• International Journal of Internet, Broadcasting and Communication
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• v.13 no.4
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• pp.55-65
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• 2021

The purpose of this paper is to present the Over-The-Top (OTT) platforms' strategies for two-sided markets. For this, we examine six strategic factors influencing OTT's success in Korea. The analysis reveals, among six OTTs, Netflix utilizes five strategic factors except the same-side network effects. OTTs from pay TV operators and channel providers tend to block the cross-side network effects on the opponent OTTs, because they think their giveaway to content providers is in vein, if the invested content by them would be consumed on opponent rival platforms. Interesting is that after experiencing a negative association between the market entry of Netflix and the subscription revenue growth rate of pay TV services, pay TV operators utilize the same-side network effects by offering hybrid services in partnership with global OTTs like Netflix, Disney+ which are considered as a complementary OTT. In conclusion, it is suggested to target a new connected TV based OTT service offering with collaboration with Korean TV device manufacturers for Korean OTTs' global strategy, because Netflix-like global market expansion is not easy for them to cover their content cost.

• Journal of Distribution Science
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• v.20 no.6
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• pp.21-32
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• 2022

Purpose: This study aims to test the influence of brand relationship, price, content, brand awareness, and electronic Word-Of-Mouth (eWOM) on willingness to pay for the subscription fee of Disney+ Hotstar. As the latest streaming service provider in Indonesia, Disney + Hotstar under Disney Media and Entertainment Distribution has actively conducted strategies to strengthen the brand and attract consumers. Research design, data and methodology: Structural Equation Modelling with WarpPLS approach was used to assess the proposed model gathering data from 316 people who have ever known about Disney+ Hotstar through an online survey using measurement items from previous literature. Results: Most responses were obtained from millennial generations. Findings demonstrated that brand relationships, price, content, and brand awareness positively influenced willingness to pay for the subscription fee whereas eWOM showed a negative and insignificant influence on the willingness to pay for the subscription fee. Conclusions: The most significant factor towards willingness to pay a for subscription fee is price, followed by brand awareness, brand relationship, and content. The result of this study may be used as a guide for professionals in the streaming service industry to better implement their strategies in influencing people to have the willingness to subscribe.

• 한국IT서비스학회:학술대회논문집
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• 2008.11a
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• pp.175-178
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• 2008

With rapid advancement of IT and Internet technologies, online market is surely becoming a stage of the competition among various forms of platform providers. This study show the significance of the negotiation process in the platform pricing strategy and observe several external/internal factors that might affect the negotiation power of the identities surrounding the platform. Major theories used in this study are the resource-based-view and network theory. Resources resulting in a negotiation power of the content providers and platform providers turn out to be widely scattered in their business areas - from product characteristics to the size of the content provider. End-user (or buyer) group which cannot make a strategic move for the organized development and use of resources is taking advantage of network externalities to support its negotiation power.

• Proceedings of the Korea Information Processing Society Conference
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• 2001.10b
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• pp.1553-1556
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• 2001

무선 이동 통신 인구의 증가와 무선 서비스에 대한 수요는 증가하고 있으며 이에 맞추어 무선휴대 장치의 성능도 빠르게 발전을 하고 있다. WAP 포럼에서 제정한 WML(Wireless Markup Language)을 사용한 무선 컨텐츠의 제작이 활발하게 이루어지고 있는 가운데 보다 더 동적인 WML 무선 컨텐츠의 요구가 증가하고 있다. 그로 인해 개발자가 실제와 같은 상황에서 WML과 WML Script 컨텐츠를 편리하게 테스팅 할 수 있는 환경이 필요하게 되었다. 따라서 본 논문에서는 CP(Content Provider)들이 작성된 WML(Wireless Markup Language) 컨텐츠(Content)를 쉽고 편리하게 브라우징하면서 테스팅 하기 위하여 필수적으로 요청되는 WAP(Wireless Application Protocol) 에뮬레이터 및 무선컨텐츠 제작에 필수적인 WMLScripts 해석기의 설계 및 구현에 대해 기술한다.

• Proceedings of the Korea Information Processing Society Conference
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• 2001.04b
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• pp.1153-1156
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• 2001

지난해부터 무선 인터넷 관련 시장의 급속한 확산으로 인해 사용자들의 다양한 요구에 부응하기 위한 무선 컨텐츠가 요청되고 있다. 그로 인해 개발자가 실제와 같은 상황에서 WML과 WML Script 컨텐츠를 편리하게 테스팅 할 수 있는 환경이 필요하게 되었다. 본 논문에서는 CP(Content Provider)들이 작성된 WML(Wireless Markup Language) 컨텐츠(Content)를 쉽고 편리하게 브라우징하면서 테스팅 하기 위하여 필수적으로 요청되는 WAP(Wireless Application Protocol) Emulator의 설계와 구현에 대하여 기술한다. 본 논문에서는 서술된 WAP Emulator는 WAP 핸드폰에 탑재되는 것과 동일한 기능을 보유하는 WAP 스택 및 WMLScript 가상머신을 지원하여 실제 핸드폰과 거의 유사한 기능을 제공한다.

• Proceedings of the Korean Institute of Information and Commucation Sciences Conference
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• 2015.10a
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• pp.1030-1032
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• 2015

In this paper, we developed a system that output and service using vairous contents with the inspection and management industry facilities in the operating system based on wireless network. This system can output to the display device at the same time, work management and a variety of content to the inspection facilities. And it outputs received contents of the advertising service provider in real-time. Therefore, this system support real-time facility management and various contents in the building at the same time.

• Proceedings of the Korea Information Processing Society Conference
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• 2000.10b
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• pp.1067-1070
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• 2000

WAP(Wireless Application Protocol)을 기반으로 한 무선 인터넷 분야의 발전과 더불어 엄청나게 늘어난 무선 인터넷 이용자들의 컨텐츠에 대한 요구가 다양해지고 있다. 따라서 CP(Content Provider)들은 무선 장비에 맞게 설계된 WML(Wireless Markup Language)과 WMLScipt를 무선 장비를 사용하지 않고, 실제와 비슷한 상황에서 컨텐츠(Content)를 개발할 수 있는 환경이 필요하게 되었다. 본 논문에서는 무선 웹 컨텐츠를 좀 더 쉽게 개발할 수 있도록 도와주는 WML 마이크로 브라우저의 구현에 대해 기술한다. WML 마이크로 브라우저는 WML 파싱(parsing) 모듈과 브라우징(Browsing)모들로 구성되고. 클라이언트 측 WAP 스택으로 요청한 결과로 얻은 컨텐츠를 화면에 출력한다.

• Proceedings of the KIEE Conference
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• 2007.07a
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• pp.1662-1664
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• 2007

As the logistic environment of digital contents is rapidly changing, the protection of the digital rights for digital content has been recognized as one of critical issues. Digital Right Management(DRM) has taken much interest Internet Service Provider(ISP), authors and publishers of digital content as an interested approach to create a trusted environment for access and use of digital resources. This paper propose an interested digital rights protection scheme using license agent to address problems facing contemporary DRM approached : static digital rights management, and limited application to on-line environment. We introduce a dynamic mission control technology to realize dynamic digital rights management. And we incorporate license agent to on- and off-line monitoring and tracking. The proposed system prevent illegal access and use by using PKI security method, real time action monitoring for user, data security for itself.

• Journal of the Korea Institute of Information Security & Cryptology
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• v.25 no.4
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• pp.839-847
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• 2015

To seamlessly provide content through the Internet, it is generally considered to use distributed processing for content requests converged on original content providers like P2P, CDN, and ICN. That is, after other nodes temporally save content, they handle content requests instead of original content providers. However, in this case, it may be possible that a content sender is different from the original provider of the content. In this case, users may be exposed to various risks. To solve such a problem, it is highly recommended to verify received contents before using them, but it can cause network traffic increases as well as a serious service delay. This paper proposes an efficient content verification scheme for distributed networking/data store environments and analyzes its performance.

• Journal of the Korea Institute of Information Security & Cryptology
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• v.20 no.6
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• pp.97-109
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• 2010

Although the primary liability for online copyright infringement may fall on the individual who illegally copies, transfers, and/or distributes the copyrighted content, the issue of indirect liability for Online Service Providers (OSPS) that provide a channel for the distribution of illegal content has recently come under the spotlight. Currently, in an effort to avoid liability for indirect copyright infringement and improve their reputation, most OSPs have voluntarily applied filtering technology. Under the Copyright Act of Korea, special types of OSPS including P2P and Web-based Hard Drive (WebHard) are required to incorporate filtering technology, and may be charged with penalties if found without one. However, despite the clear need for filtering mechanisms, several arguments have been set forth that question the efficacy and appropriateness of the system. As such, this paper discusses the liability theory adopted in the US. -a leader in internet technology development-and analyzes the scope of liability and filtering related regulations in our copyright law. In addition, this paper considers the current applications of filtering as well as limits of the applied filtering technology in OSPS today. Finally, we make four suggestions to improve filtering in Korea, addressing issues such as clarifying the limits and responsibilities of OSPS, searching for cooperative solutions between copyright holders and OSPS, standardizing the filtering technology to enable compatibility among different filtering techniques, and others.