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http://dx.doi.org/10.5656/KSAE.2013.08.0.053

Website Monitoring on the Behavior of Consumers for Educational Pet Insects  

Kim, So Yun (National Academy of Agricultural Science, RDA)
Kim, Seong Hyun (National Academy of Agricultural Science, RDA)
Choi, Won Ho (National Academy of Agricultural Science, RDA)
Park, Jong Bin (National Academy of Agricultural Science, RDA)
Park, Hae Chul (National Academy of Agricultural Science, RDA)
Lee, Young Bo (National Academy of Agricultural Science, RDA)
Kim, Namjung (National Academy of Agricultural Science, RDA)
Publication Information
Korean journal of applied entomology / v.52, no.4, 2013 , pp. 335-340 More about this Journal
Abstract
As the market of educational pet insects is expanding, understanding the consumer needs became more crucial. To achieve the ideal analysis on the market, this research monitored the behavior of consumers. The posting on the blogs of consumers, who have visited insect museums and farms, or have bought insects were collected as data. Moreover, the informational contents, photographs and texts, were analyzed. The results showed that the family-unit visitors with elementary school lower graders were the main type of visitors for their children's education. The visiting areas were concentrated in Seoul and the Metropolitans of Gyeonggi province, and the visits were mostly occurred during their children's vacation period. The analysis of posted photographs showed the visitors' high interest in the hands-on program. According to the texts on visitors' blogs, especially, the largest number of visitors satisfied with the variety of program. It implies the necessity of development in diverse and differentiated hands-on program. Otherwise, the programs available to connect insects to other animals and plants should be introduced to reduce aversion against insects, which was reported as the strongest dissatisfaction. In conclusion, diversification on insect species and development in systematized hands-on program seem to be required for the continuous growth of educational pet insects market.
Keywords
Educational Pet Insect; Consumer; Monitoring; Blog;
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