• 한국멀티미디어학회논문지
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• 제23권8호
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• pp.1108-1117
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• 2020

Based on Maslow's hierarchy of needs theory, this research only employs whether to meet consumer needs as a measure, and focuses on the Collaboration Series between Uniqlo and KAWS to discuss the influence of the collaboration between fashion brands and artists on consumer needs. What's more, this paper also proposes whether the collaboration with artists as brands can meet the higher needs of consumers and influence new consumer groups. Finally, it is concluded that the collaboration between fashion brands and artists plays an active role in meeting the higher needs of consumers and can expand new consumer groups, which will provide reference and theoretical basis for enterprises to conduct collaboration with art, incorporate the needs of consumers into the scope of planning, and consider the collaboration with artists more comprehensively.

• 한국가정과교육학회지
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• 제12권2호
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• pp.15-28
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• 2000

The purpose of this study were to identify consumer educational needs of elementary school teachers and to analyze the factors affecting it. The data for the analysis were collected by structured questionaires and consisted of 253 elementary school teachers living in Taegu city. The descriptive statistics, t-test and one way ANOVA with Scheffee test were used to analyse the data. The following is summary of major findings. 1. Teachers though that the topics related to environment protection and consumption value were the most important in the consumer education of elementary school among the five topics. These topics were also very emphasized in the current elementary school curriculum. The topics related to consumer citizenship and buying were ranked as the highest scores of the educational needs of teachers. Therefore these topics should be emphasized in the future consumer education curriculum of elementary school. 2. The age, sex and period of educational career of teacher. teacher’s perception of student’s and teacher’s interests about consumer education and teacher’s wants of on-the job traing were found to be the factors affecting consumer educational needs of elementary teachers.

• 가정과삶의질연구
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• 제14권2호
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• pp.139-156
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• 1996

This study attempts to explore urban married women's consumer information needs through assessing their demand level for information. In addition the causality of consumer information needs and related variables is investigated, Major findings are the following: (1) Respondent's needs for consumer information on the color television set and the tryply-pan are in very high level. (2) Among several relevant characteristics respondents' product involvement and perception on the quality differences is strongly related to information needs, (3) Respondents' self-confidence in the product evaluation respondents' perception of the price dispersion and product complexity show a positive effects on the level of information needs. (4) Respondents' age educational level purchasing experience show a negative effects on the level of information needs.

• 가족자원경영과 정책
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• 제10권4호
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• pp.1-26
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• 2006

The study was the second part of the research on development of consumer education program as social education program. The purpose of this study was to analyze needs fur program contents. Program contents had two parts: educational program contents and program managements. The data used contained 617 married women living in Seoul, Korea. Using SAS-PC program, Chi-square and Anova Analyses were executed. The results showed that married women had higher educational needs on housing purchase, tax avoidance, cancellation of contracts after purchase, consumer redress, etc. The differences in age, education, householder's occupation, and household income level resulted in the differences in educational needs for some specific educational items. They were likely to be educated at the highly accessible place such as women's center, community center, University extension service center, and consumer organization, etc. Also they preferred to be educated once a week fur a short time period like one to three months, and to have the lectures with discussion in the class. Some implications were mentioned for developing consumer education program as social education.

• 대한가정학회지
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• 제42권8호
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• pp.15-32
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• 2004

The purpose of this study is to develop an environmental education program for environmentally friendly consumer behaviors by analyzing factors influencing the attitude-behavior relationship, and examining consumer information needs about environmental problems. Environmental information demanded by consumers could be classified into five main areas; 'use and disposal of environmentally friendly resources', 'purchase of environmentally friendly goods', 'environmental problems and consumer sovereignty', 'environmental laws and regulations' and 'environmental values and consumer's civil consciousness'. Based on the study results, an environmental education program for consumers was developed which consisted of two main parts, basis and practice. The former aimed to strengthen consumer consciousness about environmental problems and the latter, to make regular environmentally friendly consumer behaviors. The two parts were correlated. Thus strengthening environment-related consumer consciousness by learning the part of basis could promote of environmentally friendly consumer behaviors.

• 한국생활과학회지
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• 제20권5호
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• pp.993-1008
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• 2011

An increase in interests in consumers' social responsibilities, or ethical spending, starts from a recognition that the consumption of an individual does not stop with the individual, but also affects overall society. The recognition of consumers' social responsibilities leads to demands for corporate social responsibility. Therefore, this study analyzed how social responsibility recognition affects consumers' needs for corporate social responsibility using college students. All data was analyzed with the SPSS Windows 18.0 program in terms of frequency, Crobach's ${\alpha}$, factor analyses, paired t-test, one-way ANOVA, and multiple regression. The results are as following: first, the recognition level of consumers' social responsibilities in college students was at an average level and the consumer's needs for corporate social responsibility were higher than usual. Second, the grade level, military experience, and economic status of the college students changed their views on consumers' needs for corporate social responsibility. Groups with higher consumers' social responsibilities had higher consumer demands for corporate social responsibility. Through this, we can see that consumers' social responsibilities affects the consumer's needs for corporate social responsibility.

• 대한가정학회지
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• 제39권12호
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• pp.159-175
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• 2001

The internet which is only opened for special class at the past, diffuse to all classes like junior.senior highschool and woman in general and it boost the internet's popularize. So the consumers can reduce the all physical.time cost, and now the internet settle in the most important method to find the informations. I hope this project can expect the protection the over-carrying of consumer information on internet and consumers can activity acquire the information in consumer's side. Also in the business's side, it promote the developing of fair information offers for lighten the inequality of information. And in the governments side, it's a basic information to plan the legal system for help the consumers to use the safe and correctness internet.

• 대한가정학회지
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• 제35권5호
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• pp.177-194
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• 1997

This study attempts to explore urban married women's needs for consumer information contents. In addition, the causality of the needs for consummer information contents and related variables is investigated. Major findings are the following: (1) Respondents' need for information on“the product selection”and “the use and management”of the washing maching or hair dryer is high, while the in need for the information on“the existing brands”is very low. (2) Among several relevent characteristics, respondents' product involvement is strongly related to the needs for consumer information contents. (3) The results of the analysis of casual model from washing maching showed that respondents' age, purchasing experience, perception of the price dispersion and quality difference, self confidence in the product evaluation affect on the need for consumer information contents directly. While respondents' income and education level show a indirect effect. (4) The results of the analysis of causal model from hair dryer showed that respondents' perception of the price dispersion, quality difference and product complexity affect on the need for consumer information contents directly. While respondents' age, purchasing experience, self-confidence in the product evaluation show a indirect effects.

• 감성과학
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• 제10권2호
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• pp.177-186
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• 2007

골프의 대중화가 이루어짐에 따라 다양한 연령대가 골프웨어 시장에 흡수되면서 기존의 $50{\sim}60$대 고객 뿐 아니라 $30{\sim}40$대 전문직 종사자들과 20-30대의 젊은 새로운 소비자층이 형성되어 골프웨어에 대한 소비자의 요구도 다양화되어 가고 있다. 본 연구는 골프웨어에 대한 새로운 소비자 요구를 조사하고 분석하여 다양하고 폭넓어진 골프웨어 시장에서 차별화된 상품개발과 기획에 반영할 수 있는 자료를 제공하고자 하였다. 본 연구의 조사 대상자는 대전지역에 위치한 골프 연습장을 이용하고 있는 20세 이상의 남녀 150명으로 하였다. 조사방법은 설문지법(Questionnaire method)으로 설문지의 내용은 남녀 골프 참가자들의 인구 통계학적 특성과 운동습관 및 태도에 관한 문항, 현재 착용 중인 골프웨어의 특성에 관한 문항, 골프웨어에 대한 소비자 요구 사항 문항으로 총 45문항을 개발하여 조사를 실시한 결과. 다음과 같은 결론을 도출하였다. 조사대상자 들이 현재 착용하고 있는 골프웨어에 대한 특성을 살펴 본 결과, "착용쾌적감이 좋다", "신축성이 있어 활동적이다", "사이즈가 전반적으로 잘 맞는다", "촉감이 좋다"의 문항들에서는 3.5점 이상의 높은 평점을 나타냈으나, "적당한 가격이다", "보푸라기가 잘 생기지 않는다", "세탁후 수축, 신장, 탈색, 이염이 잘 일어나지 않는다"등의 문항들은 3점이하의 비교적 낮은 평가 결과를 나타내었다. 골프웨어에 대한 소비자 요구사항을 파악하여 제품개발에 반영할 수 있도록 하기 위하여 21개의 소비자 요구사항을 추출하였다. 골프웨어에 대한 소비자의 요구사항 중 "착용감"이 가장 중요하게 고려되는 항목으로 나타났으며, 그 다음으로는 "흡수성", "촉감", "신축성", "차외선 차단", "사이즈"등의 순으로 중요하다고 응답하였다. 골프웨어에 대한 소비자의 요구사항이 어떤 차원으로 구성되어 있는가를 밝히기 위해 요인분석을 실시한 결과, 유행/디자인 특성요인, 섬유소재 특성요인, 위생성능 특성요인, 체형보정 특성요인 등 4개의 요인이 추출되었다.

• 대한가정학회지
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• 제36권1호
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• pp.81-98
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• 1998

The purpose of this research is to investigate the mother and teachers need assessment for preschooler consumer education and related variables and to provide a basis for the development of consumer education program. The survey of this research was conducted by means of self-administered questionnaire with 302 mothers of the preschoolers who are 4-5 years old and attend nursery and kindergarten and 221 teachers of nursery and kindergarten in Ulsan. The statistics used for data analysis are frequencies and percentage, mean and standard deviation, on way ANOVA and Scheffee-test, Person's correlation using the SPSS/PC+ program. Some conclusions from the above investigation are as follows: 1. Each level of the need for consumer education on 22 subject area perceived by mothers and teachers of preschoolers was high and relatively high. Thus consumer education program for preschooler must include all subject area. 2. The mother's need for preschooler consumer education differs significantly according to age. The teacher's need for preschooler consumer education differs significantly according to family income. But these variables take a little effect to the need of mother and teacher. So the consumer education program doesn't need to classify by socio-economic characteristics of mother and teacher. 3. The mother's need for preschooler consumer education are positively correlated to consumer knowledge and consumer skill but negatively correlated to consumption oriented attitude. So the consumer education program needs to develop the consumer knowledge and skill and reduce consumption oriented attitude for the preschooler's mother. 4. The teacher's need for preschooler consumer education are positively correlated to the level of consumer role performance. Thus the reeducation program for the teacher needs to develop the consumer role performance.