• 한국식품영양학회지
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• 제30권6호
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• pp.1199-1209
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• 2017

Food environment has been going through significant changes with the introduction of Information and Communication Technology (ICT). This study was conducted to investigate the current development status of ICT related to food delivery service by analyzing the relevant registered patents according to consumer buying process. Patents registered between 2002 and 2016 were searched with 'food' and 'delivery' as main keywords through Korea Intellectual Property Rights Information Service (www.kipris.or.kr). The search resulted in 624 patents among which 219 patents were related to food delivery service; 108 patents based on ICT were selected and analyzed. The patents were examined by applicant and year. The patents were classified into the six steps of consumer buying process: 'need recognition', 'information search', 'evaluation', 'choice', 'purchase', and 'postpurchase evaluation'. Patents belonging to more than one step were coded to all the corresponding steps. The patents were registered mainly by domestic companies (50.9%) and individuals (35.2%), having shown dramatic increase of registration since 2012. Over 2/3 (67.6%) of the patents were related to the 'purchase' step. About 32% were associated with the 'information search' step. Approximately 18% of the patents were relevant to the 'evaluation' and 'choice' steps, respectively. The numbers of patents related to the 'postpurchase evaluation (13.9%)' and 'need recognition (12.0%)' steps were relatively low. The current ICTs related to food delivery service in Korea were largely associated with service providers' profit generation rather than consumers' benefit. There is still much room for technology development that could contribute to increasing consumers' benefit.

• 대한가정학회지
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• 제32권2호
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• pp.17-32
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• 1994

The main purpose of this study is to assess the housewives' perception to the salespersons' delivery of information at a department store and to assess how much they wan to get information through them. In this regard 410 consumers of housewives living in Seoul are randomly selected from April 7 to 28 in 1992. The major results are as follows: Firstly consumers generally seem to think much of salespersons' ability and to need salespersons' close explanation and advice. In this regard salespersons are respected as the consumer information sources whereas the degrees of reliability and satisfaction are relatively low. And, thus, salespersons does not influence much on consumers' decision to purchase. Secondly, consumers require information from salespersons. Therefore salespersons should provide informations to consumers so that salespersons will be available informants to consumers. Thirdly recognition on the presense salespersons is the major variable which influenced on consumers' requirement for information. The more positive recognition raises consumers' requirement for information and hence needs more available salespersons as informants to consumers. Consequently salespersons are expected to be professionals to meet the consumers' demand.

• 한국생활과학회지
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• 제18권4호
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• pp.945-958
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• 2009

This study is to examine the factors affecting success of business withhigh accomplishments in customer recognition and financial aspect in the fashion industry. In addition, through survey on consumers and interviews on industry officials who concerned fashion brand, perceived success factors were compared between consumer and industry groups. This study selected a total of 20 brands, which were 5 brands per 4 categories(e.g., women, men, sports and casual wear), with high customer satisfaction and customer loyalty in consumer's perspective and high revenues, revenue growth, and profit rate in 2004 in a financial perspective. The survey on consumer group and interviews on officials in industry were conducted simultaneously. One thousand respondents were obtained from survey on consumers and 40 respondents were obtained from interviews on industry officials. Multiple regression analysis and t-test were used for data analysis via the SPSS 12.0 program. The result of this study was as following. From a consumer perspective, respondents recognized that both consumer satisfaction and brand revenues were positively related to brand factors of consumer, product and marketing. From an industry's perspective, consumer, product and marketing factors affected consumer satisfaction as a brand success factor. In comparison of perception difference in brand success factors between consumer and industry groups, industry group was more likely to concern about the importance of brand success than consumers. In addition, the consumer group perceived the most highly consumer factor as a brand success factor, followed by product and marketing and external environment factors, while industry group did in order of consumer, marketing, product, and external environment factors, which indicated significant difference in perceptions of the two groups. Through this study on consumer satisfaction to improve positive and amicable buying behavior and comparative analysis on difference of perception of consumers and industry on factorsfor financial ability and revenue increase, the foundation for strategy establishment of brand distinction in fashion industry can be provided.

• 농촌지도와개발
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• 제14권1호
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• pp.117-147
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• 2007

The main goal of this study is to survey the actual condition of farm household adopt traceability of agricultural products and the consumers' recognition of the traceability. Thirty six farm household adopted traceability of agricultural products and one hundred twenty three consumers were surveyed for this study. A total of the cultivated area of surveyed farm household was 39.6ha－owned land(21.2ha) and Rented land(18.4ha)－and the cultivated area of crops with the traceability of agricultural product was 15.7ha, consisting of 39.6% of the whole cultivated area. 22.2% of agricultural traceability products was cultivated bychemical method and 77.8% of the them by environment－friendly agricultural methods－organic cultivation accounts for 2.8%, no－chemicals cultivation 47.2% and low－chemicals cultivation 27.8%. As a result of the consumer survey, 75.6% of respondents recognized agricultural product traceability and only 29.0% of them had experience to purchase traceability products. But 61.0% of surveyed people had intention to purchase traceability products in the future. It was found that consumers wanted to know about production traceability information of farm products in order to identify quality certification including environment－friendly certification, product quality such as taste, weight, grade, and the use of insecticides and fertilizers regarding use frequency and kinds of chemicals.

• 동아시아식생활학회지
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• 제21권3호
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• pp.401-417
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• 2011

The purpose of this study was to investigate consumer concerns about hazardous elements on foods and recognition of the roles of government, food producers, and consumers in securing food safety. The data were collected from the 443 adult consumers living in Seoul, Busan, Daegu, Incheon, Kwangju and Daejeon through a self-administered questionnaire. Frequencies, t tests, analysis of variance and Duncan's multiple range tests were conducted using SPSS Windows. The results of the survey were as follows: (1) the respondents were worried about health risks related to hazardous elements on foods, (2) many respondents were more worried about preservatives of imported foods than those of domestic foods, and (3) most respondents mentioned that observance of enforcement regulations by producers was the most important factor for ensuring food safety in the future. These results imply that regulations regarding the safety of imported foods should be increased.

• 한국식생활문화학회지
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• 제15권2호
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• pp.101-110
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• 2000

This study was carried out to investigate the consumer recognition and consumption of Misitgaru(the traditional powder of roast grain). Data were collected from the 605 housewives(average age, 42.9 years old) residing in Chonbuk area by the self-administered questionnaire. The results from this study were as follows. The respondants were generally concerned regarding Misitgaru as a between-meal snack(33%). And there were recognition on Misitgaru as a weaning food(17%), health food(16%), and substitute food(14%). Of the respondants, good consumers of the Misitgaru were high ratio in age below 30 years old and in number of family member between 6 to 7. Among the demographic variables, age, educational level and housing form especially affected the purchasing place and educational level affected the kinds of mixing cereals. The higher the educational level, the more the kinds of mixing cereals. The methods of storage were significantly different according to age and income level. The older in age and higher in income level, the higher the storage at room temperature.

• 한국디자인학회:학술대회논문집
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• 한국디자인학회 2001년도 Bulletin of The 5th Asian Design Conference International Symposium on Design Science
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• pp.28.2-28
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• 2001

• 한국의류학회지
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• 제19권2호
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• pp.329-339
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• 1995

This study intended to provide valuable basic data for an efficient using newspaper advertising to manufactures by investising and analyzing the character of newspaper as fashion advertising and media environment, consumer's attitude of advertising subscription, a degree of recognition and concern on a newspaper advertising and a degree of like on expressive form of a newspaper advertising. A question that is drawn up by researcher base on existing records and preceding study was used as major method for understanding consumer's consciousness. The sample group is composed of female students, working women, housewives who lives in Seoul. The results of this study were as follows. 1. Manufactures should be developing Headline in subject matter to get out of plain sale advertising and event advertising. 2. Manufactures should difference to understanding Illustration that consumer prefer. Also using of photography is efficient and it is importent to use of color advertising that appeal to consumer. 3. The informative advertising is a high degree of efficiency by reason that the newspaper offers great news source and information.

• 산업경영시스템학회지
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• 제28권3호
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• pp.87-97
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• 2005

This study deals with the analysis on the consciousness and image character of the internet shopping mall. As consciousness analysis result of internet shopping mall consumer, 'cheap price' and 'convenience' are evaluated high by reason that buy goods/service. 'Delivery delay' shows that deficiency of swiftness is indicated preferentially by shortcoming when the goods/service are purchased at the internet shopping mall. Consumer is prferring most 'deferred payment' with consumer's protection system of internet shopping mall. In image character of internet shopping mall, computer system speed and swiftness of reaction time, intimacy of shopping mall site design, delivery system trustability, goods/service contiguity, trustability of billing system, recognition shopping mall company, consistency about good service etc., showed high assessment, but comparative satisfaction is not high in solution at authoritativeness of personal information leakage prevention, problem occurrence.

• 한국식생활문화학회지
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• 제18권3호
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• pp.235-243
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• 2003

This study was to investigate the consumer recognition of commercial Sunsik & Saengsik. The data was collected from the 395 married women residing in Seoul and Kyungki area by the self-administered questionnaire. A related purpose was to analyze the nutrient composition and the hygienic safety of commercial Sunsik and Saengsik. The results from this study were as follows. The purchasing and using behaviors were significantly different between two user groups. Sunsik users have generally purchased the products at a discount store(41.0%) as a between-meal snack(36.4%). The products were usually the ones made on the spot(55.0%). However, Saengsik users have purchased the manufactured products-serving size package-(84.0%) at a health foods store(50.7%) as a health food(38.7%). Many of Sunsik users have had Sunsik in water or milk with sugar(40.7%) and 1-2 times a week(40.0%). But Saengsik users have usually had Saengsik in water or milk with honey(38.6%) and everyday(34.7%). According to the analysis on nutrition composition, crude proteins were significantly more rich in Sunsik samples, and crude ashes were more rich in Saengsik samples(p<0.01). Sunsik E and all the Saengsik samples showed the high total viable plate counts of $4.8{\sim}7.0$ log cfu/g. Coliform groups were detected in all the Saengsik and two Sunsik(A, E) samples.