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http://dx.doi.org/10.9708/jksci.2020.25.09.045

A Study on the Influence of Originality and Usefulness of Artificial Intelligence Music Products on Consumer Perceived Attractiveness and Purchase intention  

Meilin, Jin (Dept. of Vocal Performance, Music Conservatory, Anshan Normal University)
Publication Information
Journal of the Korea Society of Computer and Information / v.25, no.9, 2020 , pp. 45-52 More about this Journal
Abstract
In this paper, we propose an intention to study the purchase of smart music by Chinese consumers. To study the influence of the originality and usefulness of intelligent music products on the purchase intention of Chinese consumers, and to explore how the originality and usefulness of intelligent music products affect the purchase intention. To achieve this goal, 372 questionnaires were collected through the Internet for frequency analysis, factor analysis, confidence analysis and structural equation analysis of data collection, and were carried out by SPSSV22.0 and AMOSV22.0 methods. Research the validation of assumptions in the model to reveal the psychological and behavioral responses of consumers to smart music products. The results show that the originality and usefulness of new products not only directly affect the purchase intention of Chinese consumers, but also indirectly affect their purchase intention by enhancing their attractiveness. The conclusion of this study is of guiding significance for the development of intelligent music product development and marketing strategy.
Keywords
Artificial Intelligence Music; Originality; Usefulness; Attractiveness; Purchase Intention;
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Times Cited By KSCI : 2  (Citation Analysis)
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