• Journal of Families and Better Life
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• v.30 no.3
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• pp.29-44
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• 2012

The research is aimed to provide suggestions to higher the level of green consumption awareness in South Korea and China, through comparative analysis of consumers in both countries. It also tries to understand how the consumption awareness and consumer education influences on the green consumption awareness. The study examined residents in Seoul, Korea, and Suzhou, China, and the research was conducted from March 25 to 31 in 2010. Three hundred and four samples in total were analyzed. The major results of this study were summarized as follows: First, Korean consumers' green consumption awareness is higher than that of Chinese consumers. Yet, consumers in both countries showed the lowest level in environmental participatory awareness in green consumption awareness. Second, environmental problems concern and green consumption information search is the key variable in the improvement of green consumption awareness level both in Korea and China.

• Korean Journal of Organic Agriculture
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• v.20 no.1
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• pp.1-19
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• 2012

The purpose of this study is to analyze consumption of homemade organically processed food (HOPF), and to derive directions for consumption promotion of HOPF. A survey was conducted for quantitative analysis regarding consumption. This study used an Ordinal Logistic Regression Model to derive more significant results in analyzing factors of consumption. The findings was that younger consumers with high income are more likely to purchase HOPF. And those consumers with high price and quality contentment are more likely to purchase HOPF. And contentment with certification institutions and improvement of health have a significant positive relationship with consumption. Consumers were found to pay 51 percent more for HOPF than for non-HOPF products. This level show that the current level of price premium for HOPF is 51 percent higher than their desired level. In order to reduce the price premium for HOPF, effective policy programs should be developed. A targeted market strategy to sell HOPF to younger consumers with high income is needed to boost consumption. A strict certification management system should be established to enhance consumer reliability in HOPF.

• Journal of the Korean Home Economics Association
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• v.37 no.5
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• pp.19-30
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• 1999

This study attempts to identify the level of the propensity of college student's conspicuous consumption and clarify the related variables such as socioeconomic variables, consumption-oriented attitude, and influence of reference groupl Data used in this study were collected from 485 college students in seoul. The samples were analyzed by frequency, mean, t-test, ANOVA, Duncan's Multiple Range Test, and regression. The results can be summarized as follows: 1) The average level of the propensity for conspicuous consumption was a little higher than middle point ; 2) the propensity of conspicuous consumption of college students was significantly different according to age, sex, the amount of monthly allowance, and the parents' level of education; 3) the variables with statistically significant effects on college students' conspicuous consumption include the consumption-oriented attitude, the influencing degree of reference group, the amount of monthly allowance, and sex.

• Asia-Pacific Journal of Business
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• v.12 no.3
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• pp.271-280
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• 2021

Purpose - This research aims to investigate the influence of social exclusion on conspicuous consumption. Specifically this research suggested that the influence of social exclusion on conspicuous consumption would be different depending on consumers' psychological characteristics such as internal attribution tendency and self-esteem. Design/methodology/approach - The experiment was conducted to verify hypotheses. 110 sample data were collected from the experiment and SPSS PROCESS Macro was used for data analysis. Findings - The result revealed that the interaction effect of social exclusion and internal attribution was significant. Specifically, social exclusion had on positive impact on conspicuous consumption for consumers with high level of internal attribution tendency. In addition, conspicuous consumption was pronounced for consumers having both high level of internal attribution and low level of self-esteem. Research implications or Originality - The result is expected to expand the research scope on social exclusion and conspicuous consumption, and provide practical implications for marketers.

• Journal of the Korean Home Economics Association
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• v.42 no.2
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• pp.33-46
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• 2004

This study investigated the plan to activate consumption behavior through research using a questionnaire investigating the consumption behavior of imported famous brand products and conducted a case study in order to supplement the qualitative sense. This research was conducted on women consumers in their 20s and 30s. 483 questionnaires were used for statistical analysis. The interview research was conducted with 10 consumers in the case study. Following are the study results: 1. Women consumers showed the highest level of conspicuous consumption behavior in the consumption behavior of imported famous brand products. 2.The educational level of consumers and friends showed the greatest statistically significant effect on conspicuous consumption behavior. Both the perception on the openness of imports and the frequency of travel abroad had significant effect on function-pursuit consumption behavior, while age and marital status had the greatest effect on aesthetic-pursuit consumption behavior.

• Journal of Family Resource Management and Policy Review
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• v.9 no.1
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• pp.95-111
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• 2005

This study utilized representative data and categorized consumer groups by the style of purchase behavior, and examined the differences in consumers' evaluation for their consumption life and socio-demographic variables. The results of this study are summarized below First, the level of satisfaction for consumption life and evaluation of consumption level were in medium. The evaluation for society's consumption behavior was negative and did not agree that consumers' own behaviors are rational, but others' are conspicuous. The trend of consumers' conspicuous behavior and fashion-focused behavior were severe, but consumers' rationality was low. Second, males were more likely to be in rationality, but females were in both rationality and fashion-focused behaviors. Single consumers were more likely to follow fashion-based behavior, but married consumers prefer name-brand products and more likely to show conspicuous consumption. Low education was more related with convenience-focused behavior and rationality, but high education was more related with fashion-focused behavior and irrationality. Young consumers were more likely to show fashion-focused behavior, but old consumers follow convenience-focused behavior. Third, the level of satisfaction for consumption life was the highest in rational consumers, but low in consumers focused on name-brand products and on conspicuous consumption. The evaluation of consumption level was low in rational consumers and consumers focused on convenience, but high in consumers focused on name-brand products and on fashion. Rational consumers were more likely to evaluate society's consumption behavior negatively, and consumers focused on convenience were more likely to disagree for the discrepance in the evaluation of consumption behavior between consumers themselves and others.

• Journal of Family Resource Management and Policy Review
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• v.5 no.1
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• pp.111-122
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• 2001

The propose of this study is to recognize the present consuming trends of adolescents and to verify the most influential variables affecting on the conspicuous consumption of adolescents. The samples were selected from the first and second grade level among male and female high school students in Seoul and Inchon area. The 384 subjects were analyzed by the SPSS/WIN program. The major findings of this study is as follows. First, the general tendency for conspicuous consumption of adolescents showed a lower level of scores than the average. Second, The conspicuous consumption of adolescents showed a significant differences, according to the socio-demographic variables, the psychological variables, the educational level of the adolescents, and the environmental variables. Third, the most influential variables affecting on the conspicuous consumption of adolescents are the variables, such as friends, mass media, sex, mother’s educational level, and material-oriented tendency. The total explonation of these variables was 54.7%.

• Journal of the Korean housing association
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• v.23 no.6
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• pp.31-38
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• 2012

In this paper, we draws tendency of the electricity consumption in residential buildings according to inhabitants Composition types and the level of incomes. it is necessary to reduce energy cost and keep energy security through the electricity demand forecasting and management technology. Progressive social change such as increases of single household, the aging of society, increases in the income level will replace the existing residential electricity demand pattern. However, Only with conventional methods that using only the energy consumption per-unit area are based on Energy final consumption data can not respond to those social and environmental change. To develop electricity demand estimation model that can cope flexibly to changes in the social and environmental, In this paper researches propensity of electricity consumption according to the type of residents configuration, the level of income. First, we typed form of inhabitants in residential that existed in Korea. after that we calculated hourly electricity consumption for each type through National Time-Use Survey performed at the National Statistical Office with considering overlapping behavior. Household appliances and retention standards according to income level is also considered.

• Korean Journal of Human Ecology
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• v.17 no.6
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• pp.1151-1165
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• 2008

This study examined the current status of consumer competency such as consumer knowledge, consumer role attitude, and consumer skill and the related factors among female marriage immigrants. The data were collected from 220 female marriage immigrants living in Yeungnam region. The results of this study were as follows. First, the mean for consumer knowledge was 5.555, the mean for consumer role attitude was 4.067, and the mean for consumer skill was 3.841. Second, the results of t-tests and ANOVA showed that there were differences in the category of consumer knowledge according to age, educational level, marriage duration period, and Internet contact frequency. And the differences were found in age, educational level. communication with family about consumption and TV contact frequency for consumer role attitude, whereas in age, educational level, marriage duration period, employment status, communication with family about consumption and communication with friends about consumption for consumer skill. Third, according to the regression analyses, educational level was significant for consumer knowledge. Additionally, communication with family about consumption and TV contact frequency were significant for consumer role attitude, and age, educational level, communication with family about consumption and communication with friends about consumption were significant for consumer skill.

• The Korean Journal of Food & Health Convergence
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• v.7 no.6
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• pp.17-24
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• 2021

This study investigates the exercise-physiological changes in stages through the movement of the automatic stepper and to analyze the usefulness of the automatic stepper. For 18 male university students, out of 10 levels, 5 level and 10 level of automatic stepper exercise were performed. At each 10, 20, 30 minutes during exercise, 5 and 10 minutes after exercise stop the subjects were examined to analyze the changes in energy consumption after minutes, respiratory exchange rate, heart rate, oxygen consumption per body weight, METs, cumulative energy consumption, and lactic acid to verify the usefulness of the automatic stepper. The mean and standard deviation were calculated using the SPSS, and one-way ANOVA with repeated measure was performed to verify the difference in the mean between time periods. The LSD method was used for the post-hoc test, and the significance level was set to α = .05. There were no significant changes in both 5 and 10 level, but the cumulative energy consumption over time increased significantly. In addition, as a low-intensity exercise intensity is shown, a low increase in lactic acid indicated a safe exercise level. In future studies, in-depth studies of various variables through regular exercise programs are needed for those who need safe exercise.