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http://dx.doi.org/10.5859/KAIS.2015.24.1.67

The Effects of Site Quality, Personal Characteristic, and Relationship Benefit on the Continuance Intention to Use Social Network Services through Relationship Quality  

Huh, Hyun-Jung (매일신문사 보도국)
Park, Kyung-Bae (경북대학교 경영학부)
Noh, Mi-Jin (경북대학교 경영학부)
Publication Information
The Journal of Information Systems / v.24, no.1, 2015 , pp. 67-94 More about this Journal
Abstract
Recently, the popularity of Social Network Service (SNS) along with the spread of smart phone, personal computer and tablet PC helps personal network to construct new forms of services in cyberspace. As such, SNS plays a significant role in constructing diverse online networks and there is a growing interest on SNS at societal level. In this vein, the purpose of the research was to find the factors affecting the continuance intention to use social network services. The major findings are summarized as follows. First, "System Quality", "Contents Quality", "Personal Innovativeness", "Self-Efficiency", "Honor Benefit" has significant effects on "Relationship Quality". Yet, "Economic Benefit" is not statistically significant on "Relationship Quality". Second, "Relationship Quality" has a significant effect on "Continuous Usage Intention". Last, our research discovered the relationship between exogenous variables which would serve as valuable inputs in the development of strategic guideline and plan for SNS companies and related services.
Keywords
Social network service; continuance usage intention; relationship benefit; relationship quality;
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Times Cited By KSCI : 5  (Citation Analysis)
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