• Title/Summary/Keyword: Consumerism

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Wharton Esherick: as a Pioneer of Studio Furniture Movement In the United States (미국 스튜디오퍼니쳐 운동에서 와튼 에쉬릭(1887-1970)의 선구자적 역할에 관한 연구)

  • 김명태;김정호;김성아
    • Journal of the Korea Furniture Society
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    • v.14 no.2
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    • pp.53-61
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    • 2003
  • Wharton Esherick (1887-1970) is the pioneer of the Studio Furniture movement which was emerging after the Second World War in the United States. As Esherick began to work on his studio at Paoli, Pennsylvania from 1926, he became enormously influential in the Stuido Furniture movement until his death in 1972. He was connecting the English Arts and Crafts ideal to the post-war craft revival. As the work of William Morris did, in the period of consumerism Esherick's furniture gave a chance to purchase unique furniture to people who wanted a different taste. Not only his furniture is unique and hand-crafted also has sculptural quality which made his followers to see furniture as a different possibilities. His work was influential to the people who followed him after the war such as Arthur Carpenter, Wendell Castle, and Sam Maloof. In the roots of the craft revival, it is hard to underestimate the contribution of Esherick's notion of sculptural furniture.

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The Relationship between Consumer's Ethical Consumption Consciousness, Life Meaning and Consumer Happiness

  • Goo, Hye Kyoung
    • International Journal of Advanced Culture Technology
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    • v.8 no.4
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    • pp.249-254
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    • 2020
  • This study are to show the relation between ethical consumption consciousness, life meaning and happiness of life. Specifically, this study aims to examine the mediation effects of the meaning of life in the relationship of the ethical consumption consciousness and happiness, a survey was conducted by collecting 265 valid questionnaires. SPSS and AMOS statistical package were used to examine the relationships between variables. The results showed that ethical consumption consciousness had a significantly positive effect on life meaning. It was also found that life meaning had a positive effect on happiness of life. This study is significant in the sense that it identifies ethical consumerism consciousness has a positive influence on life meaning and consumer happiness. In particular, the mediating effect of the meaning of life, which is drawing attention in various research fields, was confirmed in the relationship between ethical consumption consciousness and happiness. This study can be used as effective information for further ethical consumption education and suggested implications for enhancing ethical consumption consciousness and happiness in various ways.

Psychological Make-up of Korean Green Consumerism: A Path Model Analysis (한국록색소비심리구성(韩国绿色消费心理构成):일개로경분석모형(一个路径分析模型))

  • Kim, Joo-Ho;Kim, Yeon-Shin
    • Journal of Global Scholars of Marketing Science
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    • v.20 no.3
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    • pp.249-261
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    • 2010
  • As consumers' concern for the environment has continued to increase, many firms have actively engaged in environmental marketing to achieve their objectives. However, consumers' high concerns about the environment are not always reflected in their purchasing behavior. This indicates the need for an in-depth understanding of the development of green consumption within the individual's belief system. In consideration of psychological approaches, a large body of research has examined the factors underlying ecologically conscious "green" consumer behavior and the interrelationships of these factors. However, most previous studies have concentrated on Western countries. Using a sample of Korean consumers, this study attempts to understand the basis of Korean green consumerism and find universal values that are cross-culturally important in guiding consumers' environmental attitudes and behaviors. To this end, this study relates Schwartz's 10 universal values (Schwartz 1992) to environmental behaviors in a hierarchical model of value-attitude-behavior. With reference to the value-attitude-behavior framework, the conceptual model developed for the study explains what motivations can be manifested in Korean consumers' environmental attitudes, and subsequently how the attitudes affect their green choices. Using the pattern of relationships among values that can be related to environmentalism, the first hypothesis holds that there would be particular relationships between motivational value types and environmental attitudes. Hypothesis 2 assumes that environmental attitudes predict environmental behaviors. On the basis of the claim that favorable attitudes toward the environment may be expressed in many different behaviors, the assumption is that consumers' favorable attitudes toward the environment would be linked to a variety of environmental behaviors because people with high environmental attitudes can be more interested in and knowledgeable about environmental actions. Consistent with H2, H3 hypothesizes that there would be a positive relationship between different types of environmental behavior. A total of 564 university students participated in the study. The sample included 308 men, 254 women, and two participants who did not indicate their gender. The average age of the participants was 22.5 years, with a range of 19 to 39. Regarding majors, special efforts were made to draw the participants from different departments of the university. Data were collected by a survey administered via self-completion questionnaires., which assessed the participants' value priorities, environmental attitudes, and behaviors. Path analysis conducted to test the proposed model found the overall fit to be ${\chi}^2$=72.01 (p=0.00), GFI=0.983, CFI=0.982, NFI=0.970, RMR=0.070, and REMSEA=0.050. Thus, most of the fit measures indicated a good fit of the model with the data, and a hierarchical relationship from values to environmental attitudes to environmental non-purchasing behavior to environmental purchasing behavior was confirmed. An assessment of all the predicted paths by path coefficients led to several major hypothesized effects being confirmed. Out of the ten value types, universalism and power were significantly but conversely related to environmental attitudes. In line with the other studies, these findings confirm that environmental attitudes are an important factor in leading to a variety of green behaviors. Finally, significant relationships were found between environmental purchasing and non-purchasing behaviors. The path analysis supported the idea that universalism values provide a motivation for Korean consumers' greenness and indirectly promote environmental acts through favorable attitudes toward the environment. Participants with high environmental attitudes were found to actively engage in diverse forms of green consumer behavior. This research provides an opportunity to examine cross-cultural differences with respect to values leading to environmentalism, and, further, to verify previous findings. The study also examined the attitude-behavior relationship with respect to three distinct types of environmental behaviors. The different strengths of paths between green attitudes and behaviors suggest that researchers should consider the specificity of behavior explained as an effort to improve the low attitude-behavior correlation. Finally, the findings here illustrate that with increased environmental concerns among people, they come to include more such behaviors in their green portfolios.

Study compares to recognize the relationship of advertising ethics and promote consumerism: Focus on the cognition between South Korea and China consumer (광고윤리의식과 소비주의촉진인식 관계성 비교: 한중소비자의 인식을 중심으로)

  • Yu, Seung Yeob;Kim, Koosung
    • Journal of Digital Convergence
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    • v.11 no.3
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    • pp.85-93
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    • 2013
  • This study were investigated in Korean and Chinese consumers' awareness about the controversial ads expressions. Any ethical evaluation and consumers about the issue of the type of ad that is examined, and also the difference between Korea and China, the consumer perception of advertising ethics evaluation is confirmed. Korean and Chinese consumers consumerism to promote awareness and relevance is analyzed. Firstly, the negative role of advertising in terms of positive perceptions of Chinese consumers significantly higher. The other hand, recognize the positive role in the Korean consumer awareness was high. Second, the Korean consumer advertising that targets children positive response compared to Chinese consumers higher. Third, Sexual Appeal for Chinese consumers think that is very generous compared to Korean consumers were Fourth, Korea and China consumers about tobacco advertising for all tobacco advertising was negative ethical perception. Fifth, obnoxious ad, ads, such as racial discrimination and acts for all bilateral consumers very negative comments were, for the spread of AIDS, bilateral consumers allow condom ads for all the positive responses demonstrated. The results of this study advance into China and the Korean company's executives and advertising agency advertising practitioners to formulate a strategy to accommodate an effective message.

A Cross-Cultural Study of Value Structure and Environmental Consumerism: The Case of Korean and United States Consumers (가치구조와 환경소비주의에 관한 타 문화간 비교연구: 한국과 미국 소비자사례)

  • Kim, Yeonshin;Choi, Sejung Marina;Nora Rifon
    • Asia Marketing Journal
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    • v.10 no.4
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    • pp.35-64
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    • 2009
  • In an effort to increase our understanding of green buying behavior, the present study proposes and tests a comprehensive model of how values influence attitudes toward the environment and preferences for green products in a cross-cultural setting. Data were collected from a survey with consumers in two cultures, diametrically different on values salient to environmental consumerism, the U.S. and Korea. As a result of model testing both at the national and multi-group levels, a refined, final model is presented. While the core human values were found to relate to environmental attitudes and green buying behavior, the patterns of the relationships among the variables emerged to differ between the two cultures, highlighting the importance of cross-cultural investigations in this area. Results suggest that biospheric values significantly influence environmental attitudes and green consumption in both countries. However, the effects of egoism were significant among American respondents whereas altruism appeared to have a significant influence on attitude and behavior in the Korean sample. Findings of this study should aid international marketers in their understanding of what drives consumers' green buying behavior in different cultural settings.

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Circulation Dynamics to Improve Commercial Activity in a Mega Mall

  • Kwun, Joon-Bum;Kim, Duk-Su
    • Architectural research
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    • v.15 no.4
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    • pp.183-190
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    • 2013
  • The 'one-day-shopping' concept that we experience today in a modern mega mall changed the propensity to consume compared to the past. The idea of a mega mall originated in the U.S. and the first suburban shopping malls as we know them today were built in the 1950s. The convenience of these malls had a great impact not only on consumers but also on the retail industry in general and the new mega mall idea has since spread around the world, with the largest ones located in China and Southeast Asia. Meanwhile, Korea had the fastest-growing economy during the last three decades and with that boom the compositional structure of domestic retail facilities became extremely diverse. Today, there are 36 new mega mall development plans to be completed before 2016, which represent a rapid and dynamic change in consumerism lifestyle in Korea. In this regard, this study will re-evaluate the first mega mall in Korea, the COEX Mall, and identify initial errors regarding its circulation plan and provide an ideal design strategy for future commercial mega malls based on literature review and comparison analysis.

Sociocultural meanings of flapper look - Analyzed from The New York Times articles - (플래퍼 룩의 사회 문화적 의미 고찰 - The New York Times 기사를 중심으로 -)

  • Lee, Yhe Young
    • The Research Journal of the Costume Culture
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    • v.26 no.1
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    • pp.19-29
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    • 2018
  • The purpose of this study is to examine the sociocultural meanings of flapper look in American society during the 1920s. Using the ProQuest database, I searched articles from The New York Times published between 1920 and 1929 for opinions and discussions on the flapper look. Keywords included "clothing," "dress," "fashion," and "flapper," and advertisements and articles on menswear, leisurewear, and bathing suits were excluded. In the resulting articles, I extracted the following sociocultural meanings: autonomy, activeness, practicality, attractiveness, and extravagance. Meanings were analyzed from the opinions and discussions focusing on skirt length, dresses that directly and indirectly exposed the body, heavy make-up, non-constricting underwear, the H-line dress, bobbed hair, hygiene, comfort, and consumption. In sum, the 1920s flapper look represented progressive characteristics such as autonomous and active womanhood and practicality, which matched the technological development of the time. However, the flapper look was commercialized and exploited to make women look attractive and extravagant. Even though American women had access to higher education, more economic power, and suffrage in the 1920s, they were limited in their ability to overcome social conventions and the power of consumerism. Understanding the double-sidedness of flapper look within the social context of the time would enhance the comprehension of the relationship between women's lifestyles and changing fashion.

Mother's Consumer Socialization of Children and Related Variables (어머니의 아동기 자녀에 대한 소비자사회화 수행과 관련변수)

  • 나종연
    • Journal of the Korean Home Economics Association
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    • v.36 no.5
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    • pp.107-123
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    • 1998
  • Mothers play a major role in children's consumer socialization but little is known about differences in mother's consumer socialization tendencies and the antecedents causing the differences. This study addresses two research questions: First, what are the underlying dimensions of mother's consumer socialization? Second, what are the antecedent variables causing differences in mother's consumer socialization tendencies; can parental style, consumption-related attitudes (attitude toward marketplace and ads., attitude toward consumerism and consumption-oriented attitude) be used as a conceptual basis for hypothesizing these differences? The findings of this research were as follows: 1. Factor analysis suggested five underlying dimensions of mother's consumer socialization of children; Mother-child communication about consumption, Mediation of media, Reaction to purchase requests, Restriction of allowances and Restriction of consumption. 2. The differences in the mother's consumer socialization tendencies among different parental groups matched the differences in child-rearing behaviour suggested by Developmental Psychology and this provided support for expected relationships between general-consumer socialization tendencies, as measured by mothers' behaviour. 3. Differences were found on all factors according to mothers consumption-related attitude. This provided support for the expectation that mothers' consumption related attitudes are important antecedent variables causing differences in consumer socialization tendencies. Some implications and directions for future research were discussed.

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Analysis on the Diversity of Long-Term Care Systems (장기요양보호체계의 국가별 다양성)

  • Kim, Cheol-Joo;Hong, Sung-Dae;Heo, Yun-Jung
    • Health Policy and Management
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    • v.17 no.1
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    • pp.75-93
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    • 2007
  • This research purposed to analyse the diversity of the long-term care system based on the dependency/independency of the aged. For this purpose, we divided the long-term care systems to three components; form of benefit, generosity of benefit and delivery system. Form of benefit is whether the benefit is cash or in-kind, and the generosity of benefit is related to the level and coverage of benefit. The last concerned to focus on provider and user selection. According to this, we tried to make an ideal type of long-term care in the perspective of citizenship and consumerism. As a result, we established four types of long-term care system; active citizen type, passive citizen type, latent citizen type, and family dependent type. And we investigated Austria, Sweden, Germany and Korea for each type empirically.

The Image of 'New Man' in Men's Fashion in the mid-1980s (1980년대 중반 남성 패션에 나타난 '뉴 맨(New Man)' 이미지)

  • Yum, Hae-Jung
    • Journal of Fashion Business
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    • v.15 no.1
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    • pp.171-184
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    • 2011
  • This paper is purposed to clarify that an increase of the matter of concern about men's fashion in the mid-1980s was coincided with rapid change of images for men and diversification within the context of economy, society, culture and to analyze the characteristic of each fashion and the meaning. Findings are as follows: 'New men' played a key role creating and communicating the new male image through the media, as a new masculine appeared in the middle of 1980s. Especially it was spreaded into with British as a center between the generations of young men described as a white-collar worker about the ages from 18 to 35 specifically and appeared by the cultural background in accordance with the spread of consumerism, materialism and post modern feminism and the development of men's fashion. There were 2 types of fashion styles for 'New men' image on the media in the mid-1980s. The First is 'power suit look style' which is self-conscious, including 'corporate formal suit look' and 'soft & sexy suit look'. The Second is 'extravagant body conscious style' which characterize the decolletage and androgynous, including 'tough sports look' and 'sexy skirt look'. Lastly, the 'New men' image means a man as a visible object and a man in the image world.