• 한국IT서비스학회지
• /
• 제12권2호
• /
• pp.231-242
• /
• 2013

E-commerce market has been increasing rapidly, which reflects the convenience and economic benefits associated with its usage. Unlike the traditional markets, WOM (Word-of-Mouth) becomes more important because e-commerce consumers can't experience the real product in the purchase decision-making process. In this regard, identifying the influencing factors to WOM of internet e-commerce site is very important. In this paper, we aim to examine the effects of perceived and individual variables on WOM in the context of internet e-commerce site. In order to analyze the antecedents, we selected perceived and individual factors such as regret tendency scale, prior knowledge and merchandise attractiveness. In addition, we examined the role of gender as dummy and moderating variable. For empirical analysis, we surveyed real users of internet e-commerce site. As a result, all antecedents showed significant influence on WOM except regret tendency scale. Among the variables, the merchandise attractiveness has top standardized coefficient. Gender plays a role as moderating variable when only interacting with regret tendency scale. The results of this research can be useful guidelines for internet e-commerce providers.

• 한국의류학회지
• /
• 제21권3호
• /
• pp.559-570
• /
• 1997

The purpose of this study was to investigate consumer shopping orientation toward foreign brands in the context of clothing involvement, ethnocentrism, country-of-orion effects and demograpic variables. But in this paper, to begin with, shopping orientation was studyed in connection with ethnocentrism and country-of-orion effects. The questionnaire was distributed to 300 female consumers over twenties living in pusan area and finally 213 data sets were used for statistical analysis.8y factor analysis,5 shopping orientation factors were identified: following to foreign brands, desire for flaunt, preference to domestics, favor to foreign brands and country-of-orion consciousness. By univariate analysis, consumer's disposition of ethnocentrism was studyed and consumers were divided into 3 groups according to disposition of ethnocentrism through fast cluster analysis. Resurts reveled that Korean consumers have strong ethnocenterism. And country-of-orion effects were studyed. Consumers are favorable toward foreign brands and products, especially toward Italy and France goods, except Hongkong and China goods nevertheless strong ethnocentrisuL As a result of canonical correlation analysis about shopping orientation factors and ethnocenterism revealed that ethnocenterism correlated negatively with one factor (following to foreign brands) and positively with another (preference to domestics).

• Asia pacific journal of information systems
• /
• 제16권3호
• /
• pp.29-47
• /
• 2006

Many companies have been implementing Enterprise resource planning (ERP) systems for their organizational transformation in order to survive and achieve strategic advantages in an increasing competitive business environment. Thus, it is meaningful to identify factors that affect ERP system operation positively. Organizational citizenship behaviors (OCB) are discretionary, extra-role behaviors of employees which go beyond the prescribed formal roles, and are known as to be the contribution factors for organization performance. The purpose of this study is to develop the measurements for the OCB constructs in ERP system context and empirically test the relationships between the OCB construct and ERP system success. The four constructs - altruism, conscientiousness and courtesy, civic virtue, and sportsmanship - and fifteen measurements on the OCB were developed based on previous studies (i.e. Organ 1988) and empirically verified by confirmatory factor analysis. The results of testing the relationships between the OCB and ERP system success show that the OCB have a significant direct impact on the information quality and intention of IT innovation while they have an indirect impact on work efficiency mediated by information quality. This study enhances the OCB model into information system arena and helps better understand the user behaviors of information systems.

• 보건행정학회지
• /
• 제25권3호
• /
• pp.207-220
• /
• 2015

Background: The purpose of this exploratory study is to explain where, when and how the introduction of user fee system works in low and middle income countries using context, mechanism, and outcome configuration. Methods: Considering advanced research in realist review approach, we made a review process including those following 4 steps. They are identifying the review question, initial theory and mechanism, searching and selecting primary studies, and extracting, analyzing, and synthesizing relevant data. Results: User fee had a detrimental effect on medical utilization in low and middle income countries. Also previous and current interventions and community participation were critical context in user fee system. Those contexts were associated with intervention initiation and recognition and coping strategies. Such contexts and mechanisms were critical explanatory factors in medical utilization. Conclusion: User fee is a series of interventions that are fragile and dynamic. So the introduction of user fee system needs a comprehensive understanding of previous and new intervention, policy infrastructure, and other factors that can influence on medical utilization.

• 한국치위생학회지
• /
• 제23권4호
• /
• pp.251-260
• /
• 2023

Objectives: This study aimed to provide basic data for the development of clinical practice-related education program by analyzing the effects of grit, job satisfaction, and retention intention on transition shock of new dental hygienists. Methods: From April 19 to July 4, 2022, the data was collected from 200 new dental hygienists working for dental hospitals/clinics. Using the SPSS Statistics ver. 22.0, this study was conducted the t-test, one-way ANOVA, Pearson's correlation analysis, and multiple regression analysis. Results: There were positive correlations between grit, job satisfaction, and retention intention, a negative correlation between grit and transition shock, a positive correlation between job satisfaction and retention intention, a negative correlation between job satisfaction and transition shock. and a negative correlation between retention intention and transition shock. As the factors affecting transition shock, lower pay and main performance of medical cooperation work increased transition shock. When job satisfaction and retention intention were higher, transition shock decreased. Conclusions: In order to reduce transition shock of new dental hygienists, it would be necessary to operate clinical practice-related training program, and also to establish a training environment similar to the clinical site/context/situation similar to clinical context/situation.

• Educational Technology International
• /
• 제13권1호
• /
• pp.145-173
• /
• 2012

The purpose of this study is to develop collaboration scripts as an instructional means to facilitate argumentation in computer-supported collaborative learning, and to analyze their effects. To develop collaboration scripts for argumentation, researchers used activity theory as a conceptual framework and refined the design principles by design-based research. Using LAMS, collaboration scripts for argumentation were developed based on the ArgueGraph. To examine their effects, 72 participants were divided into two groups by internal scripts and randomly allocated to one of three external scripts. Applying mixed methods, researchers analyzed argumentation competence related to the cognitive aspect, examined self-efficacy related to the motivational aspect, and identified the factors influencing collaborative learning processes and outcomes. Researchers found that the internal script is a critical factor to determine the dimensions, degrees, and duration of improvement in argumentation competence. That is, learners with higher internal scripts improved highly in the quality of single arguments, while learners with lower internal scripts improved continuously in the quality of argumentation sequences. The effects of the external scripts varied with the internal script levels and supporting periods. Besides, collaboration scripts for argumentation had positive effects on learners' self-efficacy, and learners with higher internal scripts had better self-efficacy. The factors influencing collaborative learning processes and outcomes showed different results depending on the learning context. Therefore, when scripting learner's interaction in CSCL, researchers should design the scripts adaptable to a natural context of activities.

• 유통과학연구
• /
• 제21권12호
• /
• pp.23-34
• /
• 2023

Purpose: The purpose of this study is to identify factors affecting satisfaction as well as the intention of Gen Z customers to reorder food online in the context of a crisis. Research design, data and methodology: Data for this cross-sectional study were collected via the Internet by conducting an online survey of 652 Gen Z respondents, aged 15-25, in the south of Vietnam and using a convenience sampling method. To analyse the reliability of the scales, SPSS was used to run Cronbach's alpha. Then, SmartPLS was used to assess the measurement model, including variable reliability and validity, convergent validity, and discriminant validity of the proposed model, as well as test the hypotheses with partial least squares structural equation modelling (PLS-SEM). Results: Social influence, price value, and convenience all have a positive effect on satisfaction and repurchase intention. Satisfaction not only plays a critical role in mediating the relationship between social influence, price value, convenience and repurchase intention but also has a positive impact on repurchase intention towards buying food online. Conclusions: This study was successful in identifying the factors of repurchase intention in a crisis setting among Gen Z customers by developing a theoretical research model via literature to complete a brief Theory of Planned Behaviour model. This study also took an innovative approach to earlier ones by demonstrating not just the significant effect of social influence on satisfaction and repurchase intention, but also by identifying critical variables that managers should focus on increasing and improving management.

• Asia pacific journal of information systems
• /
• 제30권4호
• /
• pp.919-945
• /
• 2020

Social media platforms such as Instagram and Facebook lead to potential security risks, which consequently raise public concerns about privacy. However, most people rarely make active efforts to protect their personal data, even though they have shown increasing concerns about privacy. Therefore, this study examines the factors that determine social media users' behavior of using privacy settings and testifies the existence of privacy paradox in such a context. In addition, it investigates the mediating effects of implementation intentions on the relationship between intentions and behaviors. In the study, we collected data through questionnaires, and the respondents were undergraduate and graduate students in South Korea. After a pilot test (n = 92) and a set of face-to-face interviews, 266 usable responses were retrieved for data analysis finally. The results confirmed the existence of the privacy paradox regarding the use of social media privacy settings. And the implication intention did positively mediate the relationship between intention and behavior in the context of social media privacy settings. To the best of our knowledge, our study is the first in the information privacy literature to introduce the notion of implementation intention which is a much more powerful explanation and prediction of actual behavior than the (behavioral) intention.

• 산경연구논집
• /
• 제15권3호
• /
• pp.1-9
• /
• 2024

Purpose: This research aimed at understanding the dynamics of consumer behavior in the context of nostalgic desserts. The primary objective is to scrutinize how different attributes like quality, health, convenience, and trend influence customer satisfaction and their subsequent decision to repurchase nostalgic desserts. Research Method: The study leverages structural equation modeling, incorporating statistical tools such as SPSS and AMOS for a thorough analysis. It involves collecting data over a specified period, followed by correlation and trend analyses to deduce patterns and relationships. Results: The findings reveal that attributes such as quality, health, convenience, and trend significantly impact customer satisfaction and repurchase intentions. Interestingly, economic factors appeared to have a negligible effect on these decisions. The study offers a comprehensive understanding of the factors that influence consumer decisions in the context of nostalgic desserts, providing valuable implications for both academic research and practical marketing strategies. Conclusions: The insights garnered from this research are pivotal for formulating marketing strategies for nostalgic dessert brands. It underscores the importance of accentuating quality, health, and trend in product offerings to boost customer satisfaction and encourage repurchases. The study also sheds light on the evolving nature of consumer preferences and the integral role of nostalgia in shaping purchasing behaviors.

• 벤처창업연구
• /
• 제11권2호
• /
• pp.101-111
• /
• 2016

스타트업은 공동의 목표를 가지고 소수의 전문가들이 모여서 한정된 자원을 이용하여 창의석인 성과를 달성하는 소규모 조직이다. 실제 스타트업 환경에서 빈번하게 발생하는 갈등을 과업 갈등과 관계 갈등으로 구분하고, 팀워크에 미치는 영향을 긍정과 부정으로 나누어 연구 모형을 설계하였다. 팀워크의 요소로는 의사소통, 협업, 업무조정과 응집력을 설정하였으며 최종적으로 스타트업 팀의 성과에 미치는 개별 구성요소의 영향력을 검증하였다. 스타트업 팀 142개를 대상으로 설문조사를 통해 데이터를 수집하고 PLS를 이용하여 통계적으로 분석하였다. 구조모형 검증 결과, 과업 갈등은 팀워크에 긍정적인 영향을, 관계 갈등은 팀워크의 일부 요소에 부정적인 영향을 미치는 것으로 나타났으며, 팀워크 중 의사소통을 제외한 협업, 업무조정, 응집력은 팀의 성과를 높이는 효과를 가지고 있는 것으로 분석되었다. 이 결과를 바탕으로 스타트업 조직의 리더 또는 관리자와 구성원을 위한 조직 운영 방안을 제시하고, 이론적 기여점을 서술하였다.