• The Journal of the Korea Contents Association
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• v.21 no.9
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• pp.333-346
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• 2021

The purpose of this study is to examine the effects of digital cultural contents characteristics, perceived values and perceived risks on customer satisfaction and purchase intentions for Chinese consumers, and contribute to the development of digital cultural contents. In addition, a total of 328 valid samples were obtained through an online survey and empirical analysis was conducted. The analysis results of the study are as follows. First, except for creativity, which are characteristics of digital cultural contexts, entertainment and interactivity also have a significantly positive effect on both customer satisfaction and purchase intention. Second, perceived value has a significant positive effect on customer satisfaction and purchase intention, whereas perceived risk does not have this significant effect. Third, customer satisfaction has a partial mediating effect between the three factors(entertainment, interactivity, perceived value) and purchase intention. Therefore, to promote the development of digital cultural contents, we could promote consumers' purchase behavior by improving satisfaction through content entertainment, communication between content producers and service providers, and unity and value that customers actually feel during the consumption process.

• Journal of the Semiconductor & Display Technology
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• v.16 no.1
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• pp.81-85
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• 2017

The purpose of this study is to investigate the user satisfaction of kiosk contents installed at bus stops in Seoul. A total of 400 kiosks, which are touch-based traffic information systems, are installed and operated, providing contents such as bus routes, marginal area, seoul tourism, life information, angel donation, transportation cards, magnifier and boarding requests. The study results showed that the user satisfaction scores of bus routes and transportation cards were high, but it was necessary to improve other contents. The results of this study will be used as basic data to propose user experience(UX) of public service design. We will also use it as content guidelines for public information kiosks to be developed in the future.

• Journal of Agricultural Extension & Community Development
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• v.23 no.3
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• pp.233-242
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• 2016

This study aimed to analyze educational satisfaction and the relationship between learning transfer and learning persistence shown after actual education targeting students who participated in the agricultural education and training. Conclusions based on the study results can be suggested as follows. First, of the factors related to learning persistence, satisfaction of educational contents turned out to be a statistically significant factor with a positive effect in the agricultural education and training. Students participating in the agricultural education and training have a conspicuous object to learn for improving ability which is necessary for and applicable to agriculture. Second, of the three factors related to learning transfer in the agricultural education and training, satisfaction of educational contents, educational facilities and satisfaction of environment turned out to have a positive effect. Third, results show that satisfaction of instructors does not affect both learning persistence and learning transfer. Lastly, in case of education and training for field practice, this study is suggesting the necessity of research by accessing in a concrete and detailed manner such as learning contents, instructors, educational facilities and satisfaction of environment from the comprehensive concept of educational satisfaction in the directivity of study related to satisfaction.

• The Journal of the Korea Contents Association
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• v.9 no.7
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• pp.294-303
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• 2009

The primary purpose of this study is to examine the effects of contents quality characteristics on user's satisfaction and continuous usage intention in UCC services. Based on relevant literature reviews, this study posits five contents quality characteristics, that is, accuracy, completeness, variety, playfulness, and timeliness as key determinants of user's satisfaction and continuous usage intention. And then we structured a research model and hypotheses about relationship between these variables. A total 315 usable survey responses of UCC service users have been employed in the analysis. The major findings from the data analyses are as follows. Firstly, four contents quality characteristics of completeness, variety, playfulness, and timeliness had a positive influence upon user's satisfaction. Secondly, four contents quality characteristics of accuracy, completeness, playfulness, and timeliness had a positive influence upon continuous usage intention. Lastly, user's satisfaction had very significantly related to continuous usage intention in UCC services. From this study, we expect to suggest practical and managerial implications to UCC service providers.

• Journal of Korea Society of Digital Industry and Information Management
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• v.9 no.4
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• pp.177-188
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• 2013

Since the world entered the age called "Smart Revolution", there has also been a lot of changes in the field of education. In educational environment, there is a growing interest in smart learning based on mobile contents, with the development of Smart Devices and ubiquitous technology. This paper is about a research on what effects smart learning has on leaner side when learners make active use of mobile contents in this age of Smart Revolution. First, we embodied teaching plans for some practical classes in forms of mobile contents using M-bizmaker. After the learning process based on the embodied contents for students, we analyzed the survey results on 4 sections-their use of apps, screen composition, technical support, interactions. We also studied the results of a questionnaire on 4 sections-contents, information offering, feedback systems, learner assessment-to evaluate their satisfaction. The research suggests that learner satisfaction can be improved with smart learning based on mobile contents embodied for leaners.

• The Journal of the Korea Contents Association
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• v.9 no.10
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• pp.492-499
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• 2009

This research was conducted in order to know how influential the acknowledgment of factors such as the quality of educational contents and the conducting of off-line lectures is in terms of effective learning for leaners. Based on the satisfaction-importance model of the multi-attribute attitude model, this study would like to clarify the degree to which the quality of on-line contents of on-line education and the simultaneous conducting of off-line lectures influences one's learning attitude. On-line contents satisfaction will evaluated through the three categories: audio lectures, video lecture and WEI lectures, which make up the quality of on-line contents. We would also like to do a survey on the transformation of learning attitudes when on-line and off-line lectures were conducted simultaneously.

• Management & Information Systems Review
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• v.30 no.3
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• pp.1-25
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• 2011

The purpose of this study was to examine the impact of the service characteristics of premium information contents, one of premium Internet contents, on customer satisfaction and customer loyalty, as the premium Internet contents market has attained a rapid growth owing to the nationwide penetration of the Internet and its ease of use. Earlier studies were analyzed to define the service characteristics of premium Internet information contents, and a research model and hypotheses were formulated to find out the influence of the characteristics on customer satisfaction and customer loyalty. After a survey was conducted, the analyzable answer sheets from 359 respondents were analyzed. As a result, four service factors of premium Internet information contents that were reliability, charge, usefulness and convenience were identified as the variables that had a significant impact on customer satisfaction, and the other two factors that were timeliness and diversity exerted no influence on that. And customer satisfaction affected customer loyalty in a significant manner. This study attempted to investigate the influential relationship of the diverse service characteristics of premium Internet information contents on customer satisfaction and customer loyalty to have a good understanding of the attitude and will of consumers who bought the premium information contents, and this study also intended to make a contribution to the improvement of the quality of information contents in an effort to step up the revitalization of the Internet contents market by helping the market attract more loyal customers.

• Korean Institute of Interior Design Journal
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• v.15 no.5 s.58
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• pp.255-264
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• 2006

This study started from the premise that the satisfaction of visitors in large-scaled design-related fair has co-relation with the environmental and contextual factors such as contents, lighting, the number and location of rest area, crowdedness, ventilation and circulation. The research was made in Seoul Living Design Fair 2005. 102 samples from 132 who answered to the questionnaire with likert-scaled and open questions were selected for the data, which were statistically analyzed through SPSS 12.0 program to explore the co-relation between the environmental factors and the satisfaction level of visitors. The findings showed that overall satisfaction level was in the middle of the scale, which means satisfied nor unsatisfied. The visitors showed relatively high satisfaction in the two factors-the contents of the fair and lighting system compared to the other factors such as the number and location of rest area, sign system, ventilation crowdedness and circulation. Even though the visitors had difficulties in circulation and showed various types in circulation, it did not seem to have a significant influence on the overall satisfaction level because it might be offset by the contents of the fair. Also, the visitors showed similar satisfaction level regardless of the type of circulation. It can be concluded that the main factors mentioned above should be considered to achieve higher satisfaction level and provide better environment in the large-scaled fair.

• The Journal of the Korea Contents Association
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• v.11 no.6
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• pp.205-214
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• 2011

This study was to investigate the choice & satisfaction factors of a musical as culture contents, and I will recognize it about relation between these two factors. To achieve this, I did a survey with spectators of . Factors analysis and simple/multi regression analysis are utilized as data analytical methods. The choice factors of musical showed that it was five factors extracted a price and facilities, production and directing, marketing, musical quality, OSMU. The satisfaction factors of musical was four factors extracted a production company and trust of advertisement, artistic presentation, harmony of All members of the cast, level of leading actor or actress. The choice of musical influenced satisfaction factors showed that it as performance prices and facilities level is reasonable, and spectators expect high satisfaction regarding a performance. Analysts say that, Pricing to be exposed to quality of a work in order to raise musical satisfaction shall be performed. Also, An exaggerated performance marketing is negative to satisfaction of an audience compare with quality of a work it was confirmed to affect. This study suggests that important point is planning, directing and marketing of a musical.

• Journal of Korea Society of Digital Industry and Information Management
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• v.13 no.4
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• pp.221-230
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• 2017

BL(Blended Learning) has been presented as a promising alternative learning approach. BL is defined as a learning approach that combines e-learning and face-to-face classroom learning. The adoption of BL in computer practice class is necessary due to the characteristics of computer practice class itself. This study proposes a research model that examines the determinants of learner's satisfaction of computer practice classes in BL environment. Considering the characteristics of computer practices classes contents and instructor interaction were identified as the determinants. The research model is tested using a questionnaire survey of 141 participants. Confirmatory factor analysis (CFA) was performed to test the reliability and validity of the measurements. The partial least squares (PLS) method was used to validate the measurement and hypotheses. The empirical findings shows that contents easiness and contents constructs are the primary determinants of instructor interaction in BL. Instructor interaction was also found to be related to the learner's satisfaction resulting in re-using. The findings provide insight into the planning and utilizing BL in computer practice classes to enhance learner's satisfaction.