• 제목/요약/키워드: Consumer Participation Oriented

검색결과 22건 처리시간 0.027초

여성 소비자 유형별 웰빙 마케팅 전략에 관한 연구 -웰빙 라이프스타일을 중심으로- (A Study on Well-Being Marketing Strategy by Female Consumers' Types - Focusing on Well-Being Lifestyle -)

  • 장승희;장은영;이선재
    • 복식
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    • 제56권3호
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    • pp.28-41
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    • 2006
  • The purposes of this study were to analyze 'well-being' lifestyle pursuits depending on consumer types and to classify female consumer types according to their 'well-being' awareness. This study also intended to examine the levels of consumers' participation in pursuing a 'well-being' lifestyle, and to find female consumers' characteristics related to well-being lifestyle. The results of study were as follows: First, female consumers were classified in terms of their lifestyle by using their participation in, and awareness of well-being concerns. The results were divided into four groups: society/family-oriented group, 'well-being' oriented leading group, trend-oriented material wealth pursuit group, and selt~centered/fashionable appearance-oriented group. Second, the results of examining characteristics by female consumer type in terms of their pursuit of a well-being lifestyle show that the 'well-being' oriented leading group had the greatest number of innovators and followers. Also, the trend-oriented material wealth pursuit group consisted of mostly medium level participants, and the self-centered/fashionable appearance-oriented group had the greatest number of 'well-being' lifestyle bystanders. With regards to practical participation group, significant differences were found in the sections of 'health', 'leisure' and 'whole', except for 'appearance management'. With regards to purchase experience of 'well-being' products, the health-oriented leading group was the highest participation level in the sections of 'clothes' and 'food', except for 'residence', in which the society/family-oriented group was the highest. Third, demographical characteristics within female consumer types classified by 'well-being' lifestyle showed that the society/family-oriented group had a high percent of. dedicated housewives in their forties or fifties, and the trend-oriented material wealth pursuit group has a high percent of married people in their twenties or thirties. Also, the self-oriented/fashionable appearance-oriented group had a high percent of unmarried. people in their twenties.

수용가 전력관리자와 일반 소비자 참여형 전력정보관리시스템 구축 (Development Of Power Information Management System For Customer Power Manager and Consumer Participation Type Oriented)

  • 정형용;유상봉;이기철;이철직
    • 전기학회논문지
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    • 제64권3호
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    • pp.480-484
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    • 2015
  • As the increasing national power crises due to various environmental factor, power market change is needed more developed and systemized DSM(Demand Side Management) search at DR market. To overcome national power crisis outbreaking every year and manage the eletric power reserve ratio, we need to construct and develop the electric safety manager and general public main oriented national power plant. For the advanced national power demand management system, it is required the application development like OpenAPI, Big Data Acquisition, Web/APP basd on ICT.

지속가능 발전을 위한 소비자 교육용 교육 연극 프로그램 개발 (The Development of Educational Drama Programme to Execute Consumer Education for Sustainable Development)

  • 이주진;최돈형
    • 한국환경교육학회지:환경교육
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    • 제22권1호
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    • pp.31-42
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    • 2009
  • Consumer education which changes human value and attitude to attain practice is necessary to solve the problem of environmental, social, and economical sustainability resulted from material and present-oriented consumption and decrease the effect of consumption on the sustainabilities. However, since the present consumer education is biased toward a traditional viewpoint of economical consumption, management of allowances, and rational purchase and its teaching method still stays on memorizing, cramming and one sided lecture, consumer education containing a key value of sustainable development have not been carried out successfully, Specifically, the consumer education in an elementary school treats mainly just on environmental conservation and economical knowledge even though quite much time is arranged in every school year. So, complement of contents such as understanding of relation between natural resources and consumption and the role and responsibility of a consumer is required to emphasis the sustainable development. In this work, a student-oriented educational drama programme for consumer education is developed with respect to an familiar theme of resources such as water, wood, food, and electricity. Educational drama is an efficient teaching method for consumer education of an elementary school student since it makes students experience virtual situation and produce an interest and active participation. How to execute consumer education in an elementary school textbook was analyzed and an educational drama programme was developed and applied, and finally, the programme was qualitatively improved. The paper survey on five teachers practicing the present programme reveals that is it can be affirmatively evaluated since it is familiar to students and leads to their interests and participation. Consequently, it can be confirmed that the present programme can be effective to perform consumer education for sustainable development.

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일본 소비자정책의 전환과 지방 소비자행정의 동향 -소비생활센터의 축소 및 민간위탁 현황을 중심으로 (Changes in Consumer Policy and Trends of Local Consumer Administration in Japan - Focusing on the Situations of Reduction and Entrustment to Civil Consumer Groups on Consumer Centers)

  • 이현진
    • 가정과삶의질연구
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    • 제24권4호
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    • pp.103-116
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    • 2006
  • This study reviews trends of Japanese consumer policies, with particular attention to the situations of operating local consumer centers, in an effort to find ways to develop rapidly changing local consumer administration practices in Japan. Budget cut on consumer administration by the Japanese government has resulted in a reduction of consumer centers in Todohuken, while new consumer policy, which seeks greater consumer independence, has encouraged civil consumer groups' participation in consumer administration. In particular, entrustment of consumer centers to civil groups has increasingly stimulated more region-oriented local consumer policies and enhanced the efficiency of consumer administration. To activate local consumer administration, it seems necessary to provide assistance to entrusted civil groups, strengthen business regulations of Todohuken administration, and ensure more effective operation practices of civil consumer groups.

소비자 맞춤형 식품안전 정보 제공 웹 디자인 개발에 관한 연구 (A Study on Web Design Development for Consumer-Oriented Information for Food Safety)

  • 이심열;박명희;조유현
    • 한국생활과학회지
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    • 제21권6호
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    • pp.1129-1144
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    • 2012
  • The purpose of this study was to investigate the gender difference in adolescent's problem behavior and depression, and The main aim of this study was to develop a fundamental web design to provide information content that would be easy for average consumers to understand based on the classification of information related to food safety. Based on the information obtained through in-depth interviews, the researchers developed an information classification system that meets the needs of consumers, and which serve as a basic framework for a homepage for a food safety information center. A total of 62 food items in 6 areas were selected based on reports of food safety related events occurring between 1998-2009 (KFDA 2008). The classification system of risk factors such as chemical risk factors and biological risk factors were categorized. The specific features of the information content for individual food items provided for classification based on evaluation by professional food scientists and the importance of risk factors. By providing a consumer participation section and company participation section, it was anticipated that the food safety information center would be able to act as a moderator for food safety information communication among consumers, the food industry, and the government. Based on the development of a classification system and framework, a design plan and tree-map for the internet site was developed.

외식 신상품 개발에 식품 위생과 고객 자발적 행위의 효과 측정 (On Customer Participation and Its Effect in Developing New Products of Foodservice Industry)

  • 이선호
    • 한국조리학회지
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    • 제13권4호
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    • pp.232-242
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    • 2007
  • Consumers are not simply consuming products anymore. They now take part in developing new products. Thus, it is essential that we devise a variety of consumer-oriented marketing strategies to keep close relationships with consumers. The purposes of this study were as follows: 1) to explore the relationship between customer participation and surveys on its effect, 2) to compare groups with respect to customer participation, and 3) to see whether there is a cause-effect relationship between the customer participation and surveys on its effect. Frequency analysis, correlative analysis and discriminate analysis were used to analyze the data. The results of testing hypotheses can be summarized as follows. we find that, as for customer participation factors, there is significant relationships among survey factors including customer satisfaction, cost reduction, customers' prior occupations. The current analysis exhibits favorable results in the customer participation and such factors. The analysis shows that there is significant difference between the active groups and the passive groups in all the new product development related factors; customer satisfaction, cost reduction, customers' prior occupations. Finally, this perhaps indicates that the result of the survey depends on whether firms are positive or negative in introducing customer participation.

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GIS 2.0 : 소비자 참여형 GIS에 대한 고찰 (A Study on Consumer Oriented GIS : GIS 2.0)

  • 강호석
    • Spatial Information Research
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    • 제14권3호
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    • pp.261-270
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    • 2006
  • GIS(Geographic Information System)은 컴퓨터와 인터넷의 출현과 더불어 발전을 해 왔고 이에 맞추어 사용자에게 다양한 서비스를 제공하고 있다. 차세대 Web을 뜻하는 Web 2.0은 불특정다수의 인터넷 사용자가 제공하는 정보가 집약되어 새로운 가치가 창출되는 비즈니스로 발전하고 있다. Web 2.0의 특징으로는 블로그, 롱테일 분포, SNS(Social Networking Service), UCC(User Created Contents), 집단지성 등을 들 수 있다. 본 연구는 Web 2.0의 특징을 이용한 가칭 GIS 2.0을 통해 현재 일방적이고 단순 자료 홍보적 성격의 공간정보제공 방법을 지향하고 쌍방향적이고 일반사용자 참여를 통해 완성될 수 있는 GIS 구축방법으로 전환하여 GIS 도입효과 및 활용을 극대화하는 서비스 모델을 제시한다.

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인터넷 쇼핑몰 이용 소비자의 식품 구매 의도 분석 (Research on Consumer's Food Purchasing Intentions through Internet Shopping Mall)

  • 김성희;주나미
    • 한국식생활문화학회지
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    • 제22권6호
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    • pp.705-712
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    • 2007
  • In spite of the fact that the food group(Food, Drinks and Health foods & Agricultural and Marine products) occupies little position in total sales of Internet shopping mall, the food group's sales in cyber shopping mall in 2006 have increased 678.1% over 5 years. In addition to the fact that the food consumption pattern has changed from quality-oriented to convenience, health and safety-oriented, the need to decrease the opportunity cost created by housework is rising in the context of increase of women's work participation rate. The wind of change like these will become the foundation on which cyber food industry will be developed. The factors having an effect on consumer purchasing intentions when one buy foods through internet shopping malls are researched in this thesis. For the investigation, women of 697 were surveyed by a questionnaire, and the data were analyzed by the SPSS for WINDOW(Version 12.0). The result is as follows: Factors having an effect on food purchasing intentions are Convenience(Timesaving, Troublesomeness), Customer service(Responsiveness, Reliability, Empathy, Tangibility), Perceived Customer Risk(Economic, Social, Performance risk) and Shopping experience(Easy to find out, Easy process for payment) in order.

여성적 감성을 반영한 제품디자인에 관한 연구 (A Study on the Woman Oriented Sensibility in Product Design)

  • 서홍석
    • 감성과학
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    • 제8권3호
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    • pp.231-240
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    • 2005
  • 여성의 사회적 참여와 경제적 지위가 높아지면서 소비 주체이자 유행을 선도하는 트렌드 창조자로서 '여성'이 부상하고 있다. 즉, 이제는 '여성'을 제품개발의 한 축으로 인식하고, 여성적 감성을 담아 낼 수 있는 제품 개발과 전략이 필요한 시점이다. 본 연구에서는 최근 디지털 제품을 중심으로 부각되고 있는 '여성성'을 사회$\cdot$문화적$\cdot$경제$\cdot$마케팅적 측면에서 그 배경을 살펴보고, 개발사례를 중심으로 여성적 디자인의 특징을 분석하였다. 또한 실제 제품개발과 연계하여 여성소비자의 소비성향 및 라이프스타일, 선호 제품스타일 등을 분석하였으며, 이를 반영하여 여성층을 겨냥한 감성오디오를 개발하였다. 궁극적으로 여성 지향적 제품개발의 필요성을 제기하고, 여성적 감성을 반영하기 위한 제품디자인 방향에 대하여 연구하였다.

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통신방송 융합 미디어의 상호작용성 효과에 관한 연구 (A Study on the Effects of Interactivity of Convergence Media)

  • 한은정;문형남
    • 한국지능정보시스템학회:학술대회논문집
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    • 한국지능정보시스템학회 2007년도 한국지능정보시스템학회
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    • pp.208-217
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    • 2007
  • The media industry influenced by digital convergence is developing in the direction which the media consumers change their passive attitudes for positive participation on the base of the interactivity of convergence media of telecommunication and broadcasting. And content is progressing toward on-demand service which is customer-oriented and open. In light of these findings, interactivity is the most important feature which is able to shift the paradigm of the media industry and critical success factors which should be considered in order to plan the media strategy. This study is aimed at shedding light on the effects of interactivity factors, which are main factors of ubiquitous environment, on consumer's acceptance intention and describing the role of perceived interactivity and awareness of media substitution in the process of formation of acceptance intention..

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