• Title/Summary/Keyword: Contact motivation

Search Result 51, Processing Time 0.023 seconds

A Study on the Relationship of Korean and Chinese Consumers' Eating-out Motivation, Dining Out, and Delivery-Takeout in COVID-19 : The Moderating Role of Interpersonal Contact Anxiety (코로나19 사태에 따른 한·중 소비자의 외식동기와 방문외식, 배달-테이크아웃 소비선택 간의 관계에 관한 연구 : 대인접촉 불안감의 조절효과를 중심으로)

  • Kim, Sook
    • The Journal of the Korea Contents Association
    • /
    • v.22 no.4
    • /
    • pp.324-336
    • /
    • 2022
  • The purpose of this study was to investigate the moderating effect of interpersonal contact anxiety due to COVID-19 on the relationship between eating-out motivations of Korean and Chinese consumers, dining out, and delivery-takeout. As a result of examining the moderating effect of Korean consumers' interpersonal contact anxiety, it was found that interpersonal contact anxiety had a moderating effect to weaken the positive influence of rational motivation on dining out. As a result of examining the moderating effect of Chinese consumers' interpersonal contact anxiety, it was found that interpersonal contact anxiety had a moderating effect to weaken the positive influence of rational motivation on dining out. But the positive influence of emotional motivation on dining out was increased. Also, it was found that interpersonal contact anxiety had a moderating effect that strengthened the positive influence of rational motivation on delivery, and it also had the effect of weakening the positive effect of emotional motivation on delivery. It was found that interpersonal contact anxiety had a moderating effect to strengthen the positive influence of emotional motivation on takeout.

Finding Ways to Develop Media Sports and Sports Industry (미디어스포츠와 스포츠산업 발전을 위한 방안 모색)

  • Park, Jang-Jin
    • Journal of Korea Entertainment Industry Association
    • /
    • v.13 no.8
    • /
    • pp.345-356
    • /
    • 2019
  • This study investigated the influence of media sports contact motivation on direct sports participation in order to induce direct sports participation through media sports. In this regard, this study aimed to provide the basic data of media sports and sports participation by studying the effects of consumer's exercise commitment and exercise duration. From April 1, 2019 to April 31, 2019, a survey was conducted on 300 males and females in G and J provinces. To determine the purpose of the study, IBM's SPSS Ver. 21.0 and AMOS Ver. The analysis was performed using a statistical program of 21.0. The results of the study are as follows. First, media sport contact motivation was found to have an effect on exercise commitment. In addition, media sports contact motivation was found to have an effect on exercise persistence and sports participation. In addition, exercise commitment was found to have an effect on exercise duration, and exercise duration was found to affect sports participation. Second, in terms of media sports contact motivation and sports participation, exercise persistence had a mediating effect. In addition, it was found that exercise commitment had a mediating effect on the relationship between media sports contact motivation and exercise persistence, and exercise persistence had a mediating effect on the relationship between exercise commitment and sports participation. Third, media sports contact motivation did not have a direct effect on sports participation. Also, exercise immersion has no mediating effect in the relationship between media sports contact motivation and sports participation. However, in terms of media sports contact motivation and sports participation, exercise commitment and exercise persistence showed a double mediating effect.

The relationship between Social Media Sports Contact Motivation and Sports Activity

  • Lee, Yongseon;Jung, Hana
    • International Journal of Advanced Culture Technology
    • /
    • v.10 no.3
    • /
    • pp.263-271
    • /
    • 2022
  • The purpose of this study is to identify the degree of participation and the impact of social media sports contact motivation on sports activities. In order to clarify the purpose of this study, a total of 300 students from 150 male and 150 female university students in Gwangju and Jeonnam provinces in 2020 were selected by the convenience sampling method. The survey tool used to achieve the purpose of this study is the questionnaire method. Therefore, the questionnaire, which has already been verified for reliability and validity in domestic and foreign previous studies, was re-quoted, modified, or supplemented for the purpose of this study. For data processing, SPSS Windows 20.0 Version was used. For specific statistical analysis, frequency analysis, exploratory factor analysis, reliability analysis, and multiple regression analysis were performed according to the purpose of analysis. The results obtained through these results are as follows. First, it was found that the contact motivation for social media sports partially affected the degree of participation in social media sports. Second, it was found that social media sports contact motivation has a partial influence on sports participation. Third, the degree of social media sports participation was found to have a partial influence on sports participation.

Which Motivations Influence Consumer Behavior? : Focusing on Second-hand Distribution Platforms

  • Hong-Sub, SHIN;Eunji, CHOI;Jin-Hwan, KIM
    • Journal of Distribution Science
    • /
    • v.21 no.3
    • /
    • pp.123-134
    • /
    • 2023
  • Purpose: The no-contact and economic downturn caused by COVID-19 have further grown the used market. The second-hand trading industry has established itself as a popular consumption culture, leading to exponential growth in the size of the market. This study aims to identify the types of shopping motivation for used products targeting Korean consumers, and to examine the relationship between shopping motivations for second-hand transactions, consumption values, and re-use intentions. Research design, data and methodology: The first study was conducted on 63 used trading platform users and the second study was conducted on 441 used trading platform users to identify the types of consumers' motivation for shopping for used products. Results: As a result of the first study, the shopping motivation types of Korean used product consumers were classified into convenience motivation, economic motivation, hedonistic motivation, information Acquisition motivation, and free time utilization motivation. As a result of the second study, it was found that convenience motivation had the greatest influence on functional values and hedonic motivation had the greatest influence on emotional values, and that functional values had a great influence on platform reuse intentions. Conclusions: This study provides practical implications for the establishment of marketing strategies for used trading platforms and academic implications for research related to used trading.

Studies on the Use Characteristics and Satisfaction in Kayasan National Park, Korea( II ) - Visit Motivation and Satisfaction - (가야산 국립공원의 이용특성 및 만족도에 관한 연구( II ) - 이용동기 및 만족도 -)

  • 김성일;김용식;공영호
    • Korean Journal of Environment and Ecology
    • /
    • v.3 no.1
    • /
    • pp.107-113
    • /
    • 1989
  • Paticipation motivation and satisfaction were analyzed to show the relatonships with various variables, From the factor analysis, 4 dimensions of motivation were identified: activity paticipation, religious / scientific inquiry, landscape enjoymentm, and social contact. The motivation dimension, crowdness measure, and other related variables were analyzed to construct satifactrion model using multiple regression. Behavior of each variable in the model was disscussed with implications for the future research.

  • PDF

Relationship between Contact Resistance and Tribological Behavior in Boundary Lubrication (경계윤활에서 접촉 저항과 트라이볼로지 특성의 상관 관계에 관한 연구)

  • 이홍철;김대은
    • Proceedings of the Korean Society of Tribologists and Lubrication Engineers Conference
    • /
    • 2000.06a
    • /
    • pp.76-83
    • /
    • 2000
  • Boundary lubrication condition arises in most lubricated systems, especially during motion reversals and start up phase of operation. In this work electric contact resistance variations with respect to sliding conditions under lubrication is investigated The motivation was to improve the understanding of the contact condition in the boundary lubrication regime. It is shown that electrical contact resistance is sensitive to sliding speed and surface condition of the specimens. Also, phenomena such as run-in during the initial phase of sliding and lubricant pile up near the sliding pin could be observed. The results of this work will aid in better understanding of the metal to metal contact condition in lubricated systems.

  • PDF

Relationship between Contact Resistance and Tribological Behavior in Boundary Lubrication (경계윤활에서 접촉 저항과 트라이볼로지 특성의 상관 관계에 관한 연구)

  • 이홍철;김대은
    • Tribology and Lubricants
    • /
    • v.16 no.5
    • /
    • pp.381-388
    • /
    • 2000
  • Boundary lubrication condition arises in most lubricated systems, especially during motion reversals and start up phase of operation. In this work electric contact resistance variations with respect to sliding conditions under lubrication is investigated. The motivation was to improve the understanding of the contact condition in the boundary lubrication regime. It is shown that electrical contact resistance is sensitive to sliding speed and surface condition of the specimens. Also, phenomena such as run-in during the initial phase of sliding and lubricant pile up near the sliding pin could be observed. The results of this work will aid in better understanding of the metal to metal contact condition in lubricated systems.

A Study on the User's Motivation and Satisfaction for Civic Garden (시민농원의 이용동기와 만족도에 관한 연구)

  • 노경아;김유일
    • Journal of the Korean Institute of Landscape Architecture
    • /
    • v.22 no.4
    • /
    • pp.133-148
    • /
    • 1995
  • This study was carried out to provide behavioral data for its planning and management of civic garden through the evaluation of user's motivation & satisfaction. The civic gardens around Seoul were surveyed. The site are located in Kwangtan-myeon, Sudong-myeon, Wonsam-myeon, Nam-myeon, Buknae-myeon, and Jumdong-myeon, A total of 244 questionnaires were completed by mail questionnaires. The results are as follows: 1. 82 percentage of users are in thirties or fourties most of them have children who go to the elementary school. 50 percentage of users are just typical house wifes. 74 percentage of users graduated form university. 60 percentage of users live in lofty apartment buildings. 2. As a result from factor analysis, their motivations are categorized into four fator groups.: 'to experience nature', 'weekend recreation', 'nostalgia', 'to provide their old parent's sparetime'. And their satisfactions are categorized into eleven fator groups.: 'psychological/intellectual component', 'recreational components', 'instruction/management', 'facility'. 'vegetable cultivation', 'social contact', 'crowing', 'aesthetic component', 'family contact', 'the terms of lease', 'visition time'. 3. The user of civic garden can be divided into four user groups by their motivation. CLUSTER1 can represent the user group who have motivations for 'leisure, relaxation'. They are considerably satisfied with all other factor 'opportunity of meeting new person'. CLUSTER2 at the age of 41 to 50 have motivation for 'health, nostalgia'. CLUSTER3 at the age of 31 to 40 have motivation for 'harvest, experiencing nature'. CLUSTER4 at the age of more than 51 want to let their parents enjoy their sparetime. They are dissatisfied with accessibility, amount of cultivation area, crowding and overall farm management. 4. The regression analysis was employed with predicting the overall satisfaction. The results of regression analysis showed that 69% of total variances was explained by six variables: The most effective variable is 'whether visiting on weekend or weekdays', the visitors on weekdays are far more satisfied than weekend visitors because of traffic congestion, and crowding. The second source of satisfactions are 'psychological/intellectual components', they are satisfied with 'family contact', 'the terms of lease' and 'instruction in farming' are sources of satisfaction or dissatisfaction, and finally 'aesthetic landscape' is the source of satisfaction. The second most important variable is psychological one. Even though the civic gardens were not well equipped, they liked the atmosphere of rural life, refreshness, nostalgia, satisfaction from cultivation plants, and sense of achievement.

  • PDF

A Social Motivation-aware Mobility Model for Mobile Opportunistic Networks

  • Liu, Sen;Wang, Xiaoming;Zhang, Lichen;Li, Peng;Lin, Yaguang;Yang, Yunhui
    • KSII Transactions on Internet and Information Systems (TIIS)
    • /
    • v.10 no.8
    • /
    • pp.3568-3584
    • /
    • 2016
  • In mobile opportunistic networks (MONs), human-carried mobile devices such as PDAs and smartphones, with the capability of short range wireless communications, could form various intermittent contacts due to the mobility of humans, and then could use the contact opportunity to communicate with each other. The dynamic changes of the network topology are closely related to the human mobility patterns. In this paper, we propose a social motivation-aware mobility model for MONs, which explains the basic laws of human mobility from the psychological point of view. We analyze and model social motivations of human mobility mainly in terms of expectancy value theory and affiliation motivation. Furthermore, we introduce a new concept of geographic functional cells, which not only incorporates the influence of geographical constraints on human mobility but also simplifies the complicated configuration of simulation areas. Lastly, we validate our model by simulating three real scenarios and comparing it with reality traces and other synthetic traces. The simulation results show that our model has a better match in the performance evaluation when applying social-based forwarding protocols like BUBBULE.

L2 Learning Motivation in Technology Enhanced Instruction: A Survey from Three Perspectives

  • Han, Kyung-Sun
    • English Language & Literature Teaching
    • /
    • v.11 no.1
    • /
    • pp.17-36
    • /
    • 2005
  • The purpose of this study is to examine the ways in which CALL apply to enhance the motivational aspects of second language learning. Theories relevant to social, cognitive, and affective foundations of motivation are first reviewed to demonstrate the important role of motivational influences in improving learners' affect and achievements. Then, implications arising from such theories in strengthening the motivational aspects of CALL are explicated in the second part. With the spread of computer technology in language classrooms, the innovative role of CALL in the development and maintenance of intrinsic motivation can be illustrated. Specifically, CALL may provide cognitively supportive instruction geared towards improving students' performance. Also, it has been reported from the affective perspective that CALL can captivate learners' attention, promote their feelings and expectations of success, improve perceptions of control, and increase positive attributions to effort and ability. Finally, from a social learning perspective, CALL may enhance learners' self-efficacy and foster their achievement and positive affect through social interactions, proximal goal-setting, and attributional feedback. In the framework of CALL, students seem to be benefited by the immediacy and authenticity of contact with target languages and cultures made at their choices and decisions.

  • PDF