• Fashion, Industry and Education
• /
• v.16 no.1
• /
• pp.46-55
• /
• 2018

The purpose of this exploratory study was to enhance the understanding of how brands tilize emojis in their marketing practices. A content analysis was conducted utilizing Google News as a search tool to access articles containing information pertaining to the use of emojis by brands. The combination of keywords used for the search were "emoji", "business", and "marketing". The search was narrowed down to the period of January $1^{st}$, 2014 - November $29^{th}$, 2017. This method generated a total of 604 trade publications with 55 of them providing information pertaining to specific brands and their use of emojis in their marketing strategies. A content analysis of trade publications has revealed that a variety of marketers have utilized emojis in their brand marketing practices. The entertainment, service, and food/drink industries have predominantly utilized emojis in their marketing practices, and their primary purpose for using emojis was to increase consumer engagement. Brands applied most of these emoji marketing strategies to an online or digital setting, whether it was social media pages, mobile applications, or any other form of computer-based marketing. Although there are limitations to this exploratory research in terms of its methodology, the findings of this study provide interesting insights into the potential of emojis as a marketing tool.

• Journal of the Korea Society of Computer and Information
• /
• v.18 no.5
• /
• pp.25-34
• /
• 2013

One of the most typical examples of convergence is IPTV, a convergence of broadcast and telecommunication. Demand for IPTV has been increased so rapidly that a new TV set, called a smart TV, has appeared. One of the most important factors for IPTV business success is content. If an IPTV station provides popular content and subscribers can conveniently watch it then the station has a good chance of success. Therefore, the content management module is extremely important component of IPTV systems. In the current IPTV systems, operators must be present at the office to access a Content Management System(CMS). We implement a web CMS so that the operators can access the CMS anytime and anywhere as long as they are connected to Internet.

• Journal of KIISE:Computer Systems and Theory
• /
• v.31 no.9
• /
• pp.495-502
• /
• 2004

A rapid growth of the Internet user and rich media content cause an excessive server load and high network traffic, and thus it decreases the quality of service. A solution to this problem is to distribute the content on multiple replicated servers. However, in this circumstance, clients face additional task of selecting the best server to provide proper so${\gamma}$vice which clients request. This paper is intended to propose an adaptive server selection mechanism for a client request based on distance and server load. This will offer a fast and scalable service in response to the increase of massive and realtime multimedia content and contribute to floating a new business model of digital content service.

• The Journal of the Korea institute of electronic communication sciences
• /
• v.17 no.6
• /
• pp.1187-1192
• /
• 2022

Gangwon-do is a representative leisure resort. However, the provision of tourism information has not escaped the existing image- and text-oriented simplicity. Therefore, a linkage strategy for the content business is needed to revitalize tourist attractions. In this paper, first, we provide a 360-degree rotating VR content authoring function. Second, we propose a dynamic platform including a function that allows users to easily author tour scheduling after registering VR content on a map. Finally, the proposal system provides pre-tourism customers with an opportunity to increase satisfaction by providing online pre-experience.

• Journal of Distribution Science
• /
• v.21 no.9
• /
• pp.43-53
• /
• 2023

Purpose: This study aims to examine the demographic similarities and differences in objectives, methodology, and findings of previous studies in the context of gaining financial literacy using videos. This study employs a systematic review design. Research design, data and methodology: Based on the content analysis method, 15 articles were chosen from Scopus and Science Direct during 2015-2020. After formulating the research questions, the paper identification process, screening, eligibility, and quality appraisal are discussed in the methodology. The keywords for the advanced search included "Financial literacy," "Financial Education," and "Video". Results: The results of this study indicate the effectiveness of learning financial literacy using videos. Significant results were obtained when students interacted with the video content distribution. The findings of this study provide an overview and lead to a better understanding of the use of video in financial literacy. Conclusions: This study is important as a guide for educators in future research and practice planning. A systematic review on this topic is the research gap. Video learning was active learning that involved student-centered activities that help students engage with financial literacy. By conducting a systematic review, researchers and readers may also understand how extending an individual's financial literacy may change after financial education.

• Journal of the Korea Society of Computer and Information
• /
• v.26 no.9
• /
• pp.201-212
• /
• 2021

This study aims to empirically measure K-pop fans' content and the extent of online activities. To achieve the purpose of the study, the researchers identify the statistically significant online activities that determine the intensity of fan attachment toward K-pop artists. Further, the research confirms the relative importance of various meaningful online activities. Consequently, we can develop the K-pop Online Activity Index (KOAI) model and apply it to this index model empirically for each respondent. We found that the model consists of five online activities of K-pop fans: whether joining the fan club or not, whether paying per view V live+ or not, whether watching VODs associated with artists or not, the degree of fan club writing, the degree of watching a lot on YouTube to improve the value of my artists. This study has practical significance in that it allows K-pop marketers to improve their marketing performance by providing content that will enable them to more efficiently and effectively allocate marketing resources to various online activities to get fan responses. It allows accumulating academic knowledge to understand the behavior in the field of online behavior for K-pop fans.

• Proceedings of the Korea Contents Association Conference
• /
• 2008.05a
• /
• pp.170-175
• /
• 2008

Kimchi is Korean traditional culinary culture and one of the most representative, Korean cultural archetypes which reflect Korean sentiment and culture. Further, its virtue as a food has drawn attention from all over the world. One thing that you can count as the most important thing in successful cultural content is creative material. Kimchi is a life cultural content with universal quality which is shared with mankind in its culinary culture and originality generated from Korean people and its history. The rich cultural factors of Kimchi, in mental and material aspects, can be a platform for successful content which is globally competitive. Contents of Kimchi culture, which can be applied to various cultural business, has been developed on the basis of its colorful cultural factors. And with the cases used as standards, OSMU type cultural content development process of cultural archetype was suggested. This study was intended to suggest Korean cultural archetype's possibility to be developed into a life cultural content and tried to help building cultural content development process of Korean life cultural archetype.

• Journal of Distribution Science
• /
• v.13 no.4
• /
• pp.65-76
• /
• 2015

Purpose - This article aims to present and test a model regarding franchisors' supporting activities that may positively influence franchisees' attitude toward the franchising headquarter and their own business performance. Moreover, the authors examine the moderating effect of competitive intensity between franchisee attitude and business performance. Most previous research focused on behavioral performance measurements such as satisfaction, trust, and commitment. There are few empirical studies that focus on financial performance data because it is difficult to determine a relational mechanism between behavioral and financial performance. Moreover, financial data is confidential and difficult to collect in many cases. However, this study measures financial performance (e.g., sales revenue per square meter) differently than most previous research, which is mostly focused on the behavioral performance measurements. Research design, data, and methodology - To test our hypotheses, we selected 137 franchisee managers who are running chains of one of the foremost bakery franchise brands in South Korea. This study carefully investigated the reliability, content validity, convergent validity, and discriminant validity of the proposed instrument by analyzing the data obtained from the samples. The data was analyzed using the AMOS structural equation modeling program. Results - The results indicated that: non-financial support activities (e.g., information exchange and communication) had a positive impact on the franchisee attitude toward the franchising headquarter. The franchisee attitude in turn had a positive effect on the headquarters' business performance. Furthermore, competitive intensity could enhance the relationship between franchisee attitude toward franchising headquarter and business performance in a local franchise market. However, financial support activities (e.g., rewards and promotional support) and training had no relationship with either franchisee attitude or business performance. Conclusions - This study provides some practical implications to franchisors in terms of franchise operation and store opening strategies. With respect to the franchise operation strategy, franchisors need to focus on non-financial rather than financial support. Most franchisees consider the necessity of financial support activities and not their sufficiency because these activities are specified in their franchise contract. In addition, it is important for franchisees to maintain a positive attitude for the franchise headquarters. The franchisees with a positive attitude for the franchisor can show a high degree of solidarity for various support activities, and it consequently determines franchisees' sales performance. In terms of franchise store opening strategy, this study suggests an additional criterion that can be considered in determining the location of direct and non-direct management stores (e.g., franchisees' stores). In this research, franchise stores located within high level of competitive intensity are shown to have a high relationship between franchisee attitudes of franchisor support activities and business performance compared to the franchisees located within low competitive intensity level. This result shows that opening non-direct franchise stores is more effective than direct stores in higher competitive market situations. Research contribution, implications, and further research directions are discussed at the end of the paper.

• Korean Business Review
• /
• v.11
• /
• pp.277-293
• /
• 1998

The purpose of this study is to analyse the overall relationship between the advertisement expenses and the two major indicies of business performance, that is, the total amount of sales and the discipline have contrasted the expenses for commercial advertisement with the total amount of sales or with the business performance, respectively, utilizing data on a specific product observed through 3 to 5 years. This study attempts to enlarge the scope of observation and the content of analysis. In order to attain the purpose of this study, the rate of increase in the advertisement expenses is taken as the independent variable and the two major indicies of business performance, the total amount of sales and the resultant interest, as the dependent variables. Business companies or firms which have continually been listed on the board of Korea Stock Exchange for 14 years, from 1982 to 1995, were grouped into four major business categories; 1)Food and beverage industries, 2)Fiber, clothings, and leather industries, 3) Medicine, chemistry, oil, coal, and rubber industries, and 4) Assembled mechanics and metallurgy, machinery, and maintenance industries. Utilizing the KIS-DATA, compiled by Korea Credit Evaluation, Ltd., 30 to 40 samples of business companies or firms were randomly selected from each category. Finally 125 samples were selected and put into regression analyses and follow-up tests by appropriate statistical models, in order to verify if there were any noticeable correlations. The final result obtained through the afore-mentioned research method shows that the amount of advertisement expenses has strong correlations with the amount of sales and the resultant interest. Viewed by business category, in the case of fiber, clothings, and leather industries, the relationship turned out to be significant only with the rate of increase in the total amount of sales, while, in the case of food and beverage industries, the rate of increase in the total amount of sales showed a negatively significant correlations.

• The Journal of Society for e-Business Studies
• /
• v.20 no.2
• /
• pp.73-91
• /
• 2015

Nowadays, 'books' are not limited to tangible items no longer, but can be intangible digital contents, along with advancement in e-Book technology and the growth of the markets. However, the role of e-Book viewers that links digital contents and readers has been rarely studied. In this study, therefore, we examined the effects of e-Book viewer's system quality (ease-of-use, functional diversity, interactivity) and design quality (convenient design, intuitive design, emotional design) on user satisfaction, and also tested if these relations are different by the content types (cartoon, novel, and learning contents). Research findings show that all the independent variables, except for interactivity, affect user satisfaction in overall groups. In viewing cartoon content, ease-of-use, convenient design, and emotional design were significant antecedents, and intuitive design and emotional design were found important factors in novel content, while functional diversity and interactivity affect user satisfaction in learning content. We expect these findings can provide useful insights to the providers of e-Book viewers.