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http://dx.doi.org/10.9799/ksfan.2017.30.6.1199

Registered Patents related to Food Delivery Service based on ICT : A Consumer Perspective  

Kim, Suyoun (Dept. of Food and Nutrition, Seoul National University)
Rha, Jong-Youn (Dept. of Consumer Science, Seoul National University)
Yoon, Jihyun (Dept. of Food and Nutrition, Seoul National University)
Publication Information
The Korean Journal of Food And Nutrition / v.30, no.6, 2017 , pp. 1199-1209 More about this Journal
Abstract
Food environment has been going through significant changes with the introduction of Information and Communication Technology (ICT). This study was conducted to investigate the current development status of ICT related to food delivery service by analyzing the relevant registered patents according to consumer buying process. Patents registered between 2002 and 2016 were searched with 'food' and 'delivery' as main keywords through Korea Intellectual Property Rights Information Service (www.kipris.or.kr). The search resulted in 624 patents among which 219 patents were related to food delivery service; 108 patents based on ICT were selected and analyzed. The patents were examined by applicant and year. The patents were classified into the six steps of consumer buying process: 'need recognition', 'information search', 'evaluation', 'choice', 'purchase', and 'postpurchase evaluation'. Patents belonging to more than one step were coded to all the corresponding steps. The patents were registered mainly by domestic companies (50.9%) and individuals (35.2%), having shown dramatic increase of registration since 2012. Over 2/3 (67.6%) of the patents were related to the 'purchase' step. About 32% were associated with the 'information search' step. Approximately 18% of the patents were relevant to the 'evaluation' and 'choice' steps, respectively. The numbers of patents related to the 'postpurchase evaluation (13.9%)' and 'need recognition (12.0%)' steps were relatively low. The current ICTs related to food delivery service in Korea were largely associated with service providers' profit generation rather than consumers' benefit. There is still much room for technology development that could contribute to increasing consumers' benefit.
Keywords
food delivery service; delivery app; commercial foodservice; consumer buying process; Information and Communication Technology(ICT); food tech;
Citations & Related Records
Times Cited By KSCI : 8  (Citation Analysis)
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