Korean Journal of Human Ecology (한국생활과학회지)

Korean Association of Human Ecology (한국생활과학회)
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Consumers' Needs, for Corporate Social Responsibility According to the Perception of Consumer's Social Responsibility

소비자의 사회적 책임 인식에 따른 사업자의 사회적 책임에 대한 소비자요구

  • 서정희 (울산대학교 아동가정복지학과) ;
  • 전향란 (울산대학교 아동가정복지학과)
  • Received : 2011.09.26
  • Accepted : 2011.10.10
  • Published : 2011.10.31
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Abstract

An increase in interests in consumers' social responsibilities, or ethical spending, starts from a recognition that the consumption of an individual does not stop with the individual, but also affects overall society. The recognition of consumers' social responsibilities leads to demands for corporate social responsibility. Therefore, this study analyzed how social responsibility recognition affects consumers' needs for corporate social responsibility using college students. All data was analyzed with the SPSS Windows 18.0 program in terms of frequency, Crobach's ${\alpha}$, factor analyses, paired t-test, one-way ANOVA, and multiple regression. The results are as following: first, the recognition level of consumers' social responsibilities in college students was at an average level and the consumer's needs for corporate social responsibility were higher than usual. Second, the grade level, military experience, and economic status of the college students changed their views on consumers' needs for corporate social responsibility. Groups with higher consumers' social responsibilities had higher consumer demands for corporate social responsibility. Through this, we can see that consumers' social responsibilities affects the consumer's needs for corporate social responsibility.

Keywords

References

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