• Title/Summary/Keyword: Content Strategies

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Design Trend and Improvement Strategies of Contents Developed by Teachers -Focus on Prizewinner of the Research Competition on Educational Informatization- (교사 개발 콘텐츠의 설계 동향과 개선 방안 -교육정보화연구대회 입상작을 중심으로-)

  • Jo, Miheon
    • Journal of The Korean Association of Information Education
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    • v.19 no.3
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    • pp.311-322
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    • 2015
  • This study analyzed the trend and problems in the design of contents developed by teachers, and suggested strategies for improvement. It analyzed the contents ranked as the first level in the Research Competition on Educational Informatization for the last 3 years. Concerning the 8 types of instructional activities and the 6 types of knowledge acquisition, most contents took limited types(i.e., the individual tutoring type, the concept learning type and the principle learning type). In addition, when the contents were evaluated according to the quality certification criteria for educational software, it was found that the quality level of the design was low in many criteria. When the content analysis was applied for the in-depth analysis of design characteristics, various problems were found in the areas such as evaluation, feedback and learning objectives. Also other common problems were found in the design areas such as level-based differentiated learning, interaction between students and contents, presentation of text and narration, utilization of information on a student, screen design, the content level appropriate for students. In relation to the problems found from the analysis, some strategies for improvement were suggested concerning the following topics: question selection and guidance for evaluation, content and types of feedback, statement of learning objectives, selection of content, interaction, and screen design.

Effects of Advertising Strategies in Corporate YouTube Channels on Consumer Responses: Focusing on Vlogs (기업의 유튜브 채널에서 활용된 광고 전략이 소비자 반응에 미치는 영향: 브이로그(Vlog)를 중심으로)

  • Song, You Jin;Choi, Sejung Marina
    • The Journal of the Korea Contents Association
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    • v.21 no.8
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    • pp.32-48
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    • 2021
  • This study attends to the phenomenon of major domestic corporations advertising their respective brands on official YouTube channels, reflecting the increasing importance of YouTube as a medium for marketing communication. One hundred vlogs of corporations with an official YouTube channel were content analyzed and their banded content attributes, advertising model's characteristics, advertising appeals, creative strategy, and consumer responses were investigated. Results show that the vlogs of employees were generally formulated with information on their colleagues' tasks and interviews. Findings also demonstrate that the characteristics of the model featured in vlogs had the most significant effects on consumer responses. Amongst the creative strategies, the user image had positive effects. However, branded content characteristics and advertising appeal types were found to have relatively weak effects. This research offers a theoretical understanding of the factors that influence consumer responses to the new type of advertising, corporate vlogs, in terms of branded content characteristics and advertising strategies. From a strategic point, it is anticipated that the reinforcement of user image and the utilization of an attractive model will produce positive responses from consumers.

Digital Contents and Their Conceptual Fluency : Focusing on the Moderating Effect of Information Processing Style (콘텐츠명의 개념적 유창성이 콘텐츠 호감에 미치는 효과 : 정보처리성향의 조절효과를 중심으로)

  • Ko, Minjeong;Lee, Luri;Kim, Qurie
    • The Journal of the Korea Contents Association
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    • v.21 no.9
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    • pp.1-11
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    • 2021
  • The domestic content market has grown continuously. Furthermore, content consumption has rapidly increased in the COVID-19 era. For these reasons, it is necessary to investigate consumer behavior related to content business. This study focuses on content names as a key factor that induces consumers' interest in the content. In particular, this research examines if the conceptual fluency of the content name affects consumers' liking for the content. In addition, it explores the moderating effect of style of information processing (verbalizer vs. visualizer). The results of an experiment shows that the conceptual fluency on the content name is positively influential for liking content. Also, there was a significant interaction effect between verbalizers and conceptual fluency on content name. This study has important findings in terms of content marketing strategies. Above all, it has strong points because this research examines the style of information processing as an important consumer characteristic variable.

The Influence of Source Term Release Parameters on Health Effects

  • Jeong, Jongtae;Ha, Jaejoo
    • Nuclear Engineering and Technology
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    • v.31 no.3
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    • pp.294-302
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    • 1999
  • The influence of source term release parameters on offsite health effects was examined for the YGN 3&4 nuclear power plants. The release parameters considered in this study are release height, heat content, and release time. The effects of core inventory change as a function of fuel burnup was also examined. The health effects by the change of release parameters are early fatalities, cancer fatalities, and early fatality distance. The results showed that early fatalities and early fatality distance decrease as release height increases, although it does not have significant influence on cancer fatalities. The values of both early and late health effects decrease as heat content increases. As release time increases, health consequence shows maximum value in 2 hours of release time and then decreases rapidly. As fuel burnup increases, early fatalities decrease rapidly, while cancer fatalities increase rapidly. Both cases show little variation afterward. Early fatality distance is almost same in all fuel turnup history. The information obtained through this research is very useful in developing strategies for reducing offsite consequences when combined with the influence of weather conditions on offsite risks.

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Management and Satisfaction in Web-Based Training for Early Childhood Teachers (유아교사대상 웹기반 연수의 만족도 분석과 운영평가)

  • Suh, Young Sook;Suh, Hye Jeon
    • Korean Journal of Child Studies
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    • v.22 no.2
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    • pp.219-235
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    • 2001
  • The purpose of this study was to provide guidelines for the effective operation of Web-Based Training (WBT) for early childhood teachers. Based on content analysis and questionnaires administered to the 174 current trainees, this research analyzed (1) the educational effectiveness and learner satisfaction, (2) the operation and management, and (3) the system, interface, interaction and communication, motivation and content design of $WBT^{***}$. Results showed that most trainees were very satisfied with the WBT because the program provided plentiful professional information enabling them to pursue their educational objectives along with flexibility of time and space. On the other hand, system stability, communication, motivation, and content design need to be improved. Based on the research results, 8 strategies of effective management of web-based early childhood teacher training were proposed.

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Analysis of Good College Teaching Characteristics by multi-faceted approach (다면적 접근을 통한 대학의 좋은 수업 특성 분석)

  • Yune, So-Jung
    • Journal of Fisheries and Marine Sciences Education
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    • v.24 no.6
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    • pp.963-976
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    • 2012
  • As the college environment changes, the roles of professors and students should also be changed. And the way that we teach undergraduate students should also be changed. The purpose of this research is to analysis characteristics of good teaching methods in college as perceived by students and professors. We did content analysis to elicit the characteristics of good instruction from qualitative comments of 196 course evaluations, 195 excellent essays selected from 8 college essay competitions, and 72 teaching knowhow essays of professors. To see the difference of division in good instruction characteristics, we did frequency analysis by SPSS statistics program. According to the content analysis, the most essential characteristics of good instruction as perceived by the students and professors is teaching strategies. There were also differences in the fact of recognition transition by division and the students-professors.

Radial Basis Function Neural Networks (RBFNN) and p-q Power Theory Based Harmonic Identification in Converter Waveforms

  • Almaita, Eyad K.;Asumadu, Johnson A.
    • Journal of Power Electronics
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    • v.11 no.6
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    • pp.922-930
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    • 2011
  • In this paper, two radial basis function neural networks (RBFNNs) are used to dynamically identify harmonics content in converter waveforms based on the p-q (real power-imaginary power) theory. The converter waveforms are analyzed and the types of harmonic content are identified over a wide operating range. Constant power and sinusoidal current compensation strategies are investigated in this paper. The RBFNN filtering training algorithm is based on a systematic and computationally efficient training method called the hybrid learning method. In this new methodology, the RBFNN is combined with the p-q theory to extract the harmonics content in converter waveforms. The small size and the robustness of the resulting network models reflect the effectiveness of the algorithm. The analysis is verified using MATLAB simulations.

Collaboration in a Web-Based Learning Environment: Opportunities and Challenges

  • HAN, Seungyeon
    • Educational Technology International
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    • v.9 no.2
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    • pp.123-142
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    • 2008
  • The purpose of this study was to examine how computer conferencing might facilitate collaborative learning for students to engage in meaningful discussion. The participants in this study consisted of the instructor and the students in a graduate level course. Different sources of evidence were used to triangulate the data: in-depth interviews, content analysis of transcripts of discussion, and other archival data including course syllabus, presentation materials, and lecture notes. Participants perceived web-based learning as collaborative process, providing opportunities to share the idea, respect and evaluate different perspectives, and co-construct new insights. Analysis of the data revealed several challenges related collaboration in a web-based learning environment: absence of a sense of community, technical problems, adaptability to different types of learner, and managing the discussion. The data also indicated that a variety of strategies were used to facilitate learning: building a sense of community, technical support, developing instructional methodologies, class size, and design of the content.

Content Analysis of Crisis Response Communication Strategies along Crisis Stages for Match-fixing Case in K-League (프로축구 승부조작 사건에 대한 프로축구연맹의 위기단계별 위기대응 커뮤니케이션 전략 분석)

  • Bang, Shinwoong;Hwang, Sunhwan
    • The Journal of the Korea Contents Association
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    • v.14 no.5
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    • pp.390-402
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    • 2014
  • This study, based upon the Sturges' crisis stages, examines the crisis response communication strategies of Korea Professional Football League(KPFL) for the K-league match-fixing case as well as the frequency of related news articles and the source of information. To explore the crisis response communication strategies the Korea Professional Football League used, a total of 118 news articles were analyzed using the content analysis and frequency analysis. The unit of analysis for crisis response communication strategies is sentence. The frequency of news articles based upon the crisis stages shows highest rate at the acute crisis stage. The source of information for news reports shows that KPFL was one of the major sources of the news reports. KPFL's crisis response communication strategy throughout all stages of the crisis stage shows that corrective action strategy was used highest ratio. In particular, the crisis response communication strategy between team, player and KPFL was shown lack of consistency throughout all crisis stages. Implication and future research direction for the results are discussed.

Investigation on the Content Development and Promotional Strategy to Vitalize the Korean Science Channel (국내 과학전문채널 활성화를 위한 콘텐츠 개발 및 홍보전략 연구)

  • Song, Hae-Ryong;Kim, Won-Je;Cho, Hang-Min
    • The Journal of the Korea Contents Association
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    • v.12 no.5
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    • pp.103-112
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    • 2012
  • This paper is based on the perspective that the YTN Science, a science channel in Korea which plays a key role in the popularization of science, is suffering from low viewing ratings, insufficient content, and shortage of production. First, this study employs an exploratory method to identify current status of programming and operation of the Korean science channel along with its promotional strategy. Second, it aims to conduct an analysis on the science channels, specifically some major programs, of other nations including the U.S. (Discovery Channel, National Geographic Channel), United Kingdom (BBC Knowledge), Japan (Science Channel), and China (CCTV 10), seeking the possibility to apply and combine them afterward to the Korean TV channels specialized in science. A number of implications are derived from our diagnosis of present situation and analysis of abroad cases, and this helps us suggest the content development and promotional strategies as follows: First, due to the rising need for change in the programming strategy to enhance the value of the content, it is required to rearrange the programming in terms of the target audience and the viewer lifestyle, adopt a new strategy for building up the viewers' watching habit through 'stripping', and place strategic programs in prime-time. Second, as for the specific schemes of content production and application, it is recommended to establish a dual strategy in creating the content (one for conveying knowledge, the other for delivering fun), plan and use a representative character of the program, select scientific and technological topics with more Korean backgrounds, attempt strategic ties with SNS, deepen and diversify the material for programs, and implement a strategy to boost the OSMU. Finally, with regard to the promotional strategy, a constructive proposal may include raising channel awareness through science-related events and live broadcasting, performing promotional strategies by way of expanding to printed media like magazine and book publications, and intensifying online and mobile promotional strategy.