• 한국의류학회지
• /
• 제35권12호
• /
• pp.1466-1476
• /
• 2011

This study explores if consumer perceptions about genuine luxury fashion merchandise are affected by the presence of counterfeits. A total of 504 consumers participated in an online survey. First, respondents were asked to indicate whether or not they agreed that counterfeits negatively affect genuine luxury fashion brands and to provide reasons for their responses. Approximately 57% replied that counterfeit goods negatively affect the image of genuine luxury fashion brand goods. The main reason mentioned was that counterfeit products damage the producer/copyright holder of genuine products, as well as the national economy; they believed that it damaged the genuine luxury brands' image due to the luxury goods becoming less rare; however, 43% of respondents stated that counterfeits did not negatively affect genuine luxury fashion brands. Thus, counterfeit availability reflects that a brand is renowned and popular in a market where consumers can recognize genuine luxury fashion products from counterfeits. Second, the respondents were asked about specific luxury fashion brands and indicated that seeing counterfeits did not negatively affect genuine luxury fashion brands' value, brand reputation or satisfaction of ownership. The majority of respondents disagreed that the availability of counterfeits negatively affects the value, reputation and satisfaction of owning original luxury brands.

• Journal of Information Technology Applications and Management
• /
• 제31권1호
• /
• pp.123-138
• /
• 2024

With the increase in online shopping and delivery food consumption since the pandemic, solving environmental problems caused by single-use packaging has become an important issue. 'Upcycling' is a combination of 'Upgrade' and 'Recycle', and it is the rebirth of obsolete or discarded objects by adding new value to them, and there are currently various upcycled products on the market. In order to activate upcycling, consumers' awareness of the environment and their values for consumption are very important. This study aims to investigate the influence of students' environmental concern, environmental experience, and consumption value on their purchase intention of upcycled products. Based on the results of previous studies on environmental concern, environmental experience, and consumption value, hypotheses were set, and a survey was conducted among university students nationwide to test the hypotheses. The results of this study are as follows First, environmental concern has a significant positive effect on purchase intention of upcycled products. It can be seen that the more environmental concerns such as global warming and waste disposal problems increase, the more positive attitudes toward upcycled products increase. Second, the research hypothesis that environmental knowledge will have a positive effect on the purchase intention of upcycled products is rejected. It was found that environmental knowledge is acquired through environmental education and many SNS, but it does not have a direct effect on the purchase intention of upcycled products. Third, it was found that the consumption value of college students has a positive effect on the purchase intention of upcycled products by increasing their positive perception of upcycled products. Fourth, college students' purchase intention of upcycled products has a positive effect on their behavioral intention to purchase upcycled products. The results of the study provide implications for relevant organizations such as universities and companies to effectively design upcycling-related education. It is also expected to have a positive impact on the use of upcycled products by providing basic information on the characteristics of consumers who purchase upcycled products.

• 한국콘텐츠학회논문지
• /
• 제20권9호
• /
• pp.380-388
• /
• 2020

본 연구는 서비스 사업의 한 방법의 일환인 드라이브 스루에 대한 소비자의 인식 유형에 관한 주관성 연구를 통하여서 드라이브 스루라는 서비스의 방식이 업체 경영자의 관점에서 보다 이용자의 관점에서 어떤 효과가 있는지를 파악하고 보다 효율적인 운영을 위해서 드라이브 스루 업체 이용에 대한 이용자의 주관적 관점을 분석하고자 Q-방법론을 선택했고 탐색적 연구를 실행하였다. 이를 위해서 진술문 카드를 응답자가 직접 분류하는 방법으로 분석 작업이 실행되었고 Q 모집단을 선별하여 구성하며 이를 통해 진술문을 작성한 후에 P샘플을 선정하여 분류작업을 거쳐 얻어지는 Q-sort를 PC QUANL 프로그램을 통해서 Q요인분석을 통해서 분석하였다. 분석 결과 총 3가지의 유형으로써 분류가 되었는데, 제1유형[(N=14): 가격대비 편리추구형], 제2유형[(N=4): 시간대비 효율추구형], 제3유형[(N=2): 신속추구형] 등으로서 유형마다 각각의 특징이 있는 것으로 나타났다. 이런 분석을 통하여 검출된 각각의 주관적 의견을 통해 추후에 다양한 연구의 밑거름이 될 것이라 믿으며 향후 드라이브 스루 마케팅 수립과 미진한 부분의 개선 방향에 있어 참고자료로 충분히 활용될 수 있을 것으로 보인다.

• 한국산림과학회지
• /
• 제95권4호
• /
• pp.415-422
• /
• 2006

본 연구는 임산물 가운데 생산과 수출 양면에서 가장 중요한 위치를 차지하고 있는 밤을 대상으로 친환경 밤에 대한 소비자 구입의향 및 행태를 통계학적으로 종합 분석하여 친환경 밤의 소비확대를 도모할 수 있는 방안을 제시하고자 하였다. 이를 위해 우리나라 소비중심지인 서울(350명)과 수도권의 신도시 일산(150명), 분당(150명) 등 총 650명의 가정주부를 대상으로 설문조사를 실시하였다. 그 결과, 친환경 밤에 대한 소비촉진 활동은 모든 소비자를 대상으로 하기보다는 일차적으로 대도시에 거주하고 있는 3~4인 가족, 연령층은 30~40대의 젊은 주부계층, 교육 수준은 대졸학력 이상, 윌평균 수입액은 450만원 이상 고소득, 친환경임산물을 구입한 경험이 있는 소비자 등을 특정 표적대상으로 하여 소비확대 방안을 마련하는 것이 효과적이라 할 수 있다. 이를 위해서는 친환경임산물 판매처의 안정적인 확보와 함께 소비자가 인식하고 있는 친환경 밤에 대한 가치와 품질이 가격에 반영되는 가격설정이 필요하다. 이는 본 연구에서 실시한 소비자들의 종합적이며 결집된 지표인 친환경 밤에 대한 지불의사금액을 기초로 가능할 수 있을 것으로 판단된다.

• International Journal of Knowledge Content Development & Technology
• /
• 제3권2호
• /
• pp.67-94
• /
• 2013

This exploratory research explores the concept of a digital legacy as a general concept and as a collection of digital possessions with unique characteristics. The results reported in this article are part of a larger study. In Cushing (2013), the author identified the characteristics of a digital possession. In this study, these characteristics of a digital possession were utilized to explore how the characteristics of several digital possessions could form a collection, or a digital legacy. In addition to being explored as a collection of digital possessions, data was collected about the general concept of a digital legacy. In part I of the study, 23 participants from three age groups were interviewed about their general concept of a digital legacy. Five general characteristics describing a digital legacy were identified. In part II of the study, interview data from Cushing (2013) was used to create statements describing digital possessions. The statements were classified utilizing the archival concept of primary and secondary values, as well as the consumer behavior concepts of self extension to possessions and possession attachment. Primary value refers to the purpose for which the item was created, while secondary value refers to an additional value that the participants can perceive the item to hold, such as a perception that an item can represent one's identity. Using standard Q method procedure, 48 participants were directed to rank their agreement with 60 statements (written on cards), along a distribution of -5 to +5, according to the characteristics of the digital possession they would most like to maintain for a digital legacy. The ranked statements were analyzed using Q factor analysis, in order to perceive the most common statements associated with maintaining digital possessions for a digital legacy. Q method results suggested that most individuals described the digital possessions they wanted to maintain for a digital legacy using various combinations of characteristics associated with primary and secondary values. This suggests that while some participants will respond to personal archiving based on the concept of preserving identity (a perceived secondary value), this will not appeal to everyone. Information professional could consider this difference in appeal when marketing personal archiving assistance to patrons.

• 산경연구논집
• /
• 제9권3호
• /
• pp.81-87
• /
• 2018

Purpose - The perception of the quality of the consumer's distributor's brand(PBs) is generally perceived to be lower than that of the manufacturer's brand(NB), although it is a critical factor in determining the success of PBs. Accordingly, this study examines the characteristics of the convenience store PB products and their correlation with brand trust and purchase intent in the consumers who have had experience purchasing the convenience store PBs to expand the sales variables. Further, this research shows that the marketing strategy is to increase the share of PBs by providing an empirical analysis on the effect of the product attribute factors on the sales volume associated with brand trust, purchase intent, and others. Research design, data, and methodology - The survey period of this study was approximately three weeks from December 1, 2017 to December 21, 2017. The study samples that were taken from 100 random people extracted. The statistical analysis was carried out with multiple regression analysis using the SPSS statistical package. Results - The analysis shows that the brand credibility and purchasing intention were statistically significant differences between the private convenience store private brand products. Specifically, brand trust showed a statistically significant relationship the brand images and quality levels, but the perceived value was not affected statistically. Although the intent of the purchase showed a statistically significant relationship the quality level and the perceived value, the brand image was not statistically significant in its relationship. Conclusions - Overall, it has been established that the perception value does not statistically affect brand trust for convenience store PB products, and that the brand image has no statistically significant effect on the purchase intent. These results are analyzed to be due to the influence of brand in convenience stores themselves rather than brand trust and purchase intentions that affect sales performance, which is the property of private brand food and beverage products, the perceived value of their products. Accordingly, the study found that not only did the marketing performance of the convenience store PB products be improved statistically, but also the cause of the product attributes that were not statistically significant was identified.

• 한국의류학회지
• /
• 제34권1호
• /
• pp.27-39
• /
• 2010

In addition, an intense competition depending on the diversity of consumer demands women's clothing brands show changes in market organization such as diversification of the circulation market and general market depression in this rapidly changing fashion environment. Companies tend to use fashion VMD (a marketing-strategic approach) as a differentiation method to create a fashion brand shop image as brand differentiation becomes difficult due to generalization of techniques. This study analyzes forms and types of VMD recognized by consumers within this marketing communication environment and Q methodology was adapted to analyze the subjective internal order of individuals. First, a set of stimuli that presented the brand name and another without it were prepared (two sets in total) to examine the effects in the presentation of the brand name. Stimulants with the brand name were presented to the subjects by the same method after an experiment through stimuli without the brand name presented. As a result, VMD recognition factors were classified into 4 Q factors in cases of stimuli without brand names and 2 factors in cases of stimuli with brand names. This indicates that among brand functions, the role of simplifying information management and grasping the thoughts of consumers was applied. This study has a practical value of presenting VMD directions of each brand image based on the factors discovered.

• 한국콘텐츠학회논문지
• /
• 제11권6호
• /
• pp.472-485
• /
• 2011

본 연구는 소비자의 가치지각 측면별 이미지 차별화를 각 세분시장에 따라 검토함으로써 여행시장 전반의 경쟁력 제고 및 커뮤니케이션 전략의 효율성을 개선하는데 목적을 두고 있다. 계절적인 목적지 특성에 따라 우리나라 해외신혼여행객이 해외신혼여행목적지를 선택할 때 어떻게 차이가 있는지를 분석하고자 하였다. 본 논문에서는 다차원 척도법을 적용하여 7개의 여행지(괌/사이판, 호주/뉴질랜드, 중국, 일본, 하와이, 태국, 유럽)를 중심으로 여행을 경험하였거나 신혼여행을 계획하고 있는 사람들을 대상으로 하였으며, 분석결과 목적지별로 계절에 따라 지각도의 위치가 달라지는 것을 확인하였다. 본 논문의 공간상에 지각측면을 시각화한 연구 결과를 통해 해외신혼 여행지 시장전반에 걸친 경쟁력 제고 및 목적지별 다양한 전략적 시사점은 여행기업 내의 가능한 대체전략을 수립하는 기초자료를 제공할 수 있을 것이다.

• 한국콘텐츠학회논문지
• /
• 제20권7호
• /
• pp.1-18
• /
• 2020

미세먼지는 전 세계 사망 원인 10대 중 하나이다. 세계 인구의 95% 이상이 그것에 의해 위험에 처해 있다. 본 연구는 적소 이론에서 미디어의 경쟁적 특성을 활용하여 위험 정보를 제공하는 다양한 유형의 미디어 사이의 상호 보완 관계를 정의, 효율적으로 제공하고 관리하기 위해 사용되는 방법을 탐구한다. 12일 동안 348명의 한국 대학생들로 구성된 설문조사는 미세먼지에 대한 소비자 인식, 미디어 이용, 미디어 이용 만족도 등 3가지 요인을 분석했다. 미디어 만족에 대한 응답 값은 적소 폭, 적소중복, 경쟁 우위를 도출하기 위해 방정식으로 대체되었다. 연구결과 미세먼지 예보 및 미세먼지 대응 지침 정보를 제공하기 위해 스마트폰 애플리케이션이 가장 효과적이었고, 스마트폰 애플리케이션이 미세먼지의 심각성과 발생원 등 추가 정보 제공에 제한돼 인터넷과 스마트폰 애플리케이션의 기능 확립이 필요한 것으로 조사됐다. 따라서 스마트폰 애플리케이션을 보완하는 위기전달 시스템을 개발해야 한다.

• 한국의상디자인학회지
• /
• 제22권2호
• /
• pp.45-59
• /
• 2020

The purpose of this study was to clarify that the effect of consumer's perception of nail store attributes has on intent to revisit (focus on independent stores) by performing quantitative research. The importance of nail stores is increasing with sales amounts and the number of workers, however, previous research in this area is not complete. The reason that this qualitative research should be done before the quantitative research is due to the scant theoretical background in this matter. As the nail market is steadily increasing, determining the factors to make a successful and influential store leading to revisits is very meaningful both academically and in business. For the quantitative study, consumers from 20 years old to less 60 years old who had purchased nail service at independent nail stores were included in the survey. Quota sampling was adopted in the areas where the independent nail stores were located from May 10th to May 30th, 2019, and 262 questionnaires were collected, and those containing insincere respondences were excluded. The most important nail store attribute was reliability (store name value, relationship with workers and A/S) and then the physical environment, economics, product, and promptness. The result depended on demographic factors- younger and lower-income respondents put a premium on the physical environment, promptness, and economics, on the other hand, older and higher-income respondents placed a priority on reliability. The correlation analysis result is that all store attributes (reliability, physical environment, economics, promptness, product) show a statistical significance. A multiple regression analysis was conducted to determine the effects of nail store attribute importance on revisit intention. Promptness, economics, and the physical environment have a statistically significant effect on the consumer's revisit intention.