• 제목/요약/키워드: Consumer confidence

검색결과 199건 처리시간 0.034초

인터넷 패션 쇼핑몰에서 쇼핑가치, 인터넷 패션 쇼핑몰 속성, 감정 및 구매의도가 구매여부에 미치는 영향 (Effects of Shopping Value, Fashionb Shopping Mall Attributes, Emotions and Purchasing Intention on Purchasing Behavior in Internet Fashion Shopping Malls)

  • 박은주;강은미
    • 대한가정학회지
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    • 제43권7호
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    • pp.117-128
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    • 2005
  • The purposes of this study were 1) to examine the conceptual structure of shopping value, fashion shopping mall attributes and emotions related to internet shopping, 2) to compare between hedonic consumers and utility consumers of fashion shopping mall attributes, emotions and purchasing intention and 3) to investigate the effects of shopping value, fashion shopping mall attributes, emotions and purchasing intention on purchasing behavior in internet fashion shopping malls. Data were obtained from 423 internet fashion shopping mall consumers who have bought products or visited an internet fashion shopping mall. The data were analyzed by using factor analysis, Cronbach's alpha, t-test and discriminant analysis. The results showed that shopping values perceived by internet fashion shopping mall consumers consisted of two factors: Hedonic value and Utility value. Internet fashion shopping mall attributes were composed of Visual information, Loading speed, Space composition, Product assortment, Checkout service and Help desk. Emotions were composed of Excitement Confidence, Displeasure and Uneasiness. There results demonstrated that hedonic consumers were more likely to perceive the factors of fashion shopping mail attributes, to experience various, emotions and to have more purchasing intention than utility consumers. Additionally, the findings suggest that shopping value is important in predicting the purchasing behavior of consumers' at internet fashion shopping malls. They gave insights into the promotion development of internet fashion shopping malls. Implications are drawn for the information useful to consumer behavior researchers and retailers of internet fashion shopping malls.

Mate and Tea Intake, Dietary Antioxidants and Risk of Breast Cancer: a Case-Control Study

  • Ronco, Alvaro L;Stefani, Eduardo De;Mendoza, Beatriz;Vazquez, Alvaro;Abbona, Estela;Sanchez, Gustavo;Rosa, Alejandro De
    • Asian Pacific Journal of Cancer Prevention
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    • 제17권6호
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    • pp.2923-2933
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    • 2016
  • Recently, we reported an inverse association between high 'mate' intake (infusion of Ilex paraguariensis herb, a staple beverage in temperate South America) and breast cancer (BC) risk. Stronger inverse associations were found in high strata of tea, vegetable, fruit and energy intakes, and in overweight/obese women, suggesting possible roles for 'mate' mainly from its antioxidant contribution. The present study attempted to thoroughly explore possible associations among 'mate' and tea intake, dietary antioxidants and BC risk. Combining two databases of previous studies, 572 BC incident cases and 889 controls were interviewed with a specific questionnaire featuring socio-demographic, reproductive and lifestyle variables, and a food frequency questionnaire (64 items), focusing on 'mate' intake (consumer status, daily intake, age at start, age at quit, duration of habit). Food-derived nutrients were calculated from available databases. Odds ratios (OR) and their 95% confidence intervals were calculated through unconditional logistic regression, adjusting for relevant potential confounders. The highest 'mate' intake was significantly inversely associated with BC risk for both low and high carotenoids (OR=0.40 vs. 0.41), vitamin C (OR=0.33 vs. 0.50), vitamin E (OR=0.37 vs. 0.45), flavonols (OR=0.38 vs. 0.48) and reduced glutathione (OR=0.48 vs. 0.46) strata. High tea intake showed significant inverse risk associations only with high carotenoids (OR=0.41), vitamin E (OR=0.48) and reduced glutathione (OR=0.43) strata. In conclusion, a strong and inverse association for 'mate' intake and BC was found, independent of dietary antioxidant levels. Also strong inverse associations with tea intake were more evident only at high levels of certain dietary antioxidants.

의료서비스 이용자의 닥터쇼핑 행동과 인터넷 이용의 관련성에 대한 연구 (A study on the relationship between medical service user's doctor-shopping behavior and the Internet use)

  • 안종창;남궁요;이욱
    • 한국산학기술학회논문지
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    • 제12권10호
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    • pp.4385-4393
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    • 2011
  • 최근 의사에게 진단을 받았음에도 불구하고 다른 의사를 방문하여 견해를 듣고자 하는 환자의 경향인 의사선택(doctor shopping)이 증가하고 있다. 본 연구의 목적은 인터넷 정보에 대한 사람들의 인식을 조사하고 닥터쇼핑에 영향을 주는 변수가 무엇인지 실증분석을 통해 제시하는 것이다. 2009년 10월 16일부터 11월 6일까지 설문조사를 실시하여 질병 치료를 위해 의료서비스를 이용한 223명의 유효 데이터를 수집했다. 연구결과 닥터쇼핑에 영향을 주는 변수는 의사의 치료에 대한 신뢰와 인터넷 정보에 대한 신뢰인 것으로 나타났다. 소비자로서의 환자는 자신이 가지고 있는 정보를 기반으로 상품을 쇼핑하듯 의료서비스를 선택하며 인터넷은 닥터쇼핑 행동의 촉매제 역할을 일부 하고 있는 것으로 파악되었다.

시설재배 딸기의 생산단계에서 살충제 잔류량에 따른 반감기 및 감소상수 산출에 의한 안전성 평가 (Residue Dissipation Kinetics and Safety Evaluation of Insecticides on Strawberry for the Harvest Periods in Plastic-covered Greenhouse Conditions)

  • 장희라;유정선;반선우
    • 한국환경농학회지
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    • 제39권2호
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    • pp.122-129
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    • 2020
  • BACKGROUND: Dissipation patterns of insecticides (acequinocyl, clothianidin, diflubenzuron, thiacloprid, and thiamethoxam) on strawberry grown in plastic-covered greenhouse were evaluated at 7 intervals including the preharvest interval after application. This study was performed to determine the residue concentrations, half-lives and dissipation rates in strawberry for the harvest periods. METHODS AND RESULTS: Acequinocyl, clothianidin, diflubenzuron, thiacloprid, and thiamethoxam were applied in accordance with critical good agricultural practices for strawberry. Strawberry samples were collected at 0, 1, 2, 3, 5, 7 and 10 days after application. Quantitaion was performed by HPLC/DAD and HPLC-MSMS system with C18 column. The limit of quantitation (LOQ) values varied between were 0.00025~0.05 mg/kg on strawberry. The recoveries of acequinocyl, clothianidin, diflubenzuron, thiacloprid and thiamethoxam at two concentrations ranged from 70.9~104.9% on strawberry. The half-lives of pesticide dissipation on strawberry for two fields ranged from 1.3~8.2 days. The dissipation rates were evaluated according to the statistics method with a 95% confidence. CONCLUSION: The residue levels of insecticides (acequinocyl, clothianidin, diflubenzuron, thiacloprid, and thiamethoxam) on strawberry at 0-day after application were below the specified values by Korean MRL. To estimate dissipation rate constant of pesticides on crop for harvest periods, it is important to set the pre-harvest residue limit for human health and consumer protection in Korea.

현장직원의 서비스 지향성이 GWP에 미치는 영향 (A Study for Service Orientation's of Field Staff Effect on the GWP)

  • 김영순;김현수
    • 서비스연구
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    • 제5권1호
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    • pp.1-15
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    • 2015
  • 서비스는 경쟁업체와 차별화시킴으로써 기업의 생산성을 향상시키고 기업에 대한 고객의 충성심을 극대화시키는데 그 목적이 있다. 대중교통 서비스를 이용하는 소비자의 욕구와 요구도 과거에 비해 매우 다양하게 나타나고 있으며, 기업의 서비스를 바라보는 소비자의 눈높이도 당연히 높아지고 있다. 기업이 이러한 환경 속에서 살아남기 위해서는 충성고객의 확보와 함께 서비스 수준을 향상시키는 일이 반드시 필요하다. 서비스 개선을 위해서는 내부고객인 직원의 사기를 높이고 업무에 적극적으로 참여시키는 것이 무엇보다 중요하다고 할 수 있다. 고객만족도 향상을 위해서는 구성원들이 서비스 지향성을 갖추고 고객을 응대해야 하며 이러한 서비스 지향성이 내부직원들에게도 영향을 미쳐 일하기 좋은 기업을 만드는데 영향을 미치는지 검증하고자 한다. 본 연구에서는 도시철도운영기관의 현장에서 근무하는 직원들의 서비스 지향성이 GWP를 조성하는데 미치는 영향을 측정하여 향후 많은 기업에서 일하기 좋은 기업을 만드는데 시사점을 제시하고자 한다.

학교영양사가 요구하는 영양교육 교재의 특성 (School Dietitians Need Useful Nutrition Counseling Materials)

  • 김창임;박영숙;이정원;현화진
    • 대한영양사협회학술지
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    • 제12권3호
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    • pp.243-253
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    • 2006
  • The purpose of this study was to investigate dietitians' needs of teaching materials about nutrition education for school children in Kyonggi and Chungnam(including Daejeon) areas. This study was carried out using questionnaires via e-mail or in class to the subjects of 166 elementary school dietitians as 68 in Kyonggi and 98 in Chungnam. The number of small(less than 700 meals), medium(700-1400 meals) and large(over 1400 meals) schools based on served meals daily were 48, 62 and 56, respectively. The results are as follows: Frequency of nutrition education for students as well as for teachers was samely very low as 'once per two months' and the education used to perform during lunch time mostly. For preparing nutrition education they obtained informations from the internet(64.0%). The main topics of nutrition education they used to covered were 'et's eat breakfast', 'table manners', 'the relations of body and nutrients', 'food waste', 'foods and calorie', etc.. The largest limit of nutrition education practices faced by school dietitians were pointed out as 'lacks of teaching materials' and 'counseling techniques'. Most dietitians wanted CD or substantial teaching materials for the practices, and required their contents covering 'cooking', 'food and calories', 'let’s eat various foods', 'relations of body and nutrients', 'regular meal is important’ and etc.. Since we expect nutrition teachers to be realized soon, nutrition education/counseling is emphasized more as their duty. Even though school dietitians revealed poor self-confidence, they were positive to get improved by reeducation of nutrition counseling methods and skills. If easy and suitable education materials(CD type) are developed as good as the school dietitians desired, the materials could contribute much to better nutrition education/counseling practices at schools.

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투명 산화물 트랜지스터

  • 박상희;황치선;조두희;유민기;윤성민;정우석;변춘원;양신혁;조경익;권오상;박은숙
    • 한국재료학회:학술대회논문집
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    • 한국재료학회 2009년도 춘계학술발표대회
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    • pp.13.1-13.1
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    • 2009
  • Transparent electronics has attracted many interests, for it can open new applications for consumer electronics, transportation, business, and military. Among them, display backplane, thin film transistor (TFT) array would be the most attractive application. Many researchers have been investigating oxide semiconductors for transparent channel material of TFT since the report for transparent amorphous oxide semiconductor (TAOS) TFT by Hosono group and ZnO TFT by Wager group. Especially, oxide TFTs have been intensively investigated during a couple of years since the first demonstration of ZnO-TFT driving AM-OLED. Many papers regarding the fabrication and performance of oxide TFTs, and active matrix display driven by oxide TFTs have been reported. Now lots of people have confidence in the competitiveness of oxide TFTs for the backplane of AM-Display. Especially, high mobility, uniformity, fairly good stability, and low cost process make oxide TFTs applied even to a large size AM-OLED. Last year, Samsung mobile display, former SID, reported 12" AM-OLED driven by IZGO-TFT and it seems that the remained issue for the mass production is the bias temperature stability. Here, we will introduce the application of oxide TFT and important issue for oxide TFT to be used for the direct printing.

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특 등급 품질 후지사과 선도유지를 위한 플라스틱 용기 포장 효과 연구 (Applications of Functional Tray Form Packaging to Extend the Freshness of High-Quality 'Fuji' Apples)

  • 정대성;이윤석
    • 한국식품저장유통학회지
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    • 제16권6호
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    • pp.817-823
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    • 2009
  • 특 등급 품질 후지사과의 상온 저장에서의 호흡율 특성을 분석한 결과 전형적인 climacteric형 패턴을 보여 주었으며 저장 유통 중 선도유지를 확보하기 위하여 LDPE 필름을 밀봉한 난좌형태의 포장 구조를 설계하여 저장 온도에 따른 품질 변화 특성을 비교 평가하였다. 본 실험 연구 결과 필름 밀봉 용기 포장 적용이 관행 난좌보다 신선도 유지를 높이는 것으로 확인하였다. 이는 LDPE 필름 덮개로 밀봉한 난좌형태의 용기 포장은 낱개의 난좌컵 형태에 과실을 적용함으로써 포장된 과실의 호흡작용과 증산억제를 유도하여 신선도를 유지하는 MA 조건을 가졌음을 나타낸다. 우수 품질 과실에 대한 차별화된 포장재 용기 적용 연구는 기존 과실 포장재로 닥터의 품질 개선 및 상품성 효과를 가질 것으로 판단된다.

A Study on the Influence of Originality and Usefulness of Artificial Intelligence Music Products on Consumer Perceived Attractiveness and Purchase intention

  • Meilin, Jin
    • 한국컴퓨터정보학회논문지
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    • 제25권9호
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    • pp.45-52
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    • 2020
  • 본 연구는 중국 인공지능 음악의 발전상을 접목하여 스마트 음악 제품의 독창성, 유용성과 소비자의 구매 의도의 관계에 대한 모형을 설정하였다. 또한 제품의 매력성을 매개변수로 활용하여 스마트 음악 제품의 독창성과 유용성이 소비자 지각된 제품의 매력성을 통해 구매의도를 형성하는 과정을 제시하였다. 이러한 연구를 통해 기업의 제품 개발 전략을 수립하고 고객 만족도와 충성도를 높이기 위한 이론적 근거를 제공하며, 기업이 더 효과적인 마케팅을 진행할 수 있도록 시사점을 제시하고자 하였다. 이러한 목표 달성을 위해 본 연구는 인터넷을 통해 372부의 설문지를 수집하였고 수집된 데이터는 SPSS V 22.0와 AMOS V 22.0 를 활용하여 빈도분석, 요인분석, 신뢰도분석, 구조방정식 분석을 실시하였다. 분석결과를 제시하면 다음과 같다. 신제품의 독창성과 유용성은 중국 소비자의 구매의도에 직접적인 영향을 미칠 뿐 아니라 제품의 매력성 향상을 통해 구매의도에 간접적인 영향까지 미치는 것으로 나타났다. 본 연구의 결론은 인공지능 음악 제품 개발과 마케팅 전략 수립에 대하여 현실적인 지도적 의의를 가지며, 기업은 광고와 마케팅 전략을 수립할 때 신제품의 독창적 특징을 전달할 뿐 아니라 소비자에게 신제품의 기능적 가치를 제시하였다. 또한 신제품 시장의 매력에 대한 소비자의 인지 수준을 높임으로써 소비자의 구매 의도에 영향을 미칠 수 있다.

전북지역 학교급식소의 가공식품 구매 실태 및 학교 급식 영양사의 영양 표시에 대한 인식 연구 (A Study on the Purchase Patterns of Processed Foods and Perception of School Dietitians on Nutrition Labelling in Chonbuk Area of Korea)

  • 차연수;최옥심;노정옥
    • 한국식품영양학회지
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    • 제21권1호
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    • pp.87-96
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    • 2008
  • This study was conducted to investigate the purchase patterns of processed foods and perception of school dietitians on nutrition labelling in Chonbuk area of Korea. Self-administered questionnaires were collected from a total 156 dietitians. Statistical data analysis was completed using the SPSS v. 11.5 program. The results were summarized as follows. Among the 156 school foodservice systems, 64.7% of schools were operated in conventional system and 35.3% were in commissary system. Among the processed foods, seasoning foods(98.4%) and cereal products(93.3%) were used widely in school foodservice. Among the general characteristics of schools and dietitians, the style(p<0.01), and type of foodservice(p<0.05), career, and age of dietitians respectively affected the purchasing pattern of the processed foods. Approximately 30% of dietitians responded that some fortified foods used for the meal preparation(eg. Ca-fortified yoghurt). Only 57% of dietitians who has more ten year job career was agreed with the important of fortified foods for the menu planning. Despite the levels of education of the dietitians became higher, were no relationship between the confidence on fortified foods and the improvement on health for children. About 96.2% of dietitians knew nutrition labelling of processed foods. Only 25.6% of dietitians checked nutrition labelling of processed food when they purchased these foods for school lunch. The main reason for their checking nutrition labelling of processed foods was for nutrient of products. The dietitians understanding and trust in nutrition labelling of processed foods were not high. But the half of dietitians responded that the nutrition labelling can be helpful for the purchase of processed foods in school foodservice systems. Therefore, it is necessary to activate the mandatory nutrition labelling of processed foods and to prepare its consumer education program for school dietitians.