• 문화기술의 융합
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• 제4권2호
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• pp.97-105
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• 2018

본 연구에서는 페이스북 접속동기가 페이스북 사용후 대인관계 변화와 페이스북의 지속적 사용의도에 어떻게 영향을 미치는 지를 알아보고자 하였다. 이러한 목적으로 부산 및 경남지역 대학생 420명을 대상으로 설문조사를 실시하였다. 본 연구를 통하여 확인된 주요결과는 다음과 같다. 첫째, 관계유지를 위한 페이스북 접속동기와 사회적 압력에 의한 페이스북 접속동기가 페이스북 사용후 대인관계변화에 정적인 영향을 미치는 것으로 나타났다. 둘째, 습관적 이용에 의한 페이스북 접속동기가 페이스북의 지속적 사용의도에 정적인 영향을 미치는 것으로 나타났다. 셋째, 관계유지를 위한 페이스북 접속동기와 사회적 압력에 의한 페이스북 접속동기가 사용후 대인관계의 변화를 통하여 간접적으로 페이스북의 지속적 사용의도에 영향을 미치는 것으로 나타났다. 본 연구는 관계유지를 위한 페이스북 접속동기와 사회적 압력에 의한 페이스북 접속동기가 페이스북 사용후 대인관계변화를 유발하는 요인으로서 작용할 수 있으며, 관계유지를 위한 페이스북 접속동기와 사회적 압력에 의한 페이스북 접속동기가 페이스북 사용후 대인관계를 변화시켜 페이스북을 지속적으로 사용하게 됨을 밝혔다는 데에 연구의 의의가 있다.

• 복식문화연구
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• 제27권6호
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• pp.553-568
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• 2019

This study examined motivation to use omni-channel services on mobile devices in fashion stores and the effects of such usage motivation on brand purchase intention through continuous and affective commitment. Data were collected on consumers in their 20s and 30s who experienced omni-channel services during shopping for or purchasing fashion products. An online survey asked 413 consumers to rate their brand purchase intention. Sub-levels of each variable were examined using SPSS 25.0, followed by confirmatory factor analysis using AMOS 19.0. In addition, path analysis using structural equation modeling was applied to analyze associations between variables. The statistical results were mixed. First, only two dimensions of usage motivation for omni-channel services, hedonic and relational motivation, had positive effects on continuous and affective commitment. Second, continuous commitment had a greater effect on purchase intention of brands that provided omni-channel services than it did on affective commitment. Third, of the dimensions of usage motivation, utilitarian motivation had a direct influence on purchase intention in the modified model, while social motivation did not affect service commitment and purchase intention. Finally, our findings suggest that brand loyalty can be built by encouraging service commitments through hedonic and relational motivation, based on the usability of omni-channel services.

• 한국IT서비스학회지
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• 제19권2호
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• pp.69-82
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• 2020

In the growth of IT industry, interest in wearable device has been globally rising along with the evolution of technology. A Smartwatch is expected to be at the center of wearable device industry in the future. However, there are some concerns that most of its actual sales are caused by gifts or bundling. Motivated by these issues, this study propounds the ideas that to enter the mainstream market, the empirical research is required for actual consumers who continue to use a smartwatch. The purpose of this study is to identify key factors affecting user satisfaction and antecedents affecting continuance intention to use from consumer perspectives. Further, assuming consumers' perceptions will be different according to how they acquired smartwatch, this study classified the group as direct buyers and acquired users. To achieve the purpose of the research, this study analyzes the usage of smartwatch by integrating the IS Success Model and IS Continuance and Habit Theory. We implemented the survey of 338 smartwatch users, and the research findings indicate that information quality and system quality have significant effects on satisfaction, and consequently satisfaction and habit positively affect the continuance intention to use. Additionally, it is found that there was a significant difference in the relationship between satisfaction and habit in the group divided by acquisition type. Based on these findings, this study provides theoretical and practical implications.

• Asia pacific journal of information systems
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• 제20권3호
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• pp.51-72
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• 2010

Given the extensive role of IS in everyday life and the increasing presence of women in IS users, understanding gender differences in individual technology continuance usage decisions is an important issue. Nevertheless, much of the large body of research on gender differences has just examined mean differences between women and men in terms of abilities, usage habit, and traits. Even though lots of psychology studies have shown that women, more than men, were influenced by affective factors, gender-affection-continuance use linkage has not been examined in the context of on-line shopping services. Therefore, the primary purpose of this paper is to seek to examine gender differences in terms of influence of affective factor in the context of IS continuance use. Meanwhile, IS continuance has been an important subject of study in the IT research area. To date, to explain why and how users are motivated to continue to use on-line shopping services, lots of theory-based research such as expectation-confirmation model (ECM) has been proposed. In particular, various affective factors have been proposed to explain continuance use of on-line shopping services recently. Affective factors have been regarded as essential factors for increasing relational strength and satisfaction. Several affective factors have been studied by prior IS adoption and continuance studies. Among them are enjoyment and anxiety. In IS continuance research, positive affect has been commonly and narrowly conceptualized and measured as the enjoyment which a person derives from using computers. Hence, in this study, we introduced intimacy factor, which was conceptually related to the quality of interactions and relationships in previous research. It also has been regarded as essential factors for strengthening human relationships. As a result, we have observed gender effect while examining intimacy-continuance bond. As expected based on the previous literatures, women seem to be more sensitive in affective factors. The contribution point here is that we find evidence in the context of on-line shopping services.

• The Journal of Asian Finance, Economics and Business
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• 제7권9호
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• pp.505-516
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• 2020

The purpose of the research is to identify antecedents of mobile wallet continuance intention in Vietnam. A self-administered questionnaire was distributed to collect data from a total of 276 respondents. Partial least squares structural equation modeling was employed for analyzing the data. Five mobile wallet features - mobile application quality, mobile wallet familiarity, situational normality, payment security, and feedback mechanism - are introduced as fundamental elements, which influence customer' continuance intention to use mobile wallet in Vietnam. The results indicate that mobile quality application and familiarity can significantly influence perceived ease-of-use (PEOU) and perceived usefulness (PU), but situational normality has an impact only on PEOU. PEOU and PU are positively related to satisfaction. On the other hand, payment security and feedback mechanism affect positively customer' trust. As a result, the positive effects that satisfaction and trust have on electronic wallet continuance intention are confirmed. The findings can be used to advise mobile wallet providers to improve their platform design and services to retain users. As a theoretical contribution, this study combines the Technology Acceptance Model, Unified Theory of Acceptance and Use of Technology to investigate the key determinants on continuance intention in the context of electronic wallet in Vietnam.

• 한국정보시스템학회지:정보시스템연구
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• 제25권1호
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• pp.201-223
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• 2016

Purpose As social network games (SNG) enjoy rapid growth in the market and become a major sector of the gaming industry, it is of great interest to examine the how users continuously use SNG. In SNG, the users' social interaction is the most prominent advantage of the social network, as well as the entertainment afforded by the game. This study explores the relationship between altruism, which is considered the most prominent characteristic of SNS, and the continuance usage intention, as well as the moderating role of social capital. Based on social capital theory and organizational citizenship behavior, this research model considers social bonding and bridging that are divided by social capital. Design/methodology/approach An AMOS analysis based on survey data from 223 SNG users indicated that SNG with greater altruism enhance social capital (social bonding, social bridging), which is related to the user's satisfaction and the continuance intention of SNG. Findings Social bonding is positively related to the user's satisfaction with SNG. In other words, social bridging positively affects the continuous usage intention of SNG. These findings help managers in developing and implementing altruistic relationships and social capital for continuous usage of SNG.

• Asia pacific journal of information systems
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• 제28권1호
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• pp.1-18
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• 2018

Despite the increasing interest in the positive effects of smart-work, the introduction rate of domestic firms in Korea is lower than that of other developed countries. A gap also exists between the introduction of smart-work program and the actual use by workers. Thus, even if the smart-work program was introduced to firms, the actual usage rate of the program would still be lower than the introduction rate. Moreover, even if the program was initially used, evidence suggests that the usage rate tends to decrease rather than being used continuously. In this study, we intend to find out the mechanism by which the continuance intention of smart-work is formed. To achieve this objective, we established a research model based on literature on Information System (IS) continuance model and Information & Communication Technology (ICT) support. We also hypothesize that concerns about career disadvantage in the mechanism plays a negative role in the satisfaction of smart-work. To analyze the hypothesis empirically, we surveyed domestic workers who used smart-work. Our data analysis was based on 333 responses. We found that all paths were statistically significant, except for the direct effect of ICT support on perceived usefulness and the direct effect of perceived usefulness on smart-work continuance intention. The results of this study extend existing IS continuance model and suggest implications for practical smart-work implementation and improvement.

• 한국정보시스템학회지:정보시스템연구
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• 제24권1호
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• pp.67-94
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• 2015

Recently, the popularity of Social Network Service (SNS) along with the spread of smart phone, personal computer and tablet PC helps personal network to construct new forms of services in cyberspace. As such, SNS plays a significant role in constructing diverse online networks and there is a growing interest on SNS at societal level. In this vein, the purpose of the research was to find the factors affecting the continuance intention to use social network services. The major findings are summarized as follows. First, "System Quality", "Contents Quality", "Personal Innovativeness", "Self-Efficiency", "Honor Benefit" has significant effects on "Relationship Quality". Yet, "Economic Benefit" is not statistically significant on "Relationship Quality". Second, "Relationship Quality" has a significant effect on "Continuous Usage Intention". Last, our research discovered the relationship between exogenous variables which would serve as valuable inputs in the development of strategic guideline and plan for SNS companies and related services.

• Asia pacific journal of information systems
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• 제32권4호
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• pp.750-769
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• 2022

Indonesia has the largest potential mobile payment (m-payment) market in Southeast Asia. The government has realised this through Government's National Non-Cash Movement to increase its adoption. This is then followed up by advocating its adoption massively. However, for this movement to be a success, ensuring its continued use is critical. Various studies have attempted to contribute to this issue. Incorporating game elements into the application that brings benefits and satisfaction to its user is envisaged as one of the most feasible ways. This study, therefore, sets out to investigate the effects of gamification on the m-payment application, which drive the intention to continued use by employing the Uses dan Gratification Theory (UGT). A total of 826 m-payment users were gathered to be analysed using Structural Equation Modelling. The results show that utilitarian, hedonic and social gratifications have significant effects on the continuance usage intention of m-payment. Theoretically, this study contributes to the literature by showing that gamification applied in the payment significantly affects the m-payment continuance usage intention. Practically, this research informs the m-payment providers to maintain the gamification elements in their applications to ensure their sustainable use. Limitations and future research directions are also discussed.

• 한국전자거래학회지
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• 제16권3호
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• pp.1-22
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• 2011

개인화된 맞춤형 서비스와 네트워크화 된 시스템의 확산에 따라서 사용자 인증방법도 발전하고 있다. 그러나, ID와 비밀법호 등을 이용한 기존의 사용자 인증방법은 태생적인 보안의 취약성으로 인하여 개인정보 침해에 대한 문제를 야기하고 있다. 이를 해결하기 위해 보안성이 뛰어난 사용자의 고유한 생체정보를 이용한 생체인식기술이 발전하였다. 본 연구에서는 사용자의 생체인식기술의 지속사용의도에 영향을 미치는 요인을 Oliver(l980)의 기대 일치이론 및 Bhattacherjee(2001)의 지속사용모형의 기반위에 인지된 보안성, 인지된 프라이버시, 그리고 신뢰를 확장하여 고찰하였다. 특히, 지속사용의도에 대해서 긍정적 관점과 부정적 관점을 반영하는 브라이트 시나리오와 다크 시나리오를 각각 별개의 설문응답자에게 제시함으로써, 시나리오에 의해서 영향을 받는 요인에 대하여 비교분석하였다. 연구결과 브라이트 시나리오에서 인지된 유용성과 만족이 지속사용의도에 영향을 미치는 것으로 나나났다. 인지된 프라이버시는 인지된 보안성에 영향을 미치고, 인지된 보안성은 다시 신뢰에 영향을 미쳤으며, 신뢰는 인지된 유용성과 인지된 사용용이성에 영향을 미치는 것으로 나타났다. 생체인식기술의 지속사용의도를 높이기 위해서는 만족을 높여야 하며, 만족은 기대일치와 인지된 유용성의 영향을 받는 것으로 나타났다. 이에 반하여, 다크 시나리오에 노출된 설문응답자들은 생체인식기술에 대한 부정식인 인식이 심어지게 됨으로써, 인지된 프라이버시와 인지된 보안성이 낮아졌으며, 이는 신뢰에 영향을 미치게 된다. 다크 시나리오에 노출된 용자의 신뢰는 인지된 유용성에 영향을 미치지 않게 되었으나, 인지된 사용용이성에는 여전히 영향을 미치는 것으로 나타났다.