• 한국콘텐츠학회논문지
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• 제22권4호
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• pp.324-336
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• 2022

본 연구는 한국과 중국 소비자의 외식동기와 방문외식, 배달-테이크아웃 소비선택 간의 관계에서 코로나19로 인해 소비자들이 느끼는 대인접촉 불안감의 조절효과를 조사하고자 하였다. 한국소비자의 외식동기가 외식선택에 미치는 영향에서 대인접촉 불안감의 조절효과를 검증한 바, 대인접촉 불안감은 이성적동기가 방문외식에 미치는 정적 영향을 약하게 하는 조절효과가 있는 것으로 나타났다. 중국 소비자의 외식동기가 외식선택에 미치는 영향에서 대인접촉 불안감의 조절효과를 검증한 바, 이성적동기가 방문외식에 미치는 정적 영향은 약하게 하고, 감성적동기가 방문외식에 미치는 정적 영향은 강하게 하는 조절효과가 있는 것으로 나타났다. 또한 대인접촉 불안감은 이성적동기가 배달에 미치는 정적 영향은 강하게 하고, 감성적 동기가 배달에 미치는 정적 영향은 약하게 하는 조절효과가 있는 것으로 나타났으며, 감성적동기가 테이크아웃에 미치는 정적 영향은 강하게 하는 조절효과가 있는 것으로 나타났다.

• 한국엔터테인먼트산업학회논문지
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• 제13권8호
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• pp.345-356
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• 2019

본 연구는 미디어스포츠를 통하여 직접적인 스포츠 참여를 유도하기 위하여 미디어스포츠 접촉동기가 직접적인 스포츠 참가에 어떠한 영향이 있는지를 연구하고, 이러한 관계에서 소비자의 운동몰입과 운동지속이 어떠한 효과가 있는지를 연구함으로써 미디어스포츠와 스포츠 참가의 기초자료를 제공하고자 하였다. 2019년 4월 1일부터 4월 31일 까지 G광역시와 J도에 거주하며 스포츠에 참가한 경험이 있고, 미디어스포츠를 접촉한 경험이 있는 성인 남·여를 대상으로 모집단을 선정하여 300명을 대상으로 설문조사를 실시하였다. 스포츠 접촉동기, 운동몰입, 운동지속, 스포츠참가에 대한 관계를 규명하기 위하여 IBM사의 SPSS Ver. 21.0과 AMOS Ver. 21.0의 통계 프로그램을 이용하여 분석하였고, 연구의 결과는 다음과 같다. 첫째, 접촉동기, 운동몰입, 운동지속, 스포츠참가에 대한 직접적은 효과를 살펴보면, 미디어스포츠 접촉동기는 운동몰입에 직접적인 영향이 있는 것으로 나타났고, 운동지속에도 직접적인 영향이 있는 것으로 나타났으며, 스포츠참가에도 직접적인 영향이 있는 것으로 나타났다. 또한, 운동몰입은 운동지속에 직접적인 영향이 있는 것으로 나타났고, 운동지속은 스포츠참가에 직접적인 영향이 있는 것으로 타났다. 둘째, 접촉동기, 운동몰입, 운동지속, 스포츠참가에 대한 매개효과를 살펴보면, 미디어스포츠 접촉동기와 스포츠참가의 관계에서 운동지속은 매개효과가 있는 것으로 나타났다. 또한 미디어스포츠 접촉동기와 운동지속의 관계에서 운동몰입은 매개효과가 있는 것으로 나타났고, 운동몰입과 스포츠참가의 관계에서 운동지속은 매개효과가 있는 것으로 나타났다. 셋째, 미디어스포츠 접촉동기는 스포츠참가에 직접적인 영향이 없는 것으로 나타났다. 또한, 미디어스포츠 접촉동기와 스포츠참가의 관계에서 운동몰입은 매개효과가 없는 것으로 나타났다. 하지만, 미디어스포츠 접촉동기와 스포츠참가의 관계에서 운동몰입과 운동지속은 이중매개효과가 있는 것으로 나타났다.

• International Journal of Advanced Culture Technology
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• 제10권3호
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• pp.263-271
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• 2022

The purpose of this study is to identify the degree of participation and the impact of social media sports contact motivation on sports activities. In order to clarify the purpose of this study, a total of 300 students from 150 male and 150 female university students in Gwangju and Jeonnam provinces in 2020 were selected by the convenience sampling method. The survey tool used to achieve the purpose of this study is the questionnaire method. Therefore, the questionnaire, which has already been verified for reliability and validity in domestic and foreign previous studies, was re-quoted, modified, or supplemented for the purpose of this study. For data processing, SPSS Windows 20.0 Version was used. For specific statistical analysis, frequency analysis, exploratory factor analysis, reliability analysis, and multiple regression analysis were performed according to the purpose of analysis. The results obtained through these results are as follows. First, it was found that the contact motivation for social media sports partially affected the degree of participation in social media sports. Second, it was found that social media sports contact motivation has a partial influence on sports participation. Third, the degree of social media sports participation was found to have a partial influence on sports participation.

• Asia pacific journal of information systems
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• 제34권2호
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• pp.541-564
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• 2024

Contact-tracing applications have significantly contributed to mitigating the spread of coronavirus disease 2019 (COVID-19), yet the extensive use of these location-based applications raises serious privacy concerns. Drawing on the Information-Motivation-Behavioral (IMB) skills model, our study investigated factors that influence users' protective behaviors toward location privacy, elucidating the privacy paradox and the mediating role of implementation intention. Through an online survey conducted in China with 311 participants, we found that privacy concerns and privacy awareness positively affected the use of mobile location service settings, with privacy concerns mediating the relationship between privacy awareness and the intention to protect privacy. Furthermore, our study demonstrated the privacy paradox, revealing the pivotal mediating role of implementation intentions in bridging the gap between users' intentions and their actual behaviors. This study offers new perspectives on the privacy paradox, particularly through the lens of implementation intention, and provides valuable insights for motivating greater use of contact-tracing applications. It offers both theoretical and practical guidance for stakeholders to address privacy concerns during global pandemics like COVID-19, thereby encouraging a more widespread and responsible engagement with technology in public health.

• 유통과학연구
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• 제21권3호
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• pp.123-134
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• 2023

Purpose: The no-contact and economic downturn caused by COVID-19 have further grown the used market. The second-hand trading industry has established itself as a popular consumption culture, leading to exponential growth in the size of the market. This study aims to identify the types of shopping motivation for used products targeting Korean consumers, and to examine the relationship between shopping motivations for second-hand transactions, consumption values, and re-use intentions. Research design, data and methodology: The first study was conducted on 63 used trading platform users and the second study was conducted on 441 used trading platform users to identify the types of consumers' motivation for shopping for used products. Results: As a result of the first study, the shopping motivation types of Korean used product consumers were classified into convenience motivation, economic motivation, hedonistic motivation, information Acquisition motivation, and free time utilization motivation. As a result of the second study, it was found that convenience motivation had the greatest influence on functional values and hedonic motivation had the greatest influence on emotional values, and that functional values had a great influence on platform reuse intentions. Conclusions: This study provides practical implications for the establishment of marketing strategies for used trading platforms and academic implications for research related to used trading.

• 한국환경생태학회지
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• 제3권1호
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• pp.107-113
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• 1989

요인분석의 결과 가야산 국립공원 방문의 돋기는 행위참여, 종교/과학적 탐구욕, 경관감상 및 사회적 동기의 4가지 차원으로 구분할 수 있었다. 이러한 4가지 방문 요인을 가지고 인지과밀도 및 시설/서어비스 성취도 평가 등의 변수들과 함께 만족모델을 제시하였는데 그 결과 만족도에 가장 크게 기여하는 변수는 대피소 및 휴식시설에 대한 평가이었다. 본 조사에서는 만족모델에 사용된 각 변수들의 모델내부에서의 역활이 논의되었고. 미래의 연구 방향의 제안도 언급되었다.

• 한국윤활학회:학술대회논문집
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• 한국윤활학회 2000년도 제31회 춘계학술대회
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• pp.76-83
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• 2000

Boundary lubrication condition arises in most lubricated systems, especially during motion reversals and start up phase of operation. In this work electric contact resistance variations with respect to sliding conditions under lubrication is investigated The motivation was to improve the understanding of the contact condition in the boundary lubrication regime. It is shown that electrical contact resistance is sensitive to sliding speed and surface condition of the specimens. Also, phenomena such as run-in during the initial phase of sliding and lubricant pile up near the sliding pin could be observed. The results of this work will aid in better understanding of the metal to metal contact condition in lubricated systems.

• Tribology and Lubricants
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• 제16권5호
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• pp.381-388
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• 2000

Boundary lubrication condition arises in most lubricated systems, especially during motion reversals and start up phase of operation. In this work electric contact resistance variations with respect to sliding conditions under lubrication is investigated. The motivation was to improve the understanding of the contact condition in the boundary lubrication regime. It is shown that electrical contact resistance is sensitive to sliding speed and surface condition of the specimens. Also, phenomena such as run-in during the initial phase of sliding and lubricant pile up near the sliding pin could be observed. The results of this work will aid in better understanding of the metal to metal contact condition in lubricated systems.

• 한국조경학회지
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• 제22권4호
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• pp.133-148
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• 1995

This study was carried out to provide behavioral data for its planning and management of civic garden through the evaluation of user's motivation & satisfaction. The civic gardens around Seoul were surveyed. The site are located in Kwangtan-myeon, Sudong-myeon, Wonsam-myeon, Nam-myeon, Buknae-myeon, and Jumdong-myeon, A total of 244 questionnaires were completed by mail questionnaires. The results are as follows: 1. 82 percentage of users are in thirties or fourties most of them have children who go to the elementary school. 50 percentage of users are just typical house wifes. 74 percentage of users graduated form university. 60 percentage of users live in lofty apartment buildings. 2. As a result from factor analysis, their motivations are categorized into four fator groups.: 'to experience nature', 'weekend recreation', 'nostalgia', 'to provide their old parent's sparetime'. And their satisfactions are categorized into eleven fator groups.: 'psychological/intellectual component', 'recreational components', 'instruction/management', 'facility'. 'vegetable cultivation', 'social contact', 'crowing', 'aesthetic component', 'family contact', 'the terms of lease', 'visition time'. 3. The user of civic garden can be divided into four user groups by their motivation. CLUSTER1 can represent the user group who have motivations for 'leisure, relaxation'. They are considerably satisfied with all other factor 'opportunity of meeting new person'. CLUSTER2 at the age of 41 to 50 have motivation for 'health, nostalgia'. CLUSTER3 at the age of 31 to 40 have motivation for 'harvest, experiencing nature'. CLUSTER4 at the age of more than 51 want to let their parents enjoy their sparetime. They are dissatisfied with accessibility, amount of cultivation area, crowding and overall farm management. 4. The regression analysis was employed with predicting the overall satisfaction. The results of regression analysis showed that 69% of total variances was explained by six variables: The most effective variable is 'whether visiting on weekend or weekdays', the visitors on weekdays are far more satisfied than weekend visitors because of traffic congestion, and crowding. The second source of satisfactions are 'psychological/intellectual components', they are satisfied with 'family contact', 'the terms of lease' and 'instruction in farming' are sources of satisfaction or dissatisfaction, and finally 'aesthetic landscape' is the source of satisfaction. The second most important variable is psychological one. Even though the civic gardens were not well equipped, they liked the atmosphere of rural life, refreshness, nostalgia, satisfaction from cultivation plants, and sense of achievement.

• KSII Transactions on Internet and Information Systems (TIIS)
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• 제10권8호
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• pp.3568-3584
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• 2016

In mobile opportunistic networks (MONs), human-carried mobile devices such as PDAs and smartphones, with the capability of short range wireless communications, could form various intermittent contacts due to the mobility of humans, and then could use the contact opportunity to communicate with each other. The dynamic changes of the network topology are closely related to the human mobility patterns. In this paper, we propose a social motivation-aware mobility model for MONs, which explains the basic laws of human mobility from the psychological point of view. We analyze and model social motivations of human mobility mainly in terms of expectancy value theory and affiliation motivation. Furthermore, we introduce a new concept of geographic functional cells, which not only incorporates the influence of geographical constraints on human mobility but also simplifies the complicated configuration of simulation areas. Lastly, we validate our model by simulating three real scenarios and comparing it with reality traces and other synthetic traces. The simulation results show that our model has a better match in the performance evaluation when applying social-based forwarding protocols like BUBBULE.