• International journal of advanced smart convergence
• /
• v.13 no.3
• /
• pp.234-242
• /
• 2024

The current Metaverse phenomenon, a collective virtual shared space, has drawn attention to Metaverse marketing in the fashion industry. Metaverse fashion marketing refers to the promotion and sale of fashion products and experiences within this virtual environment, which simulates real-world experiences. This study conducted an online survey to identify research problems empirically. The study subjects were surveyed by domestic male and female consumers aged 35.69 on average, and the authors conducted an online survey, reminiscent of the fashion brand's virtual reality store presented in the questionnaire. Three hundred copies of the collected response data were analyzed using the SPSS 28.0 program. As a result of the study, it was confirmed that consumer experience factors in the fashion brand's Metaverse virtual reality store environment significantly impacted the intention to visit the actual store. As a result of the study, it was found that consumers' perceived presence in the fashion brand Metaverse virtual reality store had a significant effect on entertainment, esthetic, educational, and escapism experiences. Consumers' perceived social presence influenced entertainment, esthetic, educational, and escapism experiences but did not affect educational experiences. It was confirmed that the consumer experience factors in a fashion brand's Metaverse virtual reality store environment had a significant effect on the actual store visit intention. Through the results of this study, we contributed to the related research stream by empirically analyzing the impact of various dimensions of the Metaverse fashion experience, which needed to be improved so far, on consumers' actual store visit intention.

• Journal of Distribution Science
• /
• v.9 no.3
• /
• pp.15-23
• /
• 2011

This study examined the effects educational service elements have on the satisfaction of educational service; it also analyzed how such satisfaction influenced educational institutions' registration renewal and word-of-mouth communications about the schools. The key factors of educational services included the following four components: physical environment, education programs, instructors, and tuition fee. An investigation into how the factors of educational services in private educational institutions may affect consumer satisfaction was an additional goal of this study. Based on the cause-and-effect analysis of the above constructs, the degree of influence that each of the attributes and the component factors have on consumers' educational service selection, as well as the consumers' satisfaction, were explored. An empirical analysis was conducted on students who were taking classes in cram schools; the analysis was also conducted on the students' parents. The results indicated that the hypotheses regarding the elements of educational service, educational program, and the instructor factor were supported. Furthermore, a hypothesis concerning the effects educational service satisfaction has on re-registration and word of mouth was supported, as well. Upon aggregating the above study results, it was concluded that when determining the effects of satisfaction on educational service, the educational program, and the instructor factor played a crucial role, while physical surroundings and tuition did not. When addressing the influence of the educational services factors on educational services satisfaction, education programs and instructors had a positive effect, whereas physical environment and tuition fee had no statistically significant impact. According to the influence of educational services satisfaction on registration renewal and word-of-mouth effects, educational services satisfaction was found to be a positive influential factor for both. In addition, it was found that satisfaction of educational service had a positive effect on renewing enrollment and forming word-of-mouth recommendations. Although the research seems simple, some theoretical implications can be drawn, as follows: First, one interpretation of the findings that the programs' and instructors' factors had a positive effect on educational services satisfaction but the physical environment and tuition fee factors did not have a significant effect suggests that the greatest influence factors in educational services are educational programs and instructors. Second, increased educational services satisfaction may result in consumer behavior changing, resulting in more registration renewals and more favorable word-of-mouth comments. Third, increased educational services satisfaction may result in enhancing consumer responses, resulting in more registration renewals and more favorable word-of-mouth opinions. Further research directions should include developing an integrated model that will allow for variation over time, before and after purchases, in relation to consumers' choices of educational services.

• Korean Journal of Human Ecology
• /
• v.14 no.2
• /
• pp.241-250
• /
• 2005

The purpose of this study is to develop a marital enhancement program based on reality therapy. The program consists of 8 session contents: program orientation, need strength profile between husband and wife, quality world and marital life, perception about marital life, comparison between quality world and perceived world, total behavior in marital life, communication between husband and wife, integration and application. This study mainly focuses on applying counseling theory (choice theory and reality therapy) to family life education for enhancing a conjugal relationship. In this way, participants of Marital Enhancement Program can experience a therapeutic effect as well as an educational effect.

• Human Ecology Research
• /
• v.53 no.1
• /
• pp.1-16
• /
• 2015

This study aims to examine the effects of high school students' time management behaviors on their satisfaction with educational consumption and school life. Three hundred seventy-six high school students in Seoul participated in this investigation. The SPSS ver. 19.0 program was adopted for the descriptive analysis, factor analysis, Cronbach's ${\alpha}$, and multiple regression analysis. The results of the present study can be summarized as follows: first, the levels of time management behavior, satisfaction with educational consumption at school, and satisfaction with school life were relatively high. Second, an analysis of the relative influence on satisfaction with educational consumption revealed that the students' time management behavior was the most influential factor, followed by academic achievement. As the levels of time management behavior and academic achievement were high, the level of satisfaction with educational consumption was high. Finally, an analysis of the relative influence of satisfaction with school life also revealed that the students' time management behavior was the most influential factor, followed by academic achievement. Based on the findings, that is, the effects of high school students' time management behavior and other involved variables on their satisfaction with educational consumption and school life, a future study can present specific ways to enhance the level of satisfaction with educational consumption and school life.

• Korean journal of applied entomology
• /
• v.52 no.4
• /
• pp.335-340
• /
• 2013

As the market of educational pet insects is expanding, understanding the consumer needs became more crucial. To achieve the ideal analysis on the market, this research monitored the behavior of consumers. The posting on the blogs of consumers, who have visited insect museums and farms, or have bought insects were collected as data. Moreover, the informational contents, photographs and texts, were analyzed. The results showed that the family-unit visitors with elementary school lower graders were the main type of visitors for their children's education. The visiting areas were concentrated in Seoul and the Metropolitans of Gyeonggi province, and the visits were mostly occurred during their children's vacation period. The analysis of posted photographs showed the visitors' high interest in the hands-on program. According to the texts on visitors' blogs, especially, the largest number of visitors satisfied with the variety of program. It implies the necessity of development in diverse and differentiated hands-on program. Otherwise, the programs available to connect insects to other animals and plants should be introduced to reduce aversion against insects, which was reported as the strongest dissatisfaction. In conclusion, diversification on insect species and development in systematized hands-on program seem to be required for the continuous growth of educational pet insects market.

• Korean Journal of Human Ecology
• /
• v.18 no.1
• /
• pp.123-136
• /
• 2009

Debt and credit problems in Korea have been escalated during the past decade. The number of people with debt and credit problems is in its historic high. In May 2008, about 2.48 million debtors are officially classified as bad debtors and 7.20 million people have low credit scores. People with low credit scores are in disadvantageous situation in the financial market thus their financial transactions and activities are limited. In 2004, Korean government introduced various credit rehabilitation programs. However, most of these problems are remedial in nature and preventive programs such as credit counseling and debtor education are lacking. The purpose of this review is to examine US credit counseling and debtor education programs to obtain insights for preventive credit program developments in Korea. The review focused on programs offered through National Foundation for Credit Counseling, Jump Start, and Cooperative Extension Services from two large land grant Universities. From the program review suggestions and recommendations for educational contents, program and educator developments, and program quality control were discussed.

• The Korean Journal of Community Living Science
• /
• v.16 no.1
• /
• pp.123-134
• /
• 2005

The purpose of the research lies in investigating how the androgynous equalitarianism of parents recognized by adolescents and educational support for children differ in accordance with social and population factors. The subjects were 397 adolescents of secondary schools in Chonnam. The analysis of the results was carried out using SPSS/WIN 10.0 program. The results were as follows: (1) Adolescents were found to recognize the androgynous equalitarianism in their parents differently in accordance with gender, birth ranking, academic record, and father education level. (2) Educational support of parents recognized by adolescents, showed some notable differences in accordance with type of school, birth ranking, academic record, place of residence, mother's age, father education level, form of marriage, and economic class. (3) The relationship between androgynous equalitarianism and Educational support of parents recognized by adolescents had a positive correlation. In conclusion, it is essential to provide an atmosphere wherein the budding children can display their utmost potentiality regardless of gender to grow independent way of thinking and behaving and ability. Also consistent willingness to practice education in androgynous equalitarianism for the realization of equal society for both men and women is believed prerequisite.

• Journal of Families and Better Life
• /
• v.8 no.1
• /
• pp.31-47
• /
• 1990

The purpose of this study were to investigate: 1) The level of information-processing competencies of children consumers. 2) The differences of information-processing competencises of children consumers according to the cognitive development stage, the variables related to social learning and the socio-ecomonic variables. 3) The independent influences of variables related to information-processing competencies of children consumers. 4) The independent influences of variables related to information-processing competencies of children consumers according to the cognitive development stage. For these purposes, a survey was conducted using questionaires. The questionaires consisted of mother's and child's were distributed to children of second and 6th grade and their mothers of 5 elementary schools in Seoul 634 cases were selected for data analysis. Then, these data were analyzed with statistical methods such as Frequency Distribution, Percentile, Mean, One-way Anova, Scheff -Test, T-Test, Pearson's Correlation and Multiple Regression Analysis. From these finding, the follawing suggestions are made. First, to improve information processing competencies of children consumers, children consumers should be offered the consumer information that is suitable to child's cognitive development stage. Second, the consumer education and learning practical discriminatory competencies on TV ads. should be conducted for children consumers and his mothers. Third, children consumers should have the opportunities to practice as a consumer. The last, children consumers in low-income should be offered the specially educational program.

• Korean Journal of Human Ecology
• /
• v.16 no.2
• /
• pp.367-380
• /
• 2007

This study investigates the perception of price and the propensity to conspicuous consumption in the purchase of clothing among college students and the relation between the perception of price and the propensity to conspicuous consumption. The data for this study were collected from 1,015 Korean college students. In order to analyze the data, statistical methods such as frequency, percentage, mean, standard deviation, factor analysis, ANOVA, scheffe-test, Pearson's correlation, and Cronbach's a were used with the SPSS statistical package program. The major study findings were as follows. 1. The perception of clothing price among college students was classified into five factors: high price-oriented, discount-oriented, high quality-price rate-oriented, low price-oriented, and effectiveness-oriented. 2. The propensity to conspicuous consumption of clothing among college students was classified into four factors: brand name conspicuousness, conspicuous pursuit of vogue, symbol of their social position, and imported goods conspicuousness. 3. High price-oriented and discount-oriented were different significantly according to sex, age, father's educational level, monthly income, monthly allowance amount. High quality-price rate-oriented and low price-oriented were different significantly according to sex, father's educational level, monthly income, monthly allowance amount. Effectiveness-oriented was different significantly according to sex, age. 4. Brand name conspicuousness, conspicuous pursuit of vogue and imported goods conspicuousness were different significantly according to sex, age, father's educational level, monthly income, monthly allowance amount. Symbol of their social position was different significantly according to sex, age, father's educational level, monthly income. 5. High price-oriented, discount-oriented and high quality-price rate-oriented have the highly positive correlation with four factor of propensity to conspicuous consumption of clothing. Low price-oriented has the negative correlation with four factor of propensity to conspicuous consumption of clothing. Effectiveness-oriented has the lowly positive correlation with four factor of propensity to conspicuous consumption of clothing.

• Journal of Family Resource Management and Policy Review
• /
• v.14 no.4
• /
• pp.341-361
• /
• 2010

The purpose of this study was to analyze the father-role in the context of Family-Friendly-Environment and to give the information for enhancing the father-role and balancing between work and family. Through the survey in February and March 2010 the data from 973 cases was collected. As a research method the frequency, percent proportion, mean, $X^2$ and Anova were used. From the data 'friendly father' was found as the most preferred father role. And we found the context of father-role was varied with the stage of children's age group. Also the need for the family-friendly program of Healthy-Families-Center was founded. This result was to be applicated for the educational program for fathers. So we proposed the educational program for the fathers in accordance with the developmental stage of children focused on the friendly father-role. In order to perform the friendly father role, more concert information and specific contents have to be developed.