• Title/Summary/Keyword: Consumers Satisfaction

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Survey on the uniform management of dental hygienist (치과위생사의 유니폼 관리 실태조사)

  • Son, Eun-Gyo;Choi, Woo Yang;Jung, Hwa-Young;Jung, Sang Hee;Lee, Ji Youn
    • Journal of Korean society of Dental Hygiene
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    • v.16 no.4
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    • pp.517-523
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    • 2016
  • Objectives: The purpose of the study is to investigate the uniform management of the dental hygienists in Korea. Methods: The study was carried out by direct telephone survey to dental gygienists in Gangneung, Wonju, and Seongnam from March 15 to April 10, 2015. The subjects were seventy dental clinics by random sampling. The questionnaire consisted of general characteristics of the subjects(4 items), infection control education(3 items), and infection control activity(9 items). Cronbach's alpha was 0.781 in the study. After informed consent from the dental hygienists, the survey was done by telephone. Data were analyzed by SPSS 21.0 program. Results: The dental hygienists taking infection control education tended to wash the uniforms twice a week (${\chi}^2$=15.95, p<001). The majority of the dental hygienists thought that the best washing place of uniform would be dental clinics than any other place (${\chi}^2$=38.76, p<001). Conclusions: It is very important to implement the infection control education for the dental hygienists. The establishment of standard guideline for infection control of the uniform washing will enhance the dental service quality and satisfaction of the dental service consumers.

Internationalization Strategy of the Fisheries - Processing Firms of Korea (우리나라 수산물가공기업의 국제화전략)

  • 하종욱;박영병;어윤양
    • The Journal of Fisheries Business Administration
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    • v.22 no.2
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    • pp.19-51
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    • 1991
  • The objectives of the study are to look into the fisheries processing industry, analyze problems the industry has, and develop strategies for the industry to take care of the problems. The study was performed in two different dimensions : industry level and firm level. Nevertheless, the study focused on the following main problem areas raw material, production, technology development, internationalization, and managerial performance. The secondary data were utilized to analyze problems at the industry level, For analyzing the firm level situation, an empirical study by using a mail survey with a questionnaire was accomplished. The main problems found were as follows : First, difficulty in procuring raw material was the most serious and main problem. It was caused, externally, by the announcement of 200 nautical miles by most of fishery abundant countries and, internally, by drying fishery resources in the nation's coastal areas ; Second, the rate of fishery processing has been continuously increased and the degree of the processing has also been sophisticated, which implies the pattern of demand for the fishery has been changing widely and deeply. The industry, however, seemed to be unable to meet the consumers' satisfaction ; Third, with the importance of technology for ensuring the changing demands in the fishery processing industry, there has been little effort in research and development both at industry level and at the firm level ; Next, the industry has mainly involved in exporting in association with internationalization. Not to mention about foreign direct investment, technology transfer was not active ; Finaliy, most of firms were densely located in a few areas. The managerical performance in terms of main financial ratios still needs to be improved. Thus, strategies, which would take care of the repective problems, were developed. At industry level, the strategies were developed by reasoning mostly based on the findings from the literature survey. A scheme for internationalization of the firms was suggested. This was made by extracting the factors which would differentiate the firms' internationalization stages. In order to achieve this analysis, discriminant approach was employed. Despite the utility of the findings, it was mostly emphasized that harmonious efforts among government, the industry supporting institutions such as banks, and firms are needed for the successful operation of the strategies. Also, a list of areas for further study was provided especially in relation to the validity threatening parts of the study.

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A Study on Satisfaction and Formative Appropriateness of Leisure Sports Jumpers For Elderly Women (노년 여성 레포츠 점퍼에 대한 만족도 및 형태적합성 연구)

  • Lee, Hyo-Jin;Kim, Jin
    • Korean Journal of Human Ecology
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    • v.19 no.1
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    • pp.119-126
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    • 2010
  • We need to develop a target market for elderly women by increasing the ratio of functional apparel. The purpose of this study was to provide basic data for developing a Leisure Sports Jumper and improving the quality of life of clothing for female elderly consumers. This study reviewed the current situation on the production of the functional Leisure Sports Jumper for the elderly women in literature. For the experimental study, we selected Leisure Sports Jumpers from five apparel brands, and evaluated a sensory test on 20 subjects representing the average body shape of the elderly women aged from 65 to 75. After the first sensory test, we manipulated the patterns for samples of the Leisure Sports Jumper. In the second sensory test, visual and cognitive appropriateness of the Leisure sports jumpers were assessed by the elderly women. The results of the study were as follows: the Leisure Sports Jumper of brand 'C' showed the highest appropriateness in terms of neck, armholes, and sleeves among the 5 brands. The Leisure Sports Jumper of brands 'B' and 'D' showed the lowest appropriateness in the width of the armpits among the 5 brands. Except for the length of the Leisure Sports Jumper, the margin, location of the pocket, and armholes had the lowest score in the first test showing over 3.5 points.

Pricing Policy of Music Service in Digital Music Market-focused on the Regulations for the Digital Music Service (디지털 음악시장에서 음원사용료 징수 개정안의 고찰-2013년 징수개정안을 중심으로)

  • Jung, Ji-Young
    • Journal of Digital Convergence
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    • v.13 no.4
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    • pp.341-348
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    • 2015
  • As a result of growth of digital music market in Korea, Creator's rights and interests have been at the heart of the debate in terms of legal system. In the music industry, digital music revenue has now overtaken records sales and compared to download service it is now clear that music streaming and subscription is mainstream model in the rise of the worldwide market of digital music. This trend is also indentical to the domestic and withholding regulations for music service and creator's rights and interests have become an ever growing issue. Ministry of Culture, Sports ad Tourism decided the revision of withholding regulations for the digital music service in 2013. The amendment is to change its policy of charging music service from the flat rate pricing to a usage-based system. This paper brought forward some disputable points such as fair division of profit, reasonable pricing for consumers etc. about the revision. Therefore, improvement of system and change in the perception of such copyrights are still required for both the encouragement of creator's activities and the high consumer satisfaction.

Accessing motivations of DIY(Do-It-Yourself) clothes through online community (온라인 커뮤니티에 나타난 의복 DIY(Do-It-Yourself)의 동기)

  • Kim, Ji-Yeon;Lee, Kyu-Hye
    • Journal of the Korean Society of Costume
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    • v.64 no.4
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    • pp.176-187
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    • 2014
  • Although DIY(Do-It-Yourself) clothes are not popular in Korea, they continually reflect emerging DIY trends. Previous studies have approached the technical aspect of DIY clothes or have considered them only as an aspect of consumption tendencies. The purpose of this study is to look into online communities to investigate distinctive elements, which form the DIY clothing culture. Participant observation of texts and pictures from the online community's postings about DIY was conducted and used for the analysis. Research results showed that personal and social factors motivated DIY clothes. Personal motivations are comprised of factors such as practical creativity and personal enjoyment. Practical creativity occurred when someone wished to express aesthetics and personality in DIY clothes; personal enjoyment refers to the pleasure and utility that one feels when one makes DIY clothes. The social motivations were comprised of factors such as a desire to show off and to expand social exchanges. The desire to show off involved wearing DIY clothes and then finding satisfaction from reactions of people who notice it. The "expansion of exchanges" was not only about sharing information about DIY clothes in an online community but also about distributing or giving real goods (materials or tools for DIY clothes and finished goods) as gifts. Furthermore, some "DIYers" made DIY clothes sustainable by pursuing economic feasibility as an additional motivational factor. When they had expertise and commercial traits, they established businesses in the form of independent creative firms, transforming themselves from productive consumers to producers.

A Survey on the Actual Wearing Condition for the Improvement of Fit of Brassiere (브래지어의 맞음새 향상을 위한 착용실태 조사 -1924세대 소비자를 중심으로-)

  • Oh, Song-Yun;Choi, Hei-Sun;Yi, Kyong-Hwa
    • Journal of the Korean Society of Clothing and Textiles
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    • v.30 no.9_10 s.157
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    • pp.1378-1388
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    • 2006
  • We conducted a questionnaire survey of 481 Korean female college students and measured anthropometrically 2 girth of their bodies(bust, under bust girth) in order to understand the psychological needs about brassiere and the physical characteristics of consumers aged between 19 and 25(the 1924 generation). There were two major problems to be solved to improve the fit of brassiere in aspect of size. First, most brands for this age group aimed at product differentiation mainly on visual design not on brassiere size. According to the body measurements, the distribution of brassiere size had 6 sections '70AA, 70A, 70B, 75AA, 75A and 75B cups' showing a rate of 63.8% but most brands for this age group were producing '75A, 80A, 85A, 75B, 80B and 85B cups' showing a rate of 24.7%. Second, most subjects of this survey didn't know their own breast size and the sizing system of brassiere which are necessary in order to select the proper brassiere size. And most subjects were wearing a bigger size brassiere than their own body size even though one was in the range of '75A, 80A, 85A, 75B, 80B and 85B'. It might be possible that the dimensions of brassiere products in the market and the sizes indicated on the labels do not correspond. For increasing the consumer satisfaction it is necessary to adjust the production rate of brassiere sizes and to develop ergonomic brassiere products with proper dimensions and shapes for each brassiere size.

A Study on the Intention to Use of Tablet PCs by Their Owners (태블릿 PC 소유자의 사용의도에 관한 구조적 연구)

  • Lim, Yang Whan
    • Journal of Korea Society of Digital Industry and Information Management
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    • v.10 no.2
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    • pp.173-186
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    • 2014
  • There are a variety of alternative products in the computer markets. A tablet PC, which is a small type of computer, is expanding its market share as an independent type of computer products. The purpose of this study is to find out what the factors are that led to the success of the tablet PC. A research study was carried out on the intention to use of tablet PCs by consumers. The factors that affect the intention to use of tablet PCs users were structured on the basis of attitude theory. According to the one-dimensional theory of attitude, cognitive factors affect the affective factors, which in turn affect conative factors. In the study, the relations between each dimension were set up. The hypothesis was tested by structural equation modeling. The test results are as follows. First, the values and satisfaction that the owners of tablet PCs feel from the products and the positive comments on the products from their nearby acquaintances affect in a positive way how much they like their products. Second, the products surrounding the tablet PCs did not affect the intention to use of the products. Third, the product favorability that the owners of tablet PCs feel affects the intention to use in a meaningful way. The results of the research also show that hi-tech products such as tablet PCs affect their attitude after they buy and use the products. This attitude affects intention to use of the products. The managers of companies that produce hi-tech products should consider the cognitive and affective aspects of the product owners when manufacturing and marketing products.

The Influence of a Brand Image on consumer's Attitude and Loyalty to the Brand -in special reference to coffee houses- (브랜드 이미지가 브랜드 태도 및 충성도에 미치는 영향 -커피전문점을 중심으로-)

  • Ha, Dae Yong;Kim, Eun Jin
    • Journal of the Korea Academia-Industrial cooperation Society
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    • v.14 no.5
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    • pp.2198-2206
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    • 2013
  • Coffee houses' key factors to succeed in the market are not only a basic element -the taste of coffees- but also brand image, satisfaction and consumer fidelity that food service industries take into account overall. The goal of this study is to find out the relations among brand image, brand attitude and fidelity. To this end, coffee was selected among other products due to its characteristic that the difference of its quality between brands is not very noticeable. Through an analysis of each coffee house's brand image in this saturated coffee market, the influence of brand image on consumers' preference was found out. In this process, not only a strategy for each coffee house's growth and development but also the relations between brand image, brand attitude and brand fidelity would be researched, resulting in a creation of more systematic strategies.

Design and Implementation of a Mobile Framework for Efficient Inventory Management of Refrigerated Warehouses (효율적인 냉동창고 재고관리를 위한 모바일 프레임워크의 설계 및 구현)

  • Ban, ChaeHoon;Kim, DongHyun
    • Journal of the Korea Institute of Information and Communication Engineering
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    • v.17 no.2
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    • pp.341-346
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    • 2013
  • Refrigerated warehouse inventory management program which manages the logistics of shipping&receiving and inventory quickly and accurately is a costly and labor-intensive maintenance because it is operated in the legacy system on a closed client-server environment. There are no services available for consignees who are the consumers of refrigerated warehouses except fax or phone for orders which makes the business process inefficient and creates many problems such as error and inaccuracy. In this paper, we design and implement a mobile framework with a legacy system supporting various services to the consignees for solving problems of outdated legacy systems and no services to use. The system supports promptness and accuracy which give the users improved satisfaction by providing orders and queries of inventory for the consignees on mobile devices.

A Study on the Current Status and Use of Gyungrodang in Rural Area for Community Care - Focused on Gyungrodang in Heungeop-myeon, Wonju-si, Gangwon-do (커뮤니티케어를 위한 농촌지역 경로당의 운영현황 및 이용실태 연구 - 원주시 흥업면 경로당을 중심으로)

  • Lee, Tae Ho;Kim, Ji Eon;Song, Geu Rum;Lim, Su Been;Nam, Eun Woo
    • Journal of The Korea Institute of Healthcare Architecture
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    • v.25 no.4
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    • pp.7-15
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    • 2019
  • Purpose: The purpose of this study is to identify the current status and use of Gyungrodang located in Heungeop-myeon, Wonju-si and to present improvement and implication for community care in rural area. Methods: The survey of the current status was conducted with interview and observations. The use status of Gyungrodang was surveyed for the elderly over 65 years old who live in Heungeop-myeon using questionnaire. A face-to-face interview was conducted to complete a questionnaire and 181 samples were collected for the study. Results: In the current status, some of the Gyungrodang did not operate during farming season. The external environment, in terms of accessibility, 74.2% of Gyungrodang were located more than 60 minutes on foot from community center, health post, and pharmacy. In addition, the interval between buses run minimum 15 minutes to 120 minutes on average. The internal structure, 35.7% was divided room and toilets. In the use status, the reason for non-use of the Gyungrodang was discomfort(29.0%), and the reason for using was because friends go to the Gyungrodang(44.6%). The most satisfying program was te health care program(65.6%). Implications: First, it is necessary to develop and operate customized health promotion program for target population and seasons. Second, it is necessary to make a plan focused on consumers' needs through satisfaction and demand survey. Third, it is necessary to divide the space of each Gyungrodang by gender when planning the expansion or new construction of Gyungrodang.