• Journal of Families and Better Life
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• v.32 no.1
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• pp.43-61
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• 2014

The purpose of this study is to examine the consumer competency of women in their 20-40s after consumer competency is classified into consumer knowledge, consumer attitude and consumer skill. Since these components can show differences based on the areas of consumption life, the areas of consumer competency are classified into financial management areas, trading areas and consumer citizenship areas. The differences in consumer competency based on marital status and the differences in variables affecting consumer competency by marital status are identified. The types of consumers are classified and characterized based on consumer competency and marital status. This sentence can immediately follow the previous one rather than start a new paragraph. The same goes for the other sentences below. First, the female consumer competency levels of the married group were generally higher than those of the single group. Second, consumer knowledge and consumer competency in financial management areas showed significant interaction effects between the marital status and employment status of demographic variables. Third, there were differences in factors affecting significant differences in consumer knowledge, consumer attitude, consumer skill and over all consumer competencies between the unmarried and married groups.

• Journal of Families and Better Life
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• v.6 no.1
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• pp.27-38
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• 1988

The objectives of this research; (1)To measure levels of the wife consumer competency and consumer role satisfaction (2) To investigate the sociodemographic variables influencing consumer competency (3) To determine the relationships of consumer competency and consumer role satisfaction (4) to provide the basic data useful for consumer education policies. For the evidence of this topic, research was conducted 370 wives in seoul. The major findings were; 1)Among the component of consumer competency consumer attitudes scores are highest and consumer knowledge scores are lowest. This implies that consumer education is necessary for the wife to obtain consumer knowledge. 2) Consumer skills differ significantly age and occupation and consumer knowledge differ significantly education and income 3) Resulting form multiple regression analysis, consumer competency had the positive linear relationships with the variables such as education, age and income.. The most influential variable is education, in turn age and income. but income is not statistically significant. 4) There are positive relationships among consumer attitudes, consumer knowledge and consumer skills. 5) consumer role satisfaction has positive relationship with consumer competency, Among components of consumer competency, the relationships of consumer role satisfaction and consumer knowledge is not statistically significant. This implies that consumer education for increasing consumer role satisfaction is necessary for the wife to obtain consumer skills and consumer attitudes.

• Journal of Korean Home Economics Education Association
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• v.30 no.2
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• pp.1-20
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• 2018

The purposes of this study were to investigate the intensity of middle school students' consumer competency and to assess effectiveness of Home Economics education on consumer competency. One group pretest-posttest quasi experimental design was employed to assess the effectiveness of Home Economics education on 1st grade middle school students' consumer competency in Gyeonggi province and 154 data copies were used for analyses. The results obtained were as follows. First, the cognitive consumer competency of the middle school 1st grade students was lower than the median of 37.66 out of 100 points, and the practical consumer competency was slightly higher than the median of 3.26 out of 5 points. As for cognitive competency, citizen competency was higher than deal competency. As for practical competency, deal competency was higher than citizen competency. Second, quasi-experiment intervention statistically enhanced the middle school students' consumer competency including the cognitive and practical competency. Third, the middle school students' perceived helpfulness of Home Economics education, perceived importance of deal competency and citizen competency, the level of cognitive citizen competency were statistically influential to practical consumer competency(deal and citizen competency). However, gender, life satisfaction, and cognitive citizen competency were not influential to practical consumer competency(deal and citizen competency). The outcome offered the basic information of middle school students' consumer competency and confirmed the effectiveness of Home Economics education on the middle school students' consumer competency.

• Journal of the Korean Home Economics Association
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• v.50 no.6
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• pp.99-117
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• 2012

This study aimed to measure consumer information competency, which indicates consumers' general ability to search and utilize information. The model of this study was constructed in order to identify how consumer information competency influences the efficiency and the effectiveness of external information search. The model was verified with related prior knowledge as a moderator variable in order to understand holistic consumer information search activity. The result of the study is as follows. First, the concept of consumer information competency was constructed with four sub-abilities: define, search, extract, and synthesis & use. The ability of define was the highest, as opposed to the ability of extract, which was the lowest. Second, consumer information competency was lower for women as well as for low family income. The sub-abilities of search and synthesis & use were lower for aging consumers. Third, consumer information competency has positive effects on information search efficiency and effectiveness. Moreover, the efficiency influences the effectiveness positively. Fourth, prior knowledge moderates the effect of consumer information competency to the efficiency. Only for consumers with high knowledge the efficiency has the effect of mediating between consumer information competency and the effectiveness.

• Journal of Korean Home Economics Education Association
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• v.14 no.3
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• pp.25-36
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• 2002

The objectives of this study are to investigate whether consumer education affects the consumer competency and to find out which factors including consumer education affect the consumer competency of elementary school children. The subjects of this study were 43 children at fifth grade to Participate in consumer education(experimental group) and 37 children not to Participate(control group). Consumer education Program was executed for total 20 hours in a semester. Surveys were also conducted twice times to get data for consumer competency and the related factors. The findings are as follows : 1) Consumer education has a positive effect on consumer-role attitude and consumer skill according to the result of ANCOVA. 2) The variables affecting the consumer-role attitude are consumer education and consumer skill of mother in that order according to the result of multiple regression. The variables affecting the consumer skill are consumer skill of mother. consumer education. record of a cashbook and gender in that order. The only variable affecting the consumer knowledge is consumer education.

• Journal of Korean Home Economics Education Association
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• v.32 no.3
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• pp.81-96
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• 2020

This study aims to identify implications for the role of home economics in consumer education in middle schools focusing on building consumer competency. To this end, the content in middle school textbooks of home economics and other subjects, written according to the 2015 revised curriculum, were analyzed. This study examined consumer education content based on the consumer competency measurement index developed by the Korean Consumer Agency, and reviewed different foci presented by subjects. This study also investigated how the knowledge, attitude and practice, which are components of consumer competency, are presented. The major findings of this study can be summarized as follows: First, consumer competency content, presented in textbooks of home economics and other subjects, were comprised of citizenship competency(65.3%), transactional competency(27%), and financial competency(7.7%). Second, in terms of content on the consumer's citizenship competency, little attention was paid to consumer rights, revealing an imbalance between responsibilities and rights. Third, despite its importance, the "utilization of information and communications technology" in transaction competency, and "consumer participation" in citizenship competency are insufficiently covered in the home economics. Fourth, social studies was the subject that most extensively covered the content of consumer competency. In terms of scope, home economics dealt with most of the sub-fields. Fifth, even when the same content of consumer competency was covered, it was presented differently by subject. Sixth, there was a lack of connection between components of consumer competency-knowledge, attitude, and practice, with a disproportionately high emphasis on knowledge. In conclusion, this study concluded that consumer education content of middle school subjects is insufficient to enhance consumer competency.

• Journal of Families and Better Life
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• v.31 no.5
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• pp.185-200
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• 2013

The purpose of this study is to examine the moderating effect of consumer competency associated with the influence of interaction styles with sales man on inappropriate consumer compliant behaviors. For the purpose, the survey questionnaire was administered to 1,050 consumers across country by the on-line survey. The research data are analyzed using four statistical methods: factor analysis, reliability analysis, multiple regression, and moderating regression analysis. The results are as follows: First, some demographic variables, for example, male, level of education, marital status, amount of monthly household income had significant effects on inappropriate consumer compliant behaviors such as rudeness of behavior and interference with business. Second, it is significant that two types of interaction with sales man(passive and assertive interaction) have positive effect on rudeness of behaviors, while assertive interaction only has positive effect on inference with business. Third, this research has been shown to be significant, based upon the findings on moderating effects of consumer competency in respect to consumers' level of inappropriate compliant behaviors. In particular, consumer competency has negative moderating effects between interaction styles with sales man and rudeness of behaviors. Practical implications were discussed in terms of effective customer management strategies and policy making related to consumer education.

• Korean Journal of Human Ecology
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• v.17 no.6
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• pp.1151-1165
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• 2008

This study examined the current status of consumer competency such as consumer knowledge, consumer role attitude, and consumer skill and the related factors among female marriage immigrants. The data were collected from 220 female marriage immigrants living in Yeungnam region. The results of this study were as follows. First, the mean for consumer knowledge was 5.555, the mean for consumer role attitude was 4.067, and the mean for consumer skill was 3.841. Second, the results of t-tests and ANOVA showed that there were differences in the category of consumer knowledge according to age, educational level, marriage duration period, and Internet contact frequency. And the differences were found in age, educational level. communication with family about consumption and TV contact frequency for consumer role attitude, whereas in age, educational level, marriage duration period, employment status, communication with family about consumption and communication with friends about consumption for consumer skill. Third, according to the regression analyses, educational level was significant for consumer knowledge. Additionally, communication with family about consumption and TV contact frequency were significant for consumer role attitude, and age, educational level, communication with family about consumption and communication with friends about consumption were significant for consumer skill.

• The Research Journal of the Costume Culture
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• v.20 no.5
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• pp.753-765
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• 2012

This study tested the validity of the six-factor model of fashion savvy which was modified from the consumer savvy scale developed by Macdonald and Uncles(2007) and explored the relationship between fashion savvy and consumer propensity to observe. Regarding the relationship, it was hypothesized that consumer propensity to observe antecedes fashion savvy. Data were gathered by surveying university students in Seoul metropolitan area, using convenience sampling, and 311 questionnaires were used in the statistical analysis. In analyzing data, factor analysis and regression were conducted. The findings show the validity of the six factors of fashion savvy, which are fashion sophistication, interpersonal network competency, online network competency, marketing literacy, consumer self-efficacy, and consumer expectations. Tests of the hypothesized relationship show that two factors of consumer propensity to observe influence fashion savvy. More specifically, the 'observing shoppers' factor positively influences all six factors of fashion savvy, whereas the 'following what others buy' factor negatively influences four factors of fashion savvy, fashion sophistication, interpersonal network competency, marketing literacy, and consumer self-efficacy. The implications of these findings and suggestions for future study are also discussed.

• Journal of Digital Convergence
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• v.13 no.5
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• pp.31-39
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• 2015

In the modern society, as development innovative technology consumers could access various information. It make consumers empower in the market, and information asymmetry problem were solving more and more. In the technical information, however, there are still information asymmetry because technical information is very difficult to understand, and those are related with professional knowledge such as financial information. This study used the dataset which was collected to track Korean consumers consumption index by KCA(Korea Consumer Agency) which included consumer's problem experience at financial field. The results are followings. Firstly, consumers want to get exact and important information to decide purchase or not and comparative information in technical information area. Secondly, age is the influence variable to experience more problems in technical information section. Thirdly, consumer's subjective financial competency is major influence factor to reduce problem experience.