• Asia Marketing Journal
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• 제26권1호
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• pp.45-59
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• 2024

Extended Reality (XR) technology, the umbrella term covering hyper-realistic technologies, is known to enhance consumer experience and is therefore developing rapidly and being utilized across various industries. Growing studies have examined XR technology and consumer experience; however, the literature has failed to fully explore hyper-realistic technology through a holistic perspective. To fill this gap, we analyzed 720 Korean and international articles through semantic network analysis and topic modeling and identified the literature on XR research in consumer experience. As a result, we extracted six main topics: "Tourism," "Buying Behavior," "XR Technology Acceptance," "Virtual Space," "Game," and "XR Environment." The results provide comprehensive insight on XR technology in consumer experience, whereas the literature is bounded on the production side as revealing a lack of academic discourse on consumer rights and responsibilities. Research reflecting the consumer welfare perspective is, therefore, recommended for future studies.

• 한국생활과학회지
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• 제20권5호
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• pp.993-1008
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• 2011

An increase in interests in consumers' social responsibilities, or ethical spending, starts from a recognition that the consumption of an individual does not stop with the individual, but also affects overall society. The recognition of consumers' social responsibilities leads to demands for corporate social responsibility. Therefore, this study analyzed how social responsibility recognition affects consumers' needs for corporate social responsibility using college students. All data was analyzed with the SPSS Windows 18.0 program in terms of frequency, Crobach's ${\alpha}$, factor analyses, paired t-test, one-way ANOVA, and multiple regression. The results are as following: first, the recognition level of consumers' social responsibilities in college students was at an average level and the consumer's needs for corporate social responsibility were higher than usual. Second, the grade level, military experience, and economic status of the college students changed their views on consumers' needs for corporate social responsibility. Groups with higher consumers' social responsibilities had higher consumer demands for corporate social responsibility. Through this, we can see that consumers' social responsibilities affects the consumer's needs for corporate social responsibility.

• 가정과삶의질연구
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• 제24권6호
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• pp.17-31
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• 2006

The purpose of this study was to develop the model of consumer satisfaction with educational services in higher education on the basis of expectation-disconfirmatiom theory. The major findings were as follows : 1. The level of consumer satisfaction with educational services in higher education was low. Among the four dimensions of the educational services in higher education, the level of consumer satisfaction was the highest with 'education' and lowest with cost. 2. In the model of national university, the perceived performance of the core service, the disconfirmation of the core service, the perceived performance of the additional service, the disconfirmation of the additional service had a casual effect. The perceived performance of the additional service had the greatest casual effect among them. 3. In the model of private university, the perceived performance of the core service, the disconfirmation of the core service, the perceived performance of the additional service, the disconfirmation of the additional service had a casual effect. The perceived performance of the core service had the greatest casual effect among them.

• 디지털융복합연구
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• 제13권1호
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• pp.67-76
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• 2015

본 연구의 목적은 독거노인의 욕구를 지원하기 위한 ICT기반 독거노인복지서비스의 역할을 정립하는 것이다. 독거노인은 고령화가 가속됨에 따라 2010년 102만 가구로 증가 추세이며 정신적, 사회적, 경제적인 어려움 등으로 인해 사회문제로 대두되었다. 본 연구는 기존 시행된 6개 부처의 85개 노인복지서비스와 향후 제공가능 한 114개 ICT기반 복지서비스를 조사하였다. 이들 서비스를 Maslow의 욕구분류체계에 따라 유형화하고 오프라인, 온라인, 온오프라인병행 서비스로 구분하였다. 연구의 결과는 안전욕구(의료 건강), 자아실현욕구(여가 문화) 서비스에 집중되어 있고 자존욕구 서비스는 저조한 것으로 나타났다. ICT기반 노인복지서비스를 통해 환경개선, 일자리 확대, 독립적인 일상생활지원 서비스는 개선이 가능하고 심리/정서지원 서비스 등은 추가 발굴이 필요하다는 것을 알 수 있었다. 본 연구결과로 현재 제공되는 서비스의 편중은 완화하고 부재는 보완하는 등 ICT기반 수요자 중심 노인복지서비스를 통해 독거노인의 삶의 질을 향상시킬 수 있을 것이다.

• 대한가정학회지
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• 제42권1호
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• pp.81-97
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• 2004

The purpose of this study was to examine children's consumption level and related factors in an effort to lay the foundation for teaching children to lead rational consumer life and for improving consumer welfare, as it's assumed in this study that children's consumption problems would affect themselves throughout their lives. This study specifically intended to find out (1) child consumer problems, (2) how children's consumption problems were affected by their demographic variables, (3) whether consumer-education experience made any differences to their consumption problems at school, home and society, and (4) what types of demographic and consumer-education variables exercised influence on consumption problems. The findings of this study were as follows： First, children investigated were found to have middle level of consumption problems. Purchasing goods scored the lowest, and using goods scored the highest among consumption problems. Second, it turned out that boys suffered more consumption problems than girls. The reason seemed that as boys generally have lower experience in consumption attitude. Third, as to the correlation of the children's consumption problems to their consumer-education experience, money management was significantly associated with the presence or absence of experience to learn at school how to manage and save allowances. Also, the experience of consumer education by parents made a significant difference. The children's consumer consciousness and attitude varied with their experience to receive consumer education from mass media.

• 가정과삶의질연구
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• 제17권2호
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• pp.1-18
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• 1999

The purpose of this study was to evaluate the utility of the community welfare center. for the purpose this study consisted of three main subjects(1) A analysis about the programs of the community welfare center (2) A analysis about the experience of the user and non-user on the community welfare center (3) A analysis about the demand for family welfare service program For the data set 398 married women living in Jeonju were chosen. The data were analyzed with the spss pc+ program. The major findings were as follows : (1) The program of community welfare center consisted of child adolescent elder family a disabled person community welfare program Among contents of this program family welfare program is limited to level of individual needs (2) The wives experienced of community welfare center did not satisfied about equipment location program of community welfare program The 44.0 portion of wives not experience of community wlfare center have no plan using of community welfare center (3) The wives hoped to establish diversed subjects such as parents-child communication conjugal communication sexuality education for child child care techniques health and nutrition of family member time managememt and lesuire and consumer's rights and damage relief.

• 한국유기농업학회지
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• 제15권3호
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• pp.237-256
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• 2007

Organic farming is promoted financially in the Republic of Korea since 2000. The, entire segment shows a very dynamic development since that time. Now, a large bouquet of measures are offered which target the promotion of organic farming. This article presents a study about the Task and Valuation on farm animal welfare for Organic Livestock. Among the supports are grants for organically managed livestock farm, investment incentives, the promotion of organic livestock husbandry, the promotion of producer co-operatives, the development of farm animal right index for animal health and animal welfare, publicity measures and measures to raise consumer awareness as well as the support of training, extension and research in the field organic livestock farming. Government must ensure that necessary incentives and sanctions are in place to maintain and improve animal welfare standards and they must be delivered appropriately. Animal welfare legislation provides essential protection for economy, environment, animals and society as a whole, must be properly observed.

• 농업과학연구
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• 제39권3호
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• pp.441-450
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• 2012

The object of this study is to establish proper consumer-oriented advertisement strategies of animal welfare egg. Data were collected by consumer survey on November 4th, 2011 at Hanaromart in Chunchon area. SAS 9.1 and Excel 2007 were used as statistical package and ranked logit model was used to analyze the data. From the results of the study the following advertisement strategies were suggested for animal welfare egg considering the effects of advertisement media. First, internet based media were most preferred. For effectively using the internet based media the message should be succinctly and clearly transferred to consumers. Therefore if phrases and pictures emphasizing the difference between animal welfare egg and general egg were used, then positive effects could be attained from consumers in a short period. Second, advertisement media should be used differently based upon the consumers' income level. In the case of consumers under three million won income level the advertisement in the purchasing site was most effective regarding the advertisement effects. Therefore if the advertisement showing the breeding surroundings between animal welfare egg and general egg was used, positive effects could be attained. For consumers over three million won income level the homepage of egg producers was most effective in advertisement. So if more accurate information were distributed to consumers visiting the homepage and high quality egg were sold via the homepage, positive effects could be attained.

• 한국생활과학회지
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• 제20권1호
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• pp.143-154
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• 2011

The purpose of this study was to examine consumers' ability to distinguish advertorial and editorial about consumer information. The data were collected between June, 28 and July, 2 in 2010 through the Internet surveys. Total of 603 respondents were included in the analysis. The findings are follows as: First, consumers showed better ability to discern advertorial than ability to discern editorial. It implied that editorials could be considered as advertorial rather than advertorial could be considered as editorials. Second, it seems likely that rather than executional cues such as format and source information, the types of products/services were used as source cues among consumers. Third, consumers tend to prefer 'consumer information', 'advertorial' and 'advertisement' among 10 given advertising labels. In Conclusion, to prevent misleading potentials of advertorial and editorials, standardized advertising label should be used and notify consumers of advertising label.

• 한국생활과학회:학술대회논문집
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• 한국생활과학회 2010년도 하계학술대회
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• pp.172-173
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• 2010