• Journal of Korea Society of Digital Industry and Information Management
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• v.4 no.4
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• pp.127-138
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• 2008

To study about core capability which becomes the kernel of sustainable competitive advantage (SCA) in cyber university which confronts competition-deepening circumstance, the value and importance of brand and educational services of cyber universities which stand on the basis of offline university were examined. Moreover, core capability based on the importance of cyber university service was searched, and its strategic course were suggested. Within research processes, competition environment of cyber university was forecasted, and importance to build up its core capability was examined. Moreover, conjoint analysis was carried out for three offline cyber universities. As a result of survey analysis, effectiveness of cyber university brand showed greater influence than other characteristics in terms of the influence which affects consumer preference for cyber university. Therefore, to overcome weaknesses of brand asset in low brand power cyber university, establishment of strong core capability which reflects consumer preference is needed to carry out differentiation strategy or concentration strategy, and it is necessary to consider the introduction of new competitiveness structure.

• Korean Journal of Environment and Ecology
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• v.26 no.3
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• pp.463-471
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• 2012

Objective of this study is to provide basic information for developing more differentiated and targeted forest healing policy and Korean medical healing programs grounded on consumer preference for forest based Korean medical healing tourism products. The internet survey(CAWI) by percentage quota sampling with 400 Seoulite ages over 30 by the age, area, and gender was conducted, and 317 samples were used for a final analysis. 61.5% of the Seoulite associated 'forest bath/walking in the woods/tree' with an image of a forest based Korean medical healing tourism product, and preference for the product and the intention to use were positive at the percentages of 72.9% and 67.5%, respectively. Preferred areas were Seoul/Gyeonggi-do(53.5%) and Gangwon-do(38.8%). 'Stress solving and refreshment', 'taking a forest bath and a walk', and 'maintaining and promoting health' were the main purposes of the use. As for a therapy, 'walking therapy' was most preferred, and 'ergotherapy' was the next. First priority as for a use facility was 'healing trail', and 'professional medical facility' ranked second. Although important decision attributes were ' cost of use', 'food', and 'friendliness of medical staff', all the other sets of attributes related to use convenience, quality of medical service and tourism activities also recorded high, which forecasts higher consumer expectation for the product. As the result showing differences in consumer preference by the demographic segmentation, differentiated and segmented consumer needs should be considered when planing and managing a product. The scope of the study is limited to a demographic segmentation which is a basic stage of understanding consumer preference, therefore more detailed future researches on complicated and multi-dimensional consumer needs are required.

• Journal of Technology Innovation
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• v.14 no.1
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• pp.227-254
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• 2006

Under the recent trend of telecommunications and broadcasting convergence, much more various forms of new convergence broadcasting services are being introduced than ever before. Owing to the unique advantages, new convergence broadcasting services are expected to bring drastic changes to the current broadcasting service market. In this research, we attempt to examine what kind of attributes critically affect the competition among new convergence broadcasting services, and how much competitive they will be, based on the quantitative information about consumer preferences for the important attributes of new convergence broadcasting services. Conjoint survey was used in order to obtain stated preference data of consumers. From the results, some implications are obtained as follows. First, even though new convergence broadcasting services have many unique advantages, still price is the most important for the consumers. Second, it is expected that considerable consumer valuation exists for the unique advantages of new convergence broadcasting services like mobility and dual-way interactivity, which will add the competitiveness of those services in the future. Third, since midterm advertising puts negative utility on consumers, broadcasting services with midterm advertising will not be preferred to those with neither advertising nor midterm advertising. Fourth, service coverage and the number of consumers using the same broadcasting service have a significant feedback effect on the competition between broadcasting services from the dynamic aspect. Lastly, the consumer preference can be affected by demographic variables like age and gender, and broadcasting service usage patterns such as channel switchover for escaping advertisement and frequency of using other recorded media. Main findings of our research might become useful information for both telecommunication and broadcasting companies, contents providers, advertisers, and policy and regulation makers to cope with the uncertain environment of telecommunication and broadcasting convergence.

• Journal of the Korean Society of Costume
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• v.50 no.5
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• pp.65-75
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• 2000

The purpose of this study was to survey about the suitability of maternity dresses on the market and thus to contribute for the maternity dress makers to produce clothes which are ergonomic and wanted by customers. The chief designers of the two major maternity dress makers were questioned about design and production planning, and 195 subjects who had an experience of delivery within a year were questioned about their consumer behavior, preference, and body fitting. The suggestions according to the results of the questionnaire of maternity dress makers and customers were as follows : 1. The most important item, an one-piece dress should be produced a lot more than other items. 2. The designs of maternity dress should be more simple, sophisticated, and natural. 3. The colors of pastel tone rather than trendy colors should be used. 4. The materials of maternity dress should be washable and able to help pregnant women's activity. 5. The front patterns of maternity dress should have more ease than the back patterns have, to cope with increasing abdominal girth and bust girth.

• Journal of the Korea Institute of Building Construction
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• v.4 no.3
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• pp.153-159
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• 2004

The brand value of apartment which affects not only sale percent and profit but also the worth of real estate is raised as an important point of sale competition in the apartment market. But now the market is occupied by a few construction companies, which have well recognized brand. So it's difficult for a construction company without brand to enter the apartment market because of consumer's ignorance. domestic construction companies are spending lots of money and effort to advertise their characteristic brandapartment based on classified consumer's desire and offer consumers what they want. Therefor, This study investigated the factors of recently characteristic brandapartment focusing on design, environment, materials, home automation and surveyed residents preference of a brand by P.O.E methods. Based on such results of survey, this study suggest the basically reference information on characteristic strategy of an brandapartment.

• The Korean Journal of Food And Nutrition
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• v.36 no.4
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• pp.274-285
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• 2023

This study was conducted to select representative agricultural products (4 types of fruits and 4 types of wild vegetables) in Chungju, define their sensual characteristics, derive suitable flavour-pairing and recipes for each ingredient, and use them as a cornerstone in the development of menus. For the experiment, 10 experts were selected to choose 8 representative agricultural products in Chungju, and 18 menus were selected through a flavour-pairing survey. A consumer panel (a total of 413 people, 105 in their 20s, 103 in their 30s, 103 in their 40s, and 102 in their 50s) for evaluating the characteristics of consumer preferences was selected. After the flavour-pairing survey 'sweet taste', 'light flavour', 'soft flavour', 'savoury flavour', 'familiar flavour', 'harmonious flavour', 'softness', and 'harmoniousness with food ingredients' were determined as drivers of liking, on the other hand, 'disturbance with food ingredients' and 'soybean fishy smell' were determined as drivers of disliking. The degree of consumer preference and overall acceptance were found to be related to the consumers' familiarity, suggesting that if a menu should be developed using unfamiliar local agricultural products, it should be configured with familiar recipes and seasoning methods.

• Korean Journal of Food Science and Technology
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• v.12 no.3
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• pp.165-169
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• 1980

Consumer acceptance and preference tests for commercial milk were run with laboratory consumer panel. The results were summarized as follows: 1. According to result of the paired comparison preference test between milk K and each of 4 commercial milk tested a significant difference in the consumer preference was not recognized at 5 percent level 2. According to result of hedonic scale test for commercial milk, a significant difference on both treatment and panel member effect was not recognized at 5 percent level. 3. According to result of food action scale test for commercial milk, the frequency of 'I would drink this every opportunity I had' was the highest as 38 percent. 4. According to the rank test for the determination of the preference for milk flavor on the temperature of sample, the frequency of sampling at $20^{\circ}C$ was the highest. 5. A significant difference on the flavor of milk was recognized among 5 samples of commercial milk by both difference test and profile test as reported in the previous paper (Korean J. Food Sci. Technol. 12(3), 150 and 158(1980)), but not by rank test, preference test and hedonic scale test. This fact suggests that rank test, preference test and hedonic scale test are influenced by the difference on the preference of the panel members and on the basis of quality, etc.

• Journal of Fashion Business
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• v.10 no.4
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• pp.130-139
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• 2006

This study was conducted to survey and analyze the preference, and acceptance of smart clothing to the consumers with different age. A questionnaire with the objects of 530 consumers from the teens to the forties, in order to utilize the characteristics of consumers as basic materials for the planning of smart clothing, which is reasonably designed to have both of function and fashion, by checking the characteristics of consumers. The results are as follows; 1. The interest degree of fashion was the highest in the 20's and the acceptance degree showed the medial frequency in all age groups. In terms of the analysis result regarding general persons and professionals, professionals showed higher frequency distribution in both interest degree and acceptance degree than general persons. 2. When a comparison for each age, general person, and professional was made, more than the majority of all could not recognize the terms and concept about the smart clothing, but in terms of the favorable impression, more than the majority answered that it interests them. 3. More than the majority of the objects of this survey responded that they have a purchase intention and in terms of the desired purchase price, the price below 500,000 won showed the most frequency. In terms of the reason of wearing the smart clothing, they responded that they can select needed functions, and in terms of an occurring problem, they answered that it is the high cost of economic burdens.

• Culinary science and hospitality research
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• v.22 no.4
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• pp.353-364
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• 2016

This study was conducted to find the influence of menu select attribute on consumer preferences and satisfaction as perceived by Japanese restaurant consumers. Survey method was employed and distributed during January 1 to January 31, 2016 from who have an experience in Japanese restaurants located in Busan and Gyeongnam. First, the quality of the menu (${\beta}=.444$, p<.001), menu design(${\beta}=.425$, p<.001), select menu motivation (${\beta}=.147$, p<.001) positively impact on consumer preferences. Second, consumer preference significantly and positively influence on customer satisfaction. Third, the quality of the menu (${\beta}=.650$, p<.001), menu design(${\beta}=.120$, p<.001), select menu motivation (${\beta}=.263$, p<.001) positively impact on consumer satisfaction. Finally, partial mediating effect of consumer preference was identified between select attributes and consumer satisfaction.

• The Journal of Fisheries Business Administration
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• v.54 no.1
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• pp.051-069
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• 2023

This study analyzed the determinants that affect the purchase of ready-to-cook seafood products using the "Consumer Attitude Survey on Processed Foods" from 2018 to 2021. Dietary lifestyle, food awareness and preference survey questions were categorized, and factors affecting the purchase probability of ready-to-cook seafood were identified through a binomial logit model. The main research findings are as follows. First, consumers had higher preference for quality, safety, and new taste factors than health and price factors when purchasing HMR (Home Meal Replacement). Second, through binomial logit model analysis, the probability of purchasing ready-to-cook seafood products was low in the group pursuing taste and economy. On the other hand, the purchase probability was high in the group seeking convenience. Third, the purchase probability of ready-to-cook seafood products was higher in households with two or more persons than in single-person households. These results suggest that differentiated product development and marketing strategies should be needed for each consumer groups in the seafood convenience food market.