• 제목/요약/키워드: Consumption Type

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외식소비성향과 디저트카페 만족, 심리적 행복감, 삶의 질 간의 관계 (The Relationship between Eating Out Consumption Propensity, Dessert Cafe Satisfaction, Psychological Well-Being and Quality of Life)

  • 한지수;이형주
    • 한국조리학회지
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    • 제24권3호
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    • pp.71-82
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    • 2018
  • The purpose of this study was to investigate relationship between eating out consumption propensity, dessert $caf{\acute{e}}$ satisfaction, psychological well-being, and quality of life. The objective of this study was reached by verifying a hypothesis through empirical analysis. Data collection was conducted from November 10, 2017 to December 10, 2015, and 250 copies of the questionnaires were distributed. Of these, 243 valid copies of the data were used for the analysis except for the questionnaires that did not meet the research purpose. The results of the analysis were as follows. First, only health pursuit type and quick & convenience pursuit type had a significant influence on satisfaction of dessert cafe. On the other hand, economic value pursuit type, eating out enjoyment pursuit type, and atmosphere pursuit type did not significantly affect dessert cafe satisfaction. Second, among the eating out consumption propensity, there were significant influences on psychological well-being in order of atmosphere pursuit type, eating out enjoyment pursuit type, economic value pursuit type. On the other hand, the health pursuit type and the quick & convenience pursuit type did not significantly affect psychological well-being. Third, satisfaction of dessert cafe had a significant effect on psychological well-being. Fourth, psychological well-being has a significant effect on the quality of life compared to dessert cafe satisfaction. The result of this study is supposed to be utilized as an instrumental data for establishing a strategy for differentiating dessert cafe to improve the quality of life through grasping the eating out consumption propensity to increase satisfaction and psychological well-being in dessert cafe.

강하비행시의 연료소모량 비교분석 (Comparative analysis of the fuel consumption during Descent Flight)

  • 신대원;김용석
    • 한국항공운항학회지
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    • 제19권2호
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    • pp.58-63
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    • 2011
  • A Continuous Descent Approach(CDA) is defined as a simple, cost-effective, noise and emission abatement technique for any powered aircraft on approach. CDA also can be optimised within energy, speed and safety constraints by avoiding unnecessary flap, air brake and engine thrust. This study includes comparison on fuel consumption between Continuous Descent type and Step Down type by using flight data. In particular, we investigated fuel flow per hour, calibrated airspeed and pressure altitude for all flight time. During descent flight, the fuel consumption of Continuous Descent type was less than the fuel consumption of Step Down type.

소비자의 사전 목적달성에 귀인되는 원인과 자기보상자격 그리고 탐닉소비 (Causes Attributable to Achieving Consumers' Personal Goals in Advance, Deservingness and Indulgent Consumption)

  • 최낙환
    • 유통과학연구
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    • 제15권4호
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    • pp.79-89
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    • 2017
  • Purpose - Previous studies have not paid attention to pride type and effort type when consumers feel pride. In the present paper, the pride was divided into the two types such as hubristic pride and authentic pride. The causes attributed to achieve the goals when consumers achieved their personal goals, which could induce their pride were divided into trait, special effort, and universal effort, gratitude. This research attempted to investigate the mediation role of self-reward deservingness in finding the differences of inclination to indulgent consumption among the traits or special effort, the universal effort, and other's help. Research design, data, and methodology - In the empirical study, 'general flour food restaurants, Kimbabchunkuk, Edya, etc.' and 'VIPS, Outback, Starbucks, etc.' were taken as the two groups of subjects as empirical brand goods since they presented good contrast with each other. The single-factor design between subjects was adopted in this study by classifying the causes attributable to achieving the pre-goals of consumers into 4 categories: one attributable to trait; one attributable to special effort; one attributable to universal effort; one attributable to other's help. Results - The outcomes from the empirical analysis are as followings. First, the consumers who attributed to trait or special effort for achieving their personal goals in advance turned out to show stronger inclination toward direct indulgent consumption than those who attributed to universal effort or other's help for achieving the goals, without regard to self-reward deservingness. Second, those consumers who attributed to special effort for achieving their personal goals in advance revealed stronger inclination toward indulgent consumption with mediation of self-reward deservingness than those who attributed to trait or universal effort. And those who attributed to special effort or trait for achieving the goals revealed stronger inclination toward the consumption with the mediation of the deservingness than those who attributed to other's help. Conclusions - The present study is contributing to the progress of theories concerning hubris pride, authentic pride, and indulgent consumption. Marketing managers should endeavor to find pride type consumers felt according the causes attributed to for achieving important goals in advance, and make an efforts to develop messages that could appeal to the pride type.

다항식 전력가격부하모형 (Polynomial Type Price Sensitive Electricity Load Model)

  • 최준영;김정훈
    • 대한전기학회논문지:전력기술부문A
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    • 제52권2호
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    • pp.79-89
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    • 2003
  • A research about finding a new electricity load model that is sensitive to the price of electricity is conducted. This new model i5 polynomial type price sensitive electricity consumption model, while former electricity consumption models have exponential terms or statistic terms. The pattern of electricity consumption of each electricity using devices were identified first, then the proportion of the devices at buses or nodes are investigated, finally weighted sum of electricity consumption and the proportion makes the load model or consumption model of electricity at one bus or node. This new model is easy to use in the simulations or calculations of the electricity consumption, because the arithmetic of functions with polynomial terms are easy compared to the functions with transcendental terms.

MBTI 성격 지표와 패션 브랜드 감성에 따른 패션소비성향 차이 연구 (A Study on Differences in Fashion Consumption Behavior According to MBTI Personality Indicators and Fashion Brand Sensibility)

  • 김하연;김윤정
    • 패션비즈니스
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    • 제27권5호
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    • pp.44-59
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    • 2023
  • This study aimed to elucidate any differences in fashion consumption tendencies among fashion consumers according to their MBTI personality types and fashion brand sensibility (Chanel vs. Off-White). Differences in fashion consumption tendencies (fashion sensitivity, fashion innovativeness, and fashion ostentation) were determined based on two of MBTI's four bipolar indicators: extroversion-introversion, sensing-intuition, thinking-feeling, and judging-perceiving. It was found that intuitive consumers showed higher fashion innovativeness than sensory consumers. In addition, feeling-type consumers showed more fashion-sensitive and ostentatious fashion consumption tendencies than thinking-type consumers. Fashion brand sensibility acted as a moderator in the relationship between personality type and fashion consumption tendency. Especially, moderating effects of fashion brand sensibility and fashion consumption tendencies were evident in sensing-intuition and judging-perceiving types. Among intuitive consumers, those who preferred Chanel brand sensibility exhibited higher tendencies for fashion ostentation than those who preferred Off-White brand sensibility. However, sensory type consumers showed no difference in fashion ostentation based on their preferred fashion brand sensibility. Interaction effects regarding fashion sensitivity and fashion innovativeness were not found. Among perceiving-type consumers who preferred Chanel brand sensibility, high fashion sensitivity was evident. Conversely, judgment-type consumers who preferred Off-White brand sensibility showed high fashion sensitivity. Interaction effects concerning fashion innovativeness and fashion ostentation were not found.

외식소비성향이 디저트 카페 선택속성에 미치는 영향 (Effect of Eating-Out Consumption Propensity on Selection Attributes for Dessert Cafe)

  • 윤중석
    • 한국조리학회지
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    • 제23권7호
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    • pp.31-41
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    • 2017
  • The purpose of this study was to verify the relationship of eating-out consumption propensity and selection attributes by consumers have been used dessert cafe and to provide the useful data for efficient establishing marketing strategies to dessert cafe managers. This survey was conducted from 7th to 22th on April, 2017 and a total of 250 responses were distributed, of which 232 were used for analysis, after excluding responses containing missing data. The results from this study are as follows. First, it was found that eating out enjoyment pursuit type and health pursuit type had significant effects on menu and service factor of selection attributes for dessert cafe. Second, only eating out enjoyment pursuit type had significant effects on visual factor of selection attributes for dessert cafe. Third, only health pursuit type had significant effects on health menu factor of selection attributes for dessert cafe. Fourth, economic value pursuit type and atmosphere pursuit type had significant effects on price factor of selection attributes for dessert cafe. This study contributes to useful results for establishing efficient marketing strategies to dessert cafe marketers by examining selection attribution of dessert cafe as recognizing eating-out consumption propensity.

김 가정 소비 지출의 결정 요인 분석 : 선택 편의를 고려한 Type II 토빗 모형을 이용하여 (A Study on Determinants Affecting At-home Laver Consumption Expenditures : Type II Tobit Model Treating Sample Selection Bias)

  • 이민규;박은영
    • 수산경영론집
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    • 제40권3호
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    • pp.147-167
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    • 2009
  • The objective of this study is to analyze the determinants of at-home laver consumption expenditures using the data from a survey of households implemented in 2009. It happened that non-response ratios of monthly expenditures on dry laver and flavored laver among sampled households are 18.8% and 25.6%. Accordingly, this study tries to analyze the determinants affecting at-home laver consumption expenditures by using type II tobit model, one of sample selection models, to deal with sample selection bias caused from non-response data. Analysis results show the age variable positively affects expenditures on dry laver but negatively contributes to expenditures on flavored laver. In addition, the household size, the household's income, the degree of preference for laver have positive relationships with both expenditures. Household size elasticity and income elasticity of the expenditure on dry laver are estimated as 0.220 and 0.251. In the case of flavored laver, these elasticities are estimated as 0.484 and 0.261. Such analysis results can provide information on division of the at-home laver consumption market into groups with high willingness to expense and implementation of detailed marketing strategies to increase at-home laver consumption. The methodology of this study can be applied to consumer preference analysis on other marine products and other analyses on sample with non-response data in the fishery research.

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남성 소비자의 점포 선호유형에 따른 의복소비가치와 점포속성중요도 (Male Consumers' Clothing Consumption Values and Perceived Importance of Store Attributes by Store Type Preferences)

  • 석세미;이윤정
    • 패션비즈니스
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    • 제22권5호
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    • pp.15-31
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    • 2018
  • The purpose of this study was to classify male consumers and examine their clothing consumption values and the perceived importance of store attributes. Using Internet-based research service, survey data were collected from 651 male consumers aged between 20 and 40. The questionnaire included questions regarding respondents' preference of different store types, clothing consumption values, perceived importance of store attributes. According to the results, the respondents were categorized into 5 distinct groups based on their store type preferences: discount store preference group, multi-channel preference group, store indifferent group, brand store preference group, online store preference group. Multi-channel preference group was the largest among these groups. The five store type preference groups statistically varied in clothing consumption values, i.e., epistemic value, brand/conspicuous value, and economic value. The groups also differed in the importance they placed in the store attributes of: service and product quality, promotion, fashionability, salesperson and store environment, store atmosphere, convenience, and website image. The results of this study have direct implication for retail marketers of fashion companies who are targeting male consumers. Marketers can apply findings of this study in implementing retail strategies for different types of stores.

디스크 드라이브용 VCM 액추에이터의 전력 소모와 감도비에 관한 연구 (Power Consumption and Sensitivity ratio of VCM-type Actuator for Disk Drive)

  • 김선모;장동섭;윤진욱
    • 한국소음진동공학회논문집
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    • 제14권12호
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    • pp.1207-1222
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    • 2004
  • In this paper, the explicit equations on the power consumption and sensitivity ratio of VCM-type actuator for disk drive are proposed. The power consumption and sensitivity ratio is derived in frequency domain. The power consumption during the track following of the actuator can be described well in frequency domain and it can be used to calculate the total power dissipation of the actuator which is needed to compensate the tracking and focusing errors. Also, the sensitivity ratio of an actuator is derived by using the reference servo of a disk drive and will be used to optimally obtain the performances of the actuator. This sensitivity ratio can persuasively explain the basis of the target performances of the actuator in the considerations of the reference servo. The usefulness of the proposed equations for the sensitivity ratio and power consumption of an actuator is shown by a lot of simulations. In the near future, we will verify the simulation results by experiments.