• Proceedings of the Safety Management and Science Conference
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• 2009.11a
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• pp.327-337
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• 2009

This paper intends to search factor affecting the selection of financial products by analyzing whether there is difference in the preference of individual financial products whose recognition of importance in the property of financial products in different, depending on the property of investors. The Analytical Hierarchy Process (AHP) is used to test the priority model. The study attempts to demonstrate how the model helps providing better decision choices in financial products.

• Journal of the Korean Society of Costume
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• v.54 no.1
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• pp.53-68
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• 2004

The purposes of this study were to classify the contents of lifestyle of adolescence consumers, to examine the differences of lifestyle, importance of store attribute, preference of fashion store according to demographic variables, to test preference of fashion store and lifestyle, preference of fashion store, and to examine how the preference of fashion store was influenced by lifestyle, importance of store attribute, and demographic variables. Subjects were 317 adolescence consumers(13-24 years) in Seoul, Korea. Preference of imported & brand goods, orientation of fashion & beauty life, and family orientation had a direct effect on preference of department store($R^2$=.129). Sex had an indirect effect on preference of department store through orientation of fashion & beauty life. Search of video media & information and age(-) had a direct effect on preference of entertainment shopping center($R^2$=.150). Orientation of fashion & beauty life(-), sales promotion, sex, and reasonable consumption had a direct effect on preference of discount store(R =$^2$.109). Sex(-) had an indirect discount store through orientation of fashion & beauty life, and sex(-), search of video media & information, age(-), and reasonable consumption did through sales promotion. Sales promotion, preference of imported & brand goods(-), and store atmosphere(-) had a direct effect on preference of traditional market($R^2$=.060). Sex(-), age(-), search of video media & information, and reasonable consumption had an indirect effect on preference of traditional market through sales promotion, and search of video media & information, reasonal consumption, and acceptance of foreign culture did through store atmosphere.

• Journal of Animal Science and Technology
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• v.46 no.3
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• pp.415-426
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• 2004

Digital photographs of 16 pork chops were taken and modified images to give 16 treatments: two levels of each of fat cover, color, marbling and drip. Consumers(n = 1,014) were randomly selected and a questionnaire asking for socio-demographic information was completed. Each consumer was asked to select preferred type from 16 treatments and this selection was repeated eight times. There were significant differences in pork selection among age, sex and occupation groups only except income levels. Pork preference choices were different in meat color, fat cover and drip depending on age group. Student consumers aging from 18 to 24 years preferred pork chop having darker color, thinner fat cover and more drip when compared to the other groups(p < 0.05). Male preferred pork having darker and more drip than female(p < 0.05). Marital status had a effect on the preference in meat color and drip. The consumers had different choice in color, fat cover and drip depending on occupation(p < 0.05). This results can provide a fundamental information for industries or processors to develop or produce pork that satisfy each target consumer group in the future.

• The Journal of the Korea Contents Association
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• v.15 no.9
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• pp.72-83
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• 2015

The purpose of this study was firstly, to explore the design preference, consumer experience and purchasing factors of parents for smart animal toys and secondly, investigate whether there is a difference by children's sex and age. For this purpose, the questionnaire survey was conducted with 344 parents of younger children in Seoul and Gyeonggi Province. As a result, the white or brown colored 20~30cm, dog-type smart toy was preferred and the sound was considered as the most important function. Besides role of toy, smart toy was expected to play as a pet, a friend and a younger sibling. Actually, dog-type smart toy were most frequently purchased. And main satisfied causes were fun, interactivity and design and dissatisfied causes were noise, price, battery life and durability of purchased smart toys. Finally, the important factors in purchasing smart toy were the safety, durability, battery life, sustainable play, education and washability. The parents' preference, customer experience and purchasing factors showed little significant differences according to the sex and the age of the children. This research will be useful in understanding parents purchasing activity of smart animal toys and provide valuable data for function construction, design and service planning necessary to develop the smart animal toy.

• Korean Journal of Agricultural Science
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• v.38 no.2
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• pp.361-368
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• 2011

This study aims to examine the consumer preference for packaged bean curd that takes a growing public interest. Specifically, this study tried to examine which is more important - the place of origin of the raw bean or the environmental-friendliness of the raw bean. Surveys were conducted to obtain information, such as the consumer evaluation for food safety on imported food products from China and the consumer perception of Chinese organic food products, Using the binary probit model, the relationship between consumer's choice of packaged bean curd and potentially important factors that can affect the consumer's choice was analyzed. A summary of this research and some policy implications follow. The results of this study can be used as the basic guideline as to how to extend the safety of imported food products, in general, and how to further develop the packaged bean curd industry in Korea, in particular.

• Korean Journal of Agricultural Science
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• v.40 no.4
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• pp.417-423
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• 2013

Recently, there is the huge interest to promote the export of Korean agro-food to Chinese market. However, small number of papers analyze the Chinese consumer to find the strategy for launching Korean agro-food in Chinese market. The purpose of this paper is to analyze Chinese consumer for Korean agro-food in Chine. Survey analysis was conducted in 4 big city (Beijing, Shanghai, Guangzhou, and Tsingtao) for this research. The results of studies present a few findings: First, many Chinese consumers prefer Korean agro-food. Second, among big cities, Beijing shows the highest level of preference for Korean agro-food, Third, Chinese consumers can pay higher price for Korean agro-food, Fourth, Chinese consumer usually buy small amount of agro-food. Fifth, the image of Korea is also important to promote the exportation of Korean agro-food to Chinese market.

• Journal of Agricultural Extension & Community Development
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• v.16 no.2
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• pp.405-438
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• 2009

This study aims to analyse the consumer and regional dwellers preferences of nonghyup influenced by contributions of socio-economical using ordered logit model. The survey data were obtained from 225 adults in Chungnam province, cross sectional data in 2007. This paper especially estimates the impact of socio-economic characteristics, such as sex, occupation, school career, and emotional and subjective recognition of contributions of regional socio-economical and culture development, social welfare, It also examines the impact of recognition of cooperational level with local government's policy, customer satisfaction ratings, degree of business ethics. The main results are as follows; the consumer and regional dwellers preferences of nonghyup is not affected by sex, occupation, school career. But the consumer and regional dwellers preferences of nonghyup is influenced by emotional and subjective recognition of contributions of regional socio-economical and culture development, social welfare, It also influenced by emotional and subjective recognition of policy cooperation level with local government, customer satisfaction ratings, degree of business ethics.

• Journal of the Korean Society of Clothing and Textiles
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• v.32 no.4
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• pp.651-658
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• 2008

Conjoint analysis estimates how much each of the attributes is valued on the basis of the choices consumers make among product concepts that are varied in systematic ways. The purposes of this research were to evaluate the relative importance of each fabric constituent characteristic for the consumer's utility or preference, to compare with the relative importance between the trained and the untrained panelists, and to identify the combinations of the constituent characteristic of knit fabric which offer consumers greater utility. Conjoint analysis was conducted using data taken from 54 trained and 54 untrained panelists, who rated preference for 12 different knit fabrics. The stitch length had a greater effect on knit fabric preference than the mixture ratio of fiber. There was no difference on effect of knit constituent characteristics for preference between the trained and the untrained panelists. Total, trained and untrained group preferred a knit fabric that had a higher acrylic mixture ratio and a short stitch length.

• Journal of the Korean Society of Clothing and Textiles
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• v.21 no.1
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• pp.35-45
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• 1997

The main purpose of this research was to classify the contents of impulse buying of clothing products and to investigate how the impulse buying was influenced by fashion involvement, recognized brand preference, and impulsiveness. Samples were 238 college women in Seoul, Korea. The results of the research were as follows. 1. Four factors of impulse buying derived by factor analysis; F 1 'sensitive aspects of products stimulation'; F. 2 'utility aspects of products stimulation'; F. 3 'consumer situation stimulation'; F. 4 'marketing situation stimulation'. 2. Impulsiveness had a positive relation with impulse buying, fashion involvement, and recognized brand preference. Fashion involvement had a positive relation with recognized brand preference and impulse buying. 3. Impulse buying was influenced by fashion involvement and impulsiveness. The explanatory power of the 2 variables was 9.3%. 4. Fashion involvement was influenced by sensitive aspects of products stimulation, major, recognized brand preference, income, and grade. The explanatory power of the 5 variables was 23.7%. 5. Recognized brand preference was influenced by income, fashion involvement, and marketing situation stimulation. The explanatory power of the 3 variables was 11.2%.

• Journal of the Korean Society of Food Culture
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• v.33 no.3
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• pp.207-216
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• 2018

This study examined the potential of export items in Malaysia by investigating the awareness and preference for Korean food products. A high potential product list developed from the literature, included reports about the food export status in Korea and Malaysian food trends. An online survey was carried out with 600 consumers in Malaysia. With 435 valid responses, the average awareness of the Korean food products was 3.13, and the preference was 3.48 on a 5-point scale. The awareness and preference of Korean food products were higher in the 20s-30s group than in the older groups. In particular, the Muslim group had a higher awareness for 'ramyon' than the other groups, and the Buddhist group had a higher preference for 'ginseng beverage' than the other groups. The most well-known and preferred products were ramyon, hot noodles, kimchi, biscuits, fruits & vegetable beverage, and sauce (with Korean traditional sauce)'. Based on these results, the marketing implications of the study findings are discussed.