• Title/Summary/Keyword: Content Strategies

Search Result 972, Processing Time 0.027 seconds

An Analysis of the PCK Components of Middle School Science Teacher's Guidebooks Developed Under the 2009 Revised National Curriculum (2009 개정 교육과정에 따른 중학교 과학 교사용 지도서에 나타난 교과교육학 지식(PCK) 요소 분석)

  • Lee, Jaewon;Ryu, Goeun;Noh, Taehee
    • Journal of the Korean Chemical Society
    • /
    • v.62 no.5
    • /
    • pp.386-397
    • /
    • 2018
  • In this study, we investigated the characteristics of the PCK components in the chemistry units of middle school science teacher's guidebooks developed under the 2009 Revised National Curriculum. The analysis of the results revealed that the sub-components of topic-specific strategies, vertical articulation, and lesson objectives were systematically handled in most teacher's guidebooks. However, subject-specific strategies, assessment methods, and curricular changes were mainly dealt with only in the general guidelines. Experiments and inquiries, assessment questions, and assessment dimensions were lack of constructivist approaches in the aspect of presented contents or forms. Horizontal articulation and knowledge of students were either lacked in relevant content or presented in the form of simple presentation. Concepts and theories accounted for the largest proportion of teachers' guidebooks, but some of them were beyond appropriate levels. On the bases of the results, the implications for the development of the teacher's guidebooks are discussed.

Analysis of YouTube Channels of Domestic Companies from IMC Perspective (IMC 관점에서 국내기업의 유튜브채널 분석)

  • Kim, Byung-Dae
    • Management & Information Systems Review
    • /
    • v.39 no.3
    • /
    • pp.127-140
    • /
    • 2020
  • This study conducted analysis of YouTube channels by domestic companies as the marketing strategies of domestic companies vary due to the rapid growth of the Internet and YouTube channels. The YouTube channel analysis analyzed the number of subscribers, plays, videos and classifications of domestic companies on YouTube channels, the top 100 domestic companies in the YouTube ranking site "Company/Official. The analysis showed that 4.53 million companies had the largest number of subscribers, Samsung mobile, 544.69 million circuit Samsung mobile, and 11,416 League of Legends-Korea channels had the largest number of videos. The most product classification showed that food/dining companies were engaged in a lot of YouTube activities. The use of YouTube, which is rapidly growing in companies through analyzing YouTube channels from the perspective of a company's new marketing strategy, is a new tool for integrated marketing communications. It is expected that the YouTube channel, which enables two-way communication of companies' marketing strategies, will be used as basic data when producing YouTube content in the future.

Assessment of Academic Utilization of Online Information Resources by Undergraduate Students in University of Nigeria, Nsukka

  • Mole, Austin J.C.
    • International Journal of Knowledge Content Development & Technology
    • /
    • v.7 no.3
    • /
    • pp.29-48
    • /
    • 2017
  • The aim of this paper was to determine the utilization of online information resources by undergraduate students in the University of Nigeria, Nsukka. It was undertaken specifically with the objectives of identifying the online information resources used; academic purposes for their use, extent, problems and strategies for improving the academic use of the resources by undergraduate students. Descriptive survey was used as the research design. The population of this study comprises of all 25,657 regular registered undergraduate students in University of Nigeria, Nsukka. The sample for this study comprises 2500 students which is 10% of the population. The results of the study shows that most of the online information resources are not used by the undergraduate students. Just a few of them are highly used. Some of the academic purposes for the use of the resources include to do course assignment and project works and to stay up-to-date on social events. The major problems responsible for the low utilisation of the resources include incessant power failure, limited available computers in the university library, and server's low bandwidth. Based on the findings, maintenance of uninterrupted power supply, provision of enough computers in the library; constant upgrade of server's bandwidth and many more were recommended as the strategies for improving the use of online information resources by undergraduate students in UNN. The implication of this study lies in the fact that solutions to the problems raised would be helpful to the university management, librarians and students in ensuring maximum and adequate provision and effective utilisation of online information a resources in the library.

A Study on the Effects of Teaching Paraphrasing to Foreign University Students (외국인 학부생을 위한 바꿔 쓰기 교육의 효과)

  • Park, Hyunjin
    • Journal of Korean language education
    • /
    • v.28 no.4
    • /
    • pp.63-86
    • /
    • 2017
  • This research aims to evaluate the effects and the shortcomings of strategies for teaching paraphrasing to foreign university students. For this study, the effects of teaching paraphrasing skills on student's academic writing was investigated through the assessment of pre- and post-test writing tasks and through a focus group interview. The teaching of paraphrasing was divided into 3 instructional sessions and the focus group interview was conducted at the end of the last session. After each instructional session three trained assessors evaluated the outcomes of pre and post task writings; the in-depth focus group interviews were conducted on seven of the students in order to define better positive effects as well as shortcomings. By comparing the scores of pre- and post-task assignments it is possible to affirm that there is a meaningful difference for overall scores; moreover, in an analysis conducted on each single sub-element of the paraphrasing skill, it emerged that except for "task completion", all other four elements of "structure", "understanding core content", "change of expression" and "academic expressions" showed a statistically significant improvement in performance. On the other hand, as a result of the focus group interview, it was possible to individuate as main shortcomings insufficient vocabulary knowledge, poor overall comprehension of the reference material, lack of practice and difficulty in connect sentences organically. It is possible to consider these elements as limiting factors in understanding the reference material and making correct citations by the students. Therefore, we suggest as supplementary instructional strategies a deeper attention to the difficulty level of the text, the introduction of devices to understand better the content of the reference material and an integrated practice of the paraphrasing skill.

A Study on the Analysis for Business performance of Provincial and Municipal Professional Soccer Teams Using Financial Statements

  • KIM, So Hee;YOON, Sang Hoon;HAN, Seung Jin
    • Journal of Sport and Applied Science
    • /
    • v.5 no.2
    • /
    • pp.39-46
    • /
    • 2021
  • Purpose: This study aims to analyze the management environment provincial and municipal professional soccer teams based on financial statements at a time when strengthening the financial soundness of domestic professional soccer teams is emphasized. Research design, data, and methodology: This study analyzed the financial statements (2018-2020) of the six teams of the provincial and municipal professional soccer teams whose financial statements were disclosed. The statements includes indicators of growth, profit and stability, which represents the main business performance of the entity. Results: As a result of the study, First, in terms of sales growth, sales in 2020 fell sharply year-on-year due to the impact of Covid-19. Second, the increase in sales through the import of player transfer fees had a positive impact on the growth of the business performance of the provincial and municipal professional soccer teams. Third, the profitability of the provincial and municipal professional soccer team is still low. Fourth, the debt ratio of the provincial and municipal professional soccer team was high, indicating that stability was serious. Conclusions: In order to increase sales, various strategies and measures are needed to overcome external factors such as media content products and non-face-to-face content strategies. The provincial and municipal professional soccer team, which has weak self-sustaining operations, needs to generate more profits through transferring players as a new management (profit) model, and first of all, a long-term strategy is needed to secure financial stability by improving the club's profitability.

A Study on Shortform Content Storytelling in YouTube Channel Entertainment Program : Focusing on the Comparative Analysis of Storytelling with TV Entertainment Programs (유튜브 채널 예능 프로그램에 나타난 숏폼 콘텐츠 스토리텔링 연구: TV 예능프로그램과의 스토리텔링 비교 분석을 중심으로)

  • Jiran Zhou
    • Journal of Industrial Convergence
    • /
    • v.21 no.8
    • /
    • pp.13-21
    • /
    • 2023
  • The purpose of this study was to compare storytelling with TV entertainment programs to find out which elements of web entertainment affected the shift of viewers' interest, and to identify the characteristics of web entertainment storytelling. To this end, each of the web and TV entertainment programs were selected for storytelling analysis, and storytelling analyzed the contents of each item by dividing them into images, backgrounds, stories, and characters. As a result of the analysis, unlike TV programs, web entertainment storytelling allows viewers to immerse themselves in content through a composition that runs directly from the beginning to the crisis, and is characterized by a clear formation in a short video through a clear ending narrative. These research results hope that short-form web entertainment programs produced in the future will be able to identify strategies for viewers' immersion and storytelling strategies.

Exploring the Potential Use of Metaverse Platforms as a Mission Field for the MZ Generation : with a Focus on Their Active Engagement (MZ 세대 선교지로서의 메타버스 플랫폼 활용 가능성 탐색 연구 : MZ 세대들의 활발한 접근 가능성을 중심으로)

  • Kim Suyeon
    • Journal of Christian Education in Korea
    • /
    • v.76
    • /
    • pp.213-235
    • /
    • 2023
  • Purpose of study: The focus of this study is to explore the potential of using the metaverse platform as a mission field for the MZ generation and to derive utilization strategies. Research content and method: The content and methodology of the research are as follows: examining the metaverse platforms most widely utilized by the MZ generation from a social and cultural perspective, reviewing the characteristics of the MZ generation, and exploring elements in the metaverse that can be utilized as a mission field (Chapters I and II). The study explores the possibilities of approaching the metaverse as a mission site, presenting spatial utilization strategies centered around the active engagement potential of the MZ generation (Chapters III, IV, and V). Conclusions and Suggestions: The conclusion and recommendations are as follows: The metaverse space is considered familiar and highly appealing to the MZ generation, revealing the potential for its effective use and expansion. Therefore, it is urgent not only to utilize the metaverse space as a Christian mission field but also to take responsibility for its use and expansion as a Christian cultural space.

Strategies of Local Terrestrial Broadcasting Companies since the Introduction of Comprehensive Programming Channels (종합편성채널 도입에 따른 지역 지상파방송 대응 전략)

  • Jeong, Jong-Geon
    • The Journal of the Korea Contents Association
    • /
    • v.11 no.7
    • /
    • pp.192-209
    • /
    • 2011
  • This study looked into coping strategies of local terrestrial broadcasting companies in the media market, since the introduction of comprehensive programming channels was confirmed. Local terrestrial broadcasting companies vulnerable to market competitiveness are driven more out to the difficulty of survival in a limited advertising market with the advent of comprehensive programming channel. and Local terrestrial broadcasting receive discriminative application than comprehensive programming channel. They have reverse discrimination in must-carry, broadcasting area, programming regulation, advertisement regulation, broadcasting development fund. Hence, Local terrestrial broadcasting needs diverse countermeasures at difficult media circumstances. Above all, Competitive content reinforcement is desperately needed. That's why content distribution structure needs diversification. And, It is necessary for local terrestrial broadcasting companies to diversify the content distribution system. As a way to expand distribution structure of local broadcasting, the introduction of local programming regulations for total amount will be highlighted in the nationwide network program. The mandatory policy that programs produced by local terrestrial broadcasting companies will be broadcast regularly in prime time through a nationwide network is an example. In addition to developing high content independently, 2nd Multiple channels of distribution is needed. It has to be supplied to various platforms including local broadcasting, SO and etc. In addition, it is necessary to activate regional co-production program between local terrestrial broadcasting companies and regions. Time rate between central stations and local terrestrial broadcasting companies must be distributed practically. And also, local terrestrial broadcasting companies in addition to ad revenue model to themselves and their own businesses by expanding the sponsorship to strengthen the competitiveness will have to nurture self-sustaining. Moreover they must have enlarge economy of scale through widen of broadcasting area.

The Influences of Coteaching through Mentoring upon Pedagogical Content Knowledge of Beginning Science-Gifted Education Teachers (멘토링을 통한 코티칭이 초임 과학영재교육 담당교사들의 교과교육학지식에 미치는 영향)

  • Noh, Taehee;Yang, Chanho;Lee, Jaewon;You, Jiyeon;Kang, Hunsik
    • Journal of The Korean Association For Science Education
    • /
    • v.33 no.5
    • /
    • pp.1021-1040
    • /
    • 2013
  • In order to explore the influences of coteaching through mentoring upon the teaching professionalism of beginning science-gifted education teachers, this case study deeply investigated the change processes in the aspects of pedagogical content knowledge (PCK). Two beginning teachers planned, performed and reflected together their science instructions for science-gifted students in secondary school during four 3-hour classes. Since the second instruction, pre-, during-, and post-mentoring were conducted, we collected various data related to teachers' planning processes, videotaped all coteaching science classes, and wrote field notes. We also recorded in-depth interviews with the teachers and the whole process of mentoring. All the data were analyzed by using the constant comparative method. The results of the analyses indicated that coteaching through mentoring positively changed the teachers' PCK. Above all, we found that coteaching and mentoring strategies generated a significant synergy effect through a mutually complementary relationship. The teachers developed deep practical knowledge about the enrichment curriculum, which placed more emphasis on developing cognitive and/or affective characteristics of science-gifted students. The teachers also improved their knowledge about the characteristics of science-gifted students and the instructional strategies appropriate for developing them. Moreover, practical knowledge about assessment domains and methods used in science-gifted education were improved. Knowledge on science content necessary for effective inquiry instruction was also improved.

University Professor's Experience and Demands of Online Teaching Method Content (대학 교수자의 온라인 교수법 콘텐츠 수강 경험 및 요구)

  • Min, Hyeree
    • The Journal of the Korea Contents Association
    • /
    • v.21 no.6
    • /
    • pp.744-758
    • /
    • 2021
  • This study is aimed at identifying the possibility and effectiveness of teaching methods education for professors through the development of online teaching content and providing important implications for future online teaching content development and utilization strategies by looking at the differences in the experience and needs of professors who have taken online teaching content. A university surveyed 83 professors who took the seven teaching contents developed between 2015 and 2018, and took them from 2017 to 2019. As a result of the study, professors often took online teaching content for self-development purposes, were satisfied with the overall content, and cited the low psychological burden and resistance of education through personal learning, and the possibility of repeated learning online. The differences between importance and execution in content composition, the areas of statistically significant difference were easy-to-understand delivery, appropriate and sufficient examples, interest and motivation, facilitating interaction between learners, appropriate difficulty, reflection of current trends, appropriate presentation order and ethical composition. The importance level recognized by professors in the area was higher than execution level. In conclusion, opinions for improving online teaching content were appropriate and sufficient examples in the area of content composition, interest and motivation, and reflection of the latest trends. In the area of ease of use, there was stable playback, relay function, and location-independent.