• Title/Summary/Keyword: Consumer Survey

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Effects of Service Quality in Internet Shopping Mall on Electronic Commerce Performance (인터넷쇼핑몰의 서비스 품질이 전자상거래 성과에 미치는 영향)

  • Yoo, Il;Na, Gwang-Yun;Choi, Hyeok-Ra
    • Proceedings of the Korea Society for Industrial Systems Conference
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    • 1999.12a
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    • pp.65-80
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    • 1999
  • The Electronic Commerce is expected as one of the most prospective industries in the 21th century. This research developed a survey and analysis is based on the results of the service quality model and previous research of the service quality in MIS. Service quality, one instrument developed by the marketing area, is provided as a possible measure of internet shopping mall. Service quality measure five service dimensions of tangible, reliability, responsiveness, assurance and empathy. The main purposes of this study are to develop an exploratory model based on service quality that can explain the factors of customer's perceived service quality and investigate how these factors are related to consumer satisfaction. This study also focus on relationships among service quality, consumer satisfaction, and purchase intentions. The results of this survey are summarized as follows: (1) Reliability and responsiveness of internet shopping mall are evaluated as very important factors, (2) Service quality is an antecedent of consumer satisfaction, (3) Consumer satisfaction has a significant effect on purchase intentions.

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Comsumer analysis for Korean agro-food in China (한국 농식품에 대한 중국 소비자의 인식 분석)

  • Shon, Chang-Soo;Ko, Jinjoo;Kim, Sounghun
    • Korean Journal of Agricultural Science
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    • v.40 no.4
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    • pp.417-423
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    • 2013
  • Recently, there is the huge interest to promote the export of Korean agro-food to Chinese market. However, small number of papers analyze the Chinese consumer to find the strategy for launching Korean agro-food in Chinese market. The purpose of this paper is to analyze Chinese consumer for Korean agro-food in Chine. Survey analysis was conducted in 4 big city (Beijing, Shanghai, Guangzhou, and Tsingtao) for this research. The results of studies present a few findings: First, many Chinese consumers prefer Korean agro-food. Second, among big cities, Beijing shows the highest level of preference for Korean agro-food, Third, Chinese consumers can pay higher price for Korean agro-food, Fourth, Chinese consumer usually buy small amount of agro-food. Fifth, the image of Korea is also important to promote the exportation of Korean agro-food to Chinese market.

How consumer characteristics moderate time effects on online purchase preference: an empirical analysis

  • Li, Zhen;Huang, Lin
    • Asia Marketing Journal
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    • v.16 no.3
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    • pp.1-22
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    • 2014
  • In this paper, we posit that time-related effects (i.e., the importance of saving time) on patronage preference for shopping online will be moderated by consumer characteristics. To explore these moderating effects, we empirically examine the moderating roles of consumer characteristics on the respective effects of shopping-time-saved and delivery on online purchase preference. On the basis of analyses performed on data gleaned from an Internet-based survey, this study demonstrate that time effects related to both shopping-time-saved and delivery on online purchase preference are more pronounced for consumers who are male, young, and more starved for time. In addition, the effect of delivery time on online patronage preference is amplified by disposable income, but attenuated by online shopping experience. Through our analyses, we also find that Japanese consumers value delivery time to a greater degree than Chinese and American consumers do.

A Study of Cross-Border E-Consumers' Cunning Behavior from the Perspective of Situational Action Theory

  • Kyumin Hwang;Gee-Woo Bock;Han-Min Kim
    • Asia pacific journal of information systems
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    • v.31 no.4
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    • pp.633-673
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    • 2021
  • Due to the differences between and distinct consumer perceptions of domestic and cross-border e-commerce (CBEC), e-consumer misconduct, which we call "cunning behavior," has emerged. This study examines cunning behavior in CBEC and compares e-consumer perceptions about environmental factors and their own personal traits using a vignette experiment and survey. The vignettes of this study were developed for three situations: illegal, deviant, and unethical behavior. Drawing on vignettes, we collected survey data and then examined the research model using the analysis of moment structure statistical tool. The results show that perceived benefit and past experience with CBEC are strong triggers for cunning behavior, while the ability to exercise self-control restrains this behavior. This study provides an understanding of why cunning behavior occurs in the CBEC context and describes different cunning behavior types.

A Survey and Studies on the Residual Content of Dimethylformamide and its Reduction in Polyurethane-Based Consumer Products (폴리우레탄 기반 소비자 제품의 디메틸포름아미드 잔류량과 이의 저감화를 위한 조사 및 연구)

  • Park, Yong Gi;Ji, Wonha;Han, Kyeong Seok;Jee, Min Ho
    • Journal of Korean Society for Quality Management
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    • v.45 no.4
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    • pp.769-780
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    • 2017
  • Purpose: The aim of this study is to conduct a survey of dimethylformamide(DMF) content in polyurethane(PU)-based consumer products and provide the information for the PU manufacturer and company to prepare a countermeasure for improving the quality competitiveness. Methods: This study selected PU-based consumer products(toddler shoes, children's bag, children's play mat, safety gloves), which is closely used in everyday life, and analyzed the residual DMF content in the consumer products. Results: In this study, it was confirmed that the average DMF content of toddler shoes, children's bag, children's play mat and safety gloves are 38 ppm, 119 ppm, 396 ppm and 826 ppm, respectively. In addition, most of the samples were found to meet the internationally accepted standard of 1,000 ppm and the DMF contents were reduced from at least 63 % to 85 % with a single washing process. Conclusion: The domestic PU manufacturers should seek ways to reduce the DMF through their production facility applications and introducing new materials such as water-soluble PU, and preparing the process development for their quality competitiveness.

The consumer policies for the electronic transaction (선진국의 전자거래 소비자정책)

  • Park, Ho-Yong
    • International Commerce and Information Review
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    • v.4 no.2
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    • pp.57-76
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    • 2002
  • This paper surveys consumer policies for the internet transaction in the developed countries. Recently the internet transaction has been witnessing a remarkable change represented by the rapid spread of "revolution of distribution". It cannot be, however, stated that internet transaction will dominates all the market places without enhancing consumer's reliability in the internet transaction. Many countries made an efforts to the consumer protection in order to develop infra-structure of information industry. We will soon discover a new paradigm that consumer protection is not a tool for development of cyber market but the goal itself. We survey the process of consumer policies discussed in the developed countries and study the point of prevailing arguments of the consumer protection in the internet transaction. The arguments discussed in OECD meetings are debatable, especially, to the degree of government intervention in the field of consumer protection between EU and US. In contrast of US insisted on the minimum intervention of the government, EU suggest the opinion of more aggressive role of government in consumer policy in the cyber market. This paper attempts to provide several guide lines of Korean consumer policy in the cyber market.

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Survey of Consumer's Awareness on Flower Shop's Products and Attitude of Seller, and Mind of Consumer's Repurchase (플라워샵의 상품, 판매태도 및 재 구매 의사에 대한 소비자들의 의식 조사 분석)

  • Choi, Myung Sim;Song, Chae Eun;Wang, Kyung Hee
    • FLOWER RESEARCH JOURNAL
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    • v.19 no.3
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    • pp.158-163
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    • 2011
  • The purpose of this study was to find new way for vitality of flower shop. The subjects for this research were composed of 58 male and 155 female. In survey of satisfaction of flower shop's product price, 'satisfied' responses in male and female respondents were 8.62 and 14.21%, respectively. Results of survey of consumer's awareness on packaging of flower shop's products have shown that the 'satisfied' responses in male and female respondents were 6.88 and 12.91%, respectively. In question of the satisfaction of flower products as a gift, the 'satisfied' responses in male and female respondents were 8.61% and 1.95%, respectively. In question of the attitude of seller, the 'satisfied' responses in male and female respondents were 6.88% and 6.46%, respectively. In survey of the mind of consumer's repurchase, male and female respondents were satisfied 5.16% and 9.05%, respectively. Our results have shown that consumer's satisfaction in most questions was of low level. Therefore, we propose that these results are associated with the needs of active efforts of flower shop's manager.

Survey on the Use of Bed for Comfortable Sleeping (침대 사용시의 제반 현상에 대한 실태 조사)

  • Lee, Hyun-Ja;Hong, Kyung-Hi
    • Korean Journal of Human Ecology
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    • v.10 no.4
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    • pp.349-355
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    • 2001
  • The use of bed in Korea has increased steadily, however, intensive survey on the general use and consumer's evaluation of their beds have not been performed sufficiently, yet. Thus, the purpose of this study is to investigate the actual use of the consumer and their degree of evaluation for the component of the bed as well as their feeling of discomfort on the various parts of body. More than one hundred users of commercial beds were responded to the survey. The results obtained were as follows: (1) Complaint about the depression of the mattress and the noise from the bed was apparent in the current use of beds. (2) Important physical variable related to the comfortable sensation of the sleeping was the degree of support in maintaining the natural shape of the spine and waist. Durability and the degree of hardness of the mattress were also important physical parameters of bed perceived by consumer. (3) The degree of discomfort on the back and waist during sleep was closely related to the comfort evaluation of the bed.

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The Effects of Corporate Social Responsibility Activities on Brand Equity and Consumer Purchasing Intention

  • LEE, Jaemin
    • The Journal of Economics, Marketing and Management
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    • v.7 no.4
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    • pp.10-19
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    • 2019
  • Purpose - The purpose of this survey-based study was to identify the impact of corporate social responsibility (CSR) activities on corporate brand assets and consumer purchasing intentions, and to verify causal relationships between the variables. Research Question - The XCIP is the company's longest running program of its kind, taking a global approach to CSR. Xerox uses this initiative to fund employees in their local communities to make a difference in projects of their own choosing. Research Method-The survey period was conducted for about three months from May 3, 2018 to August 7, 2018, and a random sampling method was used. The total number of samples was 420, with 19 samples excluded from final analysis due to untruthful or erroneous responses. Result - In this study, the general characteristics of the survey participants were investigated as follows in analyzing the impact of CSR activities on brand assets and consumer purchasing intentions. First, male (51.6 percent) college graduates (42.4 percent) outnumbered female participants (40.2 percent), and participants in their 40s (30.7 percent) and 50s (23.8 percent) ranked highest, followed by general office workers (27.6 percent), business people, people in service positions, and people in sales positions.

A Development of a Forecasting System of Textile Design based on Consumer Emotion(I) - Suggestion of an Efficient Textile Design Method - (소비자 감성에 기반한 텍스타일디자인 예측시스템 개발(I) - 효율적인 텍스타일디자인 방법 제안 -)

  • Cho, Hyun-Seung;Lee, Joo-Hyeon
    • Fashion & Textile Research Journal
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    • v.7 no.2
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    • pp.187-195
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    • 2005
  • The purposes of this study were to investigate the effects of the elements of textile design on consumer emotion and to develop the emotion model which is suitable for the textile design. The descriptive system of textile design was developed based on the previous studies. Emotion measurement scale was developed to analyze the consumer emotion for the textile design. 20 representative types of textile design were collected as stimuli set for this study, consumer emotion on each design type was examined and was analyzed through the survey. For the data analysis, principal component analysis was employed. As a result, 8 emotional factors such as 'Modern', 'Fun', 'Natural', 'Elegance', 'Classic', 'Ethnic', 'Wild' and 'Sporty' were derived from the results of the survey. Emotion measurement scale which consisted of 8 factors was developed to analyze the effects of the elements of textile design on consumer emotion and 80 representative types of textile design were collected. In addition, the emotion which consumers feel for the textile design types was investigated and each textile design was described according to the descriptive system of textile design. Statistical methods of pearson correlation and multiple regression were employed to analyze the relationship between the elements of textile design and consumer emotion. The results of this study revealed that 15 design elements which affected consumer emotion were the size of motives, the shape of motives, the degree of tone contrast among motives etc. This study findings can provide specific design methods for the effectiveness of consumer emotion.