously used any of the OTT services and valid 192 data were analyzed by SPSS and PLS-SEM. Results: The results of this study are as follows. Personalization and understandability in the information quality didn't significantly affect confirmation. Ease of use and search of the system quality significantly affected confirmation. Also, it was found that content diversity, content recency, and content playfulness as the characteristics of the content quality significantly affected the expectation confirmation. OTT service fees also significantly affected the expectation confirmation. It also significantly affected perceived usefulness and satisfaction. Finally, satisfaction positively influenced the continuouse intention to use. Conclusion: The findings of this empirical analysis shows that the specific characteristics related to the relationship of expectation confirmation, perceived usefulness, satisfaction, and continuous usage intention with respect to OTT services through the Post Acceptance Model (PAM). Because system quality, content quality, and service fees meeted users' expectations, OTT services need a strategy that can boost the users' positive perceptions or experiences by reinforcing these three factors.