• Title/Summary/Keyword: Continuance use

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Examining Customers' Intention of Continued Use and Cross-Buying on Internet-Only Banks

  • Annie Tsui;Kyung Young Lee;Paola Gonzalez;Bo Yu
    • Asia pacific journal of information systems
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    • v.34 no.1
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    • pp.114-149
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    • 2024
  • Internet-only banks (IOB) refer to financial institutions which provide services entirely through online digital platforms without physical branches. Although IOBs have been around for over 26 years, there is still room for investigating what factors motivate customers to use them continuously and extensively. Therefore, this study aims to examine what factors lead to customers' intention of continued use and cross-buying on IOBs by extending the Post-Acceptance Model of IS Continuance (PAMISC). The result shows that perceived economic benefit and ongoing trust have significant relationships with the intention of continued use and that ongoing trust has significant direct and mediating (via intention of continued use) relationships with the intention of cross-buying. Also, personal innovativeness positively moderates the relationship between ongoing trust and the intention of cross-buying. This study sheds light on the literature on branchless financial services and PAMISC. IOB practitioners should revisit the effectiveness of customers' economic benefits to establish ongoing trust with customers.

Understanding Users' Continuing Use of Hedonic Information Systems (쾌락적 정보시스템의 지속적 사용의도에 영향을 미치는 요인에 관한 연구)

  • Kang, Hee-Taek;Kim, Seung-Woon
    • Information Systems Review
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    • v.8 no.3
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    • pp.153-174
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    • 2006
  • The purpose of this study is to identify the factors affecting users' continuing use of Hedonic Information Systems(HIS). Focusing on users' post-adoption behaviors, this study proposes a research model which incorporates technology acceptance theory into expectation disconfirmation theory and investigates the causal relationship among five factors; perceived usefulness, perceived ease of use, disconfirmation, user satisfaction, and continuance intention to use a blog as HIS. The results show that satisfaction is significantly influenced by disconfirmation and post expectations(perceived usefulness and perceived ease of use), and in particular the impact of disconfirmation on user satisfaction is stronger than those of perceived usefulness and perceived ease of use. The results also indicate that while perceived usefulness and user satisfaction have significant impacts on continuance intention, perceived ease of use does not do so and has only an indirect impact on continuance intention through perceived usefulness and user satisfaction.

Exploring the Determinants of Users' Continuance Intention to Use Mobile Banking Services in Kuwait: Extending the Expectation-Confirmation Model

  • Ahmad A. Rabaa'i;Shereef Abu ALMaati
    • Asia pacific journal of information systems
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    • v.31 no.2
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    • pp.141-184
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    • 2021
  • While a great body of information systems (IS) literature has discussed mobile banking (m-banking) services, most of these studies have focused on the adoption or acceptance phases of this technology; with little attention was given to users' intension to continue using such technology. This paper aims at investigating the most important factors that predict users' continuous intension to use m-banking services in the post-adoption phase. This paper presents a conceptualization and validation of an extended expectation-confirmation model (ECM). A total of 303 Kuwaiti users of m-banking services participated in this study. Partial least squares (PLS) of structure equation modelling (SEM) technique was used to analyze the data. The results mainly showed that users' continuous intension to use m-banking services is significantly influenced by perceived trust, satisfaction, self-efficacy, performance expectancy and effort expectancy. Theoretical and practical contributions as well as the research limitations and future directions are discussed.

Effects of Artificial Intelligence Functionalities on Online Store'S Image and Continuance Intention: A Resource-Based View Perspective (인공지능 기능성이 온라인 상점의 이미지와 지속사용의도에 미치는 영향 연구: 자원기반관점을 중심으로)

  • Bo, Wen;Jin, Yunseon;Kwon, Ohbyung
    • The Journal of Society for e-Business Studies
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    • v.25 no.2
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    • pp.65-98
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    • 2020
  • The adoption of artificial intelligence technology is continuously increasing in online stores. However, there have been no empirical studies that examine whether each of the artificial intelligence functions affects consumers' continuance intent to shop online. This study aims to understand the effect of the main function of artificial intelligence on the continuance intention of online store via empirical analysis. In particular, we focus on how artificial intelligence as a resource affects the heterogeneity of online stores in terms of resource-based views. We also analyzed the mediating effect of online store's image (product and service) between artificial intelligence (AI) functions and continuance intention. The results suggest that the presence of AI function on online stores positively influence the continuance intention from the resource-based perspective. Furthermore, it was found that AI technology positively affects the image of a product and service. We also found that there was a difference in the way of influencing the intention to use online stores by AI functions.

Factors affecting the User Satisfaction and Continuance Usage Intention of Social Network Service (SNS 사용자의 개인적·사회적 특성이 지속적 사용의도에 영향을 미치는 요인 : 생활 공유형 SNS를 중심으로)

  • Kim, Byung-Gon;Yoon, Il-Ki;Park, Heung-Soon
    • Journal of Information Technology Applications and Management
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    • v.23 no.2
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    • pp.207-224
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    • 2016
  • Investments in information and communication technologies (ICT) around the world have grown at an enormous rate over the past two decades, which reflects a new emphasis on consumer mobile devices. A social network service (SNS) is an online service that aims to build social relations among people who share interests and activities. The role of SNS is enormous for communicating ideas and opinions among social participants. The use of SNS has recently become one of the most popular social activities worldwide. This research investigated relation between personal characteristics, social characteristics and user satisfaction on SNS then, analyzed how these factors affecting continuance usage intention on SNS users. The conclusion is summarized as below. The study results show that informativeness, pleasure, innovativeness, relationship and empathy of SNS are having positive impact to some degree on the user satisfaction. Further, the user satisfaction of SNS users and quality of life have a positive impact on the continuance usage intention of SNS users. This results show that various SNS qualities are necessary to actively explore and obtain further information that users intend to find, while they are insufficient in function to provide the information other users require or exchange information with other users through the SNS.

An Application of TAM and TRI on the Factors Affecting Internet Banking Adoption in Bangladesh

  • AMIN, Md. Iftekharul;ERFAN, Nafis;NAVID, Mashrur;KHAN, Mohammed Shafiul Alam;ISLAM, Md. Shariful
    • The Journal of Asian Finance, Economics and Business
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    • v.9 no.9
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    • pp.75-91
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    • 2022
  • This study assesses the Internet banking adoption tendency by existing bank customers of Bangladesh. Currently, almost all the leading banks in the country have implemented Internet banking platforms. However, the active user count remains relatively low and there hasn't been any conclusive research on the drivers and inhibitors of Internet banking. This study evaluates the reasons and quantitatively establishes the factors leading to the adoption and usage continuance of internet banking by existing bank customers. Responses from 460 bank account holders were collected via online questionnaires using a purposive sampling approach, and a core conceptual framework based on Technology Acceptance Model (TAM) and Technology Readiness Index (TRI) was used. The study concluded that internet banking adoption is significantly impacted by the ease of use, customer service, and technology familiarity. Similarly, customer satisfaction is affected by the perceived value and the perceived risk. Through regression analysis, it was found that usage continuance is 89% explained by adoption and customer satisfaction. Multi-group moderation showed significant impact by groups divided based on usage frequency, income level, and age. Perceived risk weakened the impact of perceived value and technology familiarity on usage adoption. Additionally, perceived risk reduced the impact of consumer satisfaction and usage continuance.

A Study on the Effects of Perceived Characteristics on Continuous Usage Intention in Smartphone Application (스마트폰 애플리케이션 사용자의 지각된 특성이 지속사용의도에 미치는 영향에 관한 연구)

  • Cho, Yoo-Jae;Choi, Jeong-Il
    • Journal of Information Technology Services
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    • v.10 no.2
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    • pp.41-60
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    • 2011
  • Due to the explosive growth of smartphone use, new type and format of business opportunity is being created. Despite the creation of added value using smartphone is very important, the past study on smart phone has been mainly focused on its functions and specifications. This study is intended to identify the factors that influence continuance usage intention of smartphone and to analyze the relationship between such factors and the expected confirmation. satisfaction, and usage intention. The result of this empirical study indicates that the perceived enjoyfulness and quality significantly affect users' expected confirmation and satisfaction, and social influence also affects users' continuance usage intention. Thus, it implies users place a high value on enjoyfulness and quality in using smartphone application and on social influence in choosing specific application. Finally this paper provides a detailed account of how customers accept smartphone application and their perceived characteristics affect the usage intention.

Factors Affecting the Quality of Social Network Service on User Satisfaction and Continuance Usage Intention (SNS 품질 특성이 사용자 만족도와 지속적 사용의도에 영향을 미치는 요인에 관한 연구)

  • Kim, Byung-Gon;Yoon, Il-Ki
    • Journal of Information Technology Applications and Management
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    • v.21 no.1
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    • pp.35-51
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    • 2014
  • The popularity of Social Network Service (SNS) providing web sites has increased continuously by using a variety of mobile devices. The study results show that security of SNS, efficiency of SNS, safety, empathy of SNS quality, easy of use of SNS, assurance of SNS, service variety of SNS are having positive impact to some degree on the user satisfaction. Further, the user satisfaction of SNS users have a positive impact on the continuance usage intention of SNS users. This results show that various SNS qualities are necessary to actively explore and obtain further information that users intend to find, while they are insufficient in function to provide the information other users require or exchange information with other users through the SNS.

The Effects of Site Quality, Personal Characteristic, and Relationship Benefit on the Continuance Intention to Use Social Network Services through Relationship Quality (사이트 품질, 개인적 특성 및 관계 혜택이 관계 품질을 매개로 소셜네트워크서비스 지속사용의도에 미치는 영향)

  • Huh, Hyun-Jung;Park, Kyung-Bae;Noh, Mi-Jin
    • The Journal of Information Systems
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    • v.24 no.1
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    • pp.67-94
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    • 2015
  • Recently, the popularity of Social Network Service (SNS) along with the spread of smart phone, personal computer and tablet PC helps personal network to construct new forms of services in cyberspace. As such, SNS plays a significant role in constructing diverse online networks and there is a growing interest on SNS at societal level. In this vein, the purpose of the research was to find the factors affecting the continuance intention to use social network services. The major findings are summarized as follows. First, "System Quality", "Contents Quality", "Personal Innovativeness", "Self-Efficiency", "Honor Benefit" has significant effects on "Relationship Quality". Yet, "Economic Benefit" is not statistically significant on "Relationship Quality". Second, "Relationship Quality" has a significant effect on "Continuous Usage Intention". Last, our research discovered the relationship between exogenous variables which would serve as valuable inputs in the development of strategic guideline and plan for SNS companies and related services.

The Effects of Technostress from using Blockchain on the Technology Acceptance Model(TAM) (블록체인 활용에 대한 테크노스트레스가 기술수용모델(TAM)에 미치는 영향)

  • Lee, Hang;Kim, Joon-Hwan
    • Journal of Convergence for Information Technology
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    • v.9 no.8
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    • pp.27-34
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    • 2019
  • The purpose of this study is to empirically analyze the moderating effect of psychological empowerment on the relationship between technostress, the technology acceptance model, and the continuance intention of use. The results of the analyses are as follows: First, IT corporation workers' technostress had a negative effect on perceived ease of use and perceived usefulness. Second, psychological empowerment was found to regulate the relationship between technostress and the technology acceptance model. Third, the perceived ease of use of IT corporation workers had a significant positive effect on the continuance intention of use, and the perceived usefulness had a positive effect on the continuance intention of use. These findings imply that training and education should be continuously conducted to improve psychological empowerment as well as manage technostress.