• Journal of Korean Society of Forest Science
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• v.108 no.1
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• pp.77-87
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• 2019

While the expansion of protected areas in accordance with Korea's National Biodiversity Strategy contributions to the conservation of biological diversity, it incurs economic losses and poses threats to the livelihoods of local residents. Payment for ecosystem services (PES) compensates local residents for their economic damages in a sustainable manner. To assess feasibility of PES, there is a need to estimate the general public's benefits from biodiversity conservation in protected areas. This study attempted to estimate visitors' willingness to pay (WTP) for biodiversity conservation in Mt. Jiri using the contingent valuation method (CVM). The WTP of respondents for the expansion of protected areas to increase biodiversity conservation was estimated at 16,103 KRW per household per year and this equates to a total of 316.8 billion KRW for all the households in Korea. The higher a respondent's age, education level and household income level, the more willing he or she is to pay for biodiversity conservation. Likewise, respondents who are aware of Mt. Jiri's designation as an Ecosystem and Landscape Conservation Area are more willing to pay for biodiversity conservation. Moreover, the higher the importance placed on biodiversity conservation policy, the higher the willingness to pay for biodiversity conservation. To enhance the feasibility of PES schemes, it is necessary to improve the general public's knowledge and awareness of biodiversity by providing opportunities for education and more information on biodiversity and biodiversity policies.

• Journal of the Korean Society for Library and Information Science
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• v.53 no.2
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• pp.201-221
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• 2019

The Korea Institute of Civil Engineering and Building Technology provides the documents and information on the construction technology through the Construction Technology Digital Library System to enhance the technological competitiveness of the construction engineers. The purpose of this study is to measure the monetary value of information service quality in order to improve the documents and information service quality provided by this system. For this purpose, a questionnaire model was designed to apply the DBDC- CVM. We surveyed the members of 300 this systems for the amount of information that they are willing to pay to maximize the quality of information service. The correlation between the dependent variable and the explanatory variables was analyzed with the basic statistics of the survey results. The independent variables affecting the dependent variable are statistically significant. The logit model is used to estimate the monetary value of individual respondents who are willing to pay for information service quality. In previous research, we measured the use value of information service. On the other hand, this study shows that the measurement of value based on information service quality is different from previous research.

• The Journal of The Korea Institute of Intelligent Transport Systems
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• v.20 no.2
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• pp.1-14
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• 2021

The exclusive bus lanes in the Yeongdong Expressway were implemented in the Singal to Yeoju section in 2017, but the capacity of both exclusive bus lanes and general-purpose lanes of the Yeongdong Expressway decreased and the travel time increased, reducing it to the Singal to Deokpyeong section. Therefore, it is necessary to increase the efficiency of exclusive bus lanes to revitalize public transportation and improve environmental problems. This study calculated the willingness to pay and the social benefits of permission for Green cars to drive on exclusive bus lanes in Yeongdong Expressway. A survey was conducted on two groups of Green car users and Expressway users, and the willingness to pay was estimated using the CVM method. As a result, the average WTP of Green car users were estimated to be 218.7(won/km·person), and that of Expressway users were estimated to be approximately 235.5(won/km·person). The direct benefits were estimated to be approximately 7.9 billion won for Green car users, and 8.5 billion won for Expressway users in 2019. Finally, the value of time saving was estimated to be approximately 8.0 billion won.

• Korean Association of Arts Management
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• no.53
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• pp.101-125
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• 2020

This paper presents the problems and improvement methods in estimating demand and benefit, which have been controversial in the feasibility study of building cultural facilities. Although there are justifications for supplying cultural facilities by expanding leisure time and increasing income, the economic burden from the insolvent operation after construction is high. Feasibility studies can prevent these problems in advance. In order to estimate the demand for cultural facilities, similar facilities were selected and the gravity model was used to estimate the demand. In the future, it is necessary to prepare the criteria for setting the reference facility to increase the accuracy of the demand estimation. In addition, in the case of cultural facilities constructed through feasibility study, it is necessary to induce and enforce the disclosure of operational data and information, and to establish a database so that it can be used as a reference facility for demand estimation in future feasibility study on cultural facility. Accurate benefit estimation requires multiple CVM surveys. In addition to the current CVM survey, this paper suggest that supplementary online non-face-to-face surveys is considered. Furthermore, this research suggests that the use of video media for explanation of alternative materials for cultural facilities to be constructed because the WTP may be excessive due to lack of alternatives for survey respondents in the current CVM survey.

• Journal of the Korean Institute of Landscape Architecture
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• v.50 no.5
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• pp.1-12
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• 2022

COVID-19 led to an increased need for mountainous urban parks in the city that can be enjoyed while moving rather than staying put. However, studies on the economic value of mountainous urban parks have been insufficient. As a result, this study investigates the economic value of Gyeyangsan, a mountainous urban park located in the city, by quantifying the value of natural resources provided to residents and analyzing the factors affecting these values. The results are summarized below. First, according to the economic value assessment of Gyeyangsan, the use value was 2,210 won per person or 4.42 billion won per year, and the preservation value was 6,182 won per household, or 129.37 billion won. Gyeyangsan's total assets value was assessed as 3.68 trillion won. Second, according to the estimates of the willingness to pay and the determinants for the use-value, the frequency of visits, age, and use satisfaction significantly impacted the intention to pay for the use-value. Third, according to the estimates of the willingness to pay and the determinants for the preservation value, the intention to revisit, volunteer participation, educational level, gender, and residence significantly influenced the intention to pay for the preservation value. According to the findings of this study, it will be possible to make crucial policy implications when setting a direction for future park management by presenting a practical policy plan for the maintenance of mountain parks in downtown areas and will broaden the scope of research.

• Journal of Food Hygiene and Safety
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• v.38 no.4
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• pp.255-263
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• 2023

The standards for heavy metal levels in crustaceans are 0.5 mg/kg and 1.0 mg/kg or lower for lead and cadmium, respectively. Further, the contamination levels of arsenic, mercury, methyl mercury, and tin are being continuously investigated, considering their current exposure levels. Shrimps are potentially exposed to heavy metals because they inhabit areas with abundant organic matter, such as sandy or muddy shores, places with a lot of seaweed, and estuaries. This study measured the monetary value of reducing consumer anxiety and increasing consumer confidence if the government prohibits the sale of shrimp species that exceed the threshold for specific heavy metals and of the top shrimp species for which no threshold for heavy metals is specified. We derived consumer willingness-to-pay (WTP). Combining the estimated WTP with the number of households in the country, the total value of benefits was estimated to be 363.9 billion won. The results of this study will provide an important empirical finding, showing to what extent specific policies regarding heavy metals in seafood can alleviate consumer anxiety and provide psychological reassurance.

• KSCE Journal of Civil and Environmental Engineering Research
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• v.29 no.5D
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• pp.605-610
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• 2009

The either satisfaction levels or limits of tolerance levels felt by the users in the certain space/region should be examined for measuring social capacity on the total amount of vehicles. The reliability of measuring social carrying capacity depends primarily on decreasing the strategic responding biases. To induce the honest responses to preferences, Dichotomous Choice which is specifically known as the Double-Bounded Dichotomous Choice was adopted in this research to suggest the measurement methodology of social carrying capacity on the total amount of vehicles in U-do island. The empirical test was carried out the U-do island, an administrative district of Jeju Special Self-Governing Province. The number of vehicles satisfied by the 10% of residents was 390 and the satisfactory vehicle number was decreased to 132 extended to 90% of residents. This research, based on the political decision making criteria, set up the social carrying capacity in U-do island. The vehicle number satisfied by 50% of residents was 227, which meant the same number of residents turn to be supporter in case of political actions.

• Asia Marketing Journal
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• v.15 no.4
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• pp.33-49
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• 2014

Environmental concern has been an important issue for a few decades, and the extent of consumer demand for eco-friendly consumption has been increased. This study seeks to investigate consumers' willingness to pay (WTP) a premium for eco-friendly cosmetics. This study evaluates how much more a consumer is willing to pay for eco-friendly cosmetics and examines significant factors influencing consumers' WTP for eco-friendly cosmetics. Consumers' WTP is measured using four different ecofriendly cosmetics: low-priced skin care cosmetics, low-priced makeup cosmetics, high-priced skin care cosmetics, and high-priced makeup cosmetics. This study uses the contingent valuation method (CVM) to estimate consumer's WTP for eco-friendly cosmetics. Survey questions were designed using both dichotomous choice and payment card method of CVM. Through face to face interviews and on-line surveys, the data were collected from women between 20 and 49 years old residing in Seoul and Kyeonggi area, Korea, in May 2010. A total of 226 questionnaires (132 from interviews and 94 from on-line) were included for the analytical sample in this study. The data were analyzed using descriptive analysis, T-test and Log-Logit analysis. The findings are as follows: First, the WTP measured by dichotomous choice method was estimated using the Log-Logit analysis. The results showed that the estimated WTP for low-priced skin care cosmetics was 19,152 won, which was 27.7% higher than the reference price, 15,000 won. For low-priced makeup cosmetics, the estimated WTP was 18,524 won, and its green premium was 21.0%. The estimated WTP for high-priced skin care cosmetics was 59,128 won, which was 18.3% higher than the reference price, 50,000 won. For high-priced makeup cosmetics was 57,666 won, and its green premium was 15.3%. Second, the WTP measure by payment card method was estimated using descriptive analysis. The results showed that the respondents were willing to pay 17,955 won for low-priced skin care cosmetics, which was 19.7% higher than the reference price, 15,000 won and 17,595 won for low-priced makeup cosmetics, which was 17.3% higher than the reference price. For high-priced skin care cosmetics, the average WTP was 56,950 won which was 13.9% higher than the reference price, 50,000 won. For high-priced makeup cosmetics, the average WTP was 55,650 won, which was 11.3% higher than the reference price. Overall, the WTP was higher in order of low-priced skin care, low-priced makeup, high-priced skin care, and high-priced makeup. It means that consumers decide degree of premium based on the price and the attributes of eco-friendly products. Third, the findings showed that age, monthly income, and having children or not were statistically significant factors that influenced consumers' willingness to pay for eco-friendly cosmetics. Other explanatory variables such as education, marital status, job, purchase experience of eco-friendly products, and environmental concerns did not show any statistical significance. The major contribution of this study is the investigation of the value of green attributes of the products by using CVM. Unlike most previous researches, this research used two methods of CVM, the dichotomous choice and the payment card, so it enhanced the reliability of research. According to this study, consumers showed price sensitivity when they pay green premium. These findings can be used as useful information to establish marketing strategies for green cosmetics.

• Information Systems Review
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• v.19 no.3
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• pp.155-177
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• 2017

The purpose of this study is to investigate those factors that are influenced when a user recognizes his/her private information value as an economic asset. The relationship among these factors will also be discussed. This research targets Internet users, and the value of their private information will be converted into economic figures. How economic value changes in relation with individual attributes, dealer's traits, and circumstantial properties will also be studied. The changes in the factors of private information value under different situations will be analyzed from an economic perspective. By using the cost-benefit analysis framework, this work hypothesizes that the user's private information value can be influenced by individual attributes and situational properties. in the business aspect, this study can help users recognize the true value of their personal information and minimize the cost resulting from private information security incidents. This work also highlights the necessity of estimating the scale of investments for protecting private information. Overall, this research will proceed under the hypothesis that the users' recognition of their private information value is influenced by the attributes of the individual, dealers, or situations.

• Korean Journal of Environment and Ecology
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• v.26 no.2
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• pp.273-282
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• 2012

This study has estimated Gyeongju National Park's natural environment and cultural relic value in the same way and then been performed to compare the size of the value. Representative method to measure environmental property is contingent valuation methods, CVM. The variables and estimated models adopted for the calculation were same and the respondents were asked by distinguishing between the amount which they would pay to preserve the natural environment and that which they were willing to pay to preserve the cultural relics. As the result, WTP(Willing to pay), the amount that they were willing to pay to preserve the natural environment of Gyeongju National Park was 17,838 won per person and that to preserve the cultural relics appeared to be 316,248 won per person. Based on this, it was estimated that the value of the natural environment with which Gyeongju National Park provided annual visitors was 47 billion won and that the annual value of the cultural relics was 845.7 billion. If the natural environment and the cultural relics value elements are united, it can be estimated that the natural environment and cultural relic value got at the time of people's first visit to Gyeongju National Park is 334,086 won and that the annual value is 893.4 billion won. In this study, the value of the cultural relics has been estimated 18 times higher than that of the natural environment. This reason was that visitors judged that a total of 66 cultural properties including 11 national treasures, 23 treasures, 13 historic places, one historic sites and scenic spot and 18 local cultural properties, etc. which were distributed in Gyeongju National Park were worth far more than the natural environment. Based on the result of this study, the operating management plan of Gyeongju National Park should include a differentiated operation strategy through consultation with relevant experts by taking into account characteristics of the physical components.