• 한국디자인학회:학술대회논문집
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• 한국디자인학회 2001년도 Bulletin of The 5th Asian Design Conference International Symposium on Design Science
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• pp.6.1-6
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• 2001

• 한국정보처리학회논문지
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• 제7권5S호
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• pp.1708-1718
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• 2000

In the operating of electronic commerce system, the information about consumer purchasing intention to product through e-mail has caused the problems in the management aspects. These are the using of information again and response to the situations promptly in consumer purchasing intension, etc. Moreover, it has brought out the issues timely to operate the electronic commerce system strategically with reapplication of consumer intention information. In this studies, the agent system AWEC(Agent Windows for EC) was proposed as an alternative paln, which charges of he getting and transmitting information of consumers intension in the electronic commerce system. In this proposed AWEC, the functional structure and working allocation were executed. And also eh performance of the proposed system is analyzed and evaluated through experiment.

• 패션비즈니스
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• 제6권2호
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• pp.77-92
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• 2002

This study analyzed the consumer behavior on the environmentally Benefical clothing through the substantial verification, which was based on theoretical reviews. It also aimed to provided marketing aspects on the design, raw material, product quality, price, and brand recognition of environmentally Benefical clothing. For the substantial, verification following questions were developed. 1) Consumers' interests in purchasing environmentally Benefical clothing. 2) The consumer behavior on the environmental factors of the design, raw material, product quality, price, and brand recognition of environmentally Benefical clothing. 3) The changes in the consumer behavior on negative aspects of environmentally Benefical clothing. 4) The reasons of unfavorable behavior of environmentally unconscious consumers on environmentally Benefical clothing. Substantial data was collected through a survey, conducted on two hundreds and twenty-nine male and female students in graduate and undergraduate schools, resided in Seoul. The collected data was analyzed with Statistical Package for Social Science for Windows, version 8.0, and X2 and T-test were performed. Those results and issues, developed in the analysis of consumer behavior on the environmentally Benefical clothing, could be utilized in the environmental management and the marketing activity for the clothing companies.

• Human Ecology Research
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• 제58권4호
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• pp.463-481
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• 2020

This study examines the level of consumer knowledge regarding the concept and characteristics of the sharing economy along with the role of the three economic players in the sharing economy. This study develops scales for measuring a consumer's knowledge level and the knowledge level using these scales as well as analyzes the impact of knowledge levels, socio-demographic variables, social capital, and knowledge sharing on participation in the sharing economy. The scales measuring the level of knowledge in the sharing economy were composed of 22 questions for the concept, 30 questions for the characteristics, and 15 questions for the role of the economic parties. Consumer's knowledge level regarding the concept and characteristics of the sharing economy and the role of the economic players was very low. In particular, the knowledge on the concept was insufficient. Women's knowledge on the sharing economy showed higher scores than men. Consumers with higher scores in social capital and knowledge sharing showed higher scores of the knowledge level on the sharing economy than those behind in these two variables. A higher knowledge level of the sharing economy resulted in higher participation in the sharing economy. Issues and directions for future studies on the sharing economy were proposed.

• 가정과삶의질연구
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• 제19권1호
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• pp.235-251
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• 2001

The purposes of this study was to develop household debt management education and counseling programs. The issues related with the consumer use of credit were identified and the selected programs of the United States were analyzed to develop the education and counseling programs for Korean households. Curriculums for the debt management education in three subjects and the process for debt counseling were suggested. Debt management education program included the issues related to general credit management strategy, credit card usage, and debt burden. For debt counseling, worksheets of problem identification, budget analysis, and action planning were developed.

• 가정과삶의질연구
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• 제28권3호
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• pp.27-41
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• 2010

In this study, based on the current curriculum of consumer education in high school with the advent of Web 2.0 age, I analyzed both the curriculum used by new information tools related with Web 2.0 age and the one used by traditional tools to find out the degree of necessity of consumer education for the high school students in proportion to the level of their informational ability. First, compared with the education of food, clothes and shelter in the curriculum of manual training and domestic science, the necessity, importance, and availability were low and the students had a lower level of interest than they had with the three factors mentioned above. Second, after dividing the sector of consumer education in the curriculum into three fields such as reasonable purchase and use, solution and prevention of consumer problems and forming a new consumer trend, I looked into the necessity of the teaching method using conventional tools and the one using new informational tools following Web 2.0 age respectively. Traditional tools were favored for the education of consumption-related laws and policies, consumers' rights for the general cause of consumer problem solving and preventing. For the generation of the new comsumer trend, the new information tools were preferred in the appreciation of consuming culture and the issues of consuming environment. Third, it was revealed that students' level of informational ethics was the highest at 5.55 while their level of information creation and processing was the lowest at 3.96 from the research of six categories of their informational ability.

• 복식
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• 제66권7호
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• pp.17-33
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• 2016

Consumption of faux fur is a part of ethical consumption, and is valuable in terms of protecting and caring for animals. The purpose of this study is to understand the meaning of consuming faux fur (i.e., characteristics of faux fur consumption and how consumers relate faux fur with ethical issues) from the perspective of consumer culture theory. Data were collected through semi-structured in-depth interviews with those who have purchased faux fur. Two overarching themes emerged in regards to consuming faux fur, altruistic and egoistic orientation. Regarding the altruistic orientation, participants were sympathetic to animals, and considered consumption as part of practicing social responsibility and ethics. Participants had concerns for animal rights and conflicts with others who consumed actual fur. They viewed faux fur as an alternative to actual fur. Regarding egoistic orientation, participants isolated themselves from ethical issues in order to be free from guilt. Despite the preference for actual fur, they compromised between their desire and social criticism. Furthermore, their intention was to pretend as if they were wearing actual fur or move onto a completely different style, and had a negative outlook on social change regarding the adoption of faux fur. The findings contribute to a better understanding of consumer culture of consuming faux fur. Further research on diverse aspects of ethical consumption is warranted.

• 무역학회지
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• 제44권3호
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• pp.271-287
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• 2019

This paper reviews and analyzes the ethical issues of multinational corporations (MNCs) in Africa. First, we find that the transparency and institutions of a host country have a negative relationship with the number of ethical violations of the MNCs. Second, this covers the effects of industry characteristics on each category of ethical issues such as the human rights and the environment. Based on the database of "Ethical Consumer", we show that the Auto, Chemical, Finance, and Telecommunication industries are more likely to violate human rights issues, and that Mining, Oil, Cosmetics, and Chemical industries are more likely to pollute the environments. Further, the country of origin does matter: the US and Asian companies are more likely to be involved with the business ethics violations than are their European counterparts.

• 가족자원경영과 정책
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• 제20권2호
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• pp.119-140
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• 2016

This study objectively analyzes the understanding of changes in North Koreans' home lives and the differences between the home life cultures of South and North Korea. A comparative analysis was conducted of terms related to consumer and family resource management to determine language differences and create a mutual understanding of social convergence unification. First, the analysis revealed that the North Korean language is not developed in certain areas, such as consumer welfare or consumer patterns related to resolving issues or complaints connected to consumptive lifestyles. In financial management, there were terms that referred to the collapsed North Korean economic conditions after the fall of the Soviet Union in 1991 and the North Korean famine. Second, terms reflecting North Korea's social, political, and economic structures were discovered, and it was found that South and North Korean languages differed from each other with regard to terms about kinship, sports, and art.

• 복식문화연구
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• 제27권2호
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• pp.154-168
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• 2019

The present study investigated fashion Instagram marketing, applying the concept of gamification. It set out to examine the following specific issues: 1) perceptions of flow, pleasures, dimensions of game dynamics (challenge, competition, achievement, reward, relationships among participants, and relationships between brands and consumers), and consumer responses based on frequency and involvement in exercise; 2) the effects of game dynamics dimensions on flow and pleasure; and 3) the effects of flow and pleasure on consumer responses. An online survey was used to gather data and the study analyzed a total of 200 responses. The results of the study were as follows. Perception differences were found only in relation to exercise involvement. Competition, relationships among participants, and relationships between brands and customers positively predicted flow. Among the dimensions of game dynamics, challenge, competition, reward, relationships among participants, and relationships between brands and consumers positively influenced pleasure. In addition, the study also found that pleasure and flow had positive effects on intention to participate and brand loyalty. Meanwhile, only pleasure predicted word-of-mouth. These findings suggest that fashion brands implementing Instagram as a marketing channel should seek to stimulate pleasure and fun to provoke positive consumer responses. Furthermore, the findings of the study provide practical and useful insights for fashion brands implementing Instagram marketing.