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Survey of Consumer's Awareness on Flower Shop's Products and Attitude of Seller, and Mind of Consumer's Repurchase  

Choi, Myung Sim (Division of Horticulture and Pet Animal-Plant Science, Wonkwang University)
Song, Chae Eun (Korea Institute of Natural Science Inc.)
Wang, Kyung Hee (Department of Horticultural design, Shingu University)
Publication Information
FLOWER RESEARCH JOURNAL / v.19, no.3, 2011 , pp. 158-163 More about this Journal
Abstract
The purpose of this study was to find new way for vitality of flower shop. The subjects for this research were composed of 58 male and 155 female. In survey of satisfaction of flower shop's product price, 'satisfied' responses in male and female respondents were 8.62 and 14.21%, respectively. Results of survey of consumer's awareness on packaging of flower shop's products have shown that the 'satisfied' responses in male and female respondents were 6.88 and 12.91%, respectively. In question of the satisfaction of flower products as a gift, the 'satisfied' responses in male and female respondents were 8.61% and 1.95%, respectively. In question of the attitude of seller, the 'satisfied' responses in male and female respondents were 6.88% and 6.46%, respectively. In survey of the mind of consumer's repurchase, male and female respondents were satisfied 5.16% and 9.05%, respectively. Our results have shown that consumer's satisfaction in most questions was of low level. Therefore, we propose that these results are associated with the needs of active efforts of flower shop's manager.
Keywords
flower gift; flower consumption; flower packaging;
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